2019 Campaign media. Poster MEDIA DATA
Campaign media. Poster Mega-Lights are at the top of their class for poster advertisements. These high-quality posters lend a certain appeal to every advertising message, and combine size, illumination, and movement to attract people s attention. Prominently positioned at high-traffic sites and perpendicular to the direction of traffic, Mega-Lights are the most likely to be seen, longest viewed, and most vividly remembered as compared to other advertising media*. Effective distribution and high exposure are achieved by booking advertising space in pre-defined city networks. The 9 m 2 advertising spaces allow for a creative way to stage brand promotion, which remains highly visible into the evening and the night through backlighting**. Technical information/formats 9 sqm, mostly backlit motif**, glass-encased, 2.5 m high single pillar, free standing, single and double sided (some wall displays), positioned perpendicular to traffic, moves as part of scrolling technology system Booking Period Weekly, displays depends on the location (between 0:00 am on Monday and midnight on Wednesday) Booking Details Pre-defined city networks (network booking) Cancellation is possible up to 60 days before start of display *Source: Atlas study that measured the following advertising media: billboards, -Light posters, -Light columns and Mega-Lights Valid as of October 2018 2 / 6
Spaces/ Aachen R Premium 16 51,00 5.712,00 Augsburg R Premium 26 59,50 10.829,00 Bergisch Gladbach R Premium 18 48,50 6.111,00 Berlin S/R 45 126,00 39.690,00 District 45 109,20 34.398,00 Basic 90 105,00 66.150,00 Essential 130 100,80 91.728,00 Premium 200 84,00 117.600,00 Metropolitan 300 77,30 162.330,00 Booster 550 71,40 274.890,00 Bielefeld R Premium 40 58,00 16.240,00 Bochum R Premium 45 55,00 17.325,00 Bonn R Premium 45 57,00 17.955,00 Bottrop R Premium 12 44,50 3.738,00 Braunschweig R Premium 35 57,50 14.087,50 Bremen R 15 105,80 11.109,00 District 15 91,70 9.628,50 Basic 30 88,10 18.501,00 Essential 50 84,60 29.610,00 Premium 80 70,50 39.480,00 Metropolitan 110 64,90 49.973,00 Booster 150 59,90 62.895,00 Bremerhaven R Premium 20 51,00 7.140,00 Chemnitz S/R Premium 35 56,00 13.720,00 Darmstadt R Premium 30 53,50 11.235,00 Dessau-Roßlau S/R Premium 16 43,00 4.816,00 Dortmund S/R 15 118,50 12.442,50 District 15 102,70 10.783,50 Basic 30 98,80 20.748,00 Essential 45 94,80 29.862,00 Premium 70 79,00 38.710,00 Metropolitan 100 72,70 50.890,00 Booster 140 67,20 65.856,00 Dresden S/R 15 98,30 10.321,50 District 15 85,20 8.946,00 Basic 25 81,90 14.332,50 Dresden (incl. AP) 1 S/R Essential 35 79,53 19.483,80 Premium 52 66,02 24.031,00 Metropolitan 90 60,67 38.224,62 Booster 140 55,92 54.802,48 Duisburg S/R 15 86,30 9.061,50 District 15 74,80 7.854,00 Basic 30 71,90 15.099,00 Essential 40 69,00 19.320,00 Premium 60 57,50 24.150,00 Metropolitan 90 52,90 33.327,00 Booster 120 48,90 41.076,00 Valid as of October 2018 3 / 6
Spaces/ Düsseldorf 2 S/R 20 130,50 18.270,00 District 15 113,10 11.875,50 Basic 40 108,80 30.464,00 Essential 58 104,40 42.386,40 Premium 88 87,00 53.592,00 Metropolitan 120 80,00 67.200,00 Erfurt S/R Premium 40 52,00 14.560,00 Erlangen R Premium 8 55,50 3.108,00 Essen R 15 114,80 12.054,00 District 15 99,50 10.447,50 Basic 30 95,60 20.076,00 Essential 50 91,80 32.130,00 Premium 75 76,50 40.162,50 Metropolitan 110 70,40 54.208,00 Booster 140 65,00 63.700,00 Flensburg R Premium 7 43,50 2.131,50 Frankfurt am Main S/R 20 121,50 17.010,00 District 20 105,30 14.742,00 Basic 40 101,30 28.364,00 Essential 65 97,20 44.226,00 Premium 110 81,00 62.370,00 Metropolitan 150 74,50 78.225,00 Booster 200 68,90 96.460,00 Freiburg R Premium 33 53,50 12.358,50 Fürth R Premium 25 52,00 9.100,00 Gelsenkirchen S/R Premium 30 52,00 10.920,00 Gera R Premium 19 47,00 6.251,00 Görlitz S/R Premium 13 47,00 4.277,00 Göttingen R Premium 8 45,50 2.548,00 Hagen R Premium 25 51,50 9.012,50 Halle S/R Premium 37 54,00 13.986,00 Hamburg R 30 166,50 34.965,00 District 30 144,30 30.303,00 Basic 60 138,80 58.296,00 Essential 80 133,20 74.592,00 Premium 120 111,00 93.240,00 Metropolitan 240 102,10 171.528,00 Booster 330 94,40 218.064,00 Hamm R Premium 9 46,50 2.929,50 Hannover R 15 107,30 11.266,50 District 15 93,00 9.765,00 Basic 30 89,40 18.774,00 Essential 45 85,80 27.027,00 Premium 70 71,50 35.035,00 Metropolitan 140 65,80 64.484,00 Booster 210 60,80 89.376,00 Heidelberg R Premium 14 52,50 5.145,00 Heilbronn R Premium 19 49,00 6.517,00 Herne R Premium 18 44,00 5.544,00 Hildesheim R Premium 15 51,50 5.407,50 Ingolstadt R Premium 20 53,00 7.420,00 Valid as of October 2018 4 / 6
Spaces/ Iserlohn R Premium 14 43,00 4.214,00 Jena S/R Premium 19 53,00 7.049,00 Kaiserslautern S Premium 7 50,50 2.474,50 Karlsruhe R Premium 45 59,00 18.585,00 Kassel R Premium 30 54,00 11.340,00 Kiel R Premium 30 54,00 11.340,00 Köln S/R 25 133,50 23.362,50 District 25 115,70 20.247,50 Basic 50 111,30 38.955,00 Köln (incl. AP) 3 S/R Essential 80 108,80 60.925,20 Premium 120 90,11 75.691,00 Metropolitan 200 82,93 116.100,32 Booster 360 76,19 191.994,60 Krefeld S/R Premium 36 51,50 12.978,00 Leipzig S/R 15 97,50 10.237,50 District 15 84,50 8.872,50 Basic 30 81,30 17.073,00 Essential 45 78,00 24.570,00 Premium 70 65,00 31.850,00 Metropolitan 110 59,80 46.046,00 Booster 160 55,30 61.936,00 Leverkusen R Premium 18 56,00 7.056,00 Lübeck R Premium 11 57,00 4.389,00 Ludwigshafen R Premium 16 47,00 5.264,00 Magdeburg S/R Premium 30 58,00 12.180,00 Mainz R Premium 35 56,00 13.720,00 Mannheim R Premium 40 55,50 15.540,00 Moers R Premium 8 48,50 2.716,00 Mönchengladbach R Premium 36 52,50 13.230,00 Mülheim R Premium 18 54,00 6.804,00 München S/R 25 155,30 27.177,50 District 25 134,60 23.555,00 Basic 50 129,40 45.290,00 München (incl. AP) 4 S/R Essential 90 125,04 78.775,20 Premium 140 103,95 101.871,00 Metropolitan 200 95,68 133.945,56 Booster 280 88,28 173.020,05 Münster (incl. AP) 5 R Premium 25 62,00 10.850,00 Neubrandenburg S/R Premium 8 53,00 2.968,00 Neuss R Premium 19 51,00 6.783,00 Nürnberg R 15 96,80 10.164,00 District 15 83,90 8.809,50 Basic 30 80,60 16.926,00 Essential 45 77,40 24.381,00 Premium 70 64,50 31.605,00 Metropolitan 95 59,30 39.434,50 Oberhausen R Premium 30 46,50 9.765,00 Valid as of October 2018 5 / 6
Spaces/ Offenbach R Premium 27 52,00 9.828,00 Oldenburg R Premium 9 59,00 3.717,00 Osnabrück (incl. AP) 6 R Premium 26 60,67 11.042,50 Paderborn R Premium 16 53,50 5.992,00 Pforzheim S/R Premium 20 56,00 7.840,00 Recklinghausen R Premium 10 51,00 3.570,00 Regensburg R Premium 20 53,50 7.490,00 Remscheid R Premium 7 45,00 2.205,00 Reutlingen R Premium 13 49,50 4.504,50 Rostock 7 S/R Premium 22 43,50 6.699,00 Saarbrücken R Premium 16 46,50 5.208,00 Salzgitter R Premium 16 48,50 5.432,00 Schwerin S/R Premium 20 52,00 7.280,00 Siegen R Premium 16 43,50 4.872,00 Solingen R Premium 18 50,50 6.363,00 Stuttgart R 20 131,30 18.382,00 District 20 113,80 15.932,00 Basic 40 109,40 30.632,00 Stuttgart (incl. AP) 8 R Essential 60 105,91 44.482,20 Premium 100 87,96 61.568,50 Metropolitan 130 80,96 73.673,60 Booster 180 74,68 94.099,25 Ulm / Neu Ulm R Premium 23 52,00 8.372,00 Wiesbaden R Premium 35 57,00 13.965,00 Witten R Premium 6 46,00 1.932,00 Wolfsburg R Premium 20 54,00 7.560,00 Wuppertal R Premium 40 56,00 15.680,00 Würzburg R Premium 20 58,50 8.190,00 Zwickau S/R Premium 16 43,00 4.816,00 Offer conditions: Please ensure the assembled delivery of posters. Further information: www.stroeer.de 1 Dresden: incl. billboards at Dresden Airport (daily airport rate 79.00). 2 airport billboards in the Essential an Premium, 3 airport billboards in the Metropolitan and Booster. No airport billboards in the, District and Basic. The daily rate when just booking the airport network is 86.90 per day and location, which can be reserved as part of a 3-billboard network (daily city rate 65.50). 2 Düsseldorf: incl. 1 digital billboard (Mega-Vision). 3 Cologne: mixed calculation incl. billboards at Cologne Bonn Airport (daily airport rate 108.00). 7 airport billboards in the Essential and Premium, 12 aiport billboards in the Metropolitan and Booster. No airport billboards in the, District and Basic. The daily rate when just booking the airport network is 129.60 per day and location, which can be reserved as part of a 7-billboard network (daily city rate 89.00). In the week before Carnival up to Ash Wednesday (18 February 6 March) and on 11 November, alcohol advertisements are restricted to beverages with 15% alcohol by volume or less. 4 Munich: incl. 43 Mega-Light billboards in the underground and rapid-transit stations (daily underground and city rate 103.50) and billboards in the airport (daily airport rate 108.00). 14 airport billboards in the Essential and Premium, 22 airport billboards in the Metropolitan and Booster. No airport billboards in the, District an Basic. The daily rate when just booking the airport network is 129.60 per day and location, which can be reserved as part of a 14-billboard network. 5 Münster: incl. 4 billboards at Münster Osnabrück International Airport (daily airport rate 62.00). The daily rate when just booking the airport network is 68.20 per day and location, which can be reserved as part of a 4-billboard network (daily city rate 62.00). 6 Osnabrück: incl. 3 billboards at Münster Osnabrück International Airport (daily airport rate 62.00). The daily rate when just booking the airport network is 68.20 per day and location, which can be reserved as part of a 3-billboard network (daily city rate 60.50). 7 Ströer s Mega-Lights in Rostock are not back-lit. 8 Stuttgart: Combined network with municipal locations (daily rate 94.00); including billboards at Stuttgart Airport (daily airport rate 94.00). 7 airport billboards in the Essential and Premium, 10 airport billboards in the Metropolitan and Booster. Nor airport billboards in the, District and Basic. The daily charge for booking the airport network on its own is 112.80 per day and point and can be booked in blocks of 10 (daily city rate 87,50). media generally offer space for up to three posters. During the IAA (in Frankfurt/Main, calendar weeks 37 and 38) we add a surcharge of 10 % and during the Oktoberfest (in Munich, calendar weeks 38-40) of 30 % in the current city. There are a limited number of Mega-Lights inside train stations in Berlin, Bremen, Dortmund, Düsseldorf, Essen, Frankfurt, Freiburg, Heidelberg, Köln, München, Nürnberg, Stuttgart, Ulm and Würzburg. There are limited number of Mega-Lights inside subway stations in Essen, Frankfurt, Hannover, Köln, München und Stuttgart. The and the District is only available once per calendar week and location. **Backlighting: our advertising media are backlit from dusk onwards, depending on the time of year and the prevailing light conditions. In addition, we switch off some of the lighting at night. All information without guarantee. All prices stated are in euros and exclusive of sales tax. Valid prices are available at www.stroeer.de. The minimum order value amounts is EUR 500 net per order. Valid as of October 2018 6 / 6