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PRINT & DIGITAL REACH PRINT WEB NEWSLETTER www.saasawubona.com W I N N E R B E S T A I R L I N E A F R I C A PRINT RUN 70 000 / JOIN US ON A JOURNEY BEYOND OUR BORDERS / 5 3 DAYS IN HO CHI MIN CITY, VIETNAM A suggested itinerary of what to do over 3 days, divided into morning and afternoon. 6 GREECE & TURKEY BY GULET Trip around the Turkish and Greek island in a traditional Greek gulet sail boat. 5 OCT 0 1 2018 7 THE KANIS ON THEIR FAVOURITE INT. CITY Father and son actors, and stars of the Black Panther movie, John Kani and Atandwa Kani, talk about their favourite international city with some insider tips on what to do and where to go. PAGE VIEWS 11 678 720 000 READERSHIP 888 687 CIRCULATION T H I S M O N T H Taking its cue from our new editor-at-large, globe-trotting South African celebrity Maps Maponyane, the all-new, redesigned October issue, brings you a host of insider tips from those in the know. From travel local and international advice, to hot new business trends and SA s bright, new creative talents, the new Sawubona will be the must-read mag for both holiday and business travellers. SOCIAL MEDIA 15 182 3 787 2 503 / OTHER HIGHLIGHTS IN THIS ISSUE INCLUDE / 1 PERCY MOEKETSI (MADIBA MUSICAL) Interview with male lead, Percy Moeketsi: focus on his career trajectory, how he got the role, and what the musical is about. 2 HOT NEW SA CREATIVE TALENT Interview with performance artists, Dear Ribane 3 WALKING SAFARIS Highlight 6 walking safaris throughout Southern Africa 4 A LOOK AT TWO FACETS OF JHB Modern Joburg in the global, glass-steel-and-concrete sense. A place that is sophisticated, stylish, urbane, attracts international business people, has fine dining, expensive designer-label shops is visually expressed in a tonal range of white-grey-black. Cool and trendy Afro-chic Joburg. Vibrant, unique a progressive blend of re-imagined African textiles, art and music that weave in Western sensibilities to create a unique set of creative expressions that are trending internationally. NEWSLETTER + UB 6 928
DEMOGRAPHICS 54% MALE 46% FEMALE 60% TRAVELLED INTERNATIONALLY IN THE LAST YEAR 78% OF TRAVELLERS ARE YOUNGER THAN 49 YEARS OLD 65% 20% 15% BLACK WHITE COLOURED/ INDIAN SAWUBONA READERS ARE YOUNGER AND THEIR TOP INTERESTS ARE MUSIC, TRAVEL, MOVIES, READING, COOKING, DINING OUT, SOCIALISING AND HOME DECOR. 81% HAVE A TERTIARY EDUCATION 15% OWN A BUSINESS/ARE SELF EMPLOYED PASSENGERS PM AVERAGE 37% DOMESTIC TRAVELLERS 36% REGIONAL TRAVELLERS 27% INTERNATIONAL TRAVELLERS 395 000 PASSENGERS PM * Brandmapp 2017.SAA Statistics 2018
RATES ADVERTISING RATES Full Page R55 000 Doube Page Spread R99 000 Inside Front Cover DPS R125 000 Inside Back Cover R65 000 Outside Back Cover R85 000 Opposite CEO Letter R65 000 MATERIAL SPECIFICATIONS (HEIGHT X WIDTH) 10mm BLEED Full Page Double Page spread Half Page vertical Half Page horizontal Quarter Page Opposite Contents R60 000 TRIM 276mm x 210mm 276mm x 210mm (Supply 2 x FP) 276mm x 105mm 138mm x 210mm 138mm x 105mm Full Page Advertorial content supplied R55 000 BLEED 286mm x 220mm 286mm x 220mm 286mm x 115mm 148mm x 220mm 148mm x 115mm Full Page Advertorial incl photo shoot* Half Page (Horizontal or Vertical) R60 000 R33 000 TYPE 256mm x 190mm 256mm x 190mm 256mm x 95mm 118mm x 190mm 118mm x 85mm Quarter Page - Market Place R13 750 MATERIAL DELIVERY DISCOUNTS 2-3 insertions Standard rate, less 5% 4-6 insertions Standard rate, less 7,5% 7-9 insertions Standard rate, less 10% 10-12 insertions Standard rate, less 12,5% Sive Booi Adstream Mediasend Associate Publisher Danny Hodden Technical support 021 417 5159/073 742 0986 011 799 7846 011 712 5700 sawubonaads@mikatekomedia.co.za ads.za@adstream.co.za support@mediasend.co.za MATERIAL REQUIREMENTS Advert supplied in PDF/X-1a format in high res of 300 dpi and sent via ADSTREAM or MEDIASEND. A digital proof at 100% of the very same PDF/X-1a file must be supplied for colour purposes. If a colour proof is not supplied the printer/publisher will not accept responsibility for the colour validity of the printed result. Convert all type to paths if using Corel Draw, Illustrator etc., or create outlines if using InDesign. 13+ insertions Standard rate, less 15% Note that a fee will be charged to send ads via Adstream or Mediasend. All rates exclude agency commission & VAT *Rate include half day photography, one model, hair and make-up, studio fee and production/design.
DESTINATIONS 18 000 DAILY FLIGHTS 19 DESTINATIONS ON THE AFRICAN CONTINENT SAA OPERATES FROM 32 DESTINATIONS IN 22 COUNTRIES ACROSS THE GLOBE OUR DOMESTIC MARKET HAS AN EXTENSIVE SCHEDULE WITH A TOTAL 290 FLIGHTS PER WEEK BETWEEN JOHANNESBURG, CAPE TOWN, DURBAN, EAST LONDON AND PORT ELIZABETH REGIONALLY, SAA OFFERS 19 DESTINATIONS ACROSS THE AFRICAN CONTINENT INCLUDING Abidjan, Accra, Blantyre, Dakar, Dar es Salaam, Entebbe, Harare, Kinshasa, Lagos, Lilongwe, Livingstone, Luanda, Lusaka, Maputo, Mauritius, Nairobi, Ndola, Victoria Falls and Windhoek 193 COUNTRIES SAA s international network creates links to all major continents from our country through 10 direct routes and code-share flights, with daily flights from Johannesburg, Frankfurt, Hong Kong, London (Heathrow), Munich, New York (JFK), Perth, Sao Paulo and Washington DC (Dulles). SAA has code-share agreements with 23 other airlines across the markets we serve. SAA IS A MEMBER OF STAR ALLIANCE WHICH OFFERS MORE THAN 18 000 DAILY FLIGHTS TO 1 317 AIRPORTS IN 193 COUNTRIES SAA HAS WON SKYTRAX BEST AIRLINE IN AFRICA AWARD IN THE REGIONAL CATEGORY FOR 15 CONSECUTIVE YEARS.
DEADLINES ISSUE ADVERTORIAL BOOKING ADVERTISING BOOKING MATERIAL DEADLINE ON FLIGHT OCTOBER 2018 30/08/18 30/08/18 07/09/18 01/10/18 NOVEMBER 2018 27/09/18 27/09/18 05/10/18 01/11/18 DECEMBER 2018 30/10/18 30/10/18 06/11/18 01/12/18 JANUARY 2019 23/11/18 23/11/18 29/11/18 01/01/19 FEBRUARY 2019 18/12/18 18/12/18 07/01/19 01/02/19 MARCH 2019 30/01/19 30/01/19 04/02/19 01/03/19 APRIL 2019 27/02/19 27/02/19 04/03/19 01/04/19 MAY 2019 29/03/19 29/03/19 04/04/19 01/05/19 JUNE 2019 30/04/19 30/04/19 06/05/19 01/06/19 JULY 2019 30/05/19 30/05/19 04/06/19 01/07/19 AUGUST 2019 28/06/19 28/06/19 05/07/19 01/08/19 SEPTEMBER 2019 30/07/19 30/07/19 05/08/19 01/09/19 OCTOBER 2019 30/08/19 30/08/19 06/09/19 01/10/19 NOVEMBER 2019 27/09/19 27/09/19 04/10/19 01/11/19 DECEMBER 2019 31/10/19 31/10/19 07/11/19 01/12/19 NOTE: All deadlines to be strictly adhered to.
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