GROWING CLOSER TOGETHER Parndorf Fashion Outlet is part of Europe s largest outlet destination. Located near Lake Neusiedl and two European capitals, Vienna and Bratislava, In recent years the region has become a shopping Mecca for bargain hunters. To become even more attractive the outlet is getting a face lift. Starting in autumn 2016 until the end of 2018, different sections will be transformed over several construction phases into a common, coherent concept. The chosen design has its roots in a regional theme following a concept frequently used by outlets. EUROPE S LARGEST OUTLET DESTINATION
MACRO LOCATION AND COMMUTER BELT Parndorf Fashion Outlet is located just off the A4 highway which forms part of the main traffic route between Western and Eastern Europe, with 6 million people living within a two- hours driving distance. 55 % of Parndorf Fashion Outlet customers come from Austria, 16 % from Hungary, 15 % from Slovakia and 14 % from other countries. A STABLE REGION WITH HIGH PURCHASING POWER WIEN 6 007 500 0 min. 4 332 300 90 min. 2 968 800 60 min. BRATISLAVA PARNDORF ČESKÉ BUDĚJOVICE LINZ BRNO WIEN TRNAVA TRENČÍN NITRA ST. PöLTEN BRATISLAVA PARNDORF FASHION OUTLET BANSKÁ BYSTRICA SALGÓTARJÁN EGER EISENSTADT GYŐR TATABÁNYA BUDAPEST SZOMBATHELY VESZPRÉM GRAZ
MICRO LOCATION AND NEIGHBOURHOOD The Parndorf Fashion Outlet is situated next door to the McArthurGlen Designer Outlet and close to both the Pado Shopping Park and Pannonia Shopping Park. Further commercial settlements are in planning. The location is also a magnet for tourists visiting the region surrounding Lake Neusiedl, the largest lake in Austria. Parndorf region has become a popular meeting place for people from across the region throughout the week. Besides German, staff at most shops also speak English, Hungarian and Slovak. McArthurGlen Neusiedler See GUARANTEED CUSTOMER TRAFFIC AND NEIGHBOUR- HOOD SYNERGIES Neusiedler See Parndorf Outlet Area
A REGION DEVELOPING FAVORABLY Ever since the parking areas were relocated, the Parndorf Fashion Outlet has seen strong growth in visitor numbers and rising sales. Planned investment in the location will further this trend. About 1.8 million customers come to the fashion center every year, with this figure to climb to at least 3 million when the outlets visitors access and appearances grow together. Currently, the entire outlet destination has more than 5 million visitors. Country of Residence Gender Age A LOCATION 15 % Slovakia 20 % 51 and over WITH BUSINESS 16 % Hungary 55 % Austria 45 % Male 56 % Female 31 % Under 30 49 % 31-50 POTENTIAL 14 % Other Visitors Net Turnover in Sales per Square Meter Top 50 in 3 000 000 75 000 000 5 500 2 000 000 70 000 000 5 250 1 800 000 1 750 000 65 000 000 60 000 000 5 000 1 700 000 55 000 000 4 750 1 650 000 50 000 000 4 500 1 600 000 45 000 000 4 250 1 550 000 1 500 000 40 000 000 35 000 000 4 000 1 450 000 30 000 000 3 750 2015 2016 Forecast 2017 2015 2016 Forecast 2017 2015 2016 Forecast 2017
SCHEDULE Since summer of 2016 Parndorf Fashion Outlet is being redesigned in phases. Parndorf Fashion Outlet offers a variety of Shopping facilities. Through the redesign it will be a beautiful spot to enjoy shopping and strolling in a location of distinctive architecture based on the Art Nouveau style of Vienna. The various phases of the redesign and facelift will result in the creating of Euope s largest Outlet Centre, with the Art Nouveau style of Vienna as the perfect theme for Parndorf Fashion Outlet. Complemented by new parking facilities, traffic links and more efficient logistical solutions, the outlets will be growing together. INVESTMENTS GUARANTEE SUCCESS
EXPERIENCE STREET SHOPPING The overall concept reflects the typical outlet experience of high street shopping in a village and a mall. 83-91) and constructing the central parking area entrance, all planned to be completed by the early second quarter of 2017. The development program will be finalized with the completion of Shops 41-77 by the third quarter of 2018. Both pavilions toward the central parking area (in front of Shops 71-76) are going to be clearly visible from a large distance, providing a new, inviting way to enter Parndorf Fashion Outlet besides the additionally created mall entrance (Shops 110 and 111). The opening of four additional areas in the central building, connected by two indoor malls, will result in many new shops which will attract a lot of new customers. Following completion of the new entrances and access ways in the fourth quarter of 2016, development will also begin on linking the mall and village (Shops 98-100), extending the mall (Shops NEW CONNECTIONS ARE BEING CREATED Since relocating the parking facilities of McArthurGlen in front of the new entrances of the Parndorf Fashion Outlet, higher flow of customers are recorded. Existing Tr Storage HOFER Delivery A BUS BUS BUS Mall Phase I ENTRANCE Phase II Phase IIIb Phase IIIb Phase IV Drive In LAGER TO W ER PA NN ON IA 83 2 UNIT LAGER 36 35 34 33 32 31 30 29 28 26-2725 24 42 43 44 45 46 47 48 49 41 70 69 68 67 20 17 16 50 51 52 72 75 76 1-02 03 0 4 05 0 06 9 08 10 0 Top 04 Top 05 Top 06 Top 08 Top 09 73 74 5.726,58 m2 14-15 13 11 Top 03 71 53 54 66 55 65 64 63 62 61 60 5958 57 56 19 1 8 TOP 01/02 23 VILLAGGIO BESTAND OUTDOOR 37 8 85 4 86 87 88 89 90 377,77 m LAGER WR/WC TOP 82 81 80 79 78 77 22 Stand alo ANLIEFER ZONE ENTRANCE 38 40 LAGER ENTRANCE ENTRANCE BUS 39 WR/WC Top 17 Top 18 Top 19 Top 23 Top 24 Top 25 Top 26/27 Top 28 Top 29 Top 30 Top 31 Top 32 Top 38 Top 94 Top 95/96 98 99 97 100 Nora Spor Pizza e pa Kappa Top 97 Top 98 Top 99 Top 100 Top 101 Seven Sin Top 102 BMZ 138 13 1 143 103 104 144 145 15 1 105 WR/WC D 146 147 6 11 PU TZR 7 11 Top 104 Top 105 Top 107 Top 108 Top 110 Vossen, B Regatta Brax Samp Quicksilve Subway Gerry We Top 111 Top F1 Top 113 Top 114 Top 116 Top 117 Top 118 Top 119 Top 0 Top 1 Top 2 H 2 1 1 11 /WC 61 25 3 4 19 01 8 11 4 11 31 11 WR 9 14 110 WC 8 14 15 0 108 107 H BE 13 0 140 141 WR/WC H 142 13 31 32 101 95-96 CE 93 94 AN 13 51 34 AR 102 PUTZ GALERIEN MALL INDOOR Top 103 GAS 81 27 Top 3 Top 4 Top 5 Top 6 Top 7 Top 8 Top 130 Top 131 Top 132 Top 133 Top 134 Top 135 The Living The Living Lloyd Sho Marc Pica Estella Möve Lego Wea Sluis Lede Leo Hilling Time & St G.C. Sun Gabor Bassetti Jack & Jon Salewa WMF Ries Zwilling O Neill Northland Kennet St Bruno Ban N Top 136 Top 137 Top 138 ENTRANCE FOP PARNDORF M 1:1500 Nora Spor Esprit Schneider more & m Tamaris Boxeur M Vanilla Culture Calida Bijou Brig Clair s Outlet de Odlo Sports Ca Kjus Asics Top 39 Top 93 91 Sons & Da Betty Barc Timezone Brax Mey Kennel &S Ara Samp Ceremony Top 20 Top 21/22 Top 37 TR 13 6 Top 16 Top 36 ER LAG 139 13 7 Top 13 Top 35 EN M EN AIN TR AN CE Top Top 14/15 Top 34 92 JET TANKSTELLE Top 10 Top 11 Top 33 LAGER ST AL AND ON E Ausweich Heindl Ara Pearl Izum Mc Donal Basler Eterna M D C ES A IG RT N HU ER R O GL U E TL N ET ET TL R C M U TH AR N LE G R NE G SI DE U O Top 139 Top 140 Top 141 Top 142 Top 143 Top 144 Top 145 Top 146 Top 147 Top 148 Top 149 Top 150 Top 151 Triumph Only Bench Trespass Mey Samp Cross Jean Digel Comma Clarks Huber Sho Parfümer S. Oliver Otto Kern Palmers
THE REGION The Parndorf Fashion Outlet is located between Vienna and Bratislava, the two closest European capitals. The nearby recreation area at Lake Neusiedl is a popular destination drawing residents of the nearby major cities as well as tourists from other countries. St. Stephen s Cathedral Bratislava HISTORICAL REGION Burgenland Castle of Schönbrunn Vienna Prater Vienna cityhall Mole West Podersdorf
GOOD MIX OF ESTABLISHED AND NEW OUTLET BRANDS GUARANTEES CUSTOMERS
MARKETING The Parndorf Fashion Outlet commuting area has enormous potential, especially as marketing will focus more on the region in the future. Marketing is in multiple languages, with increasing emphasis on new app services, free entertainment and a large choice of restaurants and other places to eat. Intense use of social media is aiming of building direct relationships with customers in tandem with customer loyalty programs. Close cooperation with McArthurGlen exists regarding common info points, center vouchers, a common traffic management system and the organizing of major events such as 3 Late Night Shoppings. ENORMOUS POTENTIAL Information Center Miss Burgenland Mini lottery Bungee jumping
VIENNA REGION OUTLETS Both the Parndorf Fashion Outlet and the Freeport Fashion Outlet north of Vienna on the border with the Czech Republic are joined by the Vienna Region Outlets umbrella brand. Tenants in both centers first get the benefits of B2B and then B2C. Vienna Region Outlets covers a metropolitan area of more than 6 million residents that includes three major cities, three airports and a large number of tourist attractions. The Freeport Fashion Outlet covers 22,400 square meters of retail space, with 75 top brands shops such as Tommy Hilfiger, Nike, Desigual, Adidas, Diesel, Lacoste, and is also open Sundays and holidays until 9 p.m. SYNERGIES IN THE VIENNA METROPOLITAN REGION
PARNDORF FASHION OUTLET Size: Draw Area: Purchasing power: Distance to Vienna: Distance to Bratislava: Visitors: Parking spaces: Parking spaces with McArthurGlen: Opening hours: 20,300 sqm => 28,800 sqm (after development) 6 million people within a 2-hour driving distance 26 billion in a 2-hour driving distance, of which 2.85 billion for clothing 45 minutes 20 minutes ~ 1,8 million ~ 1.500 ~ 3.200 Mon-Thu 9.30 am - 8 pm, Fri 9.30 am - 9 pm, Sat 9 am - 6 pm, closed Sundays and bank holidays LOOKING FORWARD TO A SUCCESSFUL COOPERATION
CHARLOTTE DIEMER Head of Leasing +43 676 760 48 45 c.diemer@fashionoutletgroup.com CONSTANTIN REICHERT Center Manager +43 676 530 20 35 c.reichert@fashionoutletgroup.com THOMAS M. SEIKMANN CEO +43 (0)676 3337222 t.seikmann@fashionoutletgroup.com