Entering the German Market: Business Opportunities in Germany for UK companies London, 31 May 2018 1 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018
H.R.H. Prince William in Düsseldorf on 23 August 2016 H.R.H., Prince William and Hannelore Kraft, State Minister President of North Rhine-Westphalia 4 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018
Roughly 160 million people within a radius of 500 km around the state capital of Düsseldorf From no other location in Europe so many people with such high purchasing power can be reached within such a short distance as from North Rhine-Westphalia: Ranking 500 km radius inhabitants (in millions) 1. Düsseldorf 159.8 2. Amsterdam 154.1 3. Paris 150.4 4. Munich 141.9 5. London 130.5 6. Berlin 113.9 Ranking 500 km radius purchasing power (in million) Source: GfK Geomarketing, catchment area analysis, Dec. 2015 1. Düsseldorf 3,457,053 2. Paris 3,261,390 3. Amsterdam 3,248,556 4. Munich 2,805,398 5. London 2,703,188 6. Berlin 1,902,834 5 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 97
GDP in international comparison 3,132 1,159 1,113 1,088 945 842 775 696 670 596 584 493 462 424 421.... Source: World Bank 07/2017, figures in EUR billion 2016 8 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 3
The leading German state in GDP Germany's total GDP in 2017: EUR 3,263 bn NRW 691,5 Bavaria 594,4 Baden-Württemberg 493,3 Lower Saxony Hesse 288,0 279,1 Source: IT.NRW, March 2018 Rhineland-Palatinate Berlin Saxony Hamburg Schleswig-Holstein 144,3 136,6 121,7 117,6 93,4 9 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 29
Top location for manufacturers and suppliers Sales (in EUR bn) Mechanical engineering Chemicals Food, beverages Metal production and processing Automotive Metal products Electrical engineering, electronics 45,5 42,3 38,8 35,0 33,6 31,8 28,6 Rubber, plastic 15,6 Glass, ceramics, non-metallic minerals 7,5 Source: IT.NRW; the figures refer to companies with 20 and more employees 10 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 30
The UK is NRW s fifth largest trading partner The most important trading partners of NRW in 2017 (in EUR billion) Netherlands China France Belgium UK USA Italy Poland Austria Spain Switzerland Czech Rep. Japan 23.9 22.4 22.1 20.5 19.5 15.1 14.7 13.0 11.7 9.3 30.0 37.9 57.6 Total imports: EUR 228.4 billion Total exports: EUR 191.4 billion Source: IT.NRW, March 2018 32 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 17
Germany's no. 1 investment location Volume of foreign direct investments in Germany 2015 (in EUR billion) NRW 180,9 Bavaria Hesse 115,2 130,2 Baden-Württemberg 84,7 Hamburg 59,2 Berlin Lower Saxony 24,2 23,7 Source: Deutsche Bundesbank 7/2017, data: as of end of 2015 33 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 25
The UK are NRW s fifth largest investor country The biggest foreign investor countries in NRW (in EUR billion) 60,9 35,6 12,1 11,8 10,1 8,9 8,6 6,9 5,9 4,3 4,3 2,4 1,4 Source: Deutsche Bundesbank 7/2017, data: as of end of 2015; special case Luxemburg: mainly financial investments 34 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 19
Well-known foreign companies in NRW More than 19,000 foreign companies control their German and/or European operations from NRW. Foreign investors provide work for about 1 million persons. 35 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 346
Around 1,500 UK companies are located in NRW 36 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 199
AO Online Retailer for Household Appliances AO is Britain s leading online retailer for white goods AO was established in the UK in 2000. AO s European annualised exit rate is 61.2m EUR. (based on Sept 15 sales) In 2014, AO opened its German Headquarter in Elsdorf, NRW. In September 2015, AO started building its new European headquarters and distribution center (41,000 sqm.) in Bergheim, NRW. From Bergheim, AO services markets in Germany and the Netherlands, from Spring 2016 and eventually other countries on the continent. The new facility combines administration, customer services, call center and warehouse facilities The number of jobs will increase from 300 to 2,500 39 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018 No. 387
Fast Track Package for UK companies in NRW Getting you started An experienced key relationship manager will help you get your business established in NRW Professional Advice Access to a network of legal, accounting professionals specialising on UK clients Premises Access to office and science parks offering attractive packages for UK companies Free information service All you need to make your decision - labour costs, availability and skills, demographics, links to academic and business networks Access to qualified labour Help with finding and recruiting people Free advice on funding sources, including grants and incentive programmes Marketing support Providing a platform for your company to advertise your products and services through events, publications, etc. 55 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018
Independent research and strategic support for automotive manufacturer and suppliers Established in Milton Keynes in 1997, SBD Automotive is a global team of automotive specialists who help through independent research, evaluation and strategic support, vehicle manufacturers and their partners to create autonomous, more secure and better connected cars. Among SBD s customers are automobile manufacturers, hardware suppliers and AI professionals. In 2017 SBD decided to open is first German subsidiary in Düsseldorf. SBD Automotive Germany will assist new and existing clients to meet the unprecedented challenges of today s complex, global markets and decisions on the latest automotive technologies. SBD Automotive Germany takes care of customers in the DACH region as well as in the Nordics and it has been set up to allow steady growth of the team. 58 Your investment location No. 1 in Germany - North Rhine-Westphalia, March 2015 No. xxx
Proximity to our customers and an excellent talent pool Andrea Sroczynski, Managing Director, SBD Automotive Germany GmbH SBD Automotive particularly appreciates NRW as a trading centre and hub for new technologies and innovation, especially in the topic of future autonomous cars, Düsseldorf is establishing themselves as hub in Germany. The proximity to industry, start-ups and research centres offer innumerous benefits for business and cooperations. Centrally located in Germany, the region offers quick and easy travels within Germany as well to Scandinavia and Eastern Europe, which makes business easy. NRW.INVEST helped us find a location and facilitate the staff recruitment process. 59 Your investment location No. 1 in Germany - North Rhine-Westphalia, March 2015 No. 386
100 % in-line inspection for automotive indistry Mapvision is a privately-owned Finnish high-tech company, who provides digital 100% inline inspection for producers of car body and chassis components. Due to the high concentration of OEM automotive manufacturers in North Rhine- Westphalia, Mapvision decided in 2017 to set up a customer service centre in NRW. Since December 2017, Mapvision has a facility in Lippstadt near Paderborn and plans to create up to 5 new jobs. 60 Your investment location No. 1 in Germany - North Rhine-Westphalia, March 2015 No. xxx
Customer Proximity and High-Tech Infrastructure Lasse Paakkola, CEO, Mapvision Deutschland Mapvision needs to be close to their customers, providing a cutting-edge technology. Germany as a major automotive manufacturing location was the obvious choice when Mapvision decided to grow internationally. North Rhine-Westphalia is where the key automotive suppliers are located. For this reason, we decided to set up our German subsidiary in this area. NRW.INVEST helped us find the ideal location and the right staff (through the right contacts) in a short period of time." 61 Your investment location No. 1 in Germany - North Rhine-Westphalia, March 2015 No. 386
Your contact partner NRW.INVEST GmbH Economic Development Agency of the German State of North Rhine-Westphalia (NRW) Völklinger Str. 4 40219 Düsseldorf, Germany Contact: Dagmar Wülknitz Phone: +49 211 13000-147 Fax: +49 211 13000-154 E-Mail: nrw@nrwinvest.com www.nrwinvest.com 74 Business Opportunities for UK companies in North Rhine-Westphalia, May 2018