Global Gaming Expo (G2E) 2012 EVENT AUDIT DATES OF EVENT: Conference: October 1 4, 2012 Exhibits: October 2 4, 2012 LOCATION: Sands Expo & Convention Center, Las Vegas, NV EVENT PRODUCER/MANAGER: Company Name: Reed Exhibitions Address: 383 Main Avenue, Norwalk, CT 06851 Phone: (203) 840-4800 Website (Show): www.globalgamingexpo.com REGISTRATION COMPANY: Convention Data Services YEAR EVENT ESTABLISHED: 2001 FREQUENCY: Annual DATES OF NEXT EVENT: Conference: September 23 26, 2013 Exhibits: September 24 26, 2013 LOCATION: Sands Expo & Convention Center, Las Vegas, NV 1. STATEMENT OF MARKET SERVED Gaming, Hospitality and Entertainment industries. Qualified attendees are international and domestic gaming executives and buyers. 2. STATEMENT OF VERIFICATION METHODOLOGY: Advance registrants who received a badge in the mail were required to pick up their badge holder on-site. The registrant was then entered into the system as verified. Badges printed on-site were automatically verified. In addition, scanning guns were used to scan attendees badges at the exhibit hall entrance and as they entered the conference sessions, Players Lounge, and the Gaming Investment Forum Conference. Downloaded leads captured by exhibitors were also entered into the system as verified. 3. AUDITED ATTENDEE ANALYSIS Year which Event was Held Event Location Conference Attendees Exhibit Only Attendees Sub-Total: Conference & Exhibit Only Attendees Speakers Media Verified Exhibitors, Non-Exhibiting Sponsors and their Support Staff** Total 2012 Las Vegas 3,021 12,687 15,708 453 251 8,411 24,823 2011 Las Vegas 2,850 11,849 14,699 389 421 8,139 23,648 2010 Las Vegas 3,186 12,558 15,744 411 290 8,496 24,941 2009* Las Vegas 2,908 12,251 15,159 468 392 8,752 24,771 2008** Las Vegas 3,605 12,466 16,071 545 235 10,142 26,993 * Does not include 724 IAAPA attendees due to the co-location of the IAAPA event in 2009. ** Not audited. Verified and on-site counts taken from registration database provided by the registration company.
4. PRIMARY BUSINESS PRIMARY BUSINESS TOTAL ATTENDEES OF TOTAL PRIMARY BUSINESS Bingo 153 1.0 1.2 Charitable Gaming 97 0.6 0.8 Commercial Casino 2,760 17.6 21.5 Cruise Ship 54 0.3 0.4 Game Developer 1,091 7.0 8.5 Gaming Club 224 1.4 1.7 I-Gaming - Operator 462 2.9 3.6 I-Gaming - Affiliate 112 0.7 0.9 Lottery 129 0.8 1.0 Native American Casino 2,378 15.1 18.5 Pari-Mutuel 40 0.3 0.3 Resort 395 2.5 3.1 Riverboat/Dockside 87 0.6 0.7 OTHER (TOTAL) 4,847 30.9 37.8 Architectural Firm 63 0.4 0.5 Banking/Investments 261 1.7 2.0 Consultant 707 4.5 5.5 Distributor 319 2.0 2.5 Education - University/School 104 0.7 0.8 Government 216 1.4 1.7 Industry Association 49 0.3 0.4 Law Firm 176 1.1 1.4 Marketing/Advertising Agency 306 2.0 2.4 Publication 35 0.2 0.3 Regulatory 318 2.0 2.5 Supplier/Manufacturer 1,186 7.6 9.2 Other 1,107 7.0 8.6 Total Conference and Exhibit Only Attendees Identified by Primary Business 12,829 81.7 100.0 Total Conference and Exhibit Only Attendees Not Identified by Primary Business 2,879 18.3 -- 5a. JOB LEVEL JOB LEVEL TOTAL ATTENDEES OF TOTAL JOB LEVEL Tribal (Leader, Chairman, etc.) 621 4.0 4.9 Senior Mgt. (CEO, CFO, CIO, COO, GM, PRES., VP, etc.) 4,278 27.2 33.8 Director, Manager, Supervisor 6,382 40.6 50.3 F&B Executive/Buyer/Chef 166 1.1 1.3 Student/Faculty 408 2.6 3.2 Guest of Show (Non-industry Visitor, Spouse) 825 5.2 6.5 Total Conference and Exhibit Only Attendees Identified by Job Level 12,680 80.7 100.0 Total Conference and Exhibit Only Attendees Not Identified by Job Level 3,028 19.3 --
5b. PRIMARY JOB FUNCTION PRIMARY JOB FUNCTION TOTAL ATTENDEES OF TOTAL PRIMARY JOB FUNCTION Architect 80 0.5 0.6 Bingo 124 0.8 1.0 Cage 121 0.8 1.0 Community Affairs 43 0.3 0.3 Compliance/Legal/Regulatory 782 5.0 6.2 Corporate/Executive Management 1,580 10.1 12.5 Engineer 369 2.3 2.9 Entertainment/Attractions 209 1.3 1.6 Facilities/Maintenance 55 0.3 0.4 Finance 740 4.7 5.8 Food & Beverage 179 1.1 1.4 Government Affairs 236 1.5 1.9 Hospitality/Hotel 109 0.7 0.9 Human Resources/Training 125 0.8 1.0 I-Gaming 408 2.6 3.2 Information Systems/Information Technology 594 3.8 4.7 Keno 11 0.1 0.1 Marketing & Sales 1,654 10.5 13.1 Operations 1,249 8.0 9.9 Poker Management 39 0.2 0.3 Public Relations 58 0.4 0.5 Purchasing 144 0.9 1.1 Race & Sports Book 25 0.2 0.2 Research & Development 308 2.0 2.4 Retail 46 0.3 0.4 Security & Surveillance 258 1.6 2.0 Slots 1,616 10.3 12.8 Spa/Resort 9 0.1 0.1 Student/Faculty 131 0.8 1.0 Table Games 374 2.4 3.0 Web Site 40 0.2 0.3 Other 939 6.0 7.4 Total Conference and Exhibit Only Attendees Identified by Primary Job Function 12,655 80.6 100.0 Total Conference and Exhibit Only Attendees Not Identified by Primary Job Function 3,053 19.4 -- 6. PURCHASING AUTHORITY PURCHASING AUTHORITY TOTAL ATTENDEES OF TOTAL PURCHASING AUTHORITY NET BUYING INFLUENCES 9,859 62.8 100.0 Approve 5,325 33.9 54.0 Recommend 5,852 37.3 59.4 Identify 4,152 26.4 42.1 Total Conference and Exhibit Only Attendees Identified by Purchasing Authority 9,859 62.8 100.0 Total Conference and Exhibit Only Attendees Not Identified by Purchasing Authority 5,849 37.2 -- The above counts and percentages are based on 15,708 Conference and Exhibit Only Attendees. Since any one attendee may have checked more than one response, the total number of responses exceeds the total attendance and should not be added together.
7. PRODUCTS & SERVICES INTEREST PRODUCTS & SERVICES INTEREST TOTAL ATTENDEES OF TOTAL PRODUCTS & SERVICES INTEREST Access Control 1,108 7.1 9.1 Apparel/Uniforms 726 4.6 5.9 Advertising Services 1,205 7.7 9.8 Architecture/Design/Decor 853 5.4 7.0 Audio/Video Displays 1,523 9.7 12.4 Bingo 945 6.0 7.7 Cash Advance/ATM s 1,278 8.1 10.4 Casino - Operations 4,080 26.0 33.3 Coin & Note Counting/Handling 1,138 7.2 9.3 Cashless Gaming 1,627 10.4 13.3 Charitable Products/Services 407 2.6 3.3 Compliance 1,795 11.4 14.7 Electronic Payment Process 1,325 8.4 10.8 Entertainment/Attractions 1,456 9.3 11.9 Facilities/Maintenance 782 5.0 6.4 Financial Services 1,153 7.3 9.4 Food & Beverage 1,479 9.4 12.1 Furniture 780 5.0 6.4 Game Design 2,817 17.9 23.0 Game Equipment 2,884 18.4 23.6 Golf Products 563 3.6 4.6 High Roller Premiums 851 5.4 7.0 Hospitality - Operations 1,391 8.9 11.4 Hospitality - F.F.E. 646 4.1 5.3 Housekeeping 392 2.5 3.2 Human Resources/Training 713 4.5 5.8 Intellectual Properties/Licensing 935 6.0 7.6 I-Gaming 2,669 17.0 21.8 Information Systems/Information Technology 1,878 12.0 15.3 Lottery 843 5.4 6.9 Marketing/Promotions 2,749 17.5 22.5 Monitors/Screens 1,274 8.1 10.4 Networks/Software Development 1,416 9.0 11.6 Pari-Mutuel Products/Services 470 3.0 3.8 Player Tracking Systems 2,368 15.1 19.3 Promotional Items/Premiums 1,155 7.4 9.4 Retail 804 5.1 6.6 Security & Surveillance 1,576 10.0 12.9 Signage 1,810 11.5 14.8 Slots Reel 3,562 22.7 29.1 Slots - Video 4,365 27.8 35.6 Software Developers 1,650 10.5 13.5 Spa/Resort 652 4.2 5.3 Table Games & Accessories 2,316 14.7 18.9 Technology 2,942 18.7 24.0 Transportation 396 2.5 3.2 Total Conference and Exhibit Only Attendees Identified by Products & Services Interest 12,246 78.0 100.0 Total Conference and Exhibit Only Attendees Not Identified by Products & Services Interest 3,462 22.0 -- The above counts and percentages are based on 15,708 Conference and Exhibit Only Attendees. Since any one attendee may have checked more than one response, the total number of responses exceeds the total attendance and should not be added together.
8. AUDITED GEOGRAPHIC BREAKOUT OF CONFERENCE AND EXHIBIT ONLY ATTENDEES STATE TOTAL STATE TOTAL NEW ENGLAND 279 1.8 EAST SO. CENTRAL 169 1.1 Maine 13 Kentucky 18 New Hampshire 3 Tennessee 39 Vermont 2 Alabama 25 Massachusetts 51 Mississippi 87 Rhode Island 17 WEST SO. CENTRAL 798 5.1 Connecticut 186 Arkansas 9 MIDDLE ATLANTIC 530 3.4 Louisiana 130 New York 238 Oklahoma 434 New Jersey 162 Texas 225 Pennsylvania 130 MOUNTAIN 6,276 39.9 EAST NO. CENTRAL 854 5.4 Montana 97 Ohio 113 Idaho 52 Indiana 63 Wyoming 21 Illinois 326 Colorado 199 Michigan 212 New Mexico 272 Wisconsin 140 Arizona 369 WEST NO. CENTRAL 726 4.6 Utah 21 Minnesota 294 Nevada 5,245 Iowa 121 PACIFIC 2,241 14.3 Missouri 102 Alaska 7 North Dakota 47 Washington 373 South Dakota 78 Oregon 96 Nebraska 21 California 1,763 Kansas 63 Hawaii 2 SOUTH ATLANTIC 610 3.9 UNITED STATES NOT IDENTIFIED 342 2.2 Delaware 32 TOTAL UNITED STATES 12,818 81.6 Maryland 42 INTERNATIONAL 2,890 18.4 Washington, DC 23 Canada 569 Virginia 14 Mexico 191 West Virginia 18 Other International 2,130 North Carolina 57 Total Conference & Exhibit Attendees 15,708 100.0 South Carolina 23 Georgia 127 Florida 274 Audited counts for all countries are listed on the following page. Florida 274 PACIFIC 2,241 14.3% NEW ENGLAND 279 1.8% MOUNTAIN 6,276 39.9% WEST NO. CENTRAL 726 4.6% EAST NO. CENTRAL 854 5.4% MIDDLE ATLANTIC 530 3.4% WEST SO. CENTRAL 798 5.1% EAST SO. CENTRAL 169 1.1% SOUTH ATLANTIC 610 3.9%
8. AUDITED GEOGRAPHIC BREAKOUT OF CONFERENCE AND EXHIBIT ONLY ATTENDEES (Continued) COUNTRY TOTAL COUNTRY TOTAL ASIA 320 2.0 EUROPE 729 4.6 Cambodia 2 Austria 69 China 10 Belarus 1 Hong Kong 12 Belgium 15 India 7 Bulgaria 28 Japan 92 Czech Republic 14 Korea, Republic Of 52 Denmark 9 Macau 21 Estonia 5 Malaysia 13 Finland 17 Mauritius 1 France 35 Philippines 53 Germany 67 Singapore 16 Gibraltar 8 Taiwan 34 Greece 10 Thailand 1 Guernsey 3 Vietnam 6 Hungary 26 ASIA PACIFIC / OCEANIA 362 2.3 Iceland 7 Australia 343 Ireland 11 Fiji 1 Isle of Man 2 New Zealand 17 Italy 16 Solomon Islands 1 Kazakhstan 2 CARIBBEAN 175 1.1 Latvia 1 Antigua and Barbuda 1 Luxembourg 2 Aruba 12 Malta 8 Bahamas 14 Monaco 1 Bermuda 1 Netherlands 51 Curacao 2 Norway 3 Dominican Republic 8 Poland 5 Haiti 3 Portugal 1 Jamaica 5 Romania 1 Puerto Rico 92 Russian Federation 22 Saint Kitts and Nevis 3 Slovakia 7 Trinidad and Tobago 15 Slovenia 13 Turks and Caicos Islands 12 Spain 41 Virgin Islands, U.S. 7 Sweden 25 CENTRAL AMERICA 76 0.5 Switzerland 6 Belize 1 Turkey 5 Costa Rica 24 Ukraine 8 El Salvador 4 United Kingdom 184 Guatemala 2 MIDDLE EAST 23 0.2 Honduras 14 Cyprus 4 Nicaragua 2 Israel 8 Panama 29 Lebanon 3 NORTH AMERICA 13,578 86.5 United Arab Emirates 8 Canada 569 AFRICA 54 0.3 Mexico 191 Angola 2 United States 12,818 Equatorial Guinea 1 SOUTH AMERICA 391 2.5 Ghana 1 Argentina 124 Morocco 1 Brazil 20 South Africa 47 Chile 50 Zimbabwe 2 Colombia 70 Total Conference & Exhibit Attendees 15,708 100.0 Ecuador 1 Paraguay 6 Peru 94 Uruguay 24 Venezuela 2
Two Corporate Drive, Ninth Floor Shelton, CT 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertisersupported media as well as more than 2,600 advertiser and agency members. 7 Hendrickson Avenue Red Bank, NJ 07701 Phone: +1 800.224.3170 Fax: +1 732.741.5704 www.exhibitsurveys.com Founded in 1963, Exhibit Surveys, Inc. is a full service research firm dedicated to providing market intelligence and measurement for the exhibition and events marketing industry. Having researched over 10,000 exhibits and over 4,000 events, Exhibit Surveys, Inc. has led the industry in developing the most comprehensive database of normative data for events and the most sophisticated diagnostic and measurement tools available. STATEMENT OF CERTIFICATION AUDIT CONDUCTED BY EXHIBIT SURVEYS, INC. We have examined the attendee records for Global Gaming Expo (G2E) October 1 4, 2012 held in Las Vegas as reported in this Exhibit Surveys, Inc. Event Audit Report. Our examination was made in accordance with generally accepted event auditing standards. This audit complies with standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing and overseeing the exhibition industry s independent audit process. The audit process includes pre-event review of systems, post event confirmations of attendance, examination of accounting records, and any other auditing procedures considered necessary. Based on such examinations, the statements set forth in this report present fairly and accurately the total attendance of this event in conformance with generally accepted event measurement principles. Exhibit Surveys, Inc. Red Bank, NJ Copyright 2012 BPA Worldwide/Exhibit Surveys, Inc.