Media Kit Updated February 2013
Stuff.co.nz In such a dynamic and fast-evolving digital landscape Fairfax is committed to delivering to advertisers needs. Stuff.co.nz is designed for good usability and provides an excellent commercial environment. Stuff.co.nz hosts content from a wide range of credible and vast resources of Fairfax New Zealand Ltd s several hundred journalists and photographers around the country. 1,190,000 Unique Audience 93,768,000 Page Views 35.0% reach of active internet users Stuff.co.nz covers every aspect of news and information, from breaking national and international news, through to in-depth features, sports, business, entertainment and technology articles, weather reports, travel services, movie reviews, rural news...and lots more. Stuff.co.nz is updated regularly throughout the day and night as the news unfolds, creating an engaging and dynamic environment for readers. The homepage offers a high profile placement for broad reach campaigns. Stuff.co.nz provides premium inventory, simple buying solutions and innovative creative offerings.
Stuff.co.nz Demographics Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Readers are evenly spread across the entire country and are likely to access the website from work. Gender Male 46% Female 54% Annual Household Income 17.1% 15.0% 1 7.6% 13.2% 15.9% 16.3% Up to $20k $20k - $40 $40k - $60k $60k - $80k $80k - Over 3 Region of Readers Auckland Region 24.0% 1 11.4% 17.3% 18.4% 19.3% 13.3% 11.3% Wellington Region Canterbury Region Waikato Region 7.7% 18.6% 16.9% Manaw atu-wanganui Region 6.6% Otago Region Bay of Plenty Region 6.5% 4.0% ()
National The National channel is a key content category which covers Politics, Crime, Weather, Health, Education, Quizzes and more. The content is vast and up to date from around New Zealand. Annual Household Income The National channel online readers are a fairly even mix of males and females (46% vs. 54%) half of readers are between the age of 25-49 years, and 13% more likely to have a household income in $80k- 1 8.0% 14.0% 16.5% 14.5% 16.8% 16.6% 1 10.7% 19.5% 19.5% 20.9% 12.1% 10.9% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Auckland Region 21.0% 14,482,000 Wellington Region 19.1% Page Views per Canterbury Region 17.8% Otago Region 8.1% 782,000 Manaw atu-wanganui Region 7.8% Unique Audience Waikato Region 5.9%
World The World channel is a key content category which covers a wide range of news topics from Australia, the Americas, Europe, Asia and around the world. Annual Household Income 3 The World channel online readers are a fairly even mix of males and females (46% vs. 54%) - 29% are between the age of 21-34 years, and 30% of readers have a household income in excess of $80,000. 3 22.4% 1 8.1% 16.1% 16.8% 15.1% 15.2% 14.4% 1 11.2% 18.7% 17.9% 14.8% 11.5% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region 21.6% 5,124,000 Auckland Region 17.5% Page Views per Canterbury Region 17.5% Manaw atu-wanganui Region 9.2% 526,000 Otago Region 8.4% Unique Audience Waikato Region 5.6%
Business Stuff.co.nz s Business channel is a key content category, which covers Industry news, Farming news, Market Data, Money, Small Business and gives you access to some great Business tools. The Business channel online readers are a fairly even mix of males and female (49% vs. 51%) and 51% are between the age of 25-49 years. Annual Household Income 3 3 1 9.1% 15.6% 15.1% 16.9% 13.7% 11.9% 1 11.5% 22.6% 20.8% 18.3% 13.4% 12.5% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region Canterbury Region Auckland Region Otago Region Waikato Region 6.0% 8.2% 21.2% 20.6% 19.6% 3,207,000 Page Views per 454,000 Unique Audience Marlborough Region 4.1%
Travel The Travel channel is made up of Travel news from New Zealand, Australia, Pacific Islands and around the world. Annual Household Income 3 1 14.3% 17.6% 10.5% 17.1% 14.1% 11.9% The Travel channel online readers are slightly more female than male (56% vs. 44%), 46% are between the age of 25-49 years and 26% of readers have a household income in excess of $80,000. 1 11.5% 19.7% 21.9% 12.6% 16.1% 16.9% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Canterbury Region Wellington Region Auckland Region Otago Region Waikato Region 8.0% 7.9% 20.5% 19.5% 18.4% 962,000 Page Views per 291,000 Unique Audience Haw ke's Bay 6.6%
Technology Stuff.co.nz s Technology channel has content from a wide range of topics from Social Media to Gadgets; Games and Digital Living. Annual Household Income 3 The Technology channel online readers are a fairly even mix of males and females (51% vs. 49%), 34% are between the age of 21-34 years and 23% of readers have a household income in excess of $80,000. 24.1% 1 11.8% 16.2% 14.3% 19.5% 11.7% 11.6% 1 11.2% 15.9% 15.1% 16.1% 14.7% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region Canterbury Region Auckland Region Otago Region Manaw atu-wanganui Region 24.4% 23.0% 17.1% 10.2% 7.9% 1,727,000 Page Views per 334,000 Unique Audience Waikato Region 5.2%
Entertainment Stuff.co.nz s Entertainment channel covers Celebrities, Music news, TV, Books, Arts and Film news. Annual Household Income The Entertainment channel online readers are slightly more female than male (57% vs. 43%), 26% are between the ages of 21-34 years, and 28% of readers have a household income in excess of $80,000. 1 8.8% 15.4% 16.9% 15.4% 13.5% 14.8% 1 10.5% 17.7% 20.5% 19.8% 14.3% 13.3% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region Auckland Region Canterbury Region 16.2% 22.0% 21.4% 4,574,000 Page Views per Manaw atu-wanganui Region Otago Region 7.1% 6.8% 580,000 Unique Audience Haw ke's Bay Region 4.8%
Life and Style Stuff.co.nz s Life & Style channel is a key content category, which covers Food & Wine, Fashion, Beauty, Wellbeing & Weddings. Annual Household Income 3 1 10.6% 17.3% 16.7% 16.3% 8.1% 14.0% The Lifestyle channel online readers are slightly more female than male (56% vs. 44%), 63% are between the age of 18-49 years and 22% of readers have a household income in excess of $80,000. 1 15.1% 19.6% 19.7% 17.9% 12.1% 12.1% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region Canterbury Region Auckland Region Otago Region Manaw atu-wanganui Region 24.0% 19.1% 15.1% 10.8% 5.7% 3,758,000 Page Views per 399,000 Unique Audience Waikato Region 5.4%
Motoring Stuff.co.nz Motoring is the home for the car enthusiast, perspective buyers and everything driving related. The latest in rich automotive content and reviews inspire, inform and capture the imaginations of Stuff s readers. Annual Household Income Motoring channel online readers are more males than females (54% vs. 46%), 56% are between the ages of 35-64 years and 19.5% of readers have a household income $80-100,000. 1 13.6% 11.9% 12.4% 17.0% 19.5% 10.1% 3 1 7.1% 27.2% 15.9% 25.0% 15.5% 9.4% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region Canterbury Region Auckland Region Manaw atu-wanganui Region Marlborough Region 22.9% 19.3% 13.5% 9.4% 7.4% 1,012,000 Page Views per 253,000 Unique Audience Waikato Region 7.1%
Sport Stuff.co.nz s Sport channel is a key content category, which covers an array of sports news including Cricket, Football, Golf, Basketball, Motorsport, Netball, Tennis, Racing and lots more. Annual Household Income The Sport channel online readers are a fairly even mix of males and females (52% vs. 48%), 61% are between the ages of 25-54 years and 34% of readers have a household income in excess of $80,000. 1 8.6% 12.6% 16.8% 14.5% 18.5% 15.7% 1 9.0% 19.8% 19.4% 22.3% 10.4% 12.2% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region Auckland Region Canterbury Region 18.0% 16.7% 26.6% 6,522,000 Page Views per Otago Region Manaw atu-wanganui Region 8.3% 7.1% 481,000 Unique Audience Waikato Region 5.2%
RugbyHeaven Stuff.co.nz s rugby section RugbyHeaven is a specialist section that caters for the Kiwi obsession of rugby. RugbyHeaven covers all aspects of the game, from in-depth game analysis through to opinion editorial. It gives die-hard rugby fans and enthusiasts the chance to participate in a full multi-media experience. With two of New Zealand s most experienced rugby writers, Marc Hinton and Duncan Johnstone, behind it, RugbyHeaven is fast becoming New Zealand s favourite rugby website. RugbyHeaven attracts a domestic unique audience of 183,000 per month who are predominantly male (60%), aged between 25-54 years (56%). 1,058,000 Page Views per 183,000 Unique Audience Gender 18.0% 16.7% 21.4% 16.6% 17.6% Male 60% 1 5.7% Female 40%
Stuff Mobile & Video Video content is available site wide on Stuff as well as on: Editorially curated homepage video strip Stuff mobile Daily unique visitors: 99,115 Daily page views: 460,993 Stuff.co.nz is available on various mobile platforms including: Lite and Smartphone mobile site iphone and ipad news app Android app Stuff iphone Daily unique visitors: 45,678 Daily article views: 317,708 Stuff ipad Daily unique visitors: 14,161 Daily article views: 136,394 Stuff Video March Video Views: 3.3 Million Stuff Android Daily unique visitors: 33,382 Daily article views: 254,308 Source: Omniture SiteCatalyst Average Daily March 2013 Source: Omniture Site Catalyst February 2013, for ipad, Android =article views
FD Connect Targeted Behavioural Targeting Relevant Performance Channel Targeting Efficient Contextual Targeting BT intuitively tracks actions made by the reader across the FFX network, to predict future consumer behaviour. Advertisers can display the most relevant message to the identified behaviour based audiences. Cost-per-click campaigns are a very cost effective way to reach an audience. With the advertiser only paying when a user clicks on their ad, it ensures efficient use of marketing budgets. FD Connect has the ability to target niche terms and keywords relating to ad campaigns. This in-turn allows an advertiser s campaign to achieve a much higher level of audience engagement and relevancy of ad creative to the content, which is more likely to result in a higher response rate.
Dompost.co.nz The Dominion Post is the voice of New Zealand s capital. It reflects the needs of a dynamic economic, cultural and social community. This website complements the daily newspaper and includes a combination of news, current events and special feature sections. 43% of The Dominion Post s online audience are aged 45+ years. The site attracts senior government officials, professionals, business executives/owners or technical/skilled workers. 3,089,000 Page Views per 232,000 Unique Audience 16.3% 17.6% 18.7% 17.5% 14.9% 1 10.5% 18-24 25-34 35-44 45-54 55-64 65+
Press.co.nz Press.co.nz complements its daily newspaper The Press, extending the strongest South Island media brand into the digital space. It is the Mainland's multimedia resource for breaking news, sport, business, entertainment and technology 4,329,000 Page Views per 183,000 Unique Audience 16.5% 18.2% 23.3% 21.3% 12.6% 1 6.5% 18-24 25-34 35-44 45-54 55-64 65+
Waikatotimes.co.nz The Waikato Times website accompanies the third largest daily newspaper in the North Island. Renowned for spirited editorial as well as its warm, practical and down to earth approach, the newspaper connects with the hearts and minds of the Waikato. The Waikato Times website extends these same appealing attributes online, and is fast growing a loyal audience of its own. Online, the Waikato Times has a domestic unique audience of 103,000 per month and 46% are aged 35-54 years. 1,134,000 Page Views per 103,000 Unique Audience 1 16.8% 10.7% 24.2% 21.5% 8.0% 15.3% 18-24 25-34 35-44 45-54 55-64 65+
Auckland Now Auckland Now is a website for all things Auckland, bringing you all the news, sport and entertainment stories from your city. The website includes all the Auckland Suburban newspapers websites (including Auckland City Harbour News, Central Leader, East & Bays Courier, Eastern Courier, Manukau Courier, North Harbour News, North Shore Times, Nor-west News, Papakura Courier, Rodney Times, Western Leader, and Waiheke Marketplace). 492,000 Page Views per 150,000 Unique Audience Know more, Do more, See more 3 29.2% 23.8% 21.6% 1 9.2% 8.1% 5.0% 18-24 25-34 35-44 45-54 55-64 65+
Contact Details For all advertising enquiries and bookings please contact our advertising team: Auckland 09 970 4000 Wellington 04 496 9850 advertising@stuff.co.nz www.stuff.co.nz/advertising