Your key to global markets

From Munich into the World 2

Welcome! IMAG is proud to pave the way to new, exciting markets for our clients, which we have been doing since 1946. We have been at the forefront of trade fairs abroad for over 70 years. We are very familiar with nearly every exhibition site in the world and have participated in more than 5,000 international exhibitions. Whether in Dubai, Johannesburg, Las Vegas, Moscow, New Delhi, Shanghai or Tehran, we are on our home turf. Our intercultural expertise, trade-fair know-how, and insider knowledge of the industries open the doors to new business partnerships. Which doors can we open for you? CTT, Moscow Auto Shanghai Peter Bergleiter Managing Director CCMT, Shanghai 4 5

Africa Trade fairs in South Africa have long been part of IMAG, but now fairs in Algeria, Kenya and Nigeria also belong to our repertoire. Your Key to Global Markets Iran We have been a trade fair organizer and partner in Iran since 1960. In 1990, IMAG built the German Hall at the fairground in Tehran. We have organized the IranConMin construction machinery trade fair since 1994. Russia We have been a trade fair partner in the Russian Federation since 1991, including at the CTT, the world s fifth largest construction machinery trade fair. IMAG Internationaler Messe- und Ausstellungsdienst GmbH is a subsidiary of Messe München and has ca. 30 trade fairs in 20 countries in its annual portfolio. We specialize in opening up new markets for our clients and partners whether as the organizer of our own trade fairs, as an international cooperation partner or as the coordinator for official trade fair participations by institutions, ministries or countries. International markets are constantly in motion. We keep an eye on the current trends in the world of trade fairs and industry and constantly develop new formats customized for each client. China We have participated in more than 500 exhibitions in China. For example, in Auto Shanghai; with around 350,000 m² of exhibition space, it is the largest automobile trade fair in the world. USA German Pavilion Comtrans, Moscow 6 Over 10,000 trade fairs per year take place in the world s strongest economy. IMAG is a partner in the most important construction machinery trade fair on the continent, the Conexpo-Con/AGG in Las Vegas. United Arab Emirates The seven emirates situated on the Persian Gulf are some of the richest states in the world and continue to impress with new superlatives. IMAG is a long-standing partner in this region of leading trade fairs showing environmental technology. India With 1.2 billion people and a growing economy, India possesses an enormous market potential. Since 1962, we have been there; today, we are part of about five trade fairs every year. Vietnam Vietnam s economy is growing rapidly and has made this southeast Asian country very attractive to investment. Since 2009, we have organized the country s largest specialized trade fair for laboratory technology and analysis. 7

Multifaceted Specialists We organize trade fairs and trade fair participations worldwide for all sorts of industries. We are specialized in: Automotive, Commercial Vehicles and Auto Parts Auto Shanghai Analytica Vietnam Construction Machinery, Building Material and Mining Machine Tools and further Industries Environmental Technology and Analysis With our competence in trade fairs and our international connections to specialist associations, ministries, chambers of commerce and other partners, we have been industry experts for decades. In cooperation with our partners, we recognize current trends and future developments to create synergies, organize delegations and specialist seminars as well as to develop new concepts around trade fairs. CTT, Moscow CCMT, Shanghai 8 9

Pioneers Leading with Tradition We have assembled a treasure trove of experience and knowledge in international trade fairs and exhibitions since 1946. Often we are the trailblazers in a new trade fair market today like 70 years ago. IMAG originally organized group participations and trade fairs exclusively for German companies. This included large industrial exhibitions, like the TECHNOGERMA and the German and European pavilions at five EXPOs. IMAG advertisement from the 1950s German Industrial Exhibition, Cairo 1957 TECHNOGERMA INDIA, New Delhi 1988 Today in addition to organizing our own trade fairs, we are a dependable partner for companies and trade fair organizers over the world. IranConMin, Tehran since 1994 WETEX, Dubai 2015 Auto Shanghai 2015 1946 Foundation of IMAG in Munich as the first ever German foreign trade fair company 1950 IMAG becomes the first official organizer for German trade fair participation abroad 1955 First participation of German companies in a trade fair in Asia: Tokyo International Trade Fair (Japan) 1960 First trade fair in Iran 1967 First contribution to the EXPO (World s Fair), followed by contracts for four more EXPOs 1975 First industrial exhibition for the Federal Republic of Germany in China 1981 IMAG becomes a subsidiary of Messe München 1990 Support of the first all-german trade fair participation abroad after the fall of the wall in Tehran 1998 Relocation together with Messe München to the new site in Munich-Riem 2002 Conducting trade shows with Messe München on the grounds of the Shanghai New International Expo Centre (SNIEC) in Shanghai 2009 First analytica Vietnam, organized by IMAG 2017 Premiere of ConMin West Africa in Nigeria 1948 Permission from all four occupying powers to conduct the first official German participation for the Milan Spring Fair 1954 The first German industrial exhibition TECHNOGERMA in Mexico City. Until 1999, ten more TECHNOGERMA trade fairs followed worldwide 1957 First joint company exhibition of the Federal Republic of Germany in the Arab world: German Industrial Exhibition Cairo 1962 First trade fair support in India, in today s Chennai 1973 German-Mexican partnership exhibition FIMA in Mexico City 10 11 1988 First TECHNOGERMA in New Delhi; Organization of the first IFAT in Beijing 1994 First IranConMin in Tehran, organized by IMAG 1999 Build up of Messe München s international business in India and China. For example: electronica and analytica in India, as well as bauma, electronica, productronica, analytica and transport logistic in China 2003 First participation in a trade fair in Algeria and at Auto Shanghai 2016 IMAG turns 70 years old

Experts in Networking At the CCMT 2016, Shanghai Especially abroad, personal contacts are the bread and butter of trade fairs. Trust is essential for business relationships. Even in the digital age, this only comes about face to face analog, as it were. The IMAG team combines their know-how, intuition and experience to bring people together all over the world, whether it be huge companies, associations or medium-sized enterprises. We can speak many languages and are competent and self-assured in diverse cultures and understand the challenges our partners and customers face. In short: We like being your partner in the world of international trade fairs. Your Personal Contact Our strengths: We work with you to develop a complete concept for your trade fair appearance abroad. j Before the trade fair j During the trade fair j After the trade fair Consultation with the IMAG team We advise you on your selection of trade fair markets and create a concept for your appearance. We provide dependable contractors to build your stand, so that you have the best quality abroad. If needed, we prepare you for the local business etiquette in the new country and help you plan your travel and other formalities. Experienced IMAG contacts are always by your side. We then analyze how successful the event was. We work to fulfill your expectations, because we want to establish longterm cooperation with our clients. 12 13

Contact IMAG Internationaler Messe- und Ausstellungsdienst GmbH Am Messesee 2 81829 München Germany Phone: +49 (0)89 55 29 12-0 Fax: +49 (0)89 55 29 12-350 imag@imag.de www.imag.de a subsidiary of 05_2016. Printed in Germany. Design by rappl-design. Photos: Holger Rauner, IMAG Archive. 14