AN INTRODUCTION TO MSC CRUISES Jean-Pierre Joubert, Shore Excursions Director, MSC Cruises S.A. at the Workshop New Green Cruise Port facilities construction and management during formation period Kaliningrad /Russia, 28 th 31 st 2018
AN INTRODUCTION TO MSC CRUISES GREEN CRUISE PORT WORK SHOP KALININGRAD, 28 AUGUST 2018
1. INTRODUCTION TO MSC CRUISES 3
THE MSC GROUP MASTERS OF THE SEAS Founded in 1970 by Gianluigi Aponte in Brussels, Belgium Headquartered and registered in Geneva, Switzerland since 1978 The MSC Group is privately owned by the Aponte family More than 70,000 employees across 155 locations globally $ Consolidated revenues of ~$25 billion 4
MSC CRUISES OUR UNIQUE DNA Family-owned and family-run We work across five continents Single-brand strategy NO outsourcing Global offering, ability to adapt to local tastes and preferences A responsible player in society The elegant side of the Mediterranean And, Masters of the Sea 5
MSC CRUISES AN ESTABLISHED BRAND WITH A GLOBAL FOOTPRINT A young and fast-growing business, which has become the 4 th largest cruise operator worldwide in just over a decade #1 world s biggest privately owned cruise line #4 largest cruise company by capacity #1 cruise brand in Europe and South America 800% growth in the first 10 years x3 capacity to nearly triple by 2026 (already x2 by 2021) 6
MSC CRUISES A GLOBAL PLAYER 80 Countries visited around the world 23,800 On-board and on-shore employees 191 Ports of call 3,357 Port calls 61,354,372 Meals served 170 Nationalities welcomed 1.97MILLION Guests welcomed in 2017 70 Countries in which MSC Cruises holidays are sold 7.7 MILLION Raised for UNICEF so far and counting! 25,000 New jobs to be created by 2026 46 Average age of our guests 2,105,625 Number of excursions sold 225 Itineraries offered worldwide 69,000 Highest number of passenger bookings in one week 9,720 Number of Broadway-style performances on our ships 7 Data: 31/12/2017
FROM INTERNATIONAL TO GLOBAL DISTRIBUTION IN 70 COUNTRIES NORTH AMERICA & CARIBBEAN Increasing year-round capacity with two ships sailing out of North America and a third one on a seasonal basis EUROPE AND THE MED No. 1 cruise line in Europe and the Med SALES OFFICES IN 20 COUNTRIES DISTRIBUTION IN 70 COUNTRIES SHIPS CALLING IN 80 COUNTRIES OFFERING GUESTS 225 ITINERARIES DUBAI, ABU DHABI AND SIR BANI YAS Seasonal cruises ASIA Opening of a new office in Shanghai and deployment of MSC Splendida in 2018. SOUTH AMERICA No. 1 cruise line in South America 8 SOUTHERN AFRICA No. 1 cruise line in Southern Africa, exclusive marine safari experience in Pomene
A SUCCESS STORY 2003-2013: 800% GROWTH 3 HIGHLY FLEXIBLE CLASSES OF SHIP MSC Sinfonia MSC Armonia MSC Opera MSC Lirica 2005 2004 2004 2003 MSC Magnifica MSC Poesia MSC Orchestra MSC Musica 2010 2008 2007 2006 MSC Preziosa MSC Divina MSC Splendida MSC Fantasia 2013 2012 2009 2008 LIRICA CLASS MUSICA CLASS FANTASIA CLASS Renaissance Programme (2014-2015) 200 million investment for an extensive overhaul of the entire Lirica Class 9
OUR NEW INDUSTRIAL PLAN 2017-2026: ADDITIONAL CAPACITY AND GROWTH 6 ships to be delivered in just 3½ years 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 MERAVIGLIA CLASS 5,714 passengers MERAVIGLIA-PLUS 6,334 passengers SEASIDE CLASS 5,119 passengers SEASIDE EVO 5,646 passengers WORLD CLASS 6,761 passengers 11.6 billion investment Already in service Under construction On order
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 127.000 230.000 380.000 460.000 620.000 790.000 1.100.000 1.310.000 1.340.000 1.430.000 1.640.000 1.670.000 1.700.000 1.812.000 1.968.105 2.442.373 2.758.828 3.062.211 3.503.021 3.744.695 4.283.053 4.616.871 4.948.319 5.043.616 FLEET EXPANSION TO FOSTER PASSENGER GROWTH 5 MILLION PASSENGERS BY 2026 Number of passengers Phase 1 (2003 2013) 12 ships 3 ship classes Phase 2 (2014 2026) 13 new ships 3 additional ship classes Unprecedented 11.6 billion investment to build 13 new ships by 2026 One of the most modern fleets at sea Next generation mega-ship fleet to welcome +5 million passengers by 2026 11
ENVIRONMENTAL STEWARDSHIP A TOP PRIORITY Certifications Meeting industry and regulatory standards Exhaust Gas Cleaning Systems 50% of our fleet operational by October 2018 Improved energy-efficiency Innovative ship design and fuelsaving measures Waste & Certifications recycling management meeting State-of-the-art industry equipment and regulatory and compacting standards technology LNG MSC World Class to be powered with cleaner fuels 12 Future technologies Selective Catalytic Reduction, Enhanced Waste Water Treatment
MSC MERAVIGLIA THE BIGGEST SHIP BUILT BY A EUROPEAN CRUISE LINE Ship class MERAVIGLIA Length/Beam/Height: Maximum speed: Gross tonnage: 315.3m/43m/65m 22.7 knots 171,598 GRT Crew members: 1,536 Number of cabins: 2,244 Number of passengers: 5,714 Percentage of ocean view/ balcony cabins: 69% MSC Meraviglia entered into service on 04 June 2017 13
MSC SEASIDE & MSC SEAVIEW THE SHIPS THAT FOLLOW THE SUN Ship class SEASIDE Length/Beam/Height: Maximum speed: Percentage of ocean 76% view/balcony cabins: 323.3m/41m/72m 21.3 knots From a vision to reality. MSC Seaside entered into service on 29 November 2017 and MSC Seaview started sailing on 4 June 2018 14 Crew members: 1,413 Number of cabins: 2,067 Number of passengers: 5,119 Gross tonnage: 153,516
THE WORLD CLASS INNOVATION AND ENVIRONMENTAL PERFORMANCE Ship class WORLD Length/Beam/Height: Maximum speed: Gross tonnage: 333.3m/47m/68m 21.8 knots 205,700 GRT First World Class ship to enter into service in 2022 LNG-powered Revolutionary architecture and fuelefficient design, including straight bow to improve stability and hydrodynamics Straight bow Designed to further improve stability of the ship and provide even greater guest comfort 15 Crew members: 2,126 Number of cabins: 2,632 Number of passengers: 6,774 Total series*: 2 orders and 2 options *: LOI signed on 31 May 2017
2. MSC CRUISES IN NORTHERN EUROPE 16
2018 DEPLOYMENT KIEL: MSC Preziosa HAMBURG: MSC Meraviglia MSC Magnifica Kaliningrad WARNEMUNDE: MSC Orchestra 17
2019 DEPLOYMENT KIEL: MSC Meraviglia HAMBURG: MSC Orchestra MSC Preziosa Kaliningrad WARNEMUNDE: MSC Poesia 18
MSC CRUISES AND KALININGRAD DESTINATION FOCUS PLUS TRAVEL TREND: BUCKET LIST DESTINATION UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE MINUS AWARENESS 19
MSC CRUISES AND KALININGRAD DESTINATION FOCUS PLUS TRAVEL TREND: BUCKET LIST DESTINATION UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE MINUS AWARENESS 20
MSC CRUISES AND KALININGRAD DESTINATION FOCUS PLUS TRAVEL TREND: BUCKET LIST DESTINATION UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE MINUS AWARENESS 21
MSC CRUISES AND KALININGRAD DESTINATION FOCUS PLUS TRAVEL TREND: BUCKET LIST DESTINATION UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE MINUS AWARENESS 22
MSC CRUISES AND KALININGRAD DESTINATION FOCUS PLUS TRAVEL TREND: BUCKET LIST DESTINATION UNESCO SITES: KÖNIGSBERG CATHEDRAL, CURONIAN SPIT NATIONAL PARK MIX OF ATTRACTIONS: ARCHITECTURE, HISTORY, NATURE MINUS AWARENESS 23