Contents Manningham at a Glance... 6 Location and Area... 6 Manningham Activity Centres... 6 Manningham Suburbs... 6 Population... 8 Forecast... 9 For

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Contents Manningham at a Glance... 6 Location and Area... 6 Manningham Activity Centres... 6 Manningham Suburbs... 6 Population... 8 Forecast... 9 Forecast 2011 2036... 9 Population Forecast... 9 Gross Regional Product... 10 Gross Regional Product table... 10 Economic Growth... 11 Registered Businesses... 12 Top 3 Industries with the most registered businesses... 12 Business Counts Turnover and Staff Size... 13 Building Approvals... 15 Residential versus non-residential building approvals... 15 Houses versus Other Residential... 16 Planning permit applications 2013 2016... 17 Manningham Jobs / Workforce... 19 Jobs... 19 Hours Worked... 20 Gender... 21 Age Groups... 23 Qualification... 24 Occupation... 24 Top Three Occupations in Manningham... 25 Income... 25 Residential Location of Workers... 26 Manningham Industry Focus... 29 Industry Overview... 29 Retail Trade... 30 Healthcare and Social Assistance... 32 Education and Training... 34 Accommodation and Food Services... 36 Professional, Scientific and Technical Services... 38 Manningham Residents / Labour Force... 41 2 P a g e

Local Labour Force... 41 Work Location of Residents... 44 Unemployment Rate... 46 Youth Unemployment... 47 Travel to Work... 48 Encouraging Local Shopping... 48 Manningham Tourism and Visitation... 50 Tourism Snapshot... 50 Visitor Profile... 50 Domestic Daytrip Visitors... 50 Domestic Overnight Visitors... 50 International Visitors... 52 Value of Tourism... 52 Appendium... 57 More Information... 57 Notes... 57 Data Source... 57 3 P a g e

4 P a g e

Manningham at a Glance Location and Area Manningham is situated in the eastern suburbs of Greater Melbourne. The City has a total land area of 114 square kilometres, including substantial green open spaces. The municipality is mostly defined by natural boundaries: the Yarra to the north and west, Koonung Creek to the south. The Mullum Mullum Creek divides Manningham into two distinct areas with the land to the west being urban in character and primarily rural/residential land to the east. Our transport network includes more than 40 bus routes, more than 45 kilometres of off-road bicycle trails and 850 kilometres of roads. Manningham Activity Centres Manningham Suburbs Manningham includes the following suburbs: Bulleen Doncaster Doncaster East Donvale / Nunawadding Park Orchards / Ringwood North Templestowe Templestowe Lower Warrandyte / Warrandyte South Wonga Park 6 P a g e

7 P a g e

Population Manningham s estimated residential population (ERP) for 2016 is 120,765 5 Year Age Groups Compared Against Greater Melbourne Compared to Greater Melbourne, Manningham has: A lower proportion of younger people AGED 0-24 YEARS (29.6% compared to 32.3%) A lower proportion of working aged group 25-59 YEARS (44.7% compared to 49.5%) A higher proportion of empty nesters and retirees AGED 60-69 YEARS (12.1% compared to 9.0%) A higher proportion of seniors and elderly AGED 70+ YEARS (13.57% compared to 9.3%) 8 P a g e

Forecast Forecast 2011 2036 Comparison of general demographics between 2011 and 2036 Maintain a stable proportion of WORKING AGE GROUP 25-59 YEARS (45% to 44.5%) An increase growth in the number of seniors AGED 70-84 YEARS (13.4% to 16.3% A drop in the proportion of COUPLES WITH CHILDREN HOUSEHOLDS (39% to 36.4%) Population Forecast Forecast Population, Household and Average Household Size An increase in LONE PERDON HOUSEHOLDS (18.6% to 20/6%) An additional 14,048 DWELLINGS With the largest growth in the suburb of Doncaster Hill (1,139.1% compared to Citywide 33.7%) 9 P a g e

Forecast Births, Death and Natural Increase/Decrease Births Deaths Natural increase/decrease 10,000 8,000 6,000 4,000 2,000 0-2,000-4,000-6,000-8,000 2017 to 2021 2022 to 2026 2027 to 2031 2032 to 2036 1,750 1,700 1,650 1,600 1,550 1,500 1,450 Gross Regional Product Manningham s economy has steadily grown over the past three years from a Gross Regional Product (GRP) of $3.355BN in 2014 to an estimated $3.364BN in 2016 Gross Regional Product table 10 P a g e

Economic Growth (2014 2016) 11 P a g e

Registered Businesses Total Number of registered businesses in Manningham in June 2015-12,878 The largest changes in the number of registered businesses between 2012 and 2015 were. Construction (+117 businesses) Health Care and Social Assistance (+116 businesses) Financial and Insurance Services (+98 businesses) Top 3 Industries with the most registered businesses (as a % of all businesses for 2015) Construction 16.54% Rental, Hiring and Real Estate Services 15.64% Professional, Scientific and Technical Services 14.09% Top 3 Industries Construction, 16.54% Rental, Hiring and Real Estate Services, 15.64% Professional, Scientific and Technical Services, 14.09% Business Counts by Industry Jun-12 Jun-13 Jun-14 Jun-15 Agriculture, Forestry and Fishing 222 197 173 163 Mining 0 3 3 3 Manufacturing 323 315 317 324 Electricity, Gas, Water and Waste Services 18 21 24 24 Construction 2,013 2,010 2,063 2,130 Wholesale Trade 625 591 570 590 Retail Trade 845 814 848 837 Accommodation and Food Services 586 575 578 585 Transport, Postal and Warehousing 511 489 466 464 Information Media and Telecommunications 107 102 100 89 Financial and Insurance Services 1,384 1,380 1,416 1,482 Rental, Hiring and Real Estate Services 1,965 1,931 1,959 2,014 Professional, Scientific and Technical Services 1,907 1,821 1,826 1,814 Administrative and Support Services 446 427 421 424 Public Administration and Safety 33 41 30 36 Education and Training 201 185 181 180 Health Care and Social Assistance 849 899 952 965 Arts and Recreation Services 139 135 133 132 Other Services 405 370 385 391 Not Classified 244 269 249 231 Total 12,823 12,575 12,694 12,878 12 P a g e

Business Council Change 2012 2015 Business Counts Turnover and Staff Size Small business (under 5 employees) makes up 88.13% of all businesses in Manningham A majority (62.78%) of all business in Manningham turnover less than $200,000 Turnover Range 2012 2013 2014 2015 No. % No. % No. % No. % Change 2012-2015 Zero to $50k 5,579 26.17% 5,579 26.17% 5,339 25.68% 4,658 23.95% -16.51% $50k to less than $100k 4,394 20.61% 4,394 20.61% 4,132 19.88% 3,832 19.70% -12.79% $100k to less than $200K 4,112 19.29% 4,112 19.29% 3,951 19.01% 3,721 19.13% -9.51% $200k to less than $500k 3,682 17.27% 3,682 17.27% 3,673 17.67% 3,616 18.59% -1.79% $500k to less than $2m 2,532 11.88% 2,532 11.88% 2,567 12.35% 2,513 12.92% -0.75% $2m or more 1,019 4.78% 1,019 4.78% 1,125 5.41% 1,108 5.70% 8.73% Total 21,318 100.00% 21,318 100.00% 20,787 100.00% 19,448 100.00% -8.77% Workforce Size 2012 2013 2014 2015 No. % No. % No. % No. % Change 2012-2015 Non-Employing 13,270 62.25% 13,270 62.25% 12,740 61.51% 11,851 60.81% -10.69% 1-4 Staff 5,765 27.04% 5,765 27.04% 5,650 27.28% 5,324 27.32% -7.65% 5-19 Staff 1,848 8.67% 1,848 8.67% 1,886 9.11% 1,875 9.62% 1.46% 20-199 Staff 417 1.96% 417 1.96% 418 2.02% 422 2.17% 1.20% 200+ Staff 18 0.08% 18 0.08% 18 0.09% 18 0.09% 0.00% Total 21,318 100.00% 21,318 100.00% 20,712 100.00% 19,490 100.00% -8.57% 13 P a g e

Business Staff Size Have 5-19 Employees, 9.62% Have 20-199 Employees, 2.17% Have 200+ Employees, 0.09% Have 1-4 Employees, 27.32% Have no Employees, 60.81% (as a % of all businesses for 2015) Business Turnover $500k to less than $2m, 12.92% $2m or more, 5.70% Zero to $50k, 23.95% $200k to less than $500k, 18.59% $100k to less than $200K, 19.13% $50k to less than $100k, 19.70% (as a % of all businesses for 2015) 14 P a g e

Building Approvals There has been a strong increase in value of building approvals in the last ten years since 2005. From $146.76 million in 2005 2006 to $662.25 million in 2015 2016 Building and Dwelling Approvals 2005-2016 Residential versus non-residential building approvals Commercial activity is a relatively small percentage (18% in 2016) of all building activity in Manningham Residential Building Approvals, 82% Non-residential Building Approvals, 18% (as a % of all building activity 2015 2016) 15 P a g e

Houses versus Other Residential There has been an increase in other residential dwelling types in recent years. Majority of this has been seen in Doncaster Hill and other identified high growth areas, such as DDO8 and DDO9. Investment in Manningham is mostly focus mostly in the western suburbs of the City. The following map details planning permit applications in Manningham for 2013 through to 2016. 16 P a g e

Planning permit applications 2013 2016 17 P a g e

Manningham Jobs / Workforce Jobs There were 23,878 jobs located in Manningham in the Year ending June 2016 Workforce in Manningham by Industry (2011) Retail is the largest employer, generating 4,925 (20.6%) local jobs. Health Care and Social Assistance (15.1%) is the nest highest employer followed by Education & Training (11.4%). These industries also saw the largest growth in hobs (2006 2011). Top 3 Industries with Largest Growth in Job Numbers Education and Training, +187 Retail Trade, +593 Health Care and Social Assistance, +681 0 +100 +200 +300 +400 +500 +600 +700 +800 19 P a g e

Wholesale Trade saw the largest drop in employment (-36), followed by Manufacturing (- 32) and then Administrative and Support Services (-16) Industries with the Largest Drop in Job Number Wholesale Trade, -36 Manufacturing, -32 Administrative and Support Services, -16-40 -35-30 -25-20 -15-10 -5 0 Hours Worked Less than half of those employed in the Retail Trade Industry work full-time (45%) Just under half of those employed in Health Care and Social Assistance work full-time (47%) Over half of those employed in the Education and Training work full-time (54%) A significant majority of those employed in the Professional, Scientific and Technical Services work full-time (71%) Proportion of Workforce Working Part-Time Victoria, 31.60% Melbourne SD, 30.20% Manningham, 46.49% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 20 P a g e

Gender In comparison to men, women in the workplace were, More likely to have Worked Part-Time (59% compared to 35%) More likely to have completed A Diploma or Higher Degree (43% compared to 40%) Less likely to have Earned a higher income ($1,500 per week or more) For every one male worker in Manningham, there are 1.26 female workers. Workforce Gender Split Females Workers, 56% Male Workers, 44% Comparison of Income by Gender 21 P a g e

Comparison of Qualification by Gender Comparison of Employment Type by Gender 22 P a g e

Age Groups Compared to Greater Melbourne, Manningham has: A higher proportion of younger workers aged 15 24 years (20.9% compared to 14.1%) A lower proportion of the working aged group 25 54 years (58.2% compared to 69.7%) Higher proportion of older workers aged 55 + (20.9% compared to 16.2%) Workforce by Age Groups 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 69.70% 58.20% 20.90% 20.90% 14.10% 16.20% 15-24 Years 25-54 Years 55+ Years Manningham Melbourne The largest change in the age structure of the workforce in Manningham between 2006 and 2011 were: 15 24 years (+554 people) 25 54 years (+514 people) 65+ years (+363 people) 23 P a g e

Qualification People who work in Manningham have a fairly similar spread of qualifications to Greater Melbourne with around 42% having a tertiary qualification and around 17% having a certificate. Workforce Qualifications No Qualification 34.70% 37.08% Certificate 18.50% 17.20% Advanced Diploma and Diploma 10.80% 12.59% Bachelor of higher degree 32% 29.70% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Melbourne Manningham Proportion of Manningham workforce with a Bachelor or Higher Degree has increased between 2006 and 2011. Bachelor or Higher Degree 36.90% 42.29% 2006 2011 Occupation Compared to Greater Melbourne, people who work in Manningham are: More likely to be Sales Workers (17.8% compared to 9.9%) More likely to be Community and Personal Services Workers (14.6% compared to 8.9%) 24 P a g e

Between 2006 and 2011 the largest changes in the occupations held by Manningham workforce were: Sales workers (+646 people 17.56%) Community and personal services workers (+581 people 19.66%) Professionals (+260 people 5.42%) Labourers (-63 people -4.15%) Top Three Occupations in Manningham In combination these three occupations account for 53.4% of the workforce Top three occupations in Manningham Professionals, 20.93% Sales Workers, 17.88% Community and Personal Service Workers, 14.63% Income Overall 14.05% of Manningham s workforce earn a high income ($1,500 per week or more) and 41.45% earn a low income (less than $400 per week). This is significantly different to Greater Melbourne, 22.2% and 14.8% respectively. Income, over $1,500 per week Manningham, 14.05% Greater Melbourne, 22.20% Victoria, 19.10% 25 P a g e

Residential Location of Workers In 2011 45.21% of Manningham s workforce were local residents. Whitehorse, Maroondah and Banyule were the top three places of residence outside of Manningham for its workforce. Residential Location of Workers Work in area but live outside, 54.79% Live and work in the same area, 45.21% 26 P a g e

Heat Map LGA of Residence for Workers in Manningham 27 P a g e

Manningham Industry Focus Industry Overview In combination the three largest industries account for 11,242 people in total (47.08% of the workforce.) Largest three industries in Manningham are Retail Trade, Health Care and Social Assistance and Education and Training. With Accommodation and Food Services and Professional, Scientific and Technical Services making up the top five. Largest Three Industries in Manningham (by employment) Retail Trade, 4,925 Health Care and Social Assistance, 3,599 Education and Training, 2,718 Manningham Output, by Industry Sector 29 P a g e

Retail Trade Retail Trade is the largest employer in Manningham employing 4,925 people, making up 20.63% of total employment. It generated the third largest output at $539 million or 9.1% of the total output of Manningham. The majority of the workforce; Are aged 20 24 years (26%) Are female (64%) Have no qualification (56%) Earn less than $400 per week (45%) Have an occupation as a Sales Worker (63%) 30 P a g e

Retail Gender Split 3163, 64% 1762, 36% Employed - Males Employed - Females Retail Jobs: 4,925 Full Time Equivalents: 3,411 Jobs 31 P a g e

Healthcare and Social Assistance Healthcare and Social Assistance is the second largest employer in Manningham employing 3,599 people, making up 15.07% of total employment. It generated the seventh largest output at $407 million or 6.9% of the total output of Manningham. The majority of the workforce; Are aged 35 54 (49.5%) Are female (75%) Have a bachelor degree (30.1%) Earn between $400 and $1,000 per week (43.3%) Have an occupation as a Community and Personal Service Worker (39.8%) 32 P a g e

Health Care Gender Split 897, 25% Health Care Jobs: 3,599 2702, 75% Employed - Males Employed - Females Full Time Equivalents: 2,838 Jobs 33 P a g e

Education and Training Education and Training is the third largest employer in Manningham employing 2,718 people, making up 11.38% of total employment. It generated the ninth largest output at $290 million or 4.9% of the total output of Manningham. The majority of the workforce; Are aged 35 64 (69.8%) Are female (75%) Have a bachelor degree (40.8%) Earn over $1,000 per week (45.2%) Have an occupation as a Professional (62.8%) 34 P a g e

Education and Training Gender Split 674, 25% Education and Training Jobs: 2,718 2044, 75% Employed - Males Employed - Females Full Time Equivalents: 2,310 Jobs 35 P a g e

Accommodation and Food Services Accommodation and Food Services is the fourth largest employer in Manningham employing 2,022 people, making up 8.47% of total employment. It generated the tenth largest output at $236 million or 4.0% of the total output of Manningham. The majority of the workforce; Are aged 15 24 (48.3%) Are equally male and female (50% each) Have no qualification (60.7%) Earn below $400 per week (53.9%) Have an occupation as Community and Personal Service Workers (32.4%) 36 P a g e

Accomod. and Food Services Gender Split Accomod. and Food Services Jobs: 2,022 1002, 50% Employed - Males 1020, 50% Employed - Females Full Time Equivalents: 1,358 Jobs 37 P a g e

Professional, Scientific and Technical Services Professional, Scientific and Technical Services is the fifth largest employer in Manningham employing 1,980 people, making up 8.29% of total employment. It generated the fourth largest output at $530 million or 8.9% of the total output of Manningham. The majority of the workforce; Are aged 35 54 (26.2%) Are male (58% each) Have a bachelor degree of higher (51.1%) Earn over $1,000 per week (51.5%) Have an occupation as Professionals (52.6%) 38 P a g e

Prof., Scien., Tech Gender Split 836, 42% 1144, 58% Employed - Males Employed - Females Prof., Scient., and Tech Services Jobs: 1,980 Full Time Equivalents: 1,795 Jobs 39 P a g e

Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Manningham Residents / Labour Force Local Labour Force In Manningham, there are 55,827 residents in the local labour force. (Defined as people aged 15+ years that reside in the area and are employed or looking for work) The largest percentage are employed in Retail Trade (12.7%) Labour Force including Unemployment (Small Areas Labour Market June 2016) 64,000 62,000 60,000 58,000 56,000 54,000 52,000 50,000 48,000 Labour Force (Quarterly) 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 No. of Employed No. of Unemployed Unemployment Rate Compared to Greater Melbourne, characteristics of the employed local labour force include the following: Higher level of Tertiary Qualifications (50.0% compared to 43.0%) Higher level of older workers Aged 55-64 Years (16.3% compared to 13.0%) Higher use of Public Transport (13.0% compared to 11.6%) Higher proportion Earn a High Income (over $1,500 per week) (25.1% compared to 20.7%) Higher level of Working Part-Time (36.9% compared to 30.5%) Higher level of occupation as Professionals 28.0% compared to 24.4%) 41 P a g e

Labour Force Breakdown Industry (labour force includes employment and unemployment) Work Agriculture, Forestry and Fishing 68 48 11 127 0 0 Mining 69 12 5 86 0 0 Manufacturing 3,194 836 168 4,198 0 0 Electricity, Gas, Water and Waste Services 299 44 18 361 0 0 Construction 3,037 741 212 3,990 0 0 Wholesale Trade 2,262 590 104 2,956 0 0 Retail Trade 2,988 3,293 335 6,616 0 0 Accommodation and Food Services 1,460 1,821 203 3,484 0 0 Transport, Postal and Warehousing 1,202 351 97 1,650 0 0 Information Media and Telecommunications 881 259 39 1,179 0 0 Financial and Insurance Services 2,292 577 139 3,008 0 0 Rental, Hiring and Real Estate Services 664 300 47 1,011 0 0 Professional, Scientific and Technical Services 4,017 1,417 239 5,673 0 0 Administrative and Support Services 895 646 73 1,614 0 0 Public Administration and Safety 1,553 502 121 2,176 0 0 Education and Training 2,396 1,836 182 4,414 0 0 Health Care and Social Assistance 3,019 3,002 376 6,397 0 0 Arts and Recreation Services 397 431 42 870 0 0 Other Services 1,280 712 101 2,093 0 0 Inadequately described 420 245 72 737 0 0 Not stated 109 104 340 553 0 0 Not applicable^ 1,391 1,243 0 2,634 33,899 21,575 Total 33,893 19,010 2,924 55,827 33,899 21,575 ~Persons able but not participating in the Labour Force (mostly by choice) *Persons under the age of 15 ^Persons unemployed have no associated industry Full Time Labour Force Away from Part Time Not in Labour Force~ Not Stated/Not Applicable* Labour Force Breakdown Age (Labour Force includes employment and unemployment) Work 0-4 years 0 0 0 0 0 5,397 5-9 years 0 0 0 0 3 6,147 10-14 years 0 0 0 0 0 6,723 15-19 years 403 2,421 188 3,012 4,225 144 20-24 years 2,657 2,614 311 5,582 1,530 181 25-29 years 3,722 997 287 5,006 724 180 30-34 years 3,358 976 263 4,597 864 159 35-39 years 3,681 1,438 279 5,398 1,126 198 40-44 years 4,405 2,016 285 6,706 1,268 176 45-49 years 4,731 2,032 262 7,025 1,162 214 50-54 years 4,395 1,827 259 6,481 1,282 192 55-59 years 3,336 1,618 278 5,232 1,619 214 60-64 years 2,053 1,491 235 3,779 3,059 222 65-69 years 860 908 156 1,924 4,230 221 70-74 years 211 487 69 767 4,506 246 75-79 years 56 124 34 214 3,605 264 80-84 years 15 50 7 72 2,591 269 85-89 years 4 4 9 17 1,395 241 90-94 years 3 0 0 3 552 133 95-99 years 3 0 0 3 139 52 100 years and ove 3 3 0 6 17 7 Total 33,896 19,006 2,922 55,824 33,897 21,580 ~Persons able but not participating in the Labour Force (mostly by choice) *Persons under the age of 15 Full Time Labour Force Away from Part Time Total Total Not in Labour Force~ Not Stated/Not Applicable* 42 P a g e

Labour Force Breakdown Income (Labour Force includes employment and unemployment) Work Negative income 116 61 15 192 360 11 Nil income 632 775 77 1,484 7,898 70 $1-$199 ($1-$10,399) 392 3,350 282 4,024 3,957 47 $200-$299 ($10,400-$15,599) 565 2,113 166 2,844 5,931 101 $300-$399 ($15,600-$20,799) 675 2,192 197 3,064 4,853 102 $400-$599 ($20,800-$31,199) 2,142 3,510 350 6,002 4,298 68 $600-$799 ($31,200-$41,599) 4,076 2,391 345 6,812 2,018 33 $800-$999 ($41,600-$51,999) 4,313 1,397 267 5,977 1,113 16 $1,000-$1,249 ($52,000-$64,999) 4,906 1,080 289 6,275 800 10 $1,250-$1,499 ($65,000-$77,999) 3,992 655 195 4,842 426 12 $1,500-$1,999 ($78,000-$103,999) 5,137 619 262 6,018 371 10 $2,000 or more ($104,000 or more) 6,415 606 264 7,285 404 13 Not stated 533 261 214 1,008 1,470 2,817 Not applicable 0 0 0 0 0 18,265 Total 33,894 19,010 2,923 55,827 33,899 21,575 ~Persons able but not participating in the Labour Force (mostly by choice) *Persons under the age of 15 Full Time Labour Force Away from Part Time Total Not in Labour Force~ Not Stated/Not Applicable* Labour Force Breakdown Residential Location Full Time employment 5.54% 6.64% 8.93% 8.93% 14.16% 8.36% 5.67% 43 P a g e

Work Location of Residents 67.8% of Manningham s employed residents travel outside of the area to work The City of Melbourne, Whitehorse and Boroondara are the top three work locations for Manningham residents. Work location unknown, 11.4% Work Location of Residents Live and work in the area, 20.8% Live in the area, but work outside, 67.8% 44 P a g e

Residents Place of Work 45 P a g e

Unemployment Rate The unemployment rate in Manningham has gradually increased from 4.3% in September 2011 to 5.7% in September 2016. Warrandyte / Wonga Park has the lowest unemployment in Manningham at 1.6%, with a labour force of 6,097. Doncaster has the highest proportion at 8.7%, with a labour force of 10,324. Proportition of Unemployment (suburbs) Sep-16 Jun-16 Mar-16 Dec-15 Sep-15 0% 20% 40% 60% 80% 100% Bulleen Doncaster Doncaster East Donvale - Park Orchards Templestowe Templestowe Lower Warrandyte - Wonga Park (Small Area Labour Marketing, September 2016) Unemployment Rate (Small Area Labour Market, September 2016) by Location (sa2) 6.8% 6.5% 4.7% 1.6% 8.7% 7.0% 2.0% 46 P a g e

In the June 2016 quarter; Manningham had a Higher Unemployment rate than the Melbourne East (5.8% compared to 4.8%) Manningham is Slightly Lower Unemployment than Greater Melbourne (5.8% compared to 5.9%) Unemployment Rate (Quarterly) 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% Manningham (C) Melbourne East Greater Melbourne (GCCSA) Youth Unemployment Youth unemployment rate (aged 15 24 years) in Manningham was 10.8% (2011), which is higher than the current general unemployment rate of 5.8%. This rate is consistent with the Melbourne Inner East (10.8%) and Melbourne Outer East (10.2%). This however is lower than the youth unemployment rate in Greater Melbourne (14.3%). Youth unemployment is only available at LGA level for the Census, the other rates are current for September 2016. 47 P a g e

Travel to Work In 2011 most use method of travel (by gender) to work other than car only was they either did not go to work or worked from home. Most used mode to travel to work, location and gender Bulleen Templestowe Lower Templestowe Warrandyte - Wonga Park Donvale - Park Orchards Doncaster East Doncaster *Car as driver and car as passenger ^Other than Did not travel to work or worked from home Method of Travel to Work Most Common* Second Most Common^ Male Car 77.87% Truck 1.33% Female Car 72.89% Walked Only 1.83% Male Car 65.60% Walked Only 1.65% Female Car 68.92% Bus 2.30% Male Car 65.06% Walked Only 2.50% Female Car 63.04% Walked Only 1.99% Male Car 64.01% Walked Only 4.43% Female Car 61.79% Walked Only 3.05% Male Car 59.85% Truck 3.06% Female Car 60.89% Walked Only 1.14% Male Car 72.35% Bus 2.35% Female Car 69.94% Walked Only 2.42% Male Car 71.93% Bus 3.41% Female Car 67.32% Bus 4.25% Encouraging Local Shopping Manningham residents have a strong appreciation for local shopping centres and believe they cater to their everyday needs. Understanding our community survey 2016 2013/2014 2014/2015 2015/2016 My local shopping area provides for my 70% 83% 84% everyday needs 48 P a g e

Manningham Tourism and Visitation Tourism Snapshot Annual visitors to Manningham is 408,782 (average annual visitors 2011 2015) Visiting Friends and Relatives is the highest reason for travel at 210,835 (51%), consisting of; 140,920 (46%) Domestic Daytrips Visitors 56,774 (71%) Domestic Overnight Visitors 19,463 (68%) International Visitors Visitor Profile Visitor Profile Domestic Day Domestic Overnight International Average stay (nights) - 3.0 22.0 Average spend per trip ($) $112 $834 $2,622 Average spend per night ($) - $302 $119 Domestic Daytrip Visitors For Melbourne East the average Domestic Daytrip Visitor is; More likely to come from Melbourne 50.9% (Regional Victoria 49.1%) More likely to be 55 years or older (44% of Domestic Daytrip Visitors) More likely to participate in Eat out / dine at a restaurant and / or café (29.8% of Domestic Daytrip Visitors) Top Five Activity participation by Domestic Daytrip Visitors (%) to Melbourne East Activity % of Domestic Daytrip Visitors Eat out / dine at a restaurant and / or café 29.8% Go shopping for pleasure 9.7% Picnics or BBQs 4.9% Sightseeing / Looking around 4.7% Pubs, clubs, discos etc 4.3% Domestic Overnight Visitors For Melbourne East the average Domestic Overnight Visitor is; More likely to come from Victoria (53.4% of Domestic Overnight Visitors) More likely to be 55 years or older (43% of Domestic Overnight Visitors) More likely to Travel alone (44.9% of Domestic Overnight Visitors) More likely to participate in Eat out / dine at a restaurant and / or café (51.5% of Domestic Overnight Visitors) 50 P a g e

Travel Party Type of Domestic Overnight Visitors (%) to Melbourne East Friends or Relatives travelling together - without children, 8.20% Friends or Relatives travelling together - with children, 2.50% Travelling Alone, 44.90% Family Group - parents and children, 16.60% Adult Couple, 27.90% Top Five Activity participation by Domestic Overnight Visitors (%) to Melbourne East Activity % of Domestic Overnight Visitors Eat out / dine at a restaurant and / or café 51.5% Go shopping for pleasure 32.2% Sightseeing / Looking around 15.1% Pubs, clubs, discos etc 14.3% Go to markets 9.7% Accommodation type for Domestic Overnight Visitors Accommodation type of Domestic Overnight Visitors (%) in Melbourne East 92% 4% 2% 1% 1% 1% Friends of relatives property Standard hotel/motel Inn (below 4 star) Luxury hotel or luxury resort (4 or 5 star) Serviced Apartment Rented house / apartment / flat or unit (not servied daily) Other 51 P a g e

International Visitors For Melbourne East the average International Visitor is: More likely to come from China (23.4% of International Visitors) More likely to be 55 years or older (41% of International Visitors) More likely to Stay with Friends or Relatives (89% of International Visitors) Top Five Origins of International Visitors (%) to Melbourne East Origin State % of Visitors China 23.4% New Zealand 12.1% Malaysia 10.5% United Kingdom 7.9% Other Asia 6.3% Accommodation type of International Visitors (%) in Melbourne East 89% 3% 2% 1% 1% 1% Friends of relatives property Standard hotel/motel Inn (below 4 star) Luxury hotel or luxury resort (4 or 5 star) Serviced Apartment Rented house / apartment / flat or unit (not servied daily) Other Value of Tourism Tourism in Manningham Output of Tourism in Manningham is $217,495,000 Tourism employs 1,258 people Tourism spend is more likely attributed to Retail Trade ($54,050,000 attributed to tourism in Manningham) Tourism employment is more likely in Retail Trade (494 persons in Manningham) 52 P a g e

Total Output with Tourism Sector 53 P a g e

Output Attributable to Tourism Total employment with Tourism Sector 54 P a g e

Employment Attributable to Tourism 55 P a g e

Appendium More Information This profile is part of a suite of demographic resources available from Manningham City Council which includes: Id Census data, Community Profile, Forecast REMPLAN Economic Profile Manningham City Council Manningham Business Notes Work Force refers to all persons working in Manningham, this includes those who reside outside of Manningham and commute to work Labour Force refers to all people who are a resident in the local area who are in the labour force (both employed and unemployed) regardless of where they work. Youth Unemployment Rate is based on 15 to 24 year olds seeking and available for work Data Source Australian Bureau of Statistics, Census of Population and Housing 2006 and 2011 Small Area Labour Markets September 2016 National Institute of Economic and Industry Research (NEIR) Remplan, Economy Profile ID Profile, Community Profile Urban Enterprise Melbourne s Visiting Friends and Relatives Segment Travel Behaviour & Visitor Characteristic of the VFR Market to Melbourne, Commissioned by Destination Melbourne Limited (August 2016) Manningham City Council 57 P a g e