transavia media kit 2018
about transavia Transavia France, a subsidiary of the Air France-KLM group, has a modern fleet of 29 aircraft, expanding to 33 in April 2018. The airline has 82 destinations and has transported more than 24 million passengers since it started a decade ago. Based in Paris Orly, Nantes and Lyon, it now flies 5.6 million passengers a year between France and Europe with an estimated 6.2 million travellers in 2018. Declared best low-cost carrier by website Flight Report, the airline continues to live up to its promise, Making low-cost feel good. the stats* Founded in 2007 By 2014 11 million passengers flown 2015 new identity created 2017 the airline (including Transavia Netherlands) has 76 Boeing HV & TO including 68 B737-800s and 8 B737 700s 82 destinations across Europe and the Mediterranean Basin One of the youngest fleets in Europe an average aircraft age of 5 years * Transavia France, TO & HV figures
focus on transavia customer profile 2017 Customer base/ commercial The objective of the company is to sell to a broad group of customers Current customer base is evenly balanced between male/female Important and large share of French/ Parisian customers Average age, 38 Consumer communication target group Transavia carries a large percentage of millennials It flies to 3 airports in France which allows for regional and national campaigns Loyalty Goal of the airline is to increase share of frequent flyers Where passengers come from 7% 1% 6% 78% 2% Where passengers leave from 84% 7% 9% Paris Nantes Lyon 1% 1% 1% 40% of passengers are millennials Gender of travellers 52% 48% Loyalty 67% 1 TRIP PER YEAR 24% 2-3 TRIPS PER YEAR 9% FREQUENT FLYER The frequent flyer takes 4 or more trips per year
about Enjoy! Enjoy! Magazine is aimed at 25- to 35-yearold French travellers. It speaks to a social media-savvy generation going on short/ medium-haul trips around Europe and the Mediterranean Basin. The content (80% FR / 20% EN) focuses on short reads, listicles and buzz-words plus bright and breezy features. It s smart and clever, inspiring readers to go on spontaneous trips across Transavia France s network. From Instagrammable trends to influencer s latest holiday hotspots, Transavia France s newly launched magazine is all about modern travel while reflecting the brand s more grown-up image now that the airline has been serving its customers successfully for more than a decade.
rates Full page 9,990 Half page 5,730 Double page spread 16,210 Inside front cover 12,780 Inside front cover spread 21,600 Outside back cover 13,950 Advertorials are charged at 10% extra Series bookings 3 months 5% discount 6 months 10% discount 12 months 15% discount
technical specifications DPS 400mm wide x 270mm high plus a 3mm bleed on all sides ADVERT SIZE (Width x Height) Full page 200mm wide x 270mm high plus a 3mm bleed on all sides Half page horizontal 180mm wide x 120mm high DPS TRIM SIZE: 400MM X 270MM BLEED SIZE: 406MM X 276MM FULL PAGE TRIM SIZE: 200MM X 270MM BLEED SIZE: 206MM X 276MM HALF PAGE HORIZONTAL 180MM X 120MM
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