2015 1
2 General Information 2015 drew to a successful close at Hall 16.2, Area C, China Import and Export Fair Complex on September 24, 2015. The total exhibition area nearly accessed 10,000 square meters. 391 enterprises from 20 countries and regions participated, among which 249 were Chinese companies and 142 were from overseas. The exhibits covered over 40 categories. A lot of them had been seen in China market for the first time. Opening at September 22, the 3-day fair attracted 17.5 thousand buyers and 5,200 registered trade buyers. There were 12 on-site activities, like seminars, tasting events and business matching meetings. Over 40 well-known traditional and new media did comprehensive report on 2015 before, during and after the fair. The media partners included China Food Newspaper, TYJZK, Purchase magazine, Food Focus Thailand (Thailand), Beverage & Food World (America), Guangdong TV, Guangdong TV Exhibition Channel, 21food.cn, foodmate.net, hc360.com and FOOD2CHINA. Official website, WeChat and other social media platforms were also used to the advantage of fair promotion. Below is most relevant data of 2015: About 400 enterprises from 20 countries/regions (China included) participated in 2015. Figure 1 is regional distribution of the exhibitors. Shandong Shanghai 5.12% Hong Kong and Macao, 10.30% Inner Mongolia, Liaoning, Jiangsu Jilin Hunan, Hainan, Guizhou, 2.56% Zhejiang; 1,28% Beijing; 2,56% Guangdong, 67.94% Fujian; 1,28% United Kingdom 4,30% Uganda 2,15% France 3.23% Italy 26.88% Malaysia Group 12.90% Argentina 3,23% Spain 6.45% Australia 2,15% Brazil 1,08% Russia 1,08% Indonesia 1.08% New Zealand 1,08% Peru 1.08% India 2,15% Belgium 3.23% South Korea (GF) 6.45% South Korea (At Center) 10.75% Japan 1,08% Others 2.15% Poland 7.53% 2015 domestic exhibitors were mainly from Guangdong (67.94), Hong Kong/Macau/Taiwan (10.30%) and Yangtze River Delta region (Jiangsu, Zhejiang and Shanghai: 7.68%); international exhibitors were mainly from Italy(26.88%), South Korea(17.2%)and Malaysia(12.9%). Figure 1 Regional distribution of Chinese/International Exhibitors
Exhibitor survey: general opinion about 2015 Others ; 13,50% Others, 8,10% Satisfied; 48,60% Completely satisfied; 37,90% Better, 41,70% As good as, 50,20% 37.9% of the exhibitors were completely satisfied with the participation/experience at FHW CHINA 2015; 48.6% of the exhibitors were satisfied with the participation/experience at 2015 50.2% of the exhibitors feel as good as other familiar fairs;41.7% of the exhibitors feel better than other familiar fairs. Others, 11,40% Others; 3% Definitely participate; 32,30% Probably recommend, 31,40% Definitely recommend, 57,20% Probably participate; 65,10% 31.4% of the exhibitors choose probably recommend to colleagues, friends or acquaintances ; 57.2% of the exhibitors choose definitely recommend to colleagues, friends or acquaintances Figure 2 2015 Exhibitors survey 65.1% of the exhibitors chose probably participate at the next ;32.3% of the exhibitors chose definitely participate at the next 3
4 The fair was very successful. We met some serious buyers who were really interested in our products. And oh, the coffee themed activities were highly interesting Mr. Marco Limonta, general manager of Torrefazione Poli SRL(coffee manufacturer) from Italy We brought along a lot of high quality coffee powder and roasted coffee beans.a lot of buyers showed interest to purchase good coffee products from Uganda Mr. David Iwaka, general manager of Beijing Chenao Coffee Co., Ltd. (a Sino-Uganda joint venture company) A lot of South Korean companies participated in 2015. It s well organized. The organizer arranged many business matching meetings for us with buyers from Hong Kong and other regions of China. Mr. Stanley Sung, manager with NatureCell. Co., Ltd. from South Korea Voice of 2015 Exhibitors (2015.09.23) 2015 opened at Hall 16.2, Area C, China Import and Export Fair Complex on September 22, 2015. The 3-day attracted recording-breaking 17.5 thousand person-time buyers and 5,200 registered trade buyers. Sichuan 2.46% Henan; 2,36% Liaoning; 2,34% Spain; 2,16% Canada; 2,16% Thailand; 2,16% Romania; 1,07% Mongolia; 1,07% New Zealand; 1,07% Shandong, 3.48% Hunan 3.62% Zhejiang 4.23% Fujian; 4,37% Guangdong 55.32% Others; 6,17% U.S.A; 2,16% Chile; 3,14% Malaysia; 3,14% Taiwan; 5,03% France; 5,03% Hong Kong 52.35% Vietnam; 1,07% Beijing 7.53% Shanghai 8.12% Macao; 5,32% Australia; 5,32% Russia; 7,75% 2015 Chinese buyers were mainly from South China(65.86%), East China(13.20%)and Central China (6.45%); oversea buyers were mainly from Asia(71%), Europe(16%)and Oceania (6%) Figure 3: Regional distribution of Domestic/International Buyers
5 Executive chef/chef, 2.60% Technical support, 3.00% Logistics/ser vice/admini stration 3.70% Products manager 4.00% Receptionist 2.20% F&B director, 1.70% Bartender/s ommerlier 1.60% Others 7.40% Sales manager/sal esman, 18.70% General manager, 9.30% Purchasing manager/pu rchaser 12.30% Manufacture 9.20% Catering/serv ice; 10,20% Retailing; 12,30% Group catering, 5.40% Regional manager 5.30% Marketing/P Wine import agent/dealer ; 15,40% Chairman/di Owner/part R 76.63% of the professional buyers were company presidents, enterprise ownesr, general manager, purchasing manager, or rector6.30% ner/propriet 8.30% CEO5.80% or; 7,80% F&B directors, who had the purchase decisions. The figure on the right is the composition of buyers titles: Figure 4 Composition of titles of Domestic /International Buyers Consultant & management service 5.10% Food importer/age nt, 24.00% Dealer/distri butor/profes sional market; 18,40% Professional business matching service for VIBs (Very Important Buyer) The most remarkable highlight of 2015 was the comprehensive, considerable and considerate service for the buyers. The Very Important Buyer (VIB) Program invited the large supermarkets, five-star hotels, hotel management groups, food wholesalers, restaurants, wine traders and importers to visit the fair and communicate with exhibitors. 2015 edition especially invited most important E-commerce buyer and big imported food online shops to participateat the fair. Such as: Alibaba, JD, TMALL, amazon and so on. VIBs enjoyed exhibits preview before the fair, one-on-one guidance during the fair and follow-up services after the fair. Furthermore, 2015 cooperated with FOOD2CHINA (the only imported food B2B e-commerce platform in South China), Guangdong Chamber of E-Commerce, Guangdong Gross-border E-Commerce Industry Association and IFA(Guangdong Imported Food Association) to hold a reverse business matching event. It used online matching, offline meeting mechanism to provide buyers comprehensive and in-depth business matching service.
Part of the VIB List some VIBs are not included because of space limitation Chain Supermarket China Resources Vanguard ParknShop Trade OLE Supermarket The Ritz-Carlton Guangzhou Hotel Food Shangri-La Hotel Guangzhou Crowne Plaza Hotel Guangzhou City Centre Beverage Trade Yihaodian.com E-Commerce (Imported Food Operator) Guangzhou Shunjing Drinking Water Co., Ltd. Shenzhen Nongbo Natural Soda Sales Co., Ltd. Huasheng Coffee Alibaba Wine Korean Snack Food FOOD2CHINA Trade Watsons Wine Cellar Guangzhou Zhujiang Beer Group Co., Ltd. Pepsi CO.,Inc. Guangzhou Fengxing milk Co., Ltd. Group Guangzhou Baiyun Intl Airport catering Co. Ltd. Catering Guangdong Tong Yi Expressway Service Co. Ltd. Guangzhou Jiajing Restaurant Co., Ltd. Guangzhou Wahaha Ltd. Yum! Brands, Inc. Restaurant Guangzhou Huaxin Trading Co., Ltd. France Kamadi Wine HC360.com Manufacturer Guangdong Foodstuff Imp. & Exp. (Group) Corp. Lorence & Company Guangzhou Taikoo Cold Chain Co., Ltd. Guangzhou Tang Yuan Restaurant Guangzhou Greenery Restaurant Logistics & Cold Chain Guangzhou Mofang Food Co., Ltd. Shun Hao Cold Chain P.1-3 FOOD2CHINA Business Matching Meeting 6
7 2015 was highly recommended in the industry. Below some comments from the buyers: For targeted purchase, I am more willing to attend on-site business matching meeting than negotiate at the booth. I am satisfied with the business matching service and wish the fair got better and better each year. Liu Ke, general manager of Huarun Vanguard Supermarket (Food Department) I have been following with great interest. Some of the high-end featured products were really impressive. I hope to see more oversea exhibitors at FHW CHIN A 2016 Chen Rong, commodity specialist with Yihaodian I saw some very characteristic products that met the requirements of high-end F&B service. I really appreciated the VIB service. Hu Jiaquan, business development director with The Ritz-Carlton Guangzhou I found quite a few really special exhibits. The international exhibitors were impressive. On-site service was satisfactory as well. I wish for a better each year! Su Zhaojia, Planning department manager with Guangzhou Huaxin Trading Co., Ltd. Having attended the fair for several years, I could obviously feel that it became more mature each year. This edition was brilliant. I wish became better and better. Zhang Beili, general manager of Guangzhou Yue Ming Trading Co., Ltd. This year, the quality of exhibits was better than before. I have found what I was looking for at the fair. I will definitely come next year. Lin Weidi, purchasing manager with Lorence & Company I visit every year. The scale and resources have been improving. I felt satisfied with the quality of exhibitors. I will continually support the fair. Ji Ning, trans-border e-commerce sales manager with Guangdong ZhuoZhi Supply Chain Services Group Testimonials of 2015 VIBs(2015.09.23-24)
8 Compared to previous editions, 2015 increased exhibition area, number of exhibitors, number of participating countries, number of visitors, number of professional buyers and number of registered VIBs. 10000 8000 6000 4000 2000 0 7900 8600 Gross Exhibition area ( m2 ) 2014 2015 450 400 350 300 250 200 150 100 50 0 320 391 Exhibitors 2014 2015 25 20 15 10 5 0 15 20 Number of participating countries 2014 2015 1,8 1,6 1,4 1,2 1 0,8 0,6 0,4 0,2 0 1,2 1,75 Visitors(ten thousand persontime) 2014 2015 6000 5000 4000 3000 2000 1000 0 5223 4650 Number of professional buyers 2014 2015 600 500 400 300 200 100 0 458 530 Number of registered VIBs 2015 achieved growth at all levels: in comparison to previous edition: the exhibition area increased by 8.89% from the previous edition; number of exhibitors 22%; participating countries 33.34%; visitors 46%, professional buyers 12.32%; registered buyers 16%. 2014 2015 Figure 5: Data comparison between 2015 and 2014
9 Sucesfull On-Site Activities @ 2015 Besides business matching meetings, there were 12 successful on-site activities between organizer and its partners. September 22 10: 00-11: 00 Mercury Fine Wine Tasting 11:30-12: 30 Wine Tasting and Western Table Manners 13:30-16: 00 Cross Boarder E-Commerce Conference for Imported Food-Policy Interpretation Session 14:00-15: 00 Press Conference of Italian National Pavilion 15:00-15:30 Italy Unionalimentari Chinese Office Open Ceremony September 23 09: 30-10:30 Italy Unaprol Extra Virgin Olive Oil Seminar&Tasting 10: 00-12:00 Business Matching for VIBs 10: 30-11:30 Uganda Coffee Tasting 13: 30-14:30 Italy Unionalimentari Products Presentation 13: 30-16:20 Cross Boarder E-Commerce Conference for Imported Food-Expert Sharing Session 14:30-15:30 Italy Unionalimentari &Guangdong Imported Food Association(IFA) Sign Ceremony September 24 10:00-11:30 Food2China Promotion Presentation
On-site activities 10
11 2015 - Networking Dinner On September 23, the Networking Dinner organized by Fiera Milano and Worldex Fiera Milano Exhibitions took place at W Hotel in Guangzhou. Italian, Korean, overseas exhibitors and VIBs attended. Laura Egoli, Consul General of Italy in Guangzhou, gave welcome speech. Other Vip guests included Gianni Fava, Lombardia Region Agriculture Minister, Renato Bonaglia, Unionalimentari Vice Chairman, Michele Bungaro Unaprol PR Director, David Gamarra Silva, Consul General of Peru and other Consulates Representatives. 2015 Night Gala
Media Partners 12
13 2016 September 22-24, 2016 Venue: China Import and Export Fair Complex @Guangzhou For more info, please contact:0086-20-8327-6990 Website: www.fhwchina.com official WeChat ID:FHWCHINA