Emotional. Fascinating. Lucrative.

Connecting Global Competence Emotional. Fascinating. Lucrative. PARTICIPATE. PROFIT. Register now for f.re.e 2017! f.re.e Fair for Leisure and Travel. Messe München / East Entrance Feb. 22 26, 2017 www.free-muenchen.de

Dear Exhibitors, f.re.e is the largest trade fair for travel and recreation in Bavaria. By exhibiting at f.re.e 2017, you are showcasing yourself at one of the most lucrative marketplaces in the travel and recreation industry. In the heart of Bavaria, in the metropolis of Munich. Before an audience of consumers who have purchasing power and love to travel. And at a point in time when Bavarians are planning their annual vacations and recreational activities. Best prerequisites for optimum sales: We are fully committed as we move forward with our plans for f.re.e 2017. From high-profile advertising to amazing promotion space. So that your attractive offers and ideas arouse longings and f.re.e helps to generate strong sales for your company. More than 122,000 visitors attended f.re.e in 2016 a new record. Take advantage of this opportunity for sales and optimum customer proximity. At f.re.e 2017. We look forward to seeing you! Sincerely, BARBARA MÜLLER Exhibition Director f.re.e

... up we go! Sales potential at f.re.e Key figures for f.re.e 2016 RECORD RESULTS: MORE THAN 122,000 VISITORS 1,200 EXHIBITORS FROM 60 COUNTRIES 70,000 m 2 OF EXHIBITION SPACE IN 6 HALLS MORE THAN 750 INTERNATIONAL JOURNALISTS Enthusiastic visitors who love to travel and have a great deal of purchasing power: Your offers will meet with strong demand at f.re.e. f.re.e is one of the most effective marketing instruments and an powerful engine that drives sales in the international travel and recreation sector. Position yourself on the market of desires and let yourself be overwhelmed by the rush of visitors.

The six exhibition sectors at f.re.e Perfect targets for perfect target groups So they can follow their dreams: Clearly organized exhibition sectors give visitor groups structure and guide your customers directly to you. Each sector is an adventure world in its own right with tailored information, complementary offers and high-profile presentation areas. Perfect for letting your customers dreams come true. TRAVEL HEALTH & WELLNESS CARAVANNING & MOBILE RECREATION WATER SPORTS OUTDOOR BICYCLES TRAVEL HEALTH & WELLNESS The Travel sector is a place of longing at f.re.e, making it the perfect place to showcase your travel destinations. It is where exhibitors with long-distance travel packages and active and individual vacations as well as providers of cycling tours and trips to regional destinations at home present their offers. The hot topic of boating trips has its own area at f.re.e known as f.re.e Ahoy as well as a special stage with events on all five days of the fair. The Travel sector puts you in the immediate vicinity of your target group s dreams and information needs. Talk to your customers personally. For a confident start to their dream vacation. Health and wellness are a hot trend. Take advantage of the longing for rest and relaxation and activate new sales potential. We will help you showcase your wellness products such as massage oils, whirlpools and yoga courses. What s more, Golf World is a separate area that focuses on people s fascination with golf. For more energy with your customers and at your company.

CARAVANNING & MOBILE RECREATION WATER SPORTS Freedom and independence: This fascinating exhibition sector attracts adventurers, families and solvent best agers alike. All with the objective of planning freely and traveling on their own. Present motor homes, caravans, innovative vans, tents and the necessary camping equipment to a target group of enthusiastic consumers. A sensational adventure area: Water sports are surfing on a wave of success. Present your trend products in the waves at f.re.e in the trial scuba diving tank or on our amazing water rides. The Water Sports area is the port of call for surfers and kiters, SUP enthusiasts and, of course, for everyone who is interested in boats, canoes as well as snorkeling and scuba diving equipment. At f.re.e, you are showcasing yourself in the water-sport region of Bavaria the land of lakes and rivers. OUTDOOR BICYCLES f.re.e s visitors are hungry for adventure and love the outdoors. Take advantage of the optimum purchasing atmosphere at f.re.e and meet brand-conscious visitors who are willing to invest their money in good recreation equipment. Profit from the special recreational interests of f.re.e s visitors and show them what is possible in the world of mountain hiking, bouldering, running and paragliding. All about bikes. Profit from the bike boom: E-bikes, special-purpose bikes, smart cycling, bicycle trips and tours, functional accessories the market is growing at a dynamic pace. Saddle up and take advantage of our free promotion space at f.re.e. Let your customers test and try out your products on our large test course. Make your products a tangible experience and sell them to enthusiastic customers at f.re.e.

f.re.e is a gateway to people s dreams. Anyone who wants to sell emotion has to offer emotion. As Bavaria s largest and most lucrative trade show for the travel and recreation sector, f.re.e is a market leader and adventure guarantee. With more than 122,000 visitors who have purchasing power and love to travel in the metropolis of Munich, f.re.e gives you access to the most coveted tourist target groups.

Sell at f.re.e? Definitely! Sales factor: Promotion f.re.e is an extension of your showroom. Let your customers touch, test and try out your products in the promotion areas at f.re.e. Give your customers time to fall in love with your products on our expansive test course, on the challenging climbing tower, in the popular diving tank or on our sensational water rides. Sell to your customers when they are happy and a little bit of their lifelong dreams are coming true! At f.re.e 2017. Sales factor: Presentation f.re.e gives you high-profile presentation space. Get your customers enthusiastic about your products. Inform them as an expert about secret tips and technical knowledge on the six stages at f.re.e. Use the free presentation alternatives that are available to exhibitors to pique your visitors curiosity and showcase your company to an interested audience. Sales factor: Theme days f.re.e s special theme days channel target groups and focus on specific areas of interest. The theme days planned for 2017 include f.re.e without limits Barrier-free travel and recreation. Theme days are extremely popular among visitors and exhibitors alike. Especially among visitors who are looking for concrete offers. They are definitely a highlight that generates additional sales during f.re.e. Join in! Sales factor: Purchasing power Nowhere else are you closer to your customers dreams: More than 122,000 visitors from throughout Bavaria with budgets to invest come to f.re.e. 72 percent have net household incomes of more than EUR 2,000 per month, and 20 percent even have at least EUR 5,000 per month. 91 percent of visitors said that they purchased or ordered something at f.re.e or planned to do so later because of f.re.e. Those are the best prerequisites for increasing your sales and your lucrative post-fair business. Sales factor: Attention f.re.e is the perfect place for customized marketing. We also have advertising space available inside and outside the exhibition halls and can support you with advertising materials such as the f.re.e logo, f.re.e posters and vouchers for one-day tickets. We can integrate you into our high-circulation media and help you plan the perfect exhibition stand. That way, you can promote your exhibit at f.re.e as effectively as possible among new and existing customers alike. Whether you participate in f.re.e as an experienced trade-show professional or a newcomer, our team is fully committed to your personal trade-fair success.

Attention! As one of the best-known public exhibitions in Munich, f.re.e is extremely newsworthy: More than 750 international print, TV and radio journalists as well as popular bloggers and online portals report on f.re.e s content on a daily basis. Take advantage of this heightened public awareness for your presswork! We would be pleased to make rooms and audio spaces available for your press conferences and radio interviews.

Our exhibitors are thrilled... Travel Edith Hunzinger, Director Seychelles Tourism Board Germany and Vice President of Corps Touristique, is thrilled about participating in f.re.e 2016: We thought it was great (...) We ll definitely be back next year. Caravanning & Mobile Recreation Rudi Schmidmeir, General Manager, Freizeit & Caravanprofi Steiner, confirms how willing visitors are to invest: We had several transactions and got plenty of new customer contacts. f.re.e is a mandatory event for us because we also generate plenty of post-fair business. Outdoor Armin Schirmaier, Publisher, Running magazine: Incorporating running into the Outdoor sector worked very well. We really enjoyed the atmosphere at the fair. We were also able to advise several visitors about running and perfect running equipment. Bicycles Lydia Steiner, Sales Manager at Stromer: Some of the visitors at our stand came from as far away as Austria to get information about and buy our Stromer bicycles. All in all, participating in f.re.e was very successful for us. Water Sports For Torsten Gläßer, Owner of Tauchsport Gläßer, f.re.e 2016 was a success: Thanks to trial scuba diving, we made plenty of contacts with new customers. f.re.e is important to us because it advertises for us. Health & Wellness Patricia Heinlein, Press Spokesman Bavarian Golf Association: We are very satisfied with our first appearance at f.re.e. The fair s wide range of exhibits is a great opportunity for us to address people who think that sports, staying active, nature and health are important.

The facts. Our quality guarantee. f.re.e s success in numbers Visitor profile at f.re.e 2016 Motivation 89% 11% Private visitors Trade visitors Monthly household income (net) More than EUR 2,000 More 72% Intentions to buy 20% 91% than EUR 5,000 Source: Exhibitor and visitor survey at f.re.e 2016 by Gelszus Messe-Marktforschung GmbH Made purchase/ placed order at f.re.e or planned to later because of f.re.e.

Exhibitor survey at f.re.e 2016 Extremely satisfied exhibitors Gave the fair an overall rating of good, very good or excellent 91% 96% 95% Visitor survey at f.re.e 2016 Enthusiastic visitors Would recommend the fair to others Will probably attend again Gave the fair an overall rating of good, very good or excellent 94% 97% 96% Would recommend the fair to others Will probably attend again

Services to help you plan for the fair We will take you by the hand... Our checklists will help you to conveniently plan your exhibit, and our budget planner will help you keep an eye on your costs at all times. Our all-inclusive packages are the best way to quickly and easily organize your exhibit at the fair. Incidentally: You can use our online form to register. We support you... Thanks to the Your key to trade fair success initiative, we can help you during every step of organizing your exhibit, from planning and realization to post-fair follow-up. With live, moderated online training courses and much more. And the best part: For you, these services are free of charge. That way you can calmly plan and focus entirely on your customers. We meet your marketing needs... Plan and optimize your advertising strategy as part of f.re.e s professional advertising environment! Take advantage of free presentation alternatives at f.re.e or run a banner in f.re.e s effective newsletters. We can work with you to develop your personal marketing strategy for making the most out of your exhibit. The specialists at f.re.e Media Services c/o jl, medien e. K. would be pleased to advise you. www.free-mediaservices.de You always have the latest information... Brand new, constantly updated information is available at our website at www.free-muenchen.de and on our Facebook and Instagram pages. That includes interesting information such as the fair s ratings, the visitor profile, exhibitor statements from f.re.e 2016 as well as organizational details such as online registration, deadlines, contacts and the Exhibitor Shop. We make an impression... Our official video will give you an impression of the atmosphere at f.re.e. You will be delighted and inspired by overwhelming emotions as well as an extraordinary trade fair for travel and recreation. www.free-muenchen.de/video

Register now! Participation fees in 2017 net per m 2 of stand space only PRICES FOR THE SECTORS PRICES FOR THE SECTORS Optimum investment Row stand (1 side open) Corner stand (2 sides open) TRAVEL HEALTH & WELLNESS Price in /m 2 115 EUROS 120 EUROS There are plenty of ways to exhibit at f.re.e. Whether you have a large, high-profile stand, a compact row stand or participate in f.re.e as a co-exhibitor is your decision. We will help you find the perfect stand and the optimum price-performance ratio. Be sure to use our nonbinding budget planner to get an initial overview of costs. f.re.e a successful investment. CARAVANNING & MOBILE RECREATION 9 to 50 m 2 WATER SPORTS 51 to 100 m 2 OUTDOOR BICYCLES Price in /m 2 87 EUROS 77 EUROS End stand (3 sides open) Island stand (4 sides open) > 250 m 2 : 5% discount 125 EUROS 130 EUROS In addition to participation fee Mandatory communication fee EUR 105 Fixed waste-disposal fee EUR 1.50/m² AUMA charge EUR 0.60/m² Registration fee for co-exhibitors EUR 105 All prices subject to VAT Our team would be pleased to advise you on all issues that pertain to your booking. 101 to 500 m² > 501 m 2 67 EUROS 57 EUROS

Visitor parking Paul-Henri-Spaak-Street C3 NEW NORTH ENTRANCE C4 MÜNCHNER AUTO TAGE 2017 Von der Mediengruppe Münchner Merkur/tz. Hall segmentation for f.re.e 2017. Fair for Leisure and Travel. NEW Golftage München duration Fri 24 to Sun 26 Feb 2017 B3 NEW CARAVANNING & MOBILE RECREATION Motor Caravans, Caravans, Tents B4 B5 B6 CARAVANNING & MOBILE RECREATION Camping Busses TRAVEL Mediterranean Countries, Cruises BICYCLES Bicycles Visitor parking EAST ENTRANCE ATRIUM TRAVEL TRAVEL A44 A55 A66 Central, North and Eastern Europe, Overseas Travel Bavaria, Alpine Region, Germany Health & Wellness HEALTH & WELLNESS WATER SPORTS Water Sports Outdoor TO U2 SUBWAY MESSESTADT OST Willy-Brandt-Allee Status: June 2016

Your contacts TRAVEL HEALTH & WELLNESS WATER SPORTS BICYCLES CARAVANNING & MOBILE RECREATION OUTDOOR Barbara Müller Tel. +49 89 949-20211 EXHIBITION DIRECTOR projektleitung@free-muenchen.de Jessica Tilly Tel. +49 89 949-20212 DEPUTY EXHIBITION DIRECTOR Travel, Bicycles jessica.tilly@messe-muenchen.de Jutta Zinsmeister Tel. +49 89 949-20211 EXHIBITION MANAGER Health & Wellness, Caravanning & Mobile Recreation jutta.zinsmeister@messe-muenchen.de Stefanie Geissler Tel. +49 89 949-20213 EXHIBITION MANAGER Water Sports, Outdoor stefanie.geissler@messe-muenchen.de CXXXXXX

www.free-muenchen.de Space allocation begins: June 15, 2016 Organizer: Messe München GmbH, Messegelände, 81823 München, Germany Venue: Messegelände Ost, East Entrance, Halls A4 A6, B4 B6 Dates: February 22 26, 2017, Opening hours: Daily from 10:00 18:00 www.facebook.com/freemuenchen www.flickr.com/free-muenchen www.youtube.com/freemuenchen