goodfoodshow.com.au BWS
THE OPPORTUNITY The Good Food & Wine Show returns for 2017 Australia s largest, longest running and most awarded consumer food and wine show. Our visitors enjoy a fantastic day out with friends, sampling the latest foods, wines and home products. Featuring celebrity chefs, educational masterclasses and hundreds of local and international exhibitors at each show, it s the perfect day out for all food and wine enthusiasts. Exhibiting at the show offers a unique opportunity to showcase your products to a highly engaged, high-spending audience who attend the show with the intention of discovering new brands, new products and to make purchases. We welcome over 100,000 visitors each year to four shows Don t miss the opportunity to reach this fantastic audience and enjoy a substantial return on investment. Show dates Melbourne: 2 4 June Sydney: 23 25 June Perth: 14 16 July Brisbane: 27 29 October
THE STATS visitor demographics 18-24 25-34 35-44 45-54 55+ AGE 90 % spend over 3 hours at the show 74 % attend to try new wines 69 % will make a purchase gender Female 40 % are first time visitors 52 % puchased alcohol after the show, from a brand sampled at the show Male OVER 30 % income spend at least $30 per bottle at the show Under $75k $75-$150k Over $150k
THE BENEFITS WHY exhibit? Stimulate sales. 82% of exhibitors report exhibiting at the event boosts product sales. Build brand awareness. 98% of exhibitors report an increase in brand awareness. Connect with a highly-engaged audience. Majority of visitors spend 4-5 hours at each event. We ve been focusing on building our brand on the East Coast so the Perth Good Food and Wine Show was booked in on a bit of a whim. The response to our cider was overwhelming, we had a captivated audience from the moment the show opened until we ran out of stock. Not only did we sample our products to thousands of consumers but we sold enough stock to cover costs and turn a nice profit. We will absolutely be back next year with more staff and more stock. Build relationships. 92% of exhibitors rate the show as an effective way to connect with consumers. National media & marketing coverage. Be part of an extensive & strategic marketing campaign. Launch new products. Visitors attend the event to discover and learn about new products, brands, ideas and trends. Join our winning team. Over 60% of exhibitors rebook each year. VERANO CIDER
THE FEATURES At the show Good Food Theatre, presented by Ilve Previous stars of the show have included Jamie Oliver, Gordon Ramsey, Ainsley Harriott, Matt Moran, George Calombaris, Manu Feildel, Gary Mehigan, and Maggie Beer. Cape Mentelle VIP Lounge A premium at show experience for visitors who want to see the show in style. Good Food Village A speciality food market at the heart of the show. The Riedel Drinks Lab Free wine appreciation classes showcasing the best wines from the show floor all served in Riedel glassware. Tucker s Natural Cheese Alley A hand curated collection of the best cheese producers in Australia. Smelly Cheese Club Masterclasses Curated masterclasses through international cheese and wine. EAT presented by the Citibank Dining Program A dining opportunity showcasing the best local restaurants. Casa Barilla Cooking School Hands on cooking classes for all levels.
THE INVESTMENT rate card 2017 EXHIBITOR RATES m 2 Space Shell 4 (2m x 2m) $1,840 $2,000 6 (3m x 2m) $2,590 $2,830 9 (3m x 3m) $3,715 $4,075 18 (6m x 3m) $7,090 $7,810 36 (6m x 6m) $13,840 N/A 54 (9m x 6m) $20,590 N/A Shell Scheme bookings include carpet, walls, fascia board and spotlights. Other sizes and configurations are available on request. Corner loading of $300 will levied on applicable stands. As a craft beer importer we are business to business, but the Good Food and Wine Show offered an opportunity to engage with directly with consumers. We thought the show was both a productive and engaging way to grow brand awareness for the breweries we represent. People were genuinely interested in learning about the beers we had on offer. We were very happy with our experience at the Good Food & Wine Show and are planning to be involved with the show again next year. PHOENIX BEERS
sponsor roll Over the 16 years of operation the Good Food and Wine Show has partnered with some amazing brands. 5 Years 1 8 Years 6 Years 6 Years 5 Years 4 Years 4 Years 4 Years New for 2017 New for 2017 We offer a limited number of opportunities to work alongside the Good Food & Wine Show as an official partner. To discuss these partnership and other sponsorship opportunities, please contact David Skilton, Event Sales Manager: david.skilton@talk2.media / 03 7000 0512 or Claire Back, Event Director: claire.back@talk2.media / 0411 018 712
THE PROMOTION MARKETING Facebook 69,640 Instagram 22,700 Database 175,000 Website 40,000 unique visits per month Over $1 million spend The 2017 marketing campaign has a high spend across multiple above the line channels including TV, outdoor, press and print. The campaign also has a strong focus on ongoing communication with our target market through consistent email communications, social media and public relations. * Figures correct at February 2017
BOOK NOW Space is strictly limited in all 2017 events and 2018 is already selling fast - act now to avoid missing out! Contact the team now to discuss current availability and to reserve your space. 03 7000 0500 goodfood@talk2.media Show dates Melbourne: 2 4 June Sydney: 23 25 June Perth: 14 16 July Brisbane: 27 29 October goodfoodshow.com.au