Airport Advertising Åre Östersund Airport

Airport Advertising Åre Östersund Airport

Content Swedavia a sustainable airport group The midsweden region Airport Advertising Åre Östersund Airport The airport Statistics and demography Plan Terminal Plan Outdoor Pricelist Departing Pricelist Arriving Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Pricelist Large screen Pricelist Wifi sponsorship Contact 5 6 7 8 9 10 11 12 13 15 17 19 20 21 22 22 24 Valid from 2018 with reservation for printing errors and price changes.

Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports: 2017 2016 39 513 482 41 655 012 5

Sweden and the Mid Sweden region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. The Mid Sweden region and JämtlandHärjedalen county is known for its informal business climate and fast decision processes. Committed networks and authorities as well as low employment costs and staff turnover makes the region profitable. One of Sweden's leading universities, the Mid Sweden University, is also located in the region. With specialist programs within the industrial, tourism, outdoor technology and vehicle tech trades the university offers competence and cooperation possibilities. Tourism is the strongest trade in the region. In 2017 more than three million guest night stays was accounted for. The wide range of cultural and sport experiences makes the area a popular destination during both the summer and winter seasons. Most wellknown in the region though is probably Åre, one of the largest and most popular skiing resorts in Sweden. Åre is also a popular destination for alpine championships and will host the FIS Alpine World Ski Championships in 2019. Source: businesssweden.se, miun.se & jamtland.se 6

Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

Åre Östersund Airport 8

The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Åre Östersund Airport has been in operation since 1926 and was at the time the airforce's fourth flying corps. In 1958 the airport opened for regular and civil flights. During 2017 more than 530 000 people traveled to or from the airport and it is the seventh largest under Swedavia's control. The airport is located just fifteen minutes drive from Östersund and about an hours drive from some of Sweden's largest skiing and hiking resorts. During 2017 and 2018 the Smart Airport concept has started to be implemented at the airport, including selfservice facilities in the checkin hall, security checkpoint and departure hall. The modernizations of the airport is all to meet the demands of the present and future and to make the travelers stay at the airport more pleasant. Learn more at www.swedavia.se/ostersund/ 9

Statistics & demography The traveler Gender Men 48% Women 52% Age 16 19 3% 20 34 32% 35 49 28% 50 64 27% 65+ 10% Home country Sweden 87% Other 13% Number of passengers Total 531 000 International 24 000 Domestic 507 000 Transfer 63 700 Total traveler increase 2017 compared to 2016 +7% Transport to the airport Car Destinations 78% 1. Stockholm 2. Göteborg Top 5 Bus 20% Other 2% Travel purpose 3. Malmö 4. Umeå 5. Luleå Business Leisure 36% 64% 10

För resenärer För alla 4 8 2 11 12 2 15 9 10 Customs 15 15 Customs 6 Security 7 6 1 4 4 5 5 1 7 1 1 14 13 3 8 5 1 2 2 7 8 9 3 4 3 2 3 6 International arrivals Analogue 1 OSD010 2 OSD018 3 OSD055 4 OSD056 5 OSD060 6 OSD080 7 OSD088 8 OSD091 9 OSD092 10 OSD093 11 OSD103 12 OSD108 13 OSD110 14 OSD111 15 OSDT012 Special 1 OSD001 2 OSD062 3 OSD074 4 OSD082 5 OSD083 6 OSD094 7 OSD097 8 OSD109 Promotion 1 OSD016 2 OSD025 3 OSD030 4 OSD057 5 OSD074 6 OSD077 7 OSD095 8 OSD096 8 OSD105 Digital 1 OSD015 2 OSDD010 Digital Portrait Digital Landscape 2 faces 4 faces

10 11 1 4 5 1 2 3 14 13 12 6 7 8 9 16 15 Analogue 1 OSD065 2 OSD066 3 OSD067 4 OSD068 5 OSD069 6 OSD070 7 OSD071 8 OSD072 9 OSD081 10 OSD098 11 OSD099 12 OSD100 13 OSD101 14 OSD106 15 OSD055 16 OSD112 Special 1 OSD107

Pricelist Departing Designation OSD001 OSD016 OSD025 OSD030 OSD080 OSD088 OSD091 OSD092 OSD093 OSD094 OSD095 OSD096 OSD097 OSD105 OSD110 OSD111 OSDT010 OSDT012 Product Magazine racks Promotion area Promotion area Promotion area Banner Banner Banner Banner Banner Value boxes Promotion area, glass cabinet Promotion area, glass cabinet Foil Promotion area Lightbox Lightbox Promotion area Banners, package of three + floor decals Price, weekly* 8 000 SEK 8 000 SEK 8 000 SEK On request On request 8 000 SEK On request Price, monthly* 5 000 SEK On request 15 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 15 000 SEK 5 000 SEK 20 000 SEK 20 000 SEK On request Analogue Special * All prices excl. VAT. Promotion 13

OSD110 & OSD111

Pricelist Arriving Designation OSD010 OSD018 OSD056 OSD057 OSD060 OSD062 OSD074 OSD077 OSD082 OSD083 OSD084 OSD103 OSD108 OSD109 Product Lightbox Lightbox Lightbox Promotion area Lightbox Foil, revolving door Promotion on baggage belt Promotion area Foil, luggange trolleys Foil, baggage belt Foil, baggage belt Banner Lightbox Floor decals Price, weekly* 8 000 SEK 8 000 SEK Price, monthly* 40 000 SEK 4 200 SEK 10 000 SEK 15 000 SEK 5 000 SEK 20 000 SEK Analogue Special * All prices excl. VAT. Promotion 15

OSD055 OSD060 OSD057 OSD010 & OSD083 BMA008

Pricelist Outdoor Designation OSD055 OSD065 OSD066 OSD067 OSD068 OSD069 OSD070 OSD071 OSD072 OSD081 OSD098 OSD099 OSD100 OSD101 OSD106 OSD107 Product Branding Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Banner Doublesided lightbox Banner Banner Banner Lightbox Promotion area Price, weekly* 8 000 SEK Price, monthly* 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 10 000 SEK 20 000 SEK 20 000 SEK 5 000 SEK Analogue Special * All prices excl. VAT. Promotion 17

OSD081 OSD106 BMA023 OSD068 & OSD069 OSD070, OSD071 & OSD072

Åre Östersund Airport Digital 19

Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time. 20

Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport Departing Arriving 2 1 1 12.5 % 4 500 SEK National (all ten Swedavia airports) 172 12.5 % 300 000 SEK Digital network Landscape Placement Number of spaces Share of Voice Price, weekly* Entire airport Departing Arriving 4 2 2 12.5 % 4 000 SEK National (all ten Swedavia airports) 113 12.5 % 200 000 SEK * All prices excl. VAT. 21

Pricelist Digital specials Product Number of spaces Share of Voice Price* Designation Digital large screen in arrival hall 4 25 % 20 000 SEK per month OSDD010 Digital screen in departure hall 1 100 % 5 000 SEK per month OSD015 Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 100 % 150 000 SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 22

Digital large screen

swedavia.com/aboutswedavia/advertising