It s All About the Stuff Wednesday, November 9, 2016 Bud Styer, CPO Camping for the Fun of It Learning Outcomes: Upon completion, learners will be able to 1. List at least five items that set you apart from your competitors.
It s All About the Stuff TM Bud Styer, Smokey Hollow Campground and Bud Styer & Associates Possible IACET CEU s: n/a COURSE OBJECTIVES List at least five items that set you apart from your competitors. 1
It s All About the Stuff Presented By: Bud Styer, CPO Smokey Hollow Campground It s All About the Stuff TM Bud Styer & Associates ARV ARVC Fort Worth 2016 Camper Demographics And Park Infrastructure Will Determine 2
Camper Demographics Purpose of Trips Activities Active Campers % Having fun with friends 89 90 Exploring nature 85 78 Cooking over a campfire 83 78 Visiting a lakeside area 76 76 Eating out in restaurants 63 74 Swimming 70 63 Visiting a beach 57 62 Visiting historical/cultural site 54 62 Fishing 57 59 Hiking 68 58 RV Owners % Infrastructure Lakefront/ponds Swimming pools Gravel vs. paved roads Seasonal sites vs. overnight sites Green space Buildings and deck space Government restrictions 3
Infrastructure Campground Preferences Considered Important Active Campers % RV Owners % Cleanliness 86 91 Maintenance of facilities 79 82 Value for the money I spend 78 82 Security 72 78 Friendliness of the staff 69 75 Sufficient electric power 52 73 Helpfulness of staff 65 70 Enforced quiet hours 58 67 Privacy 69 64 Size of site 60 61 Ambience of park 58 57 Swimming pool 29 28 On-site activities for kids 24 19 Internet access 10 10 Spending Habits of Your Campers Age specific: Kids Adults Retired Reunions Corporate outings, scouts, churches Access to cash ATM Credit cards Personal checks 4
Spending Habits of Your Campers Spending During Camping/RVing Trips Spending per Day on All other Expenses During Most Recent Trip: Active Campers % $0-$24 33 33 $25-$49 22 21 $50-$74 21 20 $75-$99 5 5 $100-$149 10 14 $150-$199 2 3 $200 or more 7 4 RV Owners % Average Spent per Day $54.70 $54.05 Median Spent per Day $40.00 $40.00 Demographics Facility 5
Know your campers Know your facility Know what equipment exists Know all the costs associated with equipment Be creative Hassel free purchases are planned processes, not accidental events! 6
Determine Payback on Rental Determine Payback on Rental Don t hesitate to establish a rental rate necessary to provide a return on your investment, but be sure you are planning equipment that warrants the rental rate Throwing money and staff into recreation doesn t produce results people with right attitudes produce results! 7
Rental Rate Determination Value of equipment and life expectancy Financial package available Line of credit Leasing Cash flow Parks overall marketing plan What the market can bare!! No Fee Based Examples: Basketball Volleyball Softball Tether ball Shuffle board Playground Soccer Board games Disk golf Badminton Croquet Skate park 8
Fee Based Campers Pay for Time Used 1 hour ½ day 1 day Weekend etc. Boats Personal water crafts Bikes/trykes Golf carts Aqua cycle Hydro-bikes Paddle boats Para-sailing Windsurf Driving range Climbing wall Mini golf Spaceball Trampoline Disc golf Game rooms Chariots Scooters Water mouse Swim Zone Aqua Jump Wonder Wheel Iceberg Teeter-totter Amphibious bikes Log Roll Floating Lounge chairs Slide Floating island 9
Special Waterslide Zero entry splash zone Fire truck rides Batting cages Golf cages Game show Hay rides Army truck rides Helicopter/ultralite rides Dunk tank Skate park Rate Packaging Single Rate Per ½ hour, hour, day, weekend, week, etc Rate included in Campsite Weekday discount Day pass for specific equipment Day pass for multiple pieces of equipment Seasonal pass 10
Financing Options Determine Cash Flow Determine Comfort Zone Short term (1-12 months) Long Term (12-60 months) Extended Long Term (5-30 years) Lease to Own Contract with outside sources (50/50) Safety Proper maintenance Signage Liability forms/parent consent forms Verbal explanation of the rules Insurance coverage 11
U.S. Injury Statistics 2000 Injuries per participant Activity Injury Ratio Total # of Injuries* Total # of Participants** Hockey.027 73,636 2,761,000 Football.022 399,501 18,285,000 Baseball.018 308,931 16,881,000 Basketball.016 600,256 37,552,000 Bicycles (all).011 627,164 56,983,000 Soccer.01 185,064 17,734,000 Skateboards.007 86,781 11,694,000 Skating (inline and ice) Scooters (manual).005 181,958 39,858,000.003 42,505 13,881,000 Volleyball.003 64,527 22,876,000 Service Spare parts Maintenance staff Buy high end equipment and keep properly maintained 12
COURSE OBJECTIVE REVIEW List at least five items that set you apart from your competitors. Bud Styer, Smokey Hollow Campground and Bud Styer & Associates IT S ALL ABOUT THE STUFF TM 13