AUCKLAND DESTINATION OVERVIEW JUNE 218 An in-depth overview of Auckland s visitor economy from the latest arrival, accommodation, spend and cruise data through to past five-year commentary. Prepared July 218, by the Research and Evaluation Unit
2 CONTENTS KEY FINDINGS 3-4 VISITOR ARRIVALS DATA INTERNATIONAL VISITORS REASON FOR VISIT 6 MARKET 7-11 AUCKLAND COMPARED TO OTHER PORTS 12 DOMESTIC VISITORS REASON FOR VISIT 13 ORIGIN OF VISITORS 14 ACCOMMODATION DATA INTERNATIONAL DOMESTIC GUEST NIGHTS 16-17 AVERAGE LENGTH OF STAY INTERNATIONAL 18-19 DOMESTIC 2 SPEND DATA INTERNATIONAL DOMESTIC TOURISM SPEND 22-23 PRODUCT 24 INTERNATIONAL SPEND MARKET 25-26 AVERAGE SPEND BY VISITOR PER COUNTRY 27 FIVE YEAR TRENDS IN KEY MARKETS REASON FOR VISIT BY MARKET 29-33 CRUISE DATA VISITOR ARRIVALS AND SPEND 35
3 Key Tourism Data 2.69 m 5.59 m 7.32 m International Visitors YE June 218 +3.1% Domestic Overnight Visits YE June 218 +1.7% Commercial Guest Nights YE May 218-1.5% $4.36 b $4. b $8.36 b International Tourism Spend YE June 218 +8.4% Domestic Tourism Spend YE June 218 +6.8% Total Tourism Spend YE June 218 +7.6%
4 KEY FINDINGS INTERNATIONAL The year to June 218 saw a record breaking 2.69m international visitor arrivals, an increase of 3.1% on the previous year. The month of June saw 148,864 international visitors, down 1.4% on the previous June. Holiday visitor arrivals contributed the most to the annual growth, numbers were up 3.% on the previous 12 months. Arrivals from China saw the biggest growth, up 11.6% on the previous year. For the year ending May 218, international guest nights in commercial accommodation (3.48m) were up 3.2% on the previous year. International spend was $4.36b, up 8.4% for the year. In the year to June 218, Chinese visitors spent $914m, up 15.2% on the previous year. Spending from the UK ($35m) was up 18.1%, the US ($375m) up 3.4% and Australia ($828m) up 3.7%. DOMESTIC There were 5.59m overnight visits by domestic visitors in Auckland in the year to June 218, up 1.7% on the previous year. Visiting friends and relatives (VFR) was the main reason for domestic visitation to Auckland, with 2.86m overnight visits recorded for the year to June 218 (up 1.3%). For the year ending June 218, the highest visitation of all regions to Auckland was from Waikato-based visitors (92,628 overnight visits), with an decrease of 4.9% on the previous year. There was strong growth from Wellington visitors (556,844 visits), up 16.9% compared to the previous year. For the year ending May 218, domestic guest nights in commercial accommodation (3.84m) were down 5.4%. Domestic spend was $4.b and had increased by 6.8%. OVERALL There were 7.32m guest nights in commercial accommodation in Auckland in the year to May 218, down 1.5% on the previous year. In the year to June 218, total tourism spend in Auckland was $8.36b, up 7.6% on the previous year.
Auckland Tourism Visitor Arrivals Data 5
6 International visitor numbers continue to rise, with 3.1% more visitors in the year to June 218 4, 35, 3, 25, International visitor arrivals in Auckland, reason for visit YE % change The year to June 218 saw a record breaking 2.69m international visitor arrivals, an increase of 3.1% on the previous year. 2, 15, +3.1% The month of June saw 148,864 international visitors, down 1.4% on the previous June. 1, 5, +3.% +3.4% Holiday visitor arrivals contributed the most to the annual growth (1.33m), numbers were up 3.% on the previous 12 months. June holiday visitor numbers were down 18.8% compared with June 217. +2.6% Business Holiday/Vacation Visit Friends/Relatives TOTAL ALL TRAVEL PURPOSES Visitor arrivals vs. previous year / YE June 218 148,864-1.4% YE June 218 2,69,112 3.1% Source: ITM data, Statistics NZ
7 Strong growth from the Chinese market in the year to June 218, up 11.6% There was strong growth for the Chinese market up 11.6% for the year end June 218 with a 3.1% increase compared to the month of June 217. There was also strong year on year growth for the year from Korea (12.6%) and the US (1.9%). There was a year on year decrease in the UK market (5.3%) and June arrivals were down 76.5% compared with the previous June. These decreases may be due to the World Masters Games and Irish and British Lions Tour events during April to July in 217. 14, 12, 1, 8, 6, 4, 2, Visitor arrivals in Auckland by key markets Australia United Kingdom China, People's Republic of United States of America Source: ITM data, Statistics NZ
216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 8 24 month visitor arrivals from individual markets 7, Australia 5, China 6, 5, 45, 4, 35, 4, 3, 3, 25, 2, 2, 15, 1, 1, 5, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE Visitor arrivals vs. previous year / YE June 218 55,936-1.7% YE June 218 841,776-1.1% June 218 16,592 3.1% YE June 218 384,784 11.6% Source: ITM data, Statistics NZ
216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 9 24 month visitor arrivals from individual markets 9, Japan 9, Korea 8, 8, 7, 7, 6, 6, 5, 5, 4, 4, 3, 3, 2, 1, 2, 1, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE June 218 3,68-7.3% YE June 218 92,176.9% Visitor arrivals vs. previous year / YE June 218 3,72 1.6% YE June 218 69,952 12.6% Source: ITM data, Statistics NZ
216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 1 24 month visitor arrivals from individual markets 1, Germany 25, UK 9, 8, 2, 7, 6, 15, 5, 4, 1, 3, 2, 5, 1, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE Visitor arrivals vs. previous year / YE June 218 1,568-3.9% YE June 218 72,432-4.1% June 218 4,16-76.5% YE June 218 17,72-5.3% Source: ITM data, Statistics NZ
216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 216M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 11 24 month visitor arrivals from individual markets 7, Canada 3, US 6, 5, 4, 25, 2, 3, 15, 2, 1, 1, 5, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE Visitor arrivals vs. previous year / YE June 218 1,6 4.2% YE June 218 56,96 1.4% June 218 15,248-3.5% YE June 218 267,824 1.9% Source: ITM data, Statistics NZ
213M6 213M8 213M1 213M12 214M2 214M4 214M6 214M8 214M1 214M12 215M2 215M4 215M6 215M8 215M1 215M12 216M2 216M4 216M6 216M8 216M1 216M12 217M2 217M4 217M6 217M8 217M1 217M12 218M2 218M4 218M6 Rolling 12 month arrivals 12 Auckland has seen 7.5% growth in international visitor arrivals per annum over the last five years Auckland has seen an average of 7.5% growth in international visitor arrivals per annum over the last five years (up 3.1% in the last year). Queenstown saw the fastest growth of the four destinations an average of 19.% per annum over the last five years (up 11.1% in the last year). 3,, 2,5, 2,, 1,5, 1,, 5, 12 month rolling visitor arrivals Christchurch has seen an average of 7.% growth in international arrivals per annum over the last five years (up 8.5% on 217). Wellington saw an average of 3.1% growth per annum over the five year period (down 4.3%). Year End Auckland airport Christchurch airport Wellington airport Queenstown airport Source: ITM data, Statistics NZ
Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 13 The year to June 218 saw 5.59m domestic overnight visits, up 1.7% on the previous year 6,, 5,, 4,, Domestic overnight visits in Auckland, reason for visit YE % change 1.7% 1.3% The year to June 218 saw a substantial 5.59m overnight visits from domestic visitors, an increase of 1.7% on the previous year. Visiting friends and relatives (VFR) was the main reason for domestic visitation to Auckland, with 2.86m overnight visits recorded for the year to June 218 (up 1.3%). Overnight visits for domestic visitors visiting Auckland for holiday purposes were also high (1.15m overnight visits), up 4.8% on the previous June. 3,, 2,, 1,, - 4.8% 15.1% -14.6% Business Holiday Other Total VFR Visitor arrivals vs. previous year / YE YE June 218 5,586,57 1.7% Source: AA Traveller Monitor
14 Strong growth for visitors from Wellington to Auckland, up 16.9% For the year ending June 218, the highest visitation of all regions to Auckland was from Waikato-based visitors (92,628 overnight visits), with a decrease of 4.9% on the previous year. Overnight visits from the Bay of Plenty were also high (717,573 visits), up 5.1% on June 217. There was strong growth from Wellington visitors (556,844 visits), up 16.9% compared to the previous year. In contrast, the year to June 218 saw a decline in visitors from Northland (631,332 visits, down 4.8%) and Canterbury (295,825 visits, down 12.1%). 1,2, 1,, 8, 6, 4, 2, - Domestic overnight visits by visitor origin Bay of Plenty Canterbury Northland Waikato Wellington Source: AA Traveller Monitor
Auckland Tourism Accommodation Data 15
Guest nights Guest nights 16 There were 7.32m commercial guest nights in Auckland in year to May 218 8, 7, 6, 5, 4, 3, 2, 1, Domestic vs. International guest nights Auckland There were 7.32m guest nights in commercial accommodation in Auckland in the year to May 218, down 1.5% on the previous year. For the year ending May 218, international guest nights (3.48m) were up 3.2% on the previous year, while domestic guest nights (3.84m) were down 5.4%. Domestic guest nights International guest nights New Zealand For the month of May 218, there were 3k domestic guest nights in Auckland (down 6.5% on the previous May) and 257k international guest nights (down.4%). For NZ as a whole, international guest nights grew by 4.9% and domestic guest nights increased 1.4% on the previous year. 6,, 5,, 4,, 3,, 2,, 1,, Domestic guest nights International guest nights Source: Statistics NZ Accommodation Survey *CAM data is only available after a two month lag.
Rolling 12 month Guest Nights 17 Auckland s average growth was 2.2% over the last five years (down 1.5% on the last year) Otago had the fastest growth in commercial guest nights at 6.1% compound average annual growth over the last five years (up 4.% on the last year). 8,, 7,, 6,, 5,, 4,, 3,, Rolling 12 month guest night numbers 2,, Auckland s average growth over the last five years was 2.2% (down 1.5% on the last year). 1,, Canterbury had the second fastest growth at 5.6% over the last five years (up 9.9% on the last year). Wellington s five year growth was 2.9% (up 1.8% in the last year). Year End Auckland Wellington Canterbury Otago Source: Statistics NZ Accommodation Survey
Guest nights 18 Average length of stay for VFR was high at 11.5 nights for the year to March 218 (up 21.1%) 5 45 4 35 3 Average length of stay YE March, International No. of nights 36.9 In the year to March 218, average length of stay was highest for those visiting Auckland for educational or study reasons (up 6.3%), in comparison to March 217. 25 2 Average length of stay for VFR was high (at 11.5 nights) for the year to March 218, up 21.1% on the previous year. In contrast, average number of nights per visitor in Auckland were down for holiday (down 28,8%), business (down 7.9%) and conference or convention (down 8.2%) visitors compared to March 217. 15 1 5 16.4 11.5 6.2 4.6 3.8 YE Mar 14 YE Mar 15 YE Mar 16 YE Mar 17 YE Mar 18 Holiday VFR Business Education or study Conference or convention Other reason Source: IVS MBIE. Please note, this data is published on a quarterly basis.
19 For YE March 218, on average Chinese visitors stayed 6.6 nights in Auckland, up 16.% In the year to March 218, the average length of stay for Chinese visitors was 6.6 nights, up 16.% on the previous year. Average length of stay was also up for Australia (up 6.% to 5.5 nights) and the US (up 6.% to 5.2 nights). UK visitors had the highest average length of stay (7.7 nights), although this was down significantly (51.%) on the previous year. Average length of stay was also high for Germany (7.5 nights) and Canada (7.3 nights). Country YE Mar 14 YE Mar 15 YE Mar 16 YE Mar 17 YE Mar 18 % change Australia 5.7 4.6 4.5 5.2 5.5 5.8% China 4.3 3.3 1.1 5.7 6.6 15.8% US 7. 4.8 5.9 4.9 5.2 6.1% UK 7.8 1.7 8. 15.8 7.7-51.3% Germany 5.2 12.1 13.6 11.1 7.5-32.4% Canada 4.3 4.5 6. 7.2 7.3 1.4% Japan 2.2 7. 9.3 8.2 5.1-37.8% Korea 2.1 6.1 11.1 5. 4.8-4.% Source: IVS MBIE. Please note, this data is published on a quarterly basis.
Av. Length of stay 2 On average, domestic visitors stayed 2.2 nights in Auckland for the year ending June 218 On average, domestic visitors stayed in Auckland for 2.2 nights for the year ending June 218. There was no change on the previous year. 2.6 2.5 2.4 2.3 2.2 Average Length of stay YE June, Domestic 2.2 There has been a slight downward trend in the average length of stay for domestic visitors to Auckland, over the last 24 months. 2.1 2. 1.99 Source: AA Traveller Monitor
Auckland Tourism Spend Data 21
1/7/215 1/8/215 1/9/215 1/1/215 1/11/215 1/12/215 1/1/216 1/2/216 1/3/216 1/4/216 1/5/216 1/6/216 1/7/216 1/8/216 1/9/216 1/1/216 1/11/216 1/12/216 1/1/217 1/2/217 1/3/217 1/4/217 1/5/217 1/6/217 1/7/217 1/8/217 1/9/217 1/1/217 1/11/217 1/12/217 1/1/218 1/2/218 1/3/218 1/4/218 1/5/218 1/6/218 Monthly spend ($m) 22 7.6% increase in tourism spend in the year to June 218 $6 $5 Monthly tourism expenditure in Auckland In the year to June 218, total tourism spend in Auckland was $8.36b, up 7.6% on the previous year. International spend was $4.36b, up 8.4% for the year. Domestic spend was $4.b, and had increased by 6.8%. The month of June saw gains in domestic spend which was up 1.4% while international spend was down 1.1%. $4 $3 $2 $1 $ Domestic International Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
23 The month of June saw $39m domestic spend, a 1.4% increase on the previous June 3% 25% 2% % Change in tourism expenditure in Auckland International spend in June decreased by 1.1% (to $261m) compared with the same month in 217. Domestic spend was $39m for the month, up 1.4% on June 217. Overall, this resulted in a.3% increase in total tourism spend ($57m) in Auckland for June 218 compared with the previous year. 15% 1% 5% % +1.4% Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun -1.1% -5% -1% Domestic International Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
Spend ($m) 24 International and domestic tourism spend by product for June 218 3 25 International and domestic monthly tourism expenditure in Auckland, by product Spend ($m) % change Accommodation services 41.2-2% Cultural, recreation, and gambling services 8.4 11% Food and beverage serving services 97.8-5% Other passenger transport 77.4-2% Other tourism products 115.3 21% Retail sales - alcohol, food, and beverages Retail sales - fuel and other automotive products 33.6 8% 28.2 17% Retail sales - other 167.7 5% 2 15 1 5 Accommodation services Cultural, recreation, and gambling services Food and beverage serving services Other passenger transport Other tourism products Retail sales - alcohol, food, and beverages Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
12 month spend ($m) 25 Chinese visitors spent $914m in the year to June 218, up 15.2% on the previous year $1,2 $1, Rolling 12 month tourism expenditure in Auckland China Australia Australian tourism spend was up (3.7%) on the previous year to $828m. Spend from the US in the year to June 218 was also up 3.4% to $375m. $8 $6 Rest of Asia UK USA There were positive year on year changes for the UK (up 18.1% to $35m) and Germany (up 8.6% to $137m). $4 Rest of Europe Chinese visitors spent $914m in the year to June 218, up 15.2% on the previous year. $2 Germany $ Year End Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
Monthly spend ($m) 26 Tourism spend from the Chinese market for June 218 was up 5.% on the previous June $14 $12 $1 Monthly tourism expenditure in Auckland, by market % change For the month of June, spend from Australia ($5.9m) was down 12.9% compared to June 217. Spend from China was $6.4m, up 5.% on the previous June. $8 $6-12.9% Australia China USA In contrast to June 217, spend from the UK ($11.7m) was down 51.7%, and the US ($2.4m) was also down.8% for June 218. $4 5.% UK -.8% $2 $ 1/7/216 1/1/216 1/1/217 1/4/217 1/7/217 1/1/217 1/1/218 1/4/218-51.7% Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
Spend ($) 27 Average spend for German visitors was $1,891 per visitor, up 13.3% on the previous June The average spend for Chinese visitors was $2,376 per visitor in the year to June 218, up 3.2% on the previous year. $3, $2,5 $2, Average tourism spend by visitor, per country Australia China Japan Korea Germany Average spend from UK visitors was up 24.7% to $2,49 per visitor. $1,5 UK Canada Average spend for Australian visitors was up (4.9% to $984 per visitor) on the previous year. $1, US There were positive year on year changes for Germany (13.3% to $1,891 per visitor) and the US (1.5% to $1,41 per visitor). $5 Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
Auckland Tourism Five year trends in key markets 28
International Visitor Arrivals 29 Five year visitor arrivals to Auckland, YE June 3,, International visitor arrivals to Auckland from all countries 2,5, 2,69,112 2,, 1,5, 1,, 5, 214 215 216 217 218 1,328,496 814,736 231,312 58,64 53,94 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ
3 Five year visitor arrivals from individual markets, YE June 9, 8, Australia 841,776 45, 4, China 384,784 7, 35, 6, 3, 289,94 5, 25, 4, 382,544 2, 3, 238,768 2, 14,224 1, 25,984 4,512 214 215 216 217 218 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES 15, 1, 48,816 5, 11,728 1,128 214 215 216 217 218 2,912 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ
31 Five year visitor arrivals from individual markets, YE June 1, Japan 8, Korea 9, 8, 7, 6, 92,176 61,88 7, 6, 5, 69,952 47,712 5, 4, 4, 3, 3, 2, 1, 1,752 6,88 5,424 214 215 216 217 218 2, 2, 1, 1,816 2,928 2,64 214 215 216 217 218 1,248 Business Holiday/Vacation Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ
32 Five year visitor arrivals from individual markets, YE June 8, Germany 2, UK 7, 6, 5, 72,432 52,88 18, 16, 14, 12, 17,72 4, 3, 2, 9,856 1, 2,592 1,94 214 215 216 217 218 592 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES 1, 81,376 8, 72,64 6, 4, 8,288 2, 1,376 864 214 215 216 217 218 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ
33 Five year visitor arrivals from individual markets, YE June 6, 5, Canada 56,96 3, 25, US 267,824 4, 2, 168, 3, 29,872 15, 2, 19,152 1, 53,488 1, 2,592 5, 19,12 912 74 214 215 216 217 218 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES 7,536 214 215 216 217 218 5,2 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ
Auckland Tourism Cruise Data 34
+7% + 11% + 8% $(m) + 6% + 25% 35 Cruise Tourism - Visitor arrivals and spend in Auckland Cruise visitor arrivals to Auckland Cruise spend in Auckland 35, 3, 25, 2, 179,8 192,2 213,9 23,8 244,5 36,8 5 4 3 $419 Passenger spend Crew spend Vessel spend Total 15, 2 Value add 1, 1 5, 212/13 213/14 214/15 215/16 216/17 217/18 211/12 212/13 213/14 214/15 215/16 216/17 217/18 Source: Market Economics. Cruise data comes out annually in July. * 217/18 figures have been forecasted
Ngā mihi Thank you KEY CONTACT Jaimee Raymond Research Specialist, Research and Evaluation Email: jaimee.raymond@