RESEARCH, PLANNING & EVALUATION TOURISM INDICATORS DATA TABLES Ministry of Tourism, Culture and the Arts Research, Planning & Evaluation 3rd Floor 1803 Douglas Street Victoria, British Columbia V8W 9W5 Web: www.tca.gov.bc.ca/research Email: tourismresearch@gov.bc.ca Phone: (250) 387-1567
INTERNATIONAL VISITOR ARRIVALS Statistics Canada Tourism Indicators - Data Tables Nov '09 Dec'09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 U.S. Total 191,145 256,445 684,686 4,294,858 198,869 324,215 523,084 (14.6%) 7.2% (4.5%) (4.0%) (5.1%) 47.0% 21.6% U.S. Overnight 110,496 169,476 428,518 2,901,670 113,636 186,838 300,474 (14.9%) 4.6% (3.9%) (4.7%) (8.0%) 36.9% 15.6% Asia/Pacific Overnight 34,705 50,863 131,079 725,971 41,529 44,247 85,776 (13.5%) (13.6%) (16.2%) (14.9%) (15.2%) 3.9% (6.3%) Europe Overnight 15,540 23,028 62,663 458,049 18,951 33,833 52,784 6.5% (3.8%) (1.4%) (8.4%) (5.3%) 52.0% 24.8% Total International Overnight 162,967 248,397 632,387 4,179,100 178,443 268,623 447,066 (13.9%) (2.2%) (7.8%) (7.5%) (10.4%) 29.7% 10.1% Re-entry thru BC by Canadians from the U.S. 255,049 236,842 755,953 3,598,131 254,006 229,955 483,961 3.5% 13.6% 4.9% (6.0%) 21.8% 14.0% 17.9% Re-entry thru BC by Canadians from Overseas 94,934 105,341 282,838 1,291,715 146,787 113,677 260,464 (7.9%) (4.6%) (6.3%) (3.9%) (7.2%) (7.7%) (7.4%) OTHER PROVINCIAL INDICATORS Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 Provincial Room Revenue $98,065 $108,547 $327,175 $1,746,525 $110,989 supplied by BC STATS ($000s) (1.1%) (7.6%) (6.8%) (11.7%) (4.0%) Provincial Occupancy 48.5% 42.4% 49.1% 58.9% 46.1% 67.6% 56.4% supplied by PKF Consulting Inc. (2.6) (2.2) (3.4) (5.4) (0.2) 10.6 5.0 Provincial Avg. Daily Room Rate $113.82 $124.44 $118.94 $129.58 $128.25 $211.54 $175.92 supplied by PKF Consulting Inc. (1.3%) (2.4%) (2.1%) (4.6%) 1.9% 66.2% 39.0% Vancouver Int'l Airport 1,111,839 1,313,173 3,665,276 16,177,438 1,260,258 1,248,449 2,508,707 Total Passengers (5.2%) (0.7%) (4.1%) (9.4%) (1.9%) 3.4% 0.7% BC Ferries 1,303,886 1,521,149 4,443,746 20,951,552 1,225,503 1,235,577 1,494,708 3,955,788 3,955,788 Total Passengers (2.1%) 10.6% 2.8% (0.2%) 0.1% 4.5% 2.1% 2.2% 2.2% 1-800-HelloBC 874 825 3,052 43,732 1,653 1,764 2,171 5,588 5,588 # of Incoming Calls (46.0%) (44.8%) (42.8%) (37.6%) (36.8%) (37.6%) (50.0%) (42.9%) (42.9%) Tourism BC Consumer Websites* 561,930 635,402 1,684,681 6,048,223 1,063,114 2,280,382 829,268 4,172,764 4,172,764 Visitors 95.8% 91.1% 88.8% 8.6% 187.0% 510.5% 81.0% 247.1% 247.1% Food Services & Drinking Places Receipts $606,664 $663,925 $1,927,046 $7,859,520 $599,270 $599,270 supplied by Stats Canada ($000s) 1.0% 6.3% 3.7% 2.5% 0.6% 0.6% Visitor Centres BC Total** 53,872 51,778 191,250 1,624,655 54,973 98,542 73,666 227,181 227,181 (0.6%) (3.0%) (3.8%) 3.3% 0.8% 65.5% 2.3% 22.1% 22.1% Please note: figures are for changes from same period last year; brackets indicate declines; the variance between current and previous year occupancy is reported as a point change. All data subject to ongoing revisions from suppliers. * Includes www.hellobc.com, www.britishcolumbia.travel, www.hellobc.jp, www.hellobc.co.kr, www.hellobc.com.tw, www.hellobc.com.cn, www.hellobc.com.mx ** Number of parties
ACCOMMODATION Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 ROOM REVENUE ($000) - Not seasonally adjusted -- supplied by BC STATS VANCOUVER ISLAND $15,103 $13,733 $50,539 $302,580 (5.0%) (1.1%) (4.3%) (9.3%) Victoria $6,139 $5,380 $20,919 $125,953 (3.5%) (2.1%) (5.7%) (10.9%) Capital Regional District (CRD)* $1,269 $1,287 $4,646 $28,178 (17.8%) (6.5%) (3.9%) (8.0%) Saanich Penisula* $619 $632 $2,092 $11,037 (2.5%) 2.0% (3.3%) (8.7%) Nanaimo $1,548 $1,013 $3,993 $19,032 (12.5%) (16.7%) (11.9%) (11.7%) Campbell River* $516 $420 $1,733 $11,011 (1.1%) (9.0%) (2.6%) (16.5%) Courtenay* $808 $1,074 $2,905 $14,450 (8.7%) 23.3% 3.7% (5.0%) Port Alberni $220 $177 $662 $4,058 (21.8%) (37.0%) (25.4%) (12.0%) Tofino $1,711 $1,344 $5,707 $35,326 (1.4%) 11.1% 2.2% (4.0%) Ucluelet $334 $256 $983 $6,495 85.1% 51.1% 61.0% 8.5% VANCOUVER, COAST & MOUNTAINS $58,427 $64,857 $187,715 $927,416 6.2% (8.8%) (5.1%) (12.7%) Downtown Vancouver* $26,547 $19,767 $78,708 $419,413 (3.0%) (3.9%) (8.0%) (13.1%) Vancouver* $7,418 $4,075 $15,891 $64,438 88.1% (7.9%) 19.8% (9.4%) Metro Vancouver (GVRD)* $5,765 $4,723 $17,397 $85,792 (3.6%) (7.8%) (5.1%) (12.5%) Whistler $4,888 $22,992 $32,605 $160,445 19.9% (15.9%) (11.0%) (16.8%) Richmond $7,417 $6,615 $22,485 $100,526 (3.4%) (5.6%) (5.7%) (13.6%) Abbotsford/Mission* $981 $711 $2,905 $13,149 (2.9%) 8.5% (1.7%) 5.0% Hope $191 $139 $613 $3,871 34.9% (20.9%) 2.2% (4.5%) THOMPSON OKANAGAN $9,391 $12,387 $36,497 $243,009 (15.5%) (5.0%) (11.1%) (10.9%) Kamloops $1,810 $1,486 $5,951 $36,756 (17.2%) (15.5%) (17.8%) (13.8%) Kelowna $2,511 $2,085 $9,460 $60,071 (27.5%) (14.0%) (16.2%) (14.8%) Vernon $856 $757 $2,859 $17,025 22.2% (10.4%) 1.9% (1.4%) Penticton $767 $653 $2,882 $25,150 (10.7%) (9.9%) (17.0%) (10.3%) Osoyoos $182 $164 $843 $12,895 (24.2%) 9.6% (11.9%) 0.0% Oliver/Okanagan Falls* $50 $118 $384 $3,158 (32.1%) 195.7% 33.9% (6.2%) Cache Creek n/a $78 $78 $1,490 n/a 20.3% n/a n/a Valemont/Robson Valley* $178 $464 $955 $5,917 (26.7%) 27.2% (10.1%) (13.7%) CARIBOO CHILCOTIN COAST $1,219 $1,046 $4,241 $23,911 (9.2%) (16.0%) (12.0%) (10.2%) Williams Lake $480 $342 $1,428 $6,753 4.0% 2.0% (2.8%) (2.0%) Quesnel $168 $147 $602 $3,590 (24.7%) (29.4%) (25.3%) (19.9%) All data subject to ongoing revisions from suppliers. * Urban Centre not defined by single municipal boundaries
ACCOMMODATION Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 ROOM REVENUE ($000) - Not seasonally adjusted -- supplied by BC STATS KOOTENAY ROCKIES $4,211 $8,421 $18,778 $119,215 (7.7%) (6.3%) (9.2%) (10.5%) Cranbrook $593 $436 $1,823 $10,124 (9.9%) (20.7%) (15.3%) (13.5%) Revelstoke $643 $1,272 $2,649 $17,802 0.0% (4.1%) (7.9%) (3.7%) Fernie* $233 $1,691 $2,333 $12,472 (13.4%) 0.6% (4.5%) (14.8%) Golden $306 $886 $1,743 $12,787 (16.0%) (10.7%) (13.8%) (20.2%) Kimberley $79 $481 $709 $5,249 6.4% (21.6%) (17.4%) (8.6%) Columbia Valley* $591 $1,452 $2,924 $21,241 (22.3%) (19.1%) (19.4%) (12.5%) Nelson $417 $332 $1,409 $7,486 17.9% 6.8% 7.7% (5.9%) NORTHERN BC $9,714 $8,102 $29,405 $130,393 (13.3%) (11.9%) (13.2%) (12.7%) Prince George $2,082 $1,638 $6,325 $26,541 1.2% (2.5%) (2.9%) (14.1%) Prince Rupert $407 $283 $1,123 $7,980 (16.4%) (8.8%) (18.2%) (9.4%) Smithers $296 $274 $1,225 $5,319 (29.5%) (5.0%) (14.9%) (11.3%) Fort St. John $1,594 $1,078 $4,385 $16,996 (12.0%) (17.4%) (16.7%) (21.3%) Dawson Creek $1,557 $1,162 $4,389 $15,459 (4.5%) (0.9%) (0.5%) 1.8% HOTEL OCCUPANCY RATE -- supplied by PKF Consulting Inc. Greater Vancouver 58.2% 46.7% 49.1% 64.8% 52.2% 87.3% 69.1% point change (1.9) (3.2) (3.4) (6.5) 1.4 24.7 12.6 Greater Victoria 47.3% 41.5% 49.6% 63.7% 38.5% 50.7% 44.3% point change (4.4) (1.5) (3.6) (2.7) (2.4) (13.4) (7.6) Whistler Resort 29.8% 66.0% 43.7% 58.0% 63.9% 85.1% 73.9% point change 3.5 4.1 2.1 (1.1) (3.9) 9.0 2.2 Nanaimo 51.5% 37.0% 48.7% 55.4% 42.5% 47.1% 44.7% point change (5.3) (3.0) (2.9) (6.4) 4.1 (1.1) 1.6 Kamloops 37.4% 32.6% 39.7% 53.0% 38.4% 41.1% 39.7% point change (4.7) (0.6) (4.2) (3.3) 4.6 3.7 4.2 Kelowna 36.2% 29.5% 39.3% 53.3% 35.3% 37.7% 36.1% point change (11.8) (5.8) (9.1) (8.7) (1.7) (5.6) (3.9) Penticton 26.6% 19.1% 29.9% 47.0% 19.7% 28.2% 23.4% point change (3.1) (4.1) (4.8) (5.3) (0.3) 2.2 0.6 Prince George 57.0% 40.9% 54.0% 57.0% 46.8% 46.9% 46.9% point change (2.8) (2.9) (3.7) (8.3) (1.0) (4.1) (2.5) AVERAGE DAILY ROOM RATE -- supplied by PKF Consulting Inc. Greater Vancouver $120.86 $114.69 $120.28 $132.09 $128.86 $233.08 $192.14 (1.3%) (0.6%) (2.2%) (6.1%) 8.6% 90.4% 59.3% Greater Victoria $101.25 $96.03 $103.65 $122.92 $93.55 $98.66 $96.33 0.9% (2.6%) (0.7%) (5.9%) 2.2% (1.3%) (0.2%) Whistler Resort $131.09 $266.71 $177.90 $193.64 $252.48 $459.04 $365.23 (0.2%) (15.0%) (8.9%) (10.4%) (7.3%) 69.4% 34.4% Nanaimo $101.29 $99.42 $100.94 $106.97 $99.23 $102.24 $100.73 1.5% 4.7% 3.0% 3.1% 5.3% 1.9% 3.4% Kamloops $91.05 $87.41 $91.41 $101.50 $85.01 $89.44 $87.22 (3.7%) 1.3% (0.3%) 2.5% (3.5%) (4.6%) (4.1%) Kelowna $96.06 $90.23 $98.95 $123.44 $93.32 $96.67 $94.67 (1.7%) (1.7%) (1.5%) (1.8%) 2.8% 0.1% 1.0% Penticton $86.49 $86.54 $91.94 $125.90 $83.20 $86.09 $84.71 (1.0%) 3.7% (1.0%) 1.3% (6.5%) (2.3%) (4.3%) Prince George $103.62 $98.12 $102.04 $105.10 $100.60 $102.50 $101.50 (0.5%) (2.0%) (1.5%) 1.2% (3.6%) (2.9%) (3.3%) All data subject to ongoing revisions from suppliers. * Urban Centre not defined by single municipal boundaries
TRANSPORTATION: LAND 3rd Qrt Oct '09 Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 HIGHWAY TRAFFIC VOLUME -- Monthly Average Daily Traffic -- supplied by BC's Ministry of Transportation Alberta/BC Border Routes Route 16, E of Tete Jaune Cache 12,907 2,221 1,568 1,763 5,552 31,496 (3.1%) (14.3%) (8.8%) (3.5%) (9.5%) (5.2%) Route 1, E of Route 95, Golden 25,101 4,410 2,963 3,293 10,666 60,905 (0.1%) 0.0% (3.1%) 1.7% (0.4%) 0.3% Route 3, W of BC/AB Border, Crowsnest Pass 16,144 3,397 2,846 3,063 9,306 46,327 4.1% (5.3%) (5.0%) 5.8% (1.8%) (0.6%) Other BC Routes Route 5, N of Hope, Coquihalla 45,153 9,859 6,375 7,112 23,346 110,975 8.7% (0.2%) (6.7%) 14.6% 1.8% 8.4% Route 1, N of China Bar Tunnel 11,457 3,096 2,477 1,894 7,467 33,411 (5.9%) 1.9% 9.5% 2.1% 4.3% (1.7%) Route 4, junction to Ucluelet/Tofino 6,442 1,753 1,400 1,092 4,245 20,551 (33.5%) 4.9% 1.7% 23.0% 7.9% (12.2%) Route 97, N of Maguerite Ferry Crossing Road 10,962 2,953 2,093 1,986 7,032 32,913 (3.9%) (4.4%) (2.1%) 2.6% (1.8%) (3.6%) TRANSPORTATION: AIR 3rd Qrt Oct '09 Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 AIR CAPACITY** -- supplied by Inter VISTAS Consulting Inc. Total BC 2,974,616 860,408 773,455 849,000 2,482,863 10,575,979 876,200 824,000 874,800 2,575,000 2,575,000 (7.7%) (0.8%) (2.0%) (1.1%) (1.3%) (7.2%) 2.8% 7.5% 5.3% 5.1% 5.1% In-Bound to YVR 2,471,939 704,214 632,549 696,941 2,033,704 8,765,916 725,000 688,600 725,300 2,138,900 2,138,900 (10.1%) (2.0%) (3.4%) (2.6%) (2.6%) (9.3%) 1.6% 7.3% 5.5% 4.6% 4.7% Canada 1,179,097 350,685 285,025 301,617 937,327 4,081,367 306,600 303,400 309,200 919,200 919,200 (4.4%) (0.0%) (6.8%) (7.7%) (4.7%) (4.6%) (2.4%) 8.4% (2.4%) 0.9% 0.9% U.S. & Latin America 710,554 199,490 214,141 250,393 664,024 2,801,020 272,600 250,200 268,500 791,300 791,300 (16.6%) (5.2%) (3.3%) 0.1% (2.6%) (12.5%) 5.2% 3.9% 15.0% 7.7% 7.9% Overseas 591,240 154,039 133,383 144,931 432,353 1,901,655 145,800 135,000 147,500 428,300 428,300 (10.8%) (2.3%) 4.8% 4.4% 2.0% (12.9%) 3.6% 11.6% 7.6% 7.4% 7.4% REGIONAL AIRPORTS -- Passenger Volume Victoria 423,950 133,379 115,044 125,957 374,380 1,532,889 110,542 103,345 213,887 (1.1%) (2.4%) 1.5% 13.1% 3.6% (0.4%) 0.1% (6.8%) (3.4%) Kamloops 62,541 20,453 21,632 26,973 69,058 260,371 26,658 31.7% 13.4% 24.0% 21.7% 19.8% 15.1% 11.5% Kelowna 354,126 106,266 111,818 123,496 341,580 1,367,631 125,936 112,635 127,187 365,758 365,758 0.3% (4.9%) 9.6% 2.1% 2.0% (1.9%) 10.0% (1.3%) 4.4% 4.4% 4.4% Penticton 19,500 6,032 5,856 5,874 17,762 72,779 5,613 4,604 6,010 16,227 16,227 (21.5%) (26.3%) (32.5%) (24.5%) (27.9%) (23.4%) (0.4%) (24.9%) (3.8%) (9.9%) (9.9%) Castlegar 24,532 7,134 4,531 4,149 15,814 74,264 3,184 4,266 5,897 13,347 13,347 (6.4%) (14.6%) (9.3%) (12.4%) (12.6%) (13.7%) 1.9% (13.9%) 12.0% 0.0% 0.0% Smithers 17,197 6,097 4,398 4,926 15,421 60,873 4,915 3,621 5,812 14,348 14,348 (12.5%) (6.1%) 11.9% 4.7% 1.9% (13.1%) 15.3% (17.7%) 8.6% 2.4% 2.4% Comox 90,342 23,837 20,177 24,225 68,239 289,926 21,681 19,788 24,658 66,127 66,127 % Change 7.6% 2.7% 9.7% 2.7% 4.6% (4.7%) 12.4% (0.1%) 12.3% 8.3% 8.3% Campbell River 16,490 4,334 3,724 3,699 11,757 50,002 3,361 2,964 3,872 10,197 10,197 % Change (19.0%) (13.5%) 13.1% 12.2% 1.3% (16.4%) 3.7% (3.8%) 27.2% 8.9% 8.9% Prince George 88,184 32,237 31,791 34,014 98,042 376,030 31,861 27,219 59,080 (4.8%) (11.5%) (2.9%) 1.7% (4.5%) (9.9%) 4.6% (11.3%) (3.4%) Fort St John 28,864 10,236 10,269 10,335 30,840 116,308 10,173 7,953 10,192 28,318 28,318 0.7% (10.0%) 0.9% 6.3% (1.4%) (5.2%) 15.6% (14.2%) 13.0% 4.5% 4.5% Nanaimo 47,104 12,831 10,484 10,577 33,892 148,774 10,588 9,942 12,842 33,372 33,372 (1.4%) 2.4% 17.3% 25.8% 13.5% (3.9%) 58.1% 9.5% 10.5% 21.8% 21.8% Abbotsford 124,555 39,575 36,475 42,748 118,798 471,508 35,035 (10.8%) (2.4%) (0.6%) 3.7% 0.3% (6.7%) 0.5% Please note: All figures are for changes from same period last year; brackets indicate declines. All data subject to ongoing revisions from suppliers. **Data from January 2010 forward should be considered an estimate only.
TRANSPORTATION: WATER Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 BC FERRIES -- Passenger Volume Victoria, Vancouver, Nanaimo 634,270 778,604 2,238,134 10,738,398 585,761 634,967 747,194 1,967,922 1,967,922 (Rts. 1, 2 & 30) (3.5%) 7.4% 1.3% (0.7%) (1.4%) 11.5% 1.3% 3.5% 3.5% Port Hardy, Prince Rupert 1,165 1,559 4,390 50,812 1,305 1,507 1,612 4,424 4,424 (Rts. 10 & 40) 12.9% (15.9%) 4.4% (7.3%) 1.1% (9.4%) (8.5%) (6.2%) (6.2%) PRODUCT Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 CRUISE -- Revenue Passengers -- supplied by Cruise BC Cruise (revenue passengers - Vancouver) 4,635 898,473 160.2% 5.1% Cruise (revenue passengers - Victoria) 12,106 450,964 5.4% 14.8% Cruise (revenue passengers - Nanaimo) 8,144 18,955 30.3% 10.6% Cruise (revenue passengers - Campbell River) 0 162 (100.0%) (91.7%) Cruise (revenue passengers - Prince Rupert) 0 54,867 no change (47.0%) Total BC Fishing Lodges (room revenue) $429,614 $375,760 $1,829,125 $20,572,707 (Source - BC STATS) (9.1%) (22.6%) (14.5%) (18.2%) VISITOR CENTRES -- No. of parties Nov '09 Dec '09 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt YTD 2010 Vancouver Island 8,550 6,217 32,538 346,910 7,375 10,754 16,578 34,707 34,707 (12.9%) (1.0%) (9.4%) (2.2%) (14.5%) 3.0% 14.9% 3.6% 3.6% Vancouver, Coast & Mountains 29,455 32,438 100,244 625,542 33,170 71,274 34,566 139,010 139,010 2.5% (3.2%) (1.7%) 9.8% 1.7% 105.8% (9.4%) 31.9% 31.9% Thompson Okanagan 9,291 7,392 33,950 319,639 8,402 9,686 13,522 31,610 31,610 0.9% (5.6%) (5.8%) (3.7%) 12.3% 23.2% 17.4% 17.6% 17.6% Cariboo Chilcotin Coast 919 782 3,561 43,793 818 925 1,417 3,160 3,160 17.1% 9.5% 6.1% 0.9% 17.7% 9.0% 31.8% 20.7% 20.7% Kootenay Rockies 3,854 3,363 14,642 163,394 3,915 4,305 5,451 13,671 13,671 5.7% 0.0% 1.5% 6.2% 13.0% 5.7% 15.5% 11.5% 11.5% Northern BC 1,803 1,586 6,315 125,377 1,293 1,598 2,132 5,023 5,023 (9.5%) (5.9%) (12.0%) 5.2% (21.0%) (4.5%) 0.6% (7.5%) (7.5%)
CONVENTION CENTRES 1st Qrt 2nd Qrt 3rd Qrt 4th Qrt YTD 2009 1st Qtr YTD 2010 TOTAL EVENT PARTICIPANT DAYS Victoria Conference Centre 26,638 39,702 22,812 62,026 151,178 Whistler Conference Centre 16,711 10,255 26,966 Vancouver Convention & Exhibition Centre 325,517 148,647 216,902 80,832 771,898 23,235 23,235 Penticton Trade & Convention Centre 21,501 54,168 22,341 30,157 128,167 Prince George Civic Centre 40,466 24,101 24,501 30,712 119,780 19,729 19,729 NON-RESIDENT DELEGATE DAYS** Victoria Conference Centre 15,688 39,402 21,162 53,826 130,078 10,873 10,873 Whistler Conference Centre 8,898 27,108 36,006 Vancouver Convention & Exhibition Centre*** 65,672 51,448 87,923 10,356 215,399 6,555 6,555 Penticton Trade & Convention Centre 2,129 14,726 15,923 3,194 35,972 Prince George Civic Centre 3,440 4,512 3,620 380 11,952 4,140 4,140 **All non-local delegates days attending Non-Resident Conventions (all events with one or more non-local delegate in attendance and two or more show days) ***The Vancouver Convention Centre reports Non-Resident Delegate Days not to include delegates from BC