feel good
hotels you can rely on Park Inn by Radisson is entirely tuned in to what really matters for the modern consumer, one that is always connected, always switched on and always on the go. Our philosophy is simple we deliver an easy, colorful and relaxed guest experience for today s traveler. Park Inn by Radisson Sárvár, Hungary
Park Inn by Radisson makes sure business travelers have what they need to be productive, and leisure guests are able to make the most of their pleasure. Guests get the essentials of a hotel stay that is a good value for the money. They benefit from the well-designed, recognizable Park Inn product and service features, and from the brand s Yes I Can! SM service positive, happy hospitality delivered by the hotel s generous staff. Park Inn by Radisson has over 200 hotels in operation and under development around the world and continues to grow strong. 3
different by looks different by attitude Park Inn by Radisson is an upper midscale global hotel brand that exists very simply to be the hotel brand that guests can rely on. The brand that adds color to life. The brand that offers those things that matter most in today s busy, hectic and stressful world of working, traveling, playing, connecting, plugging in, unplugging, seeking, exploring and finding. Through the brand s vibrant, contemporary, colorful and modern design, Park Inn by Radisson brings unexpected smiles during a guest s stay and stimulates a positive frame of mind. It is a place where guests can be themselves and feel at home. Some of the unique features of Park Inn by Radisson include the brand Signature product and service offerings, dynamic Park Inn by Radisson San Jose, Costa Rica
restaurants, public spaces that create perfect meeting, mingling and individual working and relaxing areas, and Smart Meetings & Events rooms to meet up with business colleagues. We know our guests are always switched on and they can seamlessly stay connected with free Internet. The end result: a consistent, easy and straightforward guest experience. Park Inn by Radisson really does add color to life. 5
colorful inside and out Within the physical hotel, Park Inn by Radisson is known for its vibrant and colorful spaces which are informal, friendly and welcoming. Color is used to make bold, fresh statements, add personality and soul, introduce connectedness, animate space and differentiate areas. Our hotels have open lobby spaces, restaurants and areas surrounding our meeting rooms which result in brighter atmospheres and better lighting. More colorful and bright environments make people more at ease, more carefree and happy! The Park Inn by Radisson Signatures is a selection of product and service offerings that provide a more recognizable and consistent guest experience across the portfolio. They include a full spectrum of deliverables for each physical area of the hotel and they outline clear expectations of what a signature Park Inn by Radisson should be and deliver, at every guest touch point. Park Inn by Radisson Dammam, Saudi Arabia
In-room Smart TV Headboard with integrated mood light Colored ceiling Adjustable bed table Bed throw Colored glass shower screen Public Areas Alcove high back sofas (informal meet space) Eclectic mix of colored furnishings Communal table 24/7 food service Responsible Business wall Meeting rooms Blackboard wall 7
Park Inn by Radisson offers a full spectrum of restaurant concepts which have been specifically designed to fit within the unique positioning of the Park Inn by Radisson brand. These consistent concepts deliver a complete solution and have been created to be flexible and accommodate every space, market location and budget.
vibrant restaurants and bars Perfectly simple. Simply perfect. That s the thinking behind RBG. We ve set out to create a buzz, an ambiance and an experience that s uniquely appealing to our customers. At RBG its easy, honest and good value all the way. Welcome to the thrill of the grill! Our live-inn room is a multi-functional area with all of the essentials: a selfcheck-in and check-out counter, a bar and food kiosk, a staffed Hello desk, a lounge and breakfast area and informal meeting areas. 9
The service we provide to our guests is another way we are Adding Color to Life. It s about making things happen. It s about empowerment and attitude. It s ultimately about making our guests happy and offering a happy place to stay. A place where people smile and the service is cheerful. Nothing is an effort or too much trouble. Guests feel at home, at ease and comfortable.
a happy place to be Our Yes I Can! SM service is reflected in the positive attitude and professional approach hotel staff displays each and every day. Hotel staff are tuned in and interested in getting to know guests better, and they are generous and give their very best. Adding Color to Life is our company s mission and a way of life which guides us to meet any challenge and identify every opportunity. Wherever our guests are, they are given consistently excellent service. 100% Happy Guarantee Adding Color to Life helps hotel staff meet any challenge and identify every opportunity. They are empowered to provide the right solution, whatever the situation. It is a commitment to 100% happiness. If a guest isn t happy with something during their stay, hotel staff will solve it. It s guaranteed. 11
hassle-free, convenient services and amenities Fresh, vibrant and connected environments. Easy and straightforward guest experience. Relaxed, comfortable and hassle-free service. Park Inn by Radisson has a distinct set of services and programs that sets it apart from other brands, other hotels, other offerings. Free Internet With life ever-changing to be more connected and information and entertainment both accessed online, Park Inn by Radisson provides all guests access to WiFi in guest rooms and throughout the hotel for FREE. Healthy Breakfast With well-presented selections of seasonal and local produce, including easy, healthy options, Park Inn by Radisson Amsterdam Schiphol, Netherlands
the Park Inn breakfast will keep guests satisfied well until lunch. Park Inn by Radisson App Our custom app is simple and speedy for those always on the go. Guests can make a request, get hotel information, or find local recommendations to make the most of their stay. Smart Meetings & Events Our meetings concept includes the essentials such as Smart Food, reliable connectivity, Adding Color to Life service, and Meet Inn by the Hour, a unique proposition optimizing unused public space and broadening the product offering by creating inspiring spaces for small meetings. Adding Color to Lives The Park Inn by Radisson responsible business program, Adding Color to Lives, is focused on enriching and enhancing the lives of at-risk youth in the communities in which we operate. RunInn Routes Park Inn by Radisson hotels offer running / walking routes for those guests who want to continue their workout routine while staying with us. Easy. Reliable. Fun. 13
powerfully driving revenue We know our business: that s why we place such great emphasis on the systems that power the Park Inn by Radisson s brand s revenue generating and commercial capabilities. We invest in excitingly relevant GDS, Hotel Direct, Brand Web, Social, Mobile, Voice and OTA. The Radisson Hotel Group s revenue generation team now consists of hundreds of worldwide specialists in sales, revenue optimization, e-commerce, marketing, loyalty and communications. Park Inn by Radisson Amsterdam Schipol, Netherlands
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revenue optimization tools Park Inn by Radisson has developed a comprehensive range of industry leading tools designed to help drive and capture hotel level revenue per available room (RevPAR) and maximize individual property market share. These include: Revenue Management System Industry leading automated system provided by IDeaS. Park Inn by Radisson Manchester, UK
Revenue Optimization Support Two levels of support available, based on a hotel s needs, including a revenue specialist for hire program. Reporting Suite of interactive reports that assist in understanding and dissecting a hotel s business. Rate shopping tool A full user interface is available for all hotels, provided by OTA Insights. Redirected Call Program (RCP) This service allows hotels to redirect their reservations to our dedicated call center facility to capture and maximize revenue opportunities. RCP aims to generate incremental revenue from higher conversion rates, upselling successes and expertise in closing sales. Consistently shows year-over-year increases in average daily rates compared to hotel direct. 17
Park Inn by Radisson Davao City, Philippines When you join Radisson Hotel Group, you don t just join one of the world s leading hotel groups, you join a family. A family of seven vibrant brands employing 90,000 people system-wide committed to excellence in guest service. Our passionate people provide a personalized approach to drive results using our powerful revenue-generating engines.
unlock the power of Radisson Hotel Group Reservation System Elite hotel reservation system platform that drives room nights. Global Sales Global geographic coverage at 200+ sales events across all market segments to deliver top-line revenue opportunities. Online Travel Agencies Expanded online hotel exposure and global hotel reach through 25+ e-channels and affiliate partners. Digital Platform Revenue generating parkinn.com driving guest visits, reservations and conversion rates. Credit Card Rates Relationship with the top 2 global credit card companies, providing favorable rates to franchisees. Pre-opening Support Customized brand marketing support during each new property s first 30, 60 and 90 days to help generate awareness and revenue. Cutting-Edge Technology Innovative technologies create operational efficiencies that drive profitability. Shared Services Ability to share costs and leverage organizational efficiencies. Radisson Rewards Radisson Rewards provides members an enhanced experience from time of booking to checkout and every moment in between. TM Travel Renowned global leader in more than 150 countries and territories. Responsible Business 1,300+ global activities with 37,000+ volunteer hours and $360,000 raised for local charities. Strategic Sourcing 150 suppliers and negotiated discounts that deliver hotel cost savings up to 15% Comprehensive Marketing Approach Annual 360º brand specific plans activated across all guest touchpoints to generate awareness and drive revenue. *As awarded by U.S. News and World Report. 19
flexible options for your needs Park Inn by Radisson offers developer-friendly and flexible building options for any project, budget, location and market, all based on your needs. Our support is tailored to each individual project, and our team will work with you to determine the most effective approach for the best result. Park Inn by Radisson Leuven, Belgium
Park Inn by Radisson is focused primarily on conversions and we have a proven model for these types of developments. Our property improvement plan (PIP) processes work to help convert properties efficiently and cost-effectively. We also help provide a smooth transition to the Park Inn by Radisson guest experience and help staff get up to speed on our brand standards and service philosophy. The end result is happy guests and greater overall hotel performance. 21
get in touch Park Inn by Radisson can deliver the right solution by giving franchisees access to the best business building tools and practices from around the globe. We offer a complete package that brings together all of the right components, including modern, desirable design and consistent service. The end result is a cost-efficient and beautifully functioning hotel. Park Inn by Radisson Oslo Airport, Norway
To learn more about Park Inn by Radisson, contact us now. Call +1 (800) 336-3301, email us at development@radissonhotels.com or us at visit at radissonhotels.com 23
Park Hospitality LLC A Delaware Limited Liability Company 701 Carlson Parkway, Suite 200, MS 8254 Minneapolis, MN 55305 Telephone: 1-800-336-3301 parkinn.com This offering is made by prospectus only. Minnesota Franchise Registration Number F-4054. 2018 Park Inn by Radisson. All rights reserved.