Airport Advertising Malmö Airport

Airport Advertising Malmö Airport

Content Swedavia a sustainable airport group Sweden and the Stockholm region Airport Advertising Malmö Airport The airport Statistics and demography Plan Pricelist Departing Pricelist Arriving Pricelist Entire airport Plan Outdoor Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Pricelist Digital large screens Pricelist Wifi sponsorship Contact 5 6 7 8 9 10 11 12 14 16 19 20 22 23 24 26 26 28

Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports: 2017 2016 39 513 482 41 655 012 5

Sweden and Skåne region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Skåne, Sweden's southernmost county and part of the Öresund region, one of Europe's most innovative and dynamic crossborder districts and the largest and most densely populated region in the Nordics, is evolving, both economically and demographically. Multiple development projects, involving infrastructure, commerce and research, are underway in the region and will positively affect integration, growth, tourism and culture, and will open up further job and research opportunities. Malmö, the third largest city in Sweden, has a thriving commercial life with strong growth. The city is experiencing positive population growth and the workforce has increased with 40 % during the last 20 years. During 2013 Malmö was ranked the fourth most inventive city according to Forbes. Malmö is also a popular destination for leisure travel and events. 5.9 million overnight stays were accounted for in 2016 and in 2014 the magazine Travel and Leisure ranked Malmö as the hippest city in Scandinavia. Source: businesssweden.se, malmobusiness.com & skane.com 6

Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

Malmö Airport 8

The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Malmö Airport is the fifth largest airport in Sweden and breached 2.2 million travelers during 2016. The airport is a portal to both Sweden and Denmark since it constitutes an important hub in the growing Öresund region. Malmö Airport is located in the heart of this region a large workplace employing a total of some 1 500 people spread between fifty companies. The airport has been operating since 1972 and is placed 30 km from Malmö and Lund and 55 km from Copenhagen city. The Öresund region is an expanding region and is attractive to international companies. Some reasons for this are the many universities and the region s position as a leader in medicine, biotechnology, IT and food production. In the past few years, passenger volume at the airport has risen sharply, a result of our continuously expanding offering of airlines, tour operators and international destinations. In order to ensure the airports longterm capacity and attractiveness, we will introduce our Master plan to the partners of the region during 2018. Learn more at swedavia.com/malmo/abouttheairport 9

Statistics & demography The traveler Gender Men 50% Women 50% Age 16 19 2% 20 34 28% 35 49 31% 50 64 28% 65+ 11% Home country Sweden 84% Other 16% Number of passengers Total 2 205 000 International 945 000 Domestic 1 260 000 Transfer 22 000 Total traveler increase 2017 compared to 2016 Unchanged Transport to the airport Car Destinations 57% 1. Stockholm 2. Gdansk Top 5 Bus 22% Taxi 17% Other 4% Travel purpose 3. Budapest 4. Skopje 5. Umeå Business Leisure 39% 61% 10

För resenärer För alla 28 7 6 1 2 3 36 12 11 10 G1 G3 G5 G7 1 13 7 8 9 5 1 Double 2 4 5 6 8 Customs 21 2 24 34 20 23 35 19 22 10 10 31 32 33 3 4 Security 18 17 15 15 15 4 14 G2 15 14 15 25 16 5 15 14 9 1 26 Duty free store 27 2 3 G4 15 14 15 9 29 30 G6 9 Security 15 14 15 14 G8 15 15 x3 By busgate 9 & 10 Analogue 1 MMX001 2 MMX002 3 MMX003 4 MMX004 5 MMX005 6 MMX006 7 MMX007 8 MMX008 9 MMX009 10 MMX010 11 MMX011 12 MMX012 13 MMX021 14 MMX025 15 MMX026 16 MMX032 17 MMX063 18 MMX064 19 MMX066 20 MMX067 21 MMX068 22 MMX069 23 MMX070 24 MMX071 25 MMX107 26 MMX108 27 MMX115 28 MMX119 29 MMX129 30 MMX130 31 MMX133 32 MMX134 33 MMX135 34 MMX136 35 MMX137 36 MMX138 Special 1 MMX022 2 MMX086 3 MMX103 4 MMX104 5 MMX125 6 MMX139 7 MMX140 8 MMX141 9 MMX160 10 MMXT002 Promotion 1 MMX018 2 MMX039 3 MMX040 4 MMX101 5 MMX156 Digital 1 MMXD001 2 MMXD010 Digital Portrait 9 faces Digital Landscape 24 faces

Pricelist Departing Designation MMX004 MMX005 MMX006 MMX007 MMX008 MMX009 MMX010 MMX011 MMX012 MMX018 MMX103 MMX119 MMX138 MMX156 Product Promotion area Value boxes, security checkpoint Banner Promotion area Price, weekly* 30 000 SEK 30 000 SEK Price, monthly* 16 000 SEK 16 000 SEK 16 000 SEK 15 000 SEK 15 000 SEK Analogue Special * All prices excl. VAT. Promotion 12

MMX007, MMX008, MMX009 & MMX018

Pricelist Arriving Designation MMX001 MMX002 MMX003 MMX066 MMX067 MMX068 MMX069 MMX070 MMX071 MMX104 MMX133 MMX134 MMX135 MMX136 MMX137 MMX139 MMX140 MMX141 Product Floor decals Foil, baggage belt Foil, revolving door Floor decals Price, weekly* Price, monthly* 30 000 SEK 30 000 SEK 30 000 SEK 30 000 SEK Analogue Special * All prices excl. VAT. Promotion 14

International arrival hall Domestic arrival hall

Pricelist Entire airport Designation MMX021 MMX022 MMX023 MMX024 MMX025 MMX026 MMX032 MMX039 MMX040 MMX043 MMX063 MMX064 MMX086 MMX096 MMX101 MMX102 Product Banner Foil, revolving door Mobile lightboxes, package of five Mobile lightboxes, package of four Promotion area Promotion area Luggage trolleys Promotion area Price, weekly* 30 000 SEK 30 000 SEK 22 000 SEK Price, monthly* 60 000 SEK 60 000 SEK 50 000 SEK 50 000 SEK 30 000 SEK 30 000 SEK 8 000 SEK On request Analogue Special * All prices excl. VAT. Promotion 16

Pricelist Entire airport, continuing Designation MMX107 MMX108 MMX115 MMX129 MMX130 MMX157 MMX158 MMX160 Product Banner Magazine racks Price, weekly* Price, monthly* 8 000 SEK 50 000 SEK 20 000 SEK Analogue Special * All prices excl. VAT. Promotion 17

MMX026 & MMX027 BMA023 MMX039 MMX021 & MMX022

14 15 16 13 12 1 8 9 10 11 1 5 4 3 2 6 7 Analogue 1 MMX087 2 MMX121 3 MMX122 4 MMX123 5 MMX124 6 MMX142 7 MMX143 8 MMX144 9 MMX145 10 MMX146 11 MMX147 12 MMX150 13 MMX151 14 MMX152 15 MMX153 16 MMX154 Special 1 MMX118

Pricelist Outdoor Designation MMX087 MMX118 MMX121 MMX122 MMX123 MMX124 MMX142 MMX143 MMX144 MMX145 MMX146 MMX147 MMX150 MMX151 MMX152 MMX153 MMX154 Product Banner Flags Banner Banner Banner Banner Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Doublesided lightbox Price, weekly* Price, monthly* 60 000 SEK 20 000 SEK 30 000 SEK 30 000 SEK 30 000 SEK 30 000 SEK 50 000 SEK 40 000 SEK 35 000 SEK 35 000 SEK 35 000 SEK 35 000 SEK 50 000 SEK 50 000 SEK 45 000 SEK 45 000 SEK 45 000 SEK Analogue Special * All prices excl. VAT. Promotion 20

BMA023 MMX152, MMX153 & MMX154 GOT082

Malmö Airport Digital 22

Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time. 23

Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport 9 12.5 % 20 000 SEK National 168 12.5 % 300 000 SEK (all ten Swedavia airports) Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport) 147 12.5 % 288 000 SEK Digital network Landscape Placement Number of spaces Share of Voice Price* Entire airport 20 12.5 % 15 000 SEK 60 000 SEK National (except Bromma Stockholm) 121 12.5 % 200 000 SEK * All prices excl. VAT. 24

Digital network Landscape Digital network Portrait

Pricelist Digital large screens Product Number of spaces Share of Voice Price* Designation Digital large screen in departure hall 3 33.3 % per week 30 000 SEK per month MMXD001 Digital large screen in checkin hall 3 33.3 % per week 30 000 SEK per month MMXD010 Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 100 % 150 000 SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 26

MMXD010

swedavia.com/aboutswedavia/advertising