Corporate Presentation July 2018
Introduction AMBER Consulting is an independent firm established in 2006 that offers a comprehensive range of hospitality, business strategy and mixed-use consulting services Our International market knowledge and extensive scope of professional expertise made us recognized consulting specialists in the region We provide a wide range of highly qualified hospitality, restaurant, hotel, resort and mixed-use real estate consultancy expertise and help our clients to create unique upscale signature destinations We are advisory experts providing our clients with tools to reach success at every phase of a process from inception to the project execution We also offer advisory services related to public sector initiatives within the tourism sector 2
Our services: Feasibility Study We help our clients develop their ideas and we support them in building their concepts while ensuring they are profitable FEASABILITY STUDY Market Study Area and site analysis Competitive analysis supply Demand analysis Concept Development Space allocation Facility programming Target segment / pricing strategy Concept driving forces Financial Model Financial estimates Financial modeling Executive Summary 3
Our services: Due Diligence We assess our client s businesses holistically to ensure they maximize their profits and operational excellence DUE DILIGENCE Market Study Review Target market Competition Concept Review and Enhancement Positioning, market penetration Competitive advantages Hospitality Operational Review Front and back of house Flow of circulation Architectural Engineering Review Kitchen equipment and layouts Back bone assessment Financial and KPI Auditing and Review Assumption review and analysis Financial indicators analysis 4
Our services: Technical Assistance We provide expertise and knowledge to support our clients in the development of their new projects TECHNICAL ASSISTANCE Design and Layout Recommendations Financial model update Value architecture and engineering Mechanical and electrical review FF&E specifications review Food facility layout and equipment Marketing and communication Investment Budget Review & Assessment 5
Our services: Pre Opening Assistance We provide support to our clients at every step of their projects, including the critical pre opening phase PRE OPENING ASSISTANCE Operating plan and budget Personnel services Recruiting Training Management processes Menu planning and development Sales, marketing and advertising Permits Contracts for services Commissioning 6
Our services: Masterplan Assistance We leverage our expertise in hospitality to contribute to the elaboration of projects masterplans MASTERPLAN ASSISTANCE Master Plan Programming Hospitality projects Mixed Use Real Estate projects Pre-concept Development Pre-financial Simulation 7
Our services: Operator Selection and Contract Negotiation We help hotel owners and developers to find the most suitable operator for their property and we support them in negotiating their contracts OPERATOR SELECTION AND CONTRACT NEGOTIATION International Operator Research LOI / MOU Negotiation Management Contract Negotiation: Operating Service Agreement (OSA) System License Agreement (SLA) Design Review Agreement (DRA) Centralized Service Agreement (CSA) 8
Our services: Strategic Advisory We thrive to offer our client any type of service they would require in order to strengthen and develop their corporate strategy STRATEGIC ADVISORY Operational Assessment & Review Restructuring Financial Analysis Brand development Strategic Development Planning Image & Brand Marketing Advisory 9
Our services: Franchise We assist clients in transforming their brand into a franchise business (outgoing) or by getting the best Franchise to penetrate a specific market (incoming) INCOMING FRANCHISE OUTGOING Select the suitable brand Identify the best market penetration strategy Develop 5 years business plan Negotiate franchise agreement Advise investor during pre opening and post opening Enhance the internal systems in preparation to Franchise Develop the SOP s Develop a franchise presentation Develop optimal franchise agreement Set the strategic development plan Negotiate the contract with potential franchisee 10
Our services: Tourism Development We advise public sector decision makers in developing the most competitive tourism strategy and we support them in improving the tourism sector TOURISM DEVELOPMENT Tourism Development Plan Full Diagnostic Target Markets Identification Short Term and Long term Strategy and Vision Subsector Development Advisory Tourism Product Improvement Country / Region Branding 11
Our Role is Central For any dimension of any project, we have a central role in adding value and establishing the link between all parties Public Sector Hotels and Resorts Beach Clubs Mixed-Use Development Restaurants / F&B Clusters Residential Serviced Apartments Spa / Wellness 12
Our Latest Achievements We focus mainly on the MENA region but we are regularly solicited for projects in more distant locations Vancouver, Canada Morocco UK Netherlands Slovenia Switzerland Lebanon Jordan Syria Iran Egypt KSA UAE Malaysia Argentina 13
Selected Achievements (1/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Due Diligence and Hospitality Master Plan Feasibility Study and Technical Assistance Feasibility Study & Technical Assistance Feasibility Study and Technical Assistance Feasibility Study Casablanca, Morocco Ljubljana, Slovenia Amchit, Lebanon Amman, Jordan Damour, Lebanon A 30,000 m2 mixed use project including 2 luxury hotels, Spa, marina and convention center A 92-room luxury city boutique hotel with various F&B outlets A luxury Beach Club with 36 high end residential units on 8,000 m2 A 5-star trendy urban design hotel with 83 rooms 5-star beach club with several pools, huts, F&B outlets and Spa 14
Selected Achievements (2/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Full Restructuring Lebanon - UAE Full restructuring of a multi concept F&B chain operator with head office covering 2 countries Feasibility Study and Technical Assistance Hospitality Master Plan Feasibility Study and Technical Assistance Feasibility Study Dahab South Sinai, Egypt Dobrovnik, Slovenia Dead Sea, Jordan Fes, Morrocco A 110,000 m2 5-star resort of 250 rooms & suites, F&B outlets, Spa and beach club A 500,000 m2 life style project, luxury real estate, 3 hotels, and Thermal Spa facilities A 5-star day beach extended on a surface of 33,000 m2 (O Beach Dead Sea), includes cabanas, 3 pools, wellness Spa and F&B outlets A 250,000 m2 thermal destination, 3 hotels and 4 Thermal Spa facilities and urban fabric upgrade 15
Selected Achievements (3/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Feasibility Study and Strategic Development Feasibility Study Feasibility Study Feasibility Study Strategic Advisory Vancouver, Canada Beirut, Lebanon Amsterdam, Netherlands Dubai, UAE Beirut, Lebanon A City business lounge with an expansion plan in Canada and West Coast of USA Mixed-use hospitality and real estate project on a surface of 4,000 m2 with a BUA of 85,000 m2 New airport business lounge concept development and board advisory in Schiphol Airport New Italian concept to be introduced to the UAE with a first opening in Dubai 7 outlets diagnostic, recommendation and implementation with a 5 years strategic development plan for a major F&B player 16
Selected Achievements (4/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Hospitality and Retail Master Plan Development Feasibility Study Feasibility Study Hospitality Master Plan Full Restructuring and Cost Cutting Beirut, Lebanon Jeddah, Saudi Arabia Batroun, Lebanon Tarfaya, Morrocco Beirut, Lebanon A destination with 6 restaurants, 8 Retails and 2 leisure activities on 5,000 m2 A 5-star luxury resort with 83 rooms and a beach club on 100 000 m2 in Obhor A 5-star resort with thalassotherapy and residential component on a surface of 50,000 m2 A mixed-use lifestyle real estate project over 5,000,000 m2 including 3,500 residential components, 7 hotels, retails, commercial and entertainment Review and restructuring of a luxury café chain with 13 outlets all over Lebanon 17
Selected Achievements (5/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Year Round Hospitality Assistance Feasibility Study and Strategic development Feasibility Study Feasibility Study and Master Plan development Feasibility Study Beirut, Lebanon London, UK Batroun, Lebanon Kuala Terrenganu, Malaysia Beirut, Lebanon Yearly hospitality support and strategy for a reputed hospitality operators with various concepts Luxury city boutique hotel of 92 rooms & suites, 2 F&B outlets and Spa A mixed-use project with luxury 57 residential units, an exclusive beach club with 16 chalets A 2,000,000 m2 mixed-use project including 3 luxury hotels, Spa, residential, leisure components, retail and duty free A hospitality development on a prime land of 120,000 m2 on the tip of Beirut city 18
Selected Achievements (6/6) Amber Consulting conducted a variety of projects in several locations Project Location Description Feasibility Study and Technical Assistance Operational Audit and Franchise Development Feasibility Study Operational Audit and Franchise Development Tourism Master Plan Sareyn, Iran Tehran, Iran Jounieh, Lebanon Beirut, Lebanon Kuala Lumpur, Malaysia A 55,000 m2 project including a 230 rooms hotel and serviced apartment building, and a 15,000 m2 thermal spa A leading burger chain in Tehran with 6 outlets spread across the city A 22,000 m2 F&B cluster project, with a restaurant area, a nightlife area, and a kids area A 20+ sushi outlet chain looking to expand in the MENA region 2017 2021 Malaysia Tourism master plan review and recommendations 19
Selected Achievements Pictures (1/6) Amber Consulting conducted a variety of mixed-use projects in several locations A 2,000,000 m2 mixed-used project in Malaysia in cooperation with PDG architects Residential & leisure components Retail and duty free facilities 3 hotels with related outlets and Spa A 500,000 m2 lifestyle mixed-used project in Dobrovnik, Slovenia Luxury real estate project 3 Hotels with related components Thermal Spa s 20
Selected Achievements Pictures (2/6) Amber Consulting conducted a variety of mixed-use projects in several locations A 30,000 m2 mixed-used project in Casablanca, Morocco in corporation with Laceco Architects & Engineer 2 Luxury Hotels with related outlets & Spa Marina Convention center A 250,000 m2 thermal destination in Fes, Morocco in cooperation with Galal Mahmoud Architects 3 Hotels and related outlets 4 Thermal Spa Urban fabric upgrade 21
Selected Achievements Pictures (3/6) Amber Consulting conducted a variety of mixed-use projects in several locations A 500,000 m2 mixed-used project in Tangier, Morocco in corporation with Norman Foster Architect Offices Commercial 3 hotels with related hospitality components 5,000,000 m2 mixed-use project in Tarfaya, Morocco in corporation with Laceco Architects & Engineers 3,500 residential components Retail, commercial and entertainment 7 Hotels with related hospitality components 22
Selected Achievements Pictures (4/6) Amber Consulting conducted a variety of hotels in several locations Luxury city boutique hotel in Ljubljana, Slovenia in cooperation with Forester Architects UK 92 rooms & Suites 2 F&B outlets Spa 5 Star Resort in Dead Sea, Jordan in corporation with Galal Mahmoud Architects 120 rooms & suites 4 F&B outlets Thermal Spa 23
Selected Achievements Pictures (5/6) Amber Consulting conducted a variety of beach clubs in several locations 33,000 m2, luxury day beach in Dead Sea, Jordan Cabanas F&B Outlets 3 Pools Wellness Spa A 110,000 m2, 5-star resort in Dahab - South Sinai, Egypt 250 rooms & suites F&B Outlets & Spa Beach Club 24
Selected Achievements Pictures (6/6) Amber Consulting conducted a variety of beach clubs in several locations 30,000 m2, resort in Damour, Lebanon in corporation with Galal Mahmoud Architects F&B outlets & Spa Pools Beach club Exclusive beach resort in Khaldeh, Lebanon 90 Chalets Kids Areas Banquet Hall 5 Pools F&B Outlets Private beach 25
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