ASHEVILLE NORTH CAROLINA
1.3 MILLION RESIDENTS Live within 50 miles of the site 11.1 MILLION VISITORS Annual visitors to Asheville region I- LOCATION Excellent regional access and ideal location at exit for one of the region s primary entrances to the Blue Ridge Parkway 3 MILES Close proximity to North Carolina s #1 tourist destination: Biltmore Estate Asheville Outlets features many of the nation s most popular brands, including Ann Taylor Factory Store, Banana Republic Factory Store, Brooks Brothers Factory Store, Coach Outlet, Cole Haan, GAP Factory Store, J. Crew Factory, Nike Factory Store, RH Outlet, Tommy Hilfiger, Under Armour, and Vera Bradley. 2 ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA
OPPORTUNITY Asheville Outlets is the newest destination for shopping in the greater Asheville market the regional and economic hub for western North Carolina with a strong and growing visitor market. Shoppers will find many of the most popular names in the outlet industry, including Abercrombie & Fitch, Ann Taylor Factory Store, Banana Republic Factory Store, Brooks Brothers Factory Store, Coach, Cole Haan, GAP Factory Store, J. Crew Factory, Nike Factory Store, RH Outlet, Tommy Hilfiger, Under Armour, Vera Bradley, Vineyard Vines, and West Elm Outlet. Field & Stream adds even more excitement to this shopping experience. With no other outlet center within 80 miles, the retailers at Asheville Outlets are thriving from the strong residential and tourism markets. Ideally located five miles southwest of downtown Asheville at the I- and Route 191 interchange, Asheville Outlets has excellent regional access. The Asheville tourism market is impressive and continues to grow. Approximately 11.1 million people visit the Asheville region each year, of which 3.8 million stay overnight. ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA 3
LOCATION Knoxville GEORGIA TENNESSEE 40 North Carolina tops Forbes Best States for Business List December 2017 81 Greenville 85 Johnson City 40 77 NORTH CAROLINA 77 Winston-Salem Greensboro 85 High Point Raleigh 85 74 Charlotte Fayetteville SOUTH CAROLINA Asheville is a thriving mountain city Asheville has an eclectic downtown, including art galleries, a world-class culinary and craft beer scene, a burgeoning live music scene, and the awe-inspiring scenery of the Blue Ridge Mountains. This unique city has earned national acclaim by dozens of media outlets and publications as an ideal place to live, visit, and do business. CNN TRAVEL NAMES ASHEVILLE ONE OF THE BEST PLACES TO VISIT IN 2018 Gainsville Columbia 20 95 December 2017 Athens Atlanta I-# MAJOR INTERSTATES I-, I-40, & I-240 MAJOR PARKWAY Blue Ridge Parkway ACCESS / EGRESS Asheville Outlets benefits from excellent regional access with its location on I-, which connects Asheville Outlets with downtown Asheville, its affluent northern suburbs and dozens of gated golf communities located in the nearby mountains. Major highways and arterials providing access to the site are I-, I-40 and I-240, as well as the Blue Ridge Parkway. 4 ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA
BILTMORE ESTATE VINEYARDS EXIT 33 One of the region s primary entrances to the Blue Ridge Parkway 86,000 CARS Average daily traffic on I- EXIT 33 86,000 ADT 191 BREVARD ROAD 22,000 ADT RIDGEFIELD BLVD BLUE RIDGE PARKWAY ENTRANCE N ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA 5
With the nearest outlet mall 80 miles away, there is currently no outlet competition in the Asheville market. Drive times to nearest outlet shopping in Tennessee or North Carolina: 2 hours; South Carolina: 90 minutes 75 Knoxville TENNESSEE 81 TANGER OUTLETS SEVIERVILLE, TENNESSEE 91 MILES AWAY Johnson City NORTH CAROLINA TANGER OUTLETS BLOWING ROCK, NORTH CAROLINA 99 MILES AWAY 77 Winston-Salem High Point Greensboro 40 40 85 74 80 MILES Distance to closest outlet center GEORGIA GAFFNEY PREMIUM OUTLETS GAFFNEY, SOUTH CAROLINA 80 MILES AWAY Greenville Spartanburg SOUTH CAROLINA CONCORD MILLS CONCORD, NORTH CAROLINA 130 MILES AWAY CHARLOTTE PREMIUM OUTLETS STEELE CREEK, NORTH CAROLINA 117 MILES AWAY 77 Charlotte Gainsville COMPETITION 6 ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA
University of North Carolina Asheville 25 The Omni Grove Park Inn Aloft 240 70 Asheville Mall 74 Grand Bohemian Biltmore Village 40 Retail market Biltmore Village: Specialty shops such as Chico s, J.Jill, lululemon, Talbots, Willams-Sonoma Biltmore Park Town Square: Specialty shops and entertainment such as REI, Orvis, Barnes & Noble, Regal Biltmore Grande Stadium 15 Asheville Mall: Dillard s, JCPenney Farmer s Market EXIT 33 191 191 Biltmore Estate ASHEVILLE 25 BLUE RIDGE PARKWAY Asheville Outlets is easily accessible to local and regional visitors. The North Carolina Arboretum Biltmore Park Town Square ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA 7
DEMOGRAPHICS DEMOGRAPHIC ANALYSIS Knoxville TENNESSEE 81 25 321 Johnson City 19 60 MILE RADIUS 50 MILE RADIUS 40 MILE RADIUS 321 NORTH CAROLINA 421 Wilkesboro 64 Population 10 Miles 20 Miles 40 Miles 50 Miles 60 Miles 2017 Estimated Population 200,040 404,568 692,117 1,325,473 2,158,245 2022 Projected Population 212,190 430,910 733,188 1,400,096 2,275,089 2017 Adj. Daytime Demographics Age 16 Years or Over 198,589 348,981 565,939 1,062,378 1,766,974 2017 Median Age 40.7 42.9 43.7 42 41 Income 441 40 20 MILE 40 RADIUS Asheville 10 MILE 221 RADIUS Hickory 321 2017 Estimated Average Household Income 2017 Estimated Median Household Income $70,284 $66,831 $64,364 $64,049 $66,323 $53,711 $51,676 $49,589 $49,423 $51,3 74 GEORGIA 64 276 25 Greenville 85 Tryon 74 Spartanburg SOUTH CAROLINA Charlotte Households 2017 Estimated Households 86,967 173,565 296,995 556,763 895,332 2022 Projected Households 91,764 183,084 312,305 585,829 940,849 Education (Age 25+) 2017 Estimated Some College 20.5% 21.4% 21.0% 20.8% 20.6% 2017 Estimated Associates Degree Only 2017 Estimated Bachelors Degree Only 8.5% 9.3% 9.6% 9.3% 9.3% 24.4% 20.8% 18.5% 16.9% 17.1% 2017 Estimated Graduate Degree 15.3% 13.0% 11.6% 10.0% 10.2% Business 2017 Estimated Total Business 12,195 19,663 30,296 55,765 89,637 2017 Estimated Total Employees 131,421 201,052 297,467 567,238 984,172 8 ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA
144 HOTELS 1.9 MILLION ROOMS Include Grove Park Inn, Biltmore Estate, Aloft, Hotel Indigo and Grand Bohemian Hotel room nights booked in 2017 1,896 NEW HOTEL ROOMS Additional hotel rooms opening in 2018 & 2019 Sources: The Economic Impact of Tourism in Buncombe County, 2018; National Park Service The AAA Four-Diamond Omni Grove Park Inn has over 300,000 annual visitors. The Asheville region has more than 50,000 college students, attending such schools as University of North Carolina, Asheville and Western Carolina University. Great Smoky Mountains National Park has the highest visitation of any of the 59 national parks with more than twice the number of visitors as the Grand Canyon, the second most visited national park. 11.1 MILLION VISITORS Of the 11.1 million annual visitors to the Asheville region, 3.8 million stay overnight 1 MILLION VISITORS Annual visitors to the Biltmore Estate, America s most visited winery Forbes placed Asheville on its list of the Biltmore Estate has over 1 million 15 Coolest Places to Go in 2018. annual visitors and ranks as a toprated tourist attraction in North Carolina. TOURISM Outstanding scenery and recreational opportunities make the Blue Ridge Parkway one of the most popular sections of the National Park System. $1.2 BILLION 15 MILLION VISITORS Annual spending by visitors to Asheville region Annual visitors to nearby Blue Ridge Parkway ASHEVILLE OUTLETS ASHEVILLE, NORTH CAROLINA 9
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