The Best Platform For Leisure Industry An Introduction to the Expo In 2015, Chinese tourists made over 40 million domestic visits and 120 million outbound visits, this is equivalent to the entire population traveling 3 times a year. According to the estimates of the World Travel and Tourism Council (WTTC), China's tourism industry has contributed 10.1% to its GDP, exceeding the industries like education, banking and automobile. The World Tourism Organization predicts that China will become the world's strongest tourism country by 2020. At present, China's tourism industry is advancing from a sightseeing-based stage towards a greater focus on leisure, vacation and experience. "The Outline of National Tourism and Leisure (2013-2020)" issued by the State Council has made it clear that by 2020, China will have broadly implemented a paid annual leave system for employees to ensure the enjoyment of adequate leisure time, an improved recreational environment, further promote the construction of infrastructure for national tourism and leisure as well as offer improved public services in these locations. Insiders have interpreted it in this way: there will be a boom in China's tourism and leisure industry. In fact, the World Leisure Organization has announced to the world in advance that China will hold the 2020 World Leisure Congress. China (Xiamen) International Leisure Tourism Expo has emerged from this favorable background. This is China's first international exposition sponsored by travel agencies with the theme of leisure and tourism. It serves as an all-round multi-dimensional platform for services of the leisure and tourism industry chain, integrating recreation, vacation, travel experience, and health preservation. The Expo will be held in the international tourist and port city of Xiamen, taking initiatives in seizing on the amazing development opportunities brought by the Fujian Pilot Free Trade Zone and the Belt and Road Initiatives. It will build an international platform for communication and purchasing for the leisure and tourism industry in Fujian and even the whole of China, and will open a window to the world leisure and tourism industry so as to know more
about China and find further opportunities for cooperation in Fujian. Exhibition scale Exhibition area: 30,000sqm with 1,200 booths. A portion of the theme activities. A portion of the theme activities:. China Leisure &Tourism Development Forum. Global Development Forum on China's MICE Tourism. World-famous Travelling Agents (Xiamen) Purchasing Fair for Tourism Products. Individualized Matching between Buyers and Sellers. The Second Xiamen Tourists Festival Expo Scope National and regional Tourism Administration/Destination Management Company Travel agencies/ tourism associations Online travel-booking industry airlines/airline agencies/airports Hotels/resorts/health preservation base Scenic spots/theme parks Cruises/yachts/ferry terminals Theme tourism (health care, luxury, honeymoon, adventure, religion, etc.) Customization tourism Overseas study tour Souvenirs/tourist equipment Tourist catering/shopping Tourism real estate Travel financial services Travel Media Recreation vehicles/car rental companies Outdoor recreational facilities/tools Sports and leisure facilities/tools Recreational games/leisure activities (photography/running/outdoor activities, etc.) Leisure agriculture / health preservation (healthy fruit and vegetables/ health preservation, skin care and other related products) Other tourism and leisure-related products Why Participate A Professional Platform for Cooperation and Communication Forum on Leisure Tourism MICE Forum Inbound and Outbound Tourism and Trade matchup Fair
Special Tourism Promotion Seminar Analysis of Leisure and Tourism Resources Top-level Salons & Lectures by Industry Leaders Industry Professionals Interchange Buffet Dinner Invitations from Professional Buyers Seeking Sellers Channels for Highly-reputed Buyers to Send Invitations Over 10 years of Experience with the Top 100 Travel Agencies Backed by the Impressive Strength and Tourism Resources of Shareholder Wanda Group Operated and managed by Professional Teams Close Coordination between the Group's Purchasing Teams Careful oversight and control by Professionals An Improved Organization Planning for Buyers An Online Survey of Buyer & Seller Intentions in Advance Individualized Matching between Buyers and Sellers A Professional Platform for Cooperation and Communication Top-selling Tourism Products Showcase Travelling Routes, Tickets for Scenic Spots, Hotel Coupons/Vouchers, Spa Vouchers A Shopping Event for a variety of Specialty items & a Purchasing Platform for Specialties from around the Globe Souvenirs from Time-honored Chinese Shops, a lineup of products from Long-established Shops and Well-known Brands across China A Shopping Event for Snacks, Fruits & Vegetables, Gathering Reputed Sellers in One Exhibition Food from around the World, a discovery of well-known cuisines at home and abroad World Cultures & Customs Performances, 50 performances of various folk cultures over three days Leisure Tourism Events, a variety of activities like cycling, brisk walking, yachting with brand placement Seven Channels of Promotion Television & radio media such as Xiamen TV, Xiamen Radio, XM6(Xiamen mobile TV channel) Paper media like China Tourism News, Xiamen Daily, Xiamen Evening News and Strait Herald Networks & mobile media like Xinhuanet.com, chinanews.com, Sina.com.cn, qq.com and NewsHead Ads in residential communities and shopping malls like Wanda Plaza as well as luxury estates with C&D property management or Lianfa property management Outdoor advertising on public transportation, overcrossings / airport LED screens Intense Pre-exhibition, in-exhibition and post-exhibition coverage by major media outlets Assistance from new social media outlets like WeChat and Weibo (microblogging) better assist in matching individual buyers and sellers based on their specific needs
Pragmatic High-end Professional Activities The 3rd China Tourism Internet Conference Keynote speeches delivered by famous persons such as Dai Bin, president of China Tourism Research Institute, and Wu Zhixiang, CEO of ly.com. Sharing of ideas about "Internet + tourism" by industry innovators who proposed that experiential travel is the trend of future tourism development.more than 900 industry elites attended the forums Xiamen Smart Tourism Summit Forum The following officials and professionals of the industry delivered keynote speeches and shared their experience in the development of smart tourism at the forum. Kong Shuguang, Director of Xiamen Tourism Bureau, Prof. Zhang Hui, Head of Tourism Department of the School of Economics and Management at Beijing Jiaotong University, Xu Bulin, deputy general manager of Ctrip CITS, Huang Qingxiang, the Director of Singapore Tourism Board (Guangzhou Office),Yasuo Kaneko, Deputy Major Officer of Japan National Tourism Organization (Sasebo Branch) Kim Cheon Huan, Chief of Mokpo Tourism Division of Jeollanam-do, ROK, Zhang Mingxia, Director of the Culture Division of Shanxi Huangchengxiangfu Scenic SpotMore than 300 friends from the industry listened to the speech. World-famous Travelling Agents (Xiamen) Purchasing Fair for Tourism Products s More than 300 members of the Top 100 Traveling Agents from countries (regions) around the world "One-to-one negotiation" between CITS 's most reputed partners and the exhibitors with tourism resources investigation Active Professional Matchmaking between Exhibitors List of Exhibitors (part) Tourism administrations of other countries like Singapore, Malaysia, Thailand, Japan, South Korea, Netherlands and Spain Tourism administrations and bureaus of provinces and cities in China, including Fujian, Shanxi, Hainan, Foshan, Changzhou, Ningbo, Guilin, Domestic and international airlines from Netherlands, Thailand, Singapore, Philippines, Taiwan, etc. Wanda Hotels & Tourism C&D Tourism Group Starwood Hotels and Resorts InterContinental Hotels Group Royal Caribbean Cruises Hainan Strait Shipping Co., Ltd. (Xisha Tourism) Tourism associations from Taiwan Fujian Hotspring Association Fujian Time-honored Brand Association Fujian Intangible Cultural Heritage Association Hundreds of well-known travel agencies at home and abroad Buyers List (part) CONCORDE TRAVEL (France) Air Journal (France)
Passaat Reizen (Netherlands) Trav Magazine (Netherlands) 3JSC (France) APG (France) APG Air Agencies (Germany) VNC Travel (Germany) China Online/Riksja Online (Netherlands) Malaysia Central Travel Agency Sino-US Travel Agency Co., Ltd. Brothers Travel Agency Co., Ltd. Reed Travel & Expo Group Royal Holidays Guangzhou New Resorts Shanghai East Star Event Management Co., Ltd.... Massively Popular Public interaction Hot Consulting & sales at booths Over 50 performances of various folk cultures daily The First Xiamen Tourists Festival favored by the young and old
Data witness the past grand expo Exhibition Area (sqm) 17 000 Number of Traveling Agents Participants (person(s)) 15 000 Number of Participating Country/Region 27 Total visits (person/time) 100 000 Broad Media Publicity More than 200 authoritative media outlets including Xinhua News Agency, China Tourism News, Fujian Daily, Xiamen Daily, Xiamen Evening News, Xiamen TV stations, four broadcasting stations of Xiamen Media Group, Many well-known networks including mn.sina.com.cn, xinhuanet.com, toutiaonews.com, ifeng.com, fj.qq.com, xmfish.com, etc. Official websites of the government including China National Tourism Administration, Fujian Provincial People's Government, Tourism Administration of Fujian Province, Xiamen Municipal People's Government, and Xiamen Tourism Bureau. Professional tourism websites including sottoc.com, tuniu.com, cncn.com. Outdoor advertising including public transportation ads, billboards, and airport LED screen ads. Scenic spots and restaurants that have partnerships with Xiamen C&D International Travel Service Co., Ltd., residential communities of C&D Property and Lianfa Property, Wanda Plaza, and etc. Official media WeChat and Weibo accounts, including C&D official Weibo accounts and WeChat accounts.
The Competent Organizer Xiamen C&D International Travel Service Co., Ltd. (C&D ITS for short) enjoys the resources and strong backing provided by its two major shareholders, namely, Xiamen C&D Tourism Group and Beijing Wanda Tourism. The company has been awarded the honor of "China Top 100 Travel Agencies" for 11 consecutive years since 2004, with the overall strength ranking 1st among the travel agencies in Fujian Province for a long time. The Company has 16 branches and subsidiaries in Shanghai, Jinan, Chengdu, Fuzhou, Quanzhou, Zhangzhou, Longyan, Sanming, Nanping, Wuyi Mountain, Ningde, with businesses covering travel agency, conferences, exhibitions, business tours, event marketing, PR, resort operations, etc., offering numerous promising prospects. It is reputed for its business philosophy of "Sincerity and Cordiality, Guests First, Credit First, and Mutual Benefit". The Organizing Committee of China (Xiamen) International Leisure Tourism Expo 2016 Xiamen C&D International Travel Service Co., Ltd. Xiamen C&D ITS Business Conference Exhibition Co., Ltd. Address: 10F, C&D International Building, No.1699, East Island Ring Road, Xiamen, China Post Code: 361008 Tel: +86-592-2592553 Fax:+86-592-2110873 Time: Sept. 23-25, 2016 Venue: Xiamen International Conference and Exhibition Center Please contact the organizing committee office for participation (contacts are as follows): Ms. Wang Hongxia: +86 136 6609 9330 Mr. Xiao Xiang: +86 135 9991 2696 Tel: +86-592-2592553 Fax: +86-592-2110873 Follow the official WeChat account of the Xiamen International Leisure Tourism Expo for more information