Airport Advertising Kiruna Airport

Airport Advertising Kiruna Airport

Content Swedavia a sustainable airport group Sweden and the Lapland region Airport Advertising Kiruna Airport The airport Statistics and demography Plan Terminal Plan Outdoors Pricelist Departing Pricelist Arriving Pricelist Entire airport Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Pricelist Wifi sponsorship Contact 5 6 7 8 9 10 11 12 13 15 17 19 21 22 23 25 26 Valid from 2018 with reservation for printing errors and price changes.

Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports: 2017 2016 39 513 482 41 655 012 5

Sweden and the Kiruna region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Norrbotten, Sweden s northernmost county, is where Kiruna is located. It borders both Norway in the northwest and Finland in Northeast, all three intertwined at the ThreeCountry Cairn. The county is expanding and growing, both by population and economically, especially Kiruna. Mostly due to its underground mine, world s largest, Kiruna has become an attractive place for business. So much that it in fact is the busiest civil society in Sweden per capita. The mining is the heart and blood of the region and the single most important employer. Since the town is practically depending on the mining they now have to move the whole town center, due to its spreading working area right underneath it. Besides the mining the region is probably most known for the Ice Hotel in Jukkasjärvi. The world s largest hotel built entirely out of ice and snow, rebuilt in every winter. It is open from middecember to the end of April. The Kiruna region is therefore a popular destination with almost 600 000 overnight stays that were accounted for in 2017. Source: kiruna.se, visitkiruna.se, kirunalapland.se, swedishlapland.com, informationsverige.se 6

Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

Kiruna Airport 8

The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Kiruna Airport is the northernmost airport in Sweden and has been in operation since 1960. It has a central role in the region and for Kiruna City due to the geographical location far north of the polar circle. The airport is a hub of the infrastructure that the city and region need to develop and maintain a good society. In recent years, the airport has become increasingly important given the increase in business development, tourism and research facilities in the area. The airport s location in northern Sweden means that there is ample free airspace around the airport, which is greatly appreciated by both companies and researchers that come to Kiruna to conduct research and test products in the extreme climate there. Mining operations, space research, magnificent nature, the northern lights and the icehotel also attract people from all around the world. During the last five years the number of travelers via Kiruna Airport has increased with 25 percent and among the airlines that traffic the airport is SAS and Norwegian. Learn more at swedavia.se/kiruna 9

Statistics & demography The traveler Gender Men 49% Women 51% Age 16 19 3% 20 34 33% 35 49 28% 50 64 27% 65+ 10% Home country Sweden 87% Other 13% Number of passengers Total 282 500 International 6 500 Domestic 276 000 Transfer 2 800 Total traveler increase 2017 compared to 2016 +8% Transport to the airport Car Destinations 60% 1. Stockholm 2. Göteborg Top 5 Bus 21% Taxi 17% Other 1% Travel purpose 3. Malmö 4. Gran Canaria 5. Gdansk Business Leisure 36% 64% 10

För resenärer För alla 17 2 12 13 14 15 5 2 1 23 6 2 16 Security 11 10 9 8 7 GATE 18 19 4 Customs 1 3 3 20 21 22 6 3 4 5 1 Arrivals Analogue 1 KRN001 2 KRN007 3 KRN008 4 KRN009 5 KRN010 6 KRN011 7 KRN027 8 KRN030 9 KRN031 10 KRN032 11 KRN033 12 KRN034 13 KRN035 14 KRN036 15 KRN037 16 KRN039 17 KRN040 18 KRN046 19 KRN047 20 KRN060 21 KRN061 22 KRN062 23 KRN063 Special 1 KRN015 2 KRN020 3 KRN038 4 KRN041 5 KRN044 6 KRN058 Promotion 1 KRN045 2 KRN059 3 KRNT005 Digital Digital Portrait 2 faces 1 Digital Landscape 2 faces

2 1 7 8 9 10 1 2 3 4 5 6 Analogue Special 1 KRN026 2 KRN026 1 KRN048 2 KRN049 3 KRN050 4 KRN051 5 KRN052 6 KRN053 7 KRN054 8 KRN055 9 KRN056 10 KRN057

Pricelist Departing Designation KRN027 KRN030 KRN031 KRN032 KRN033 KRN040 KRN044 KRN046 KRN047 KRN058 KRN063 Product Foil, wall Value boxes Banner Price, weekly* Price, monthly* Analogue Special * All prices excl. VAT. Promotion 13

KRN027, KRN030, KRN031, KRN032 & KRN033 KRN046 & KRN047 KRN058 KRN044

Pricelist Arriving Designation KRN001 KRN007 KRN008 KRN009 KRN010 KRN011 KRN038 KRN039 KRN041 KRN059 KRN060 KRN061 KRN062 KRNT005 Product Foil, wall area Foil, bagage belt Banner Foil, wall area Promotion area Promotion area Price, weekly* 7 000 SEK 7 000 SEK Price, monthly* Analogue Special * All prices excl. VAT. Promotion 15

Arrival hall

Pricelist Entire airport Designation KRN015 KRN020 KRN034 KRN035 KRN036 KRN037 Product Magazine racks Luggage trolleys Mobile lightbox, doublesided Mobile lightbox, doublesided Mobile lightbox, doublesided Mobile lightbox, doublesided Price, weekly* Price, monthly* Analogue Special * All prices excl. VAT. Promotion 17

Mobile lightboxes

Pricelist Outdoor Designation KRN021 KRN026 KRN048 KRN049 KRN050 KRN051 KRN052 KRN053 KRN054 KRN055 KRN056 KRN057 Product Analogue sign Flag Flag Flag Flag Flag Flag Flag Flag Flag Flag Price, weekly* Price, monthly* 2 000 SEK 2 000 SEK 2 000 SEK 2 000 SEK 2 000 SEK 2 000 SEK 2 000 SEK 2 000 SEK 2 000 SEK 2 000 SEK Analogue Special * All prices excl. VAT. Promotion 19

BMA023 GOT082 Flags

Kiruna Airport Digital 21

Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time. 22

Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport 2 12.5 % 2 300 SEK National 172 12.5 % 300 000 SEK (all ten Swedavia airports) Digital network Landscape Placement Number of spaces Share of Voice Price* Entire airport 2 12.5 % 2 000 SEK National (except Bromma Stockholm) 113 12.5 % 200 000 SEK * All prices excl. VAT. 23

Digital network Portrait Digital network Landscape

Pricelist Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 100 % 150 000 SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 25

swedavia.com/aboutswedavia/advertising