SoTa rustavelis saxelmwifo socialur mecnierebata, biznesisa da samartalmcodneobis fakulteti biznesis skola awaris ar turizmisa da kurortebis departamenti Savi zrvis teqnikuri (TurqeTi) turizmi: ekonomika da biznesi I saertasoriso samecniero-praqtikuli konferencia programa batumi-trapizoni 5-6 ivnisi, 2010 2
Shota Rustaveli State University Faculty of Social Sciences, Business and Law Business School Tourism and Resorts Department of the Autonomous Republic of Adjara Black Sea Technical University (Turkey) TOURISM: ECONOMICS AND BUSINESS I st International Scientific-Practical Conference PROGRAM Batumi Trabzon 5-6 June, 2010 3
konferenciis ganrigi 05. 06. 2010 _ batumi 10.00-11.00 _ monawileta registracia 11.00-12.15 _ pleneruli sxdoma (SoTa rustavelis darbazi, #55 aud.) 12.15-13.00 _ Sesveneba (lanci, turistuli gamofenis datvaliereba) 13.00-16.00 _ seqciuri musaoba 16.00 _ trapizonsi gamgzavreba 20.00 _ sastumrosi dabinaveba 21.00 _ vaxsami 06. 06. 2010 _ trapizoni 09:00 _ sauzme 10.00-13.00 _ Semajamebeli Sexvedra, diskusia (Savi zrvis teqnikuri ) 13.00-14.00 _ sadili 14.00-16.00 _,,aia-sofias da istoriuli trapizonis datvaliereba 16.00-17.00 _ savawro centri,,forumi 17.00 _ batumsi gamomgzavreba 4
CONFERENCE AGENDA 05. 06. 2010 - BATUMI 10.00-11.00 _ Registration of Participants 11.00-12.15 _ Plenary Meeting (Shota Rustaveli Hall, room No. 55) 12.15-13.00 _ Break (Lunch, Tourism Exhibition) 13.00-16.00_ Working in sections 16.00 - Leaving for Trabzon 20.00 - Hotel check-in 21.00 - Dinner 06. 06. 2010 - TRABZON 09:00 - Breakfast 10.00-13.00 _ Closing Meeting (Black Sea Technical University) 13.00-14.00 _ Lunch 14.00-16.00 _ Excursion:,,Hagia-Sophia and Historical part of Trabzon 16.00-17.00 _ Shopping Mall -,,Forum 17.00 - Departure from Trabzon 5
plenaruli sxdoma / PLENARY SESSION SoTa rustavelis saxelmwifo, SoTa rustavelis darbazi, #55 aud. Shota Rustaveli State university, Shota Rustaveli Hall, 55 11.00 - oficialuri gaxsna / Opening of the Conference aliosa bakurize - SoTa rustavelis saxelmwifo s reqtori, sruli profesori Aliosha Bakuridze Rector of Shota Rustaveli State University, Full Professor rostom berize - saorganizacio komitetis Tavmjdomare, ekonomikis doqtori, SoTa rustavelis saxelmwifo s sruli profesori Rostom Beridze - Chairman of the Organizing Committee, Doctor of Economics, Full Professor of Shota Rustaveli State University Temur diasamize - awaris ar turizmisa da kurortebis departamentis Tavmjdomare Temur Diasamidze - Chairman of Department of Tourism and Resorts of Autonomous Republic of Adjara 11.20_12.15 momxsenebeli / Speaker 1. iasa mesxia - ekonomikis mecnierebata doqtori, ivane javaxisvilis saxelobis Tbilisis saxelmwifo s sruli profsori saqartvelosi turizmis ganvitarebis institucionaluri da makroekonomikuri garemo Iasha Meskhia - Doctor of Economic Sciences, Full Professor of Ivane Javakhishvili Tbilisi State University Institutional and Macroeconomic Environment of Tourism Development in Georgia 6
2. prof. doqtori ersan boqutorlu. Savi zrvis teqnikuri, TurqeTi turizmi da regionuli politika Prof. Dr. Ersan Bocutoglu. Black Sea Technical University, Turkey Tourism and Regional Policy 3. Omer Subasi General Manager of Sheraton Batumi Hotel Sheraton Batumi Hotel omer subasi - sastumro,,seratoni batumis menejeri sastumro,,seratoni batumi 4. Kurt Heinz Reitz - Centrum fur international Migration und Entwicklung (CIM), Germany The development and changes of Adjara 2007 2010 From the view from tourism expert from abroad Expert, Germany kurt hainc raici saertasoriso migraciisa da ganvitarebis centris eqsperti, გGermania ganvitareba da cvlilebebi awarasi 2007-2010 wlebsi; turizmis ucxoeli eqspertis xedva G sazrvargaretidan, germania. 5. Deniz Oztirpan Director of Turkish Airlines/Batumi Services deniz oztirfani. TurqeTis aviaxazebis gayidvebis direqtori (BbaTumis saetasoriso aeroporti). momsaxurebis sfero 6. Mert Kandiyeli Batumi International Airport Operations Manager TAV Airports mert kandieli BbaTumis saertasoriso aeroportis eqspluataciis menejeri. TAV Airports 12.15 13.00 - Sesveneba (lanci, turistuli gamofenis datvaliereba) 7
seqciuri musaoba - BbaTumi WORKING IN SECTIONS - BATUMI 13.00-16.00 I seqcia Section saertasoriso da Sida turizmis ganvitarebis problemebi da perspeqtivebi PROBLEMS AND PROSPECTS OF INTERNATIONAL AND DOMESTIC TOURISM DEVELOPMENT I A seqcia SoTa rustavelis darbazi, # 55 aud Shota Rustaveli Hall, 55 seqciis xelmzrvaneli: maia margvelasvili Chairperson: Maya Margvelashvili 1. Fegan Mutlu. Black Sea Technical University, Turkey Sustainable Tourism fegan mutlu. Savi zrvis teqnikuri, TurqeTi mdgradi turizmi 2. Melike Kurtalan chelik. Black Sea Technical University, Turkey Regional Significance of Tourism Industry meliqe qurtalan Celiq. Savi zrvis teqnikuri, TurqeTi turizmis industriis regionuli mnisvneloba 3. Asst. Prof. Dr. Süleyman Erkan. Black Sea Technical University, Turkey Influence of Tourism on International Relations asist. prof. suleiman erkan. Savi zrvis teqnikuri, TurqeTi turizmis gavlena saertasoriso urtiertobebze 4. nino abesaze. iv. javaxisvilis saxelobis Tbilisis saxelmwifo 8
msoflio turistuli organizaciis turizmis statistikis rekomendaciebis danergvis problemebi saqartvelosi Nino Abesadze. Iv. Javakhishvili Tbilisi State University Problems of Introduction of The Recommendation of Statistics of Tourism of The World Tourism Organisation In Georgia 5. besik barkalaia, Sorena metreveli. saqartvelos teqnikuri turizmis dargis problemebi da ganvitarebis politika saqartvelosi Besik Barkalaia, Shorena metreveli. Georgian Technical University Tourism Problrms And Development Perspectives In Georgia 6. Chikhladze Niko, Gavtadze George. Kutaisi University Factors Causing The Development of Tourism In Imereti Region niko CixlaZe, giorgi RavTaZe. qutaisis imeretis mxaresi turizmis ganvitarebaze moqmedi faqtorebi 7. gulnaz erqomaisvili. iv. javaxisvilis Tbilisis saxelmwifo ekonomikuri politikis gavlena turistuli biznesis ganvitarebaze saqartvelosi Gulnaz Erkomaishvili. Iv. Javakhishvili Tbilisi State University State And Prospects of Turism Development In Georgia 8. mamuka gogelia. SoTa rustavelis saxelmwifo turizmis ganvitarebis perspeqtivebi saqartvelosi Mamuka Gogelia. Shota Rustaveli State University The Perspectives of Development of Tourism In Georgia 9. eliso gvelesiani. akaki weretlis saxelmwifo turizmis ganvitarebis problemebi da perspeqtivebi Eliso Gvelesiani. Akaki Tsereteli State University Problems And Perspectives of Tourism Development 10. zviad diasamize. awaris turizmis asociaciis menejeri awaris turizmis asociaciis (ATA) ganvitarebis SesaZleblobebi Zviad Diasamidze. Manager of Adjara Tourism Association 9
Possible Developments of Adjara Tourism Association (ATA) 11. niko kvaracxelia. Tbilisis ekonomikur urtiertobata saxelmwifo msoflio turizmis ganvitarebis tendenciebi da saqartvelo Niko kvaratskhelia. State University of Economic Relations Georgia And The Tendencies of Development of The World Tourism 12. davit lolua, manana aladasvili. saqartvelos teqnikuri turizmis ganvitarebis tendenciebi David Lolua, Manana Aladashvili. Technical University of Georgia Tendency of Tourism Development 13. Jani miqasavize. niko berzenisvilis instituti awaris turizmis ganvitarebis problemebi da perspeqtivebi Zhani Mikashavidze. Niko Berdzenishvili Institutes Problems And Prospects of Tourism Development In Adjara 13. Ia Natsvlishvili. Iv. Javakhishvili Tbilisi State University Impact of Inward Foreign Direct Investments on Innovative Productivity of Local Firms (Evidence From Firm and Industry Level) ia nacvlisvili. iv. javaxisvilis saxelobis Tbilisis saxelmwifo Semosuli pirdapiri ucxouri investiciebis gavlena adgilobrivi firmebis inovaciur produqtiulobaze (monacemebi firmisa da dargis doneze) 10
I B seqcia aud / Room # 50 seqciis xelmzrvaneli: larisa yorranasvili Chairperson: Larisa Korganashvili 1. lali oqrocvarize. saqartvelos saxelmwifo agraruli turizmi - qveynis erovnuli ekonomikis ganvitarebis prioriteti Lali Okrotsvaridze. Georgian State Agrarian University Tourism -A Priority of The Development of National Economy of The Country 2. Nino Papachashvili, Lela Jamagidze. Iv. Javakhishvili Tbilisi State University Developments In International Tourism And Georgia nino papacasvili, lela jamagize. iv. javaxisvilis sax.tbilisis saxelmwifo saertasoriso turizmis ganvitarebis tendenciebi da saqartvelo 3. nodar futkaraze, gia lominaze. SoTa rustavelis saxelmwifo ucxouri investiciebis roli turizmis ganvitarebasi (awaris magalitze) NodarPutkaradze, Gia Lominadze. Shota Rustaveli State University Role of Foreign Investments In Tourism Development (on Adjara Example) 4. rusudan qinqlaze. saqartvelos teqnikuri turizmis ganvitarebis tendenciebi saqartvelosi Rusudan Kinkladze. Georgian Technical University Trends of Tourism Development In Georgia 5. larisa yorranasvili. saqartvelos ekonomikisa da samartlis turizmis ganvitarebis problemebi da perspeqtivebi saqartvelosi Larisa Korganashvili. Georgian Economy and Law Education University Problems And Prospects of Tourism Development In Georgia 11
6. xatuna SalamberiZe. akaki weretlis saxelmwifo saqartvelo turizmis ganvitareba da problemebi Khatuna Shalamberidze. Akaki Tsereteli State University Problem of Tourism Development In Georgia 7. Teimuraz Sengelia, madona gelasvili. iv. javaxisvilis sax.tbilisis saxelmwifo, soxumis saxelmwifo turistuli biznesis ganvitarebis perspeqtivebi saqartvelosi Teimuruz Shengelia, Madona Gelashvili. TSU, Suchumi State University Tourism Development Perspectives In Georgia 8. davit sixarulize, TamTa miqaberize. Tsu. pirdapiri ucxouri investiciebis gavlena saqartvelos turizmis seqtoris ganvitarebaze David Sikharulidze,Tamta Mikaberidze. TSU The Impact of Fdi In Georgia s Tourism Sector Development 9. merab vanisvili, zviad Sanava. saqartvelos teqnikuri turizmis ganvitarebis Taviseburebani da roli erovnuli ekonomikuri interesebis realizaciasi Merab Vanishvili, Zviad Shanava. The Peculiarities of The Development of Tourism And Its Role In The Realization of National Economic Interests 10. Azurab vasakize. saqartvelos teqnikuri msoflio turizmis ganvitarebis Tanamedrove tendenciebi Zurab Vashakidze. Georgian Technical Unifersity Modern Tendencies of World Tourism Development 11. manana xarxeli. Tsu globalizaciis safrtxeebi saqartvelostvis Kharkheli Manana. TSU Dangers of Globalization For Georgia 12. Tsitsino Dzotsenidze, Tinatin Gugeshashvili. Akaki Tsereteli State University 12
Some Aspects of International Tourism Development cicino ZoweniZe, TinaTin gugesasvili. akaki weretlis saxelmwifo univeriteti saertasoriso turizmis ganvitarebis ramdenime aspeqtis Sesaxeb II seqcia Section turizmis industria da biznesgaremo INDUSTRY OF TOURISM AND BUSINESS ENVIRONMENT II A seqcia aud / Room # 14 seqciis xelmzrvaneli: ramaz futkaraze Chairperson: Ramaz Putkaradze 1. jemal ananize, nato jabnize, guli koncelize. rsu soflad SromiTi resursebis racionalurad gamoyenebis gzebi agraruli reformis ganxorcielebis pirobebsi Jemal Ananidze, Nato Jabnidze, Guli Kontselidze. RSU The Ways of Rational Usage of Rural Labor Resources In Conditions of Agricultural Reformation Accomplishment 2. Nana Akhalaia, Nino Liparteliani. Gori University Tourist Business - The Most Motivated In Georgia nana axalaia, nino liparteliani. goris turizmi, rogorc yvelze motivirebuli biznesi saqartvelosi 3. xatuna berisvili. soxumis saxelmwifo turizmis roli biznesis ganvitarebasi (saqartvelos magalitze) Khatuna Berishvili. Sokhumi State University Role of Tourism in Development of Business (on Georgia s example) 4. vaja gurabanize, ekaterine babunasvili, mavlina yifiani. qutaisis 13
kargi maspinzlobis safuzveli usafrtxo da mdidari qveyanaa Vazha Gurabanidze, Ekaterine Babunasvili, Mavlina Kipiani. Kutaisi University The Base of Good Treating Is A Safe And Rich Country 5. badri giorgize. saqartvelos teqnikuri saxelmwifos roli da mnisvneloba ekonomikuri wesrigis politikis formirebasi 6. badri gecbaia. SoTa rustaveliss saxelmwifo turistuli biznesis ganvitarebis praqtikuli aspeqtebi saqartvelosi 7. rezo manvelize. SoTa rustavelis saxelmwifo turistuli infrastruqturis Sefasebis sakitxisatvis Rezo Manvelidze. Shota Rustaveli State University On Evaluation of Tourism Infrastructure 8. davit narmania. iv. javaxisvilis saxelobis Tbilisis saxelmwifo biznesgaremo da turistuli seqtoris regulirebis susti mxareebi saqartvelosi Davit Narmania. Iv. Javakhishvili Tbilisi State University Business Environment And Weak Sides of Tourist Sector Regulations In Georgia 9. ramaz futkaraze. iv. javaxisvilis sax. Tbilisis saxelmwifo germania saertasoriso turizmsi: Tanamedrove mdgomareoba da perspeqtivebi Ramaz Putkaradze. Iv. Javakhishvili Tbilisi State University Germany In The International Tourism: Problems And Perspectives 10. murman cecxlaze. SoTa rustavelis saxelmwifo transportis roli turizmis ganvitarebasi Murman Tsetskhladze. Shota Rustaveli State University The Role of The Transport In Developing Tourism 11. nino faresasvili. iv. javaxisvilis saxelobis Tbilisis saxelmwifo 14
turistuli biznesis ganvitarebis Taviseburebebi saqartvelosi Nino Paresashvili. Iv. Javakhishvili Tbilisi State University Peculiarities of Development of Tourist Business In Georgia 12. giuli giguasvili, nino orjonikize, lia nadiraze. goris turistuli biznesis ganvitarebis Pekonomikuri da socialuri aspeqtebi Giuli Giguashvili, Nino Ordhzonikidze, Lia Nadiradze. Economical And Social Aspects of Development of Turistical Business 13. eka lekasvili. iv. javaxisvilis saxelobis Tbilisis saxelmwifo turizmis saertasoriso regulirebis mimartulebebi turizmis msoflio organizaciis (UNWTO) farglebsi Eka Lekashvili. Iv. Javakhishvili Tbilisi State University Trends In International Regulations of Tourism In The Framework of World Tourism Organization 14. ruizan meqvabize, eka jafiasvil. goris turizmis ganvitarebis politika da turizmis ganvitarebis resursebi gorsa da goris regionsi Ruizan Mekvabidze, Eka Japiashvili. Gori University The Tourism Development Policy And The Resources of Tourism Development In Gori and Gori Region 15. irakli kinwurasvili. akaki weretlis saxelmwifo agrobiznesis ganvitarebis prioritetuli mimarulebebi saqartvelosi Irakli Kintsurashvili. Akaki Tsereteli State University Priority Directions of Agrobusiness Development In Georgia 16. ekaterine kvetenaze, larisa yorranasvili, gigo jandieri, miranda lomtaze. iv. javaxisvilis saxelobis Tbilisis saxelmwifo turistuli biznes-industriis ganvitarebis Taviseburebani da stimulireba momsaxurebit saertasoriso vawrobasi Ekaterine kvetenadze, Larisa korganashvili, Gigo jandieri, Miranda lomtadze. TSU 15
Tourism Business-Industry Development And Stimulus Service In The International Market II B seqcia aud / Room # 15 seqciis xelmzrvaneli: anzor devaze Chairperson: Anzor Devadze 1. anzor devaze. SoTa rustavelis saxelmwifo turizmi da misi gavlena satransporto infrastruqturis ganvitarebaze Anzor Devadze. Shota Rustaveli State University Tourism And Its Impact On Development of Transport Infrastructure 2. Tamar lazariasvili. iv. javaxisvilis saxelobis Tbilisis saxelmwifo turistuli saagentoebis funqcionirebis Tanamedrove mdgomareoba Tamar Lazariashvili. Iv. Javakhishvili Tbilisi State University Modern State of Functioning of Touristic Agencies 3. nino maxarasvili. saqartvelos saxelmwifo agraruli mcxeta-mtianetis regionis turistuli potenciali da turizmis ganvitarebis problemebi Nino Makharashvili. Georgian State Agrarian University Tourism Potential and Its Development Problems In Mtskheta-Ttianeti Region 4. giorgi merlani, lasa Cxetiani. goris turizmis mnisvneloba saqartvelos mtiani regionebis ganvitarebisatvis Giorgi Merlani, Lasha Chkhetiani. Gori University Importance of Tourism For Development of Mountainous Regions In Georgia 16
5. vaxtang miqasavize. SoTa rustavelis saxelmwifo mcire mewarmeoba _ turizmis ganvitarebis umnisvnelovanesi mimartuleba Vakhtang Mikashavidze. Shota Rustaveli State University Small-Scale Business The Most Important Direction of Tourism Development 6. lali osaze, mariam bregvaze. goris Sida qartlis turistuli potenciali da misi ganvitarebis perspeqtiva Lali Osadze, Mariam Bregvadze. Gori University Touring Potential And Prospects of Its Development In Shida Kartli 7. nana nadareisvili, qetevan qajaia. saqartvelos teqnikuri ekologiuri usafrtxoeba _ turizmis ganvitarebis garanti Nana Nadareishvili, Ketevan Kajaia. Georgian Technical University Environmental Safety Tourism Development Grant 8. nunu qiqoze, aza ifsiraze. qutaisis momxmarebelta uflebebis dacva turizmsi Nunu kikodze, Aza Ipshiradze. Kutaisi University Protecting Consumer s Rights In Tourism 9. natia wiklauri. saqartvelos teqnikuri turizmis ganvitarebis Tanemedrove metodebi Natia Tsiklauri. Georgian Technical University Modern Methods of Development Tourism 10. natia wiklauri, elene menabde-jobaze. saqartvelos teqnikuri turizmis adgili ekonomikuri zrdis humanizaciis processi Natia Tsiklauri, Elene Menabde-Jobadze. Georgian Technical University Place of Tourism In The Process of Humanization of Economic Growth 11. konstantine xmalaze, lamara berize. saqartvelos teqnikuri, Teusu turizmis ganvitarebis regionuli programis Sedgenis meqanizmi da struqtura konstantine khmaladze, Lamara Beridze. Georgian Technical University, TUER Outline of The Tourism Development Regional Programme 17
12. lela kowlamazasvili, Teimuraz yandasvili. saqartvelos teqnikuri turizmi rogorc mcire biznesis ganvitarebis xelsemwyobi faqtori kaxetis (saqartvelo) regionis magalitze Lela kochlamazashvili, Teimuraz kandashvili. Georgian Technical University Turism As Small Business Promotion Factor of Development of Kakheti region (Georgia) example 13. goderzi SaniZe. qutaisis awarasi turizmis ganvitarebisatvis sawiroa agrobiznesis ganvitareba Goderdzi Shanidze. Kutaisi University For Developing Tourism In Adjara, It Is Important To Develop Agribusiness 14. nino xazaraze, Tea valisvili. qutaisis turizmis perspeqtiva guriis regionsi Nino Khazaradze, Tea Valishvili. Kutaisi University Tourism Perspective In The Region of Guria 15. maia CeCelaSvili. saqartvelos teqnikuri turizmi, rogorc struqturwarmomqmneli faqtori qvemo qartlis regionsi Maia Chechelashvili. Georgian Technical University Tourism As A Structure-Creator Factor In Kvemo Kartli Region 18
III seqcia Section turizmis menejmenti da marketingi MANAGEMENT AND MARKETING OF TOURISM III A seqcia aud / Room # 16 seqciis xelmzrvaneli: evgeni baratasvili Chairperson: Evgeni Baratashvili 1. evgeni baratasvili, nunu gigauri. saqartvelos teqnikuri turizmis marketingi da misi Taviseburebebi Evgeni Baratashvili, Nunu Gigauri. Georgian Technical University Tourism Marketing And Its Specific Features 2. xatuna barbaqaze. iv. javaxisvilis saxelobis Tbilisis saxelmwifo korporatiuli martvis principebi: efeqturi saqmianobis uzrunvelyofis safuzveli Khatuna Barbakadze. Ivane Javakhishvili Tbilisi State University Principles of Corporate Management: The Basis of Ensuring Effective Working 3. Ganna Bedradina, Viktor Gerasymenko. Odessa State Economic University Methodical Bases of Definition of Tourist Product Quality 4. Александр Будя, Владимир Волынец. Киевский университет туризма Маркетинг Туристических Дестинаций Украины и Подготовка Персонала Тиц (TIC -Tourism Information Centers) 5. berize qetevan, rusudan kewaymaze. SoTa rustavelis saxelmwifo aerofobia da mastan gamklavebis fsiqologiuri strategiebi Beridze Ketevan, Rusudan Kechakmadze. Shota Rustaveli State University Aerophobia and Psychological Aspects of Its Prevention 19
6. nino damenia. agraruli ekonomikis instituti riskis gamovlenis zogierti ekonomikuri aspeqti turistul biznessi Nino Damenia. Institute of Agrarian Economics Some Economic Aspects of Risk Exposure In Tourism Business 7. izolda gabadaze, ineza wereteli, giorgi fofxaze, leila mamulasvili. awsu turistuli produqtis marketinguli dagegmva da bazarze danergva Izolda Gabadadze, Ineza Tsereteli, Georgi Popkhadze, Leila Mamulashvili. ATSU Marketing Planning of A Tourist Product Andintroduction In The Market 8. Gela Grigolashvili, Ia Natsvlishvili. Ivane Javakhishvili Tbilisi State University Difficulties of The Evaluation of Diversification Strategies gela grigolasvili, ia nacvlisvili. Tsu diversifikaciis strategiis Sefasebis sirtuleebi 9. ekaterine gulua. iv. javaxisvilis sax. Tbilisis saxelmwifo menejmentis gaumjobesebis RonisZiebebi turizmis sferosi Ekaterine Gulua. Ivane Javakhishvili Tbilisi State University Management Improvement Activities In Tourism Industry 10. Tamar qoblianize, vasil kikutaze. gr. robaqizis saxelobis momsaxurebis xarisxis martvis problemebi turizmsa da maspinzlobis industriasi Tamar Qoblianidze, Vasil Kikutadze. Gr. Robakidze University Problems of Management In Service Quality of The Tourism And Hospitality Industry 11. Tea munjisvili, rusudan maisuraze. Tsu turizmis infrastruqturis ganvitarebis riskebis Sefaseba da martva Tea Munjishvili, Rusudan Maisuradze. Ivane Javakhishvili Tbilisi State University Assessment And Risk Management In Tourism 20
12. ioseb masurasvili. iv. javaxisvilis sax. Tbilisis saxelmwifo turistuli biznesis menejmentis perspeqtivebi armosavlet saqartvelosi (qiziyis magalitze) Ioseb Masurashvili. Ivane Javakhishvili Tbilisi State University Perspectives of Management of Tourism Business In Eastern Georgia (For Example, Cyzicus) III B seqcia aud / Room # 17 seqciis xelmzrvaneli: karlo Rurwkaia Chairperson: Karlo Gurtskaia 1. lamara mindorasvili, nino CekuriSvili. saqartvelos teqnikuri menejeris roli turistuli firmis martvis efeqtianobasi 2. babulia (dodo) mrebrisvili. iv. javaxisvilis sax. Tbilisis saxelmwifo turizmis marketingis principebi Babulia Mgebrishvili. Ivane Javakhishvili Tbilisi State University Principles of Tourism Marketing 3. Nnana makaraze. SoTa rustavelis saxelmwifo reklamis fiqologiuri egavlena turistis mmotivaciaze Nana Makaradze. Shota Rustaveli State University Pscycological Influence of Advertisment on Tourist s Motivation 4. davit qatamaze. SoTa rustavelis saxelmwifo turistuli industriis menejmentis SesaZleblobebi saqartvelosi David Katamadze. Shota Rustaveli State University The Opportunity of Tourism Industry Management In Georgia 21
5. devi Sonia. soxumis saxelmwifo klientebtan urtiertobebis martvis (CRM) sistema da misi zegavlena turistuli kompaniis momgebianobaze Devi Shonia. Sokhumi State University The Customer Relationship Management System (Crm) And Its Impact on The Profitability of The Tourist Companies 6. nana Sonia. akaki weretlis saxelmwifo turistuli marketingis arsi da roli qveynis ekonomikis ganvitarebasi Nana Shonia. Akaki Tsereteli State University The Main Concept and Role of Tourism Marketing In The Development of State Economy 7. natela vasakize. akaki weretlis saxelmwifo reklamis roli turistuli industriis ganvitarebasi Natela Vashakidze. Akaki Tsereteli State University The Role of Advertising In The Development of Tourism Industry 8. karlo Rurwkaia, TaTia Rurwkaia. stu, kavkasiis turizmi, dasveneba, reklama Karlo Gurtskaia, Tatia Gurtskaia. Georgian Technical University Tourism, Rest, Advertisement 9. nino WalaganiZe. saqartvelos davit armaseneblis sax. satelevizio reklamis roli turistul biznessi Nino Chalaganidze. David Aghmshenebeli University of Georgia Role of A Tv Commercial In Tourist Business 10. giorgi WilaZe. axalcixis saxelmwifo saswavlo frensaizingis xelsekruleba da strategiuli aliansebis formirebis procesi turizmis sferosi George Chiladze. Akhaltsikhe State Educational University Franchising Treaty And Process of Formation of Strategic Alliances In The Sphere of Tourism 22
IV seqcia Section turizmis potenciali, turizmis saxeebi, turistuli produqtebi POTENTIAL OF TOURISM, KINDS OF TOURISM, TOURISM PRODUCTS IV A seqcia aud / Room # 20 seqciis xelmzrvaneli: nugzar Todua Chairperson: Nugzar Todua 1. Tea abramisvili, mirian Coxeli. saqartvelos saxelmwifo agraruli უნივერსიტეტი qartuli xorbali, tradiciebi da ekoturizmi Tea Abramishvili, Mirian Chokheli. Georgian State Agrarian University Georgian Wheat, Tradition And Ecotourism In Georgia 2. lali baiaze, neli WampuriZe. G goris saqartvelo, Sida qartli dasavletisa da armosavletis civilizacia, gzajvaredini turizmis perspeqtivit. (studenturi turizmi) Lali Baiadze, Neli Champuridze. Gori University Georgia, shida kartli - civilization of the east and west, Cross road - with the tourism perspective (student tourism) 3. xatuna bebnaze. goris kulturuli turizmis bazari saqartvelosi _ tendenciebi da dinamika Khatuna Bebnadze. Gori University Market Of Cultural Tourism In Georgia - Tendencies And Dynamics 4. nodar berize. SoTa rustavelis saxelmwifo agroturizmis ganvitarebis SesaZleblobebi awarasi Nodar Beridze. Shota Rustaveli State University Possibilities of Agritourism Development in Adjara 23
5. nato zosize, lela berize, Sorena vasaze. SoTa rustavelis saxelmwifo samkurnalo turizmi saqartvelosi Nato Zosidze, Lela Beridze, Shorena Vashadze. Shota Rustaveli State University Medical Tourism In Georgia 6. Nzebur bolqvaze. sastumro saxli saojaxo sastumro,,zebos roli eko, agro da etnoturizmis ganvitarebasi Zebur Bolkvadze. Guest House The Role of Guest House Zebo in Eco, Agro and Ethno-Tourism Development 7. nugzar Todua. iv. javaxisvilis saxelobis Tbilisis saxelmwifo ekoturistuli bazris ganvitarebis tendenciebi saqartvelosi Nugzar Todua. Iv. Javakhishvili Tbilisi State University Ecotourism Market Development Tendencies In Georgia 8. irakli korzaia. SoTa rustavelis saxelmwifo Rvinis turizmis ganvitarebis perspeqtivebi awarasi Irakli Kordzaia. Shota Rustaveli State University Prospects of Wine Tourism Development in Adjara 9. EmanuCar loria. SoTa rustavelis saxelmwifo kurorti besumi -,,video monitoringi Manuchar Loria. Shota Rustaveli State University Resort Beshumi Video Monitoring 10. emzar makaraze. SoTa rustavelis saxelmwifo kulturuli turizmis ganvitarebis RonisZiebebi saqartvelosi Emzar Makaradze. Shota Rustaveli State University De Cultural Tourism Event Development In Georgia 11. nanuli maxaraze. SoTa rustavelis saxelmwifo inovaciuri turistuli produqtebi 24
Nanuli Makharadze. Shota Rustaveli State University Innovetive Tourist Products 12. nargiz falavandisvili. SoTa rustavelis saxelmwifo agroturizmis ganvitarebis mimartulebebi awarasi Nargiz Phalavandishvili. Shota Rustaveli State University The Directions of Developingagrotourism In Georgia 13. marina CavleiSvili. iv. javaxisvilis saxelobis Tbilisis saxelmwifo sakurorto-turistuli sferos ganvitarebis SesaZleblobebi da B&B standartebi saqartvelosi Marina Chavleishvili. Iv. Javakhishvili Tbilisi State University Opportunities of Development of the resort-touristic sphere and B&B standards in Georgia 14. nino CixlaZe, zaza xawiperaze, nino afciauri, nato ficxelauri. Tsu samedicino turizmis ganvitarebis perspeqtivebi saqartvelosi Nino Chikhladze, Zaza Khachiperadze, Nino Aptsiauri, Nato Pitskhealuri. TSU Prospects of Medical Tourism Development In Georgia 15. davit CoCiSvili. goris Sida qartlis erti saeqskursio marsruti David Chochishvili. Gori University Shida Kartli one Excursion Route 25
IV B seqcia aud / Room # 21 seqciis xelmzrvaneli: eteri xaraisvili Chairperson: Eter Kharaishvili 1. nona CxaiZe, irine CargeiSvili. saqartvelos saxelmwifo agraruli turizmi da abresumis xalxuri rewva saqartvelosi Nona Chkhaidze, Irina Chargeishvili. Georgian State Agrarian University Tourism And Silk National Craft In Georgia 2. maka firanasvili. saqartvelos teqnikuri saqmiani turizmis ganvitarebis tendenciebi msofliosi da misi perspeqtivebi saqartvelosi Maka Piranashvili. Georgian Technical University The Tendencies of Business Tourism Development In The World And Its Perspectives In Georgia 3. murman papunize. saqartvelos teqnikuri turizmis da gasartobi biznesis Tanamedrove aspeqtebi saqartvelosi Murman Papunidze. Georgian Technical University Modern Aspects of Tourism And Entertainment Business In Georgia 4. cotne samadasvili, xatuna doborjginize, nino qiria. saqartvelos saxelmwifo agraruli agroturizmis ganvitarebis SesaZleblobebi kaxetsi Tsotne Samadashvili, Khatuna Doborjginidze, Nino Kiria. Georgian State Agrarian University Possibilities of Development of Agritourism In Kakheti 5. nino samwkuasvili. saqartvelos saxelmwifo agraruli agroturizmis roli soflis mosaxleobis socialurekonomikuri problemebis gadawyvetasi Nino Samchkuahvili. Georgian State Agrarian University The Role of Agro-Tourism In Solving Social and Economical Problems of Rural Population 26
6. Sorena vasaze. SoTa rustavelis saxelmwifo SemecnebiTi turizmisa da antikuri xanis medicinis Sesaxeb Shorena Vashadze. Shota Rustaveli State university Scientific Tourism And Medicine of Ancient Time 7. Sorena vasaze, mariam kekenaze. SoTa rustavelis saxelmwifo saeklesio medicina da turizmi Shorena Vashadze, Mariam Kekenadze. Shota Rustaveli State university Health Tourism 8. eteri xaraisvili. iv. javaxisvilis saxelobis Tbilisis saxelmwifo saqartvelos agroturistuli produqtebis konkurentunarianoba Eter Kharaishvili. Iv. Javakhishvili Tbilisi State University Competitiveness of Georgian Agro-Touristic Products 9. Nugzar Zosidze. SoTa rustavelis saxelmwifo Tourism And The Ancient World nugzar zosize. Shota Rustaveli State university turizmi da antikuri samyaro 10. konstantine yizilasvili. saqartvelos teqnikuri turistuli resursebi da samto turizmis ganvitareba TuSeTSi Konstantine Kizilashvili. Georgian Technical University Tourism Resources And Development of Mountaineering In Tusheti 27
V seqcia Section turizmi: inovaciebi, sainformacio teqnologiebi TOURISM: INNOVATIONS, INFORMATIONAL TECHNOLOGIES 28 aud / Room # 58 seqciis xelmzrvaneli: lali CageliSvili Chairperson: Lali Chagelishvili 1. davit bizinasvili, giorgi yazisvili. goris CRM sistemis gamoyeneba turizmsi Giorgi Kazishvili. Gori University Usage of Crm System In Tourism 2. ana bolqvaze, manana vasaze. saqartvelos teqnikuri internetis da eleqtronuli biznesis roli turizmsi Ana Bolkvadze, Manana Vasadze. Georgian Technical University Role of Internet And Electronic Business In Tourism 3. lali CageliSvili. guram TavarTqilaZis inovaciebi turizmsi da turizmis mdgradi ganvitareba Lali Chagelishvili. Guram TavartKiladze University Innovations In Tourism And Solid Development 4. ekaterine TavTavaZe. saqartvelos teqnikuri inovaciuri politikis mnisvneloba turizmis ganvitarebis sferosi Ekaterina Tavtavadze. Georgian Technical University The Importance of The Innovative Politics In Development of Tourism Industry 5. kaxaber gabelasvili, lela qelbaqiani. qutaisis turistuli klasterebis roli regionuli ganvitarebis strategiis formirebasi
Kakhaber Gabelashvili, Lela Kelbakiani. Kutaisi University The Role of The Touring Clusters In The Formation of Regional Development Strategy 6. ineza gagnize. iv. javaxisvilis saxelobis Tbilisis saxelmwifo turizmis klasteri turizmis politikis ZiriTadi nawili Ineza Gagnidze. Iv. Javakhishvili Tbilisi State University Tourism Cluster The Main Part of Tourism Policy 7. ciuri duruli, maia TeTruaSvili. goris erovnul-kulturuli klasterebi saertasoriso turizmsi Tsiuri Duruli, Maia Tetruashvili. Gori University National - Cultural Clusters In International Tourism 8. merab diasamize. SoTa rustavelis saxelmwifo turizmis klasteri da mervineoba awarasi Merab Diasamidze. Shota Rustaveli State university Tourism Cluster and Winery in Adjara 9. guram jolia, dali sexniasvili. saqartvelos teqnikuri globalizacia da internet-teqnologiebis gamoyeneba turizmis sferosi Guram Jolia, Dali Sekhniashvili. Georgian Technical University Globalisation And Internet Technology Use In Tourism Sphere 10. roin lamparaze. www.odissia.net IT teqnologiebi da internet-marketingis gamoyeneba turizmis biznessi Roin Lamparadze. www.odissia.net Application of IT Technologies and Internet-Marketing in Tourism Business 11. nino lazviasvili. saqartvelos teqnikuri inovaciuri mewarmeoba da riskebi Nino Lazviashvili. Georgian Technical University Bussines of Inovation end Risk 12. maia melaze, Tamar gamsaxurdia. grigol robaqizis saxelobis turizmis biznesi da Tanamedrove sainformacio sistemebi 29
Mmaia Meladze, Tamar Gamsakhurdia. Grigol Robaqidze University Tourism Business And Modern Information Technology 13. marina metreveli. saqartvelos parlamenti inovaciebi turizmis biznessi Marina Metreveli. Parliament of Georgia Innovations In Tourist Business 14. TinaTin msvidobaze. goris turizmis internet-marketingi Tinatin Mshvidobadze. Gori University Internet Marketing s of Tourism 15. maka sosanize, xatuna kakaurize, sofo cecxlaze. goris sainformacio teqnologiebis gamoyeneba turizmsi Maka Sosanidze, Khatuna Kakauridze, Sofo Tsetskhladze Gori University Modern Informational Technologies In Tourism 16. elisabed xaxutasvili. saqartvelos teqnikuri pia-inovaciebi turizmis biznessi Elisabed Khakhutashvili. Georgian Technical University PR-Innovations In The Business Tourism 17. zurab jijavaze. SoTa rustavelis saxelmwifo eleqtronuli komercia turizmis biznessi Zurab Jijavadze. Shota Rustaveli State university Electronic Commerce in Tourism Business 18. rusudan qutatelaze, ana bolqvaze. saqartvelos teqnikuri informaciuli teqnologiebi da mati roli turizmis biznessi Rusudan Kutateladze, Ana Bolkvadze. Georgian Technical University Information Technologies And Their Role In Tourism Business 30
VI seqcia Section turizmi: finansebi, arricxva, prognozireba, dazrveva TOURISM: FINANCES, ACCOUNTING, FORECASTING AND INSURANCE aud / Room # 59 seqciis xelmzrvaneli: larisa dolikasvili Chairperson: Larisa Dolikashvili 1. larisa dolikasvili. ilias turistuli sawarmos zogierti finansuri macveneblis gaangariseba da gadaxdisunarianobis Sefaseba Larisa Dolikashvili. Ilia University Calculation of Some Financial Figures of Tourist Enterprise And Evaluation of Its Solvency 2. Viktor Gerasymenko. Odessa State Economics University Quantitative Estimation of Business Activity In The Market of Tourist Services 3. nazi gvaramia. soxumis saxelmwifo menejeruli arricxvis saertasoriso praqtika da misi gamoyenebis zogierti aspeqtebi turizmis biznessi Nazi Gvaramia. Sokhumi State University International Practice o f Management Registration And Some Aspects of Its Using In Tourism Business 4. aleqsandre TurmaniZe. SoTa rustavelis saxelmwifo turizmis dargis organizaciebis sakredito portfelit uzrunvelyofis sakitxebi 5. davit jalaronia. soxumis saxelmwifo ucxouri valutit warmoebuli operaciis arricxva turistul firmasi David Jalagonia. Sokhumi State University 31
Accounting of Foreign Currency Operations Implemented In Tourist Companies 6. nato kakasvili. iv. javaxisvilis saxelobis Tbilisis saxelmwifo sadazrvevo industria saqartvelosi Nato Kakashvili. Iv. Javakhishvili Tbilisi State University The Insurance Industry In Georgia 7. irakli kacaze. SoTa rustavelis saxelmwifo turizmis biznesi da gadasaxadebis optimizacia 8. nona kuxianize-axvlediani. Teusu saertasoriso turizmis ganvitarebis ekonomikurstatistikuri analizi da prognozireba Nona Kukhianidze-Akhvlediani. Tbilisi State University of Economic Relations The Economic-Statistical Analysis And Forecasting of Development of The International Tourism 9. Sorena metreveli. Tbilisis humanitaruli turizmis ganvitarebis prognozirebis zogierti sakitxi saqartvelosi Shorena Metreveli. Tbilisi Humanitarian University Some Questions of Prognostication of Tourism Development 10. lela oniani. SoTa rustavelis saxelmwifo regionuli sakredito portfelebi da turizmi 11. SoTa SaburiSvili, marine TavarTqilaZe. Tsu samogzauro dazrvevis bazris ganvitarebis Taviseburebebi saqartvelosi Shota Shaburishvili, Marine Tavartkiladze. Iv. Javakhishvili Tbilisi State University Travel Insurance Market Development Peculiarities In Georgia 12. davit vekua. Tbilisis ekonomikur urtiertobata saxelmwifo fiskaluri politikis gavlena turistuli biznesis ganvitarebaze saqartvelosi David Vekua. Tbilisi State Institute of Economic Relations 32
Impact of Fiscal Policy on Development of Tourism Market In Georgia 13. natela wiklasvili. SoTa rustavelis saxelmwifo turizmis ganvitarebis prognozirebis problemebi Natela Tsiklashvili. Shota Rustaveli State university Problems of Forcasting Tourism Development 14. davit WiotaSvili, Tea xorguasvili, natia JoJuaSvili, xaliana CitaZe. gu samedicino dazrvevis bazari kvlav karteluri garigebebis da eqsperimentebis winase... David Tchiotashvili, Tea Khorguashvili, Natia Jojuashvili, Khaliana Chitadze. GU Medical Insurance Market of Georgia Faces Again The Cartel Transactions and Experiments VII seqcia Section turizmi da ganatleba TOURISM AND EDUCATION aud / Room # 60 seqciis xelmzrvaneli: Tamar paiwaze Chairperson: Tamar Paichadze 1. irma bagrationi. SoTa rustavelis saxelmwifo ganatlebis ZiriTadi maxasiateblebi turistul industriasi Irma Bagrationi. Shota Rustaveli State University The Features of The Education In The Tourism Industry 2. xatuna berize. SoTa rustavelis saxelmwifo 33
inglisuri enis roli saertasoriso turizmis ganvitarebisatvis awaris regionsi Khatuna Beridze. Shota Rustaveli State University Role of English In International Tourism Development In Adjara 3. rostom berize. SoTa rustavelis saxelmwifo inovacia biznesganatlebasi Rostom Beridze. Shota Rustaveli State University Innovation In Business Education 4. Medea Diasamidze. Shota Rustaveli State University Aspects of Teaching Foreign Language for Tourism Students medea diasamize. SoTa rustavelis saxelmwifo ucxo enis swavlebis ZiriTadi aspeqtebi turizmis specialobis studentebisatvis 5. nani mamulaze. SoTa rustavelis saxelmwifo saswavlo eqskursia, rogorc turizmis ert-erti saxe Nani Mamuladze. Shota Rustaveli State University Educational Excursion, As A Part of Tourism 6. nino mindiasvili, maka dolize. saqartvelos davit armaseneblis sax. kulturuli turizmi, rogorc ganatlebisa da Semecnebis ert-erti efeqturi sasualeba Nino Mindiashvili, Maka Dolidze. University of Georgia Named Davit Agmashenebeli Cultural Tourism As One of The Effective Means Of Education and Cognition 7. Nino Mikeladze. Shota Rustaveli State University Teaching English For Specific Purposes (Tourism Sector) 8. davit mwedlisvili. qobuletis turizmis centri saxelmwifos roli turizmis sferosatvis profesiuli kadrebis momzadebasi Davit Mchedlishvili. Kobuleti Tourism Center Role of State in Preparing Professional Staff for Tourism Sector 9. Tamar paiwaze. iv. javaxisvilis saxelobis Tbilisis saxelmwifo 34
kulturuli turizmi - profesiuli srulyofisa da nacionaluri identobis formirebis garanti Tamar Paichadze. Ivane Javakhisvili Tbilisi State University Cultural Tourism - The Guarantee of Professional Perfection and National Identity 10. efemia xaraze, Tamar gogolaze. Tsu, goris moswavleta turizmis SemecnebiT-aRmzrdelobiTi mnisvneloba da misi reklama Ephemia Kharadze, Tamar Gogoladze. TSU, Gory University The Cognitive and Didactic Importance of Educationaltourism and Its Promotion 11. Tamar SarabiZe, ana dolize. Tsu vazis turi saqartvelosi da mastan dakavsirebuli ganatlebis sakitxebi Tamar Sharabidze, Ana Dolidze. TSU A Vine Tour To Georgia and Related Questions of Education 35
Semajamebeli Sexvedra, diskusia trapizoni CLOSING MEETING - TRABZON 10.00-13.00 Savi zrvis teqnikuri (TurqeTi) Black Sea Technical University (Turkey) sakonferencio darbazi / CONFERENCE HALL misalmeba / Welcoming Address ibrahhim ozeni - Savi zrvis teqnikuri s reqtori Ibrahim Ozen - Rector of Black Sea Technical University aliosa bakurize - SoTa rustavelis saxelmwifo s reqtori, sruli profesori Aliosha Bakuridze Rector of Shota Rustaveli State University, Full Professor Temur diasamize - awaris ar turizmisa da kurortebis departamentis Tavmjdomare Temur Diasamidze - Chairman of Department of Tourism and Resorts of Autonomous Republic of Adjara Ismail Kansir Chairman of Department of Culture and Tourism of Trabzon ismail kansir trapizonis kulturisa da turizmis departamentis Tavmjdomare momxsenebeli / Speaker 1. maia margvelasvili. iv.javaxisvilis saxelobis Tbilisis saxelmwifo 36
warmoadgens turizmi ekonomikuri zrdis faqtors saqartvelosatvis? Maya Margvelashvili. Iv. Javakhishvili Tbilisi State University Is The Tourism An Economic Growth Factor For Georgia? 2. Knut Gerber Director of LTD VINTA.GE Black Sea Countries In Danube Region - Coopetition Or Cooperation In Tourism knut gerberi LTD VINTA.GE direqtori Savi zrvis qveynebi dunais regionsi -,, Coopetition Tu kooperacia turizmsi 3. Zviad Eliziani, Linda Baladze. IBDIPC, CTS Importance of Internet Communication And Social Media In Modern Marketing Strategies of Hospitality Industry zviad eliziani, linda balaze. IBDIPC, CTS internet komunikaciebisa da socialuri mediis mnisvneloba stumartmaspinzlobis dargis Tanamedrove marketingul strategiebsi diskusia / D Discussion 37
38