x TOURISM NT REGIONAL PROFILE Kakadu Arnhem Report Period: Three year average 2013/14 to 2015/16 REGION DEFINITION The regional boundaries of the Kakadu Arnhem tourism region are defined by the Australian Bureau of Statistics (ABS) Cat. No. 9503.0.55.001. For the purpose of this profile, these boundaries have been modified by Tourism Research Australia to not include Litchfield National Park. What makes up the region Kakadu Arnhem Kakadu National Park Jabiru Maningrida Nhulunbuy Groote Eylandt Tiwi Islands Source note: All information is derived from Tourism Research Australia s National and International Visitor Surveys unless otherwise stated. Nawurlandja Lookout Nourlangie Rock, Photographer: Shaana McNaught Tourismnt.com.au Page 1 of 9 Publication Date: January 2017 Disclaimer: Tourism NT has taken due care and skill in preparing this information, however does not warrant that it is correct, complete or suitable for the purposes for which it is intended to be used. Tourism NT disclaims all liability associated with the use of this information. For further information email research.tourismnt@nt.gov.au
WHO is visiting Kakadu Arnhem? Kakadu Arnhem overnight visitor numbers, three year average 2013/14 2015/16* Origin Intra- Territory Interstate Domestic a International Total b Visitors 79,000 79,000 158,000 28,000 185,000 Holiday 38,000 46,000 85,000 26,000 111,000 Visiting Friends and/or relatives 4,000 9,000 13,000 0 13,000 Business 37,000 23,000 60,000 0 60,000 Visitor nights 290,000 437,000 727,000 127,000 854,000 ALOS c (nights) 3.7 5.5 4.6 4.5 4.6 Expenditure - - $128M $24M $151M a: Domestic = Intra-Territory and Interstate b: Total = Domestic and International c: ALOS Average Length of Stay *Three year averages have been provided to reduce sampling error Territorians made up 43% of visitors to region with growth over the last few years driven by both intra- Territory and interstate travellers. Visitors stayed an average of 4.6 nights And contributed $151M to the region Yellow Waters Billabong, Photographer: Peter Eve Tourismnt.com.au Page 2 of 9
WHEN are they visiting? Visitation by quarter, three year average 2013/14 2015/16 WHERE do our visitors come from? Where did our domestic and international visitors come from? Three year average 2013/14 2015/16 Domestic source market overnight visitor numbers State of origin Visitors ( 000) Visitor nights ( 000) ALOS (nights) Intra-Territory 79 290 3.7 Interstate 79 437 5.5 Victoria / Tasmania 16 93 6.0 NSW / ACT 24 119 5.0 Queensland 29 161 5.5 Western Australia 9 59 6.7 South Australia 2 5 2.5 International source market overnight visitor numbers Country of Origin Visitors ( 000) Visitor nights ( 000) ALOS (nights) International 28 127 4.6 United Kingdom 4 19 4.6 Germany 4 17 4.2 France 3 10 3.3 USA 3 9 3.3 Switzerland 2 8 3.4 Italy 2 3 1.6 Netherlands 2 5 3.2 New Zealand 1 9 7.1 Scandinavia 1 2 1.9 Canada 1 2 2.4 Bawaka Cultural Experiences, Bawaka, Tourism NT Tourismnt.com.au Page 3 of 9
Who are our visitors travelling with? Visitation by travel party type, three year average 2013/14 2015/16 80% of international visitors travelled alone or as a couple. What age are our visitors? Visitation by age group, three year average 2013/14 2015/16 Interstate visitors tend to be aged 55 years and above, while half of internationals are millennials Tourismnt.com.au Page 4 of 9
HOW are they getting around? Transport used by holiday visitors, three year average 2013/14 2015/16 Fly Only Fly/Drive Drive Only Coach/Bus Train Other Interstate 11% 43% 8% 20% 0% 22% Intra-Territory 2% 1% 79% 2% 0% 18% International 9% 40% 13% 38% 0% 0% NB: Figures may not add up to 100% as some respondents were not asked this question and some may have used multiple forms of transport]. Interstate visitors were most likely to fly and drive Intra- Territory almost always drove only International visitors were most likely to fly and drive followed by coach/bus Domestic Source Markets NT residents made up the majority of the domestic leisure drive market with NSW/ACT and Vic/Tas contributing a combined 26%. Length of Stay Just over 70% of the combined domestic and international leisure drive market stayed for three or less nights. Tourismnt.com.au Page 5 of 9
How do internationals get here? The majority of international visitors who travelled to the Kakadu Arnhem region entered the country through Sydney (38%) and Darwin (20%). Melbourne and Perth accounted for 28% of visitor entries combined, with the remainder spread across the other state capital cities. Ports of entry/exit used by international visitors who visited Kakadu Arnhem three year average 2013/14-2015/16 DARWIN: ENTRY = 20% EXIT = 22% Kakadu Arnhem CAIRNS: EXIT = 7% ENTRY = 2% BRISBANE: EXIT = 10% ENTRY = 8% PERTH: EXIT = 12% SYDNEY: EXIT = 34% ENTRY = 13% ADELAIDE: EXIT = 4% ENTRY = 4% ENTRY = 38% MELBOURNE: EXIT = 11% ENTRY = 15% Other ports of entry and exit include the Gold Coast which accounted for less than 1%. Tourismnt.com.au Page 6 of 9
WHERE else do they go in the Territory? Kakadu Arnhem holidaymakers visiting the regions Three year average 2013/14 2015/16 Almost all international and interstate visitors to the region also visited Darwin GREATER DARWIN Interstate 91% Intra-territory 3% International 94% KAKADU & ARNHEM LAND KATHERINE DALY Interstate 56% Intra-territory 9% International 49% BARKLY Interstate 29% Intra-territory 1% International 20% LASSETER Interstate 27% Intra-territory 0% International 58% ALICE SPRINGS & MACDONNELL Interstate 29% Intra-territory 1% International 55% Tourismnt.com.au Page 7 of 9
Visitation by accommodation type used, three year average 2013/14 2015/16 WHERE did they stay? Hotels were a favoured accommodation option across all visitor types. *Other accommodation includes other non-commecial property, private accommodation (not friends or family) guest houses/ bed and breakfasts, boat / private yacht, accommodation in FIFO location, education institutions and not stated. What did they enjoy? Wildlife and crocodiles, Tourism NT Guided aboriginal tours, Tourism NT Wetland cruises, Tourism NT Rock art, Tourism NT Tourismnt.com.au Page 8 of 9
Hotels attracted more visitors during peak season Industry sector news Kakadu Arnhem sentiment neutral 656 ROOMS IN KAKADU ARNHEM 2015/16 42% AVERAGE OCCUPANCY $144 AVERAGE ROOM RATE $61 REVENUE PER AVAILABLE ROOM Tourism NT conducts an online poll every three months to provide a timely gauge of business sentiment across all regions in the Top End. The results are available in the Top End Industry Sentiment Poll on our corporate website. Did you know that Kakadu National Park is home to one third of Australia s bird species, with at least 60 species found in the wetlands alone! Source: Australian Bureau of Statistics (ABS) Survey of Tourist Accommodation Year Ending June 2016; Catalogue number 86350do008 Hotels, Motels, Guest Houses and Serviced Apartments with 15 or more rooms. There s plenty to do in Kakadu See more at northernterritory.com. Kakadu National Park is popular with holidaying Australians 2013/14 111,000 2014/15 118,000 2015/16 139,000 Numbers provided above are domestic overnight holiday visitors that visited Kakadu National Park. These results can include day trips. Tourismnt.com.au Page 9 of 9