GROSVENOR HOUSE JW MARRIOTT HOTEL TUESDAY 15 MARCH 2016 SPONSORSHIP OPTIONS
All sponsorships provide a range of specific benefits as well as: strong brand presence throughout the travel and marketing industries outstanding publicity value an association with marketing excellence and CIM Travel Group an opportunity to network and develop business relationships Sponsorship Options: Lead Partner x 1 POA Headline x 5 7,500 Cocktail Reception* x 1 5,000 Advertising Awards* x 1 3,000 Marketing Awards* x 1 3,000 Digital Awards* x 1 3,000 After Dinner DJ* x 1 2,500 Results Brochure* x 1 2,000 WIFI Sponsor x 1 1,750 Travel Brand of the Year* x 1 1,500 Awards Programme* x 1 1,200 Entertainment* x 1 POA * Sponsorship fee does not include tickets for the event.
LEAD PARTNER This is an exclusive opportunity for your company s logo to join with the Awards logo as a composite logo. The composite logo will appear on all pre, during and post-event materials including: e-shots promoting the event (call for entry and seat sales) online booking forms joining instructions e-tickets event signage stage/main screen Awards Programme Awards trophies and runner-up certificates two tables, each for ten guests sponsorship of a Campaign of the Year Award the opportunity to offer a gift to guests attending the event a place on the Awards judging panel an advertisement on the event website 500 word editorial on the event website 200 word editorial in the Awards Programme
HEADLINE We are seeking five Headline Sponsors. The Headline Sponsor logos will appear on all pre, during and post-event materials including: e-shots promoting the event (call for entry and seat sales) online booking forms guest joining instructions e-tickets event signage stage/main screen Awards Programme one table for ten guests sponsorship of a Campaign of the Year Award an advertisement on the event website 200 word editorial on the event website 100 word editorial in the Awards Programme HANKYOU TO OUR HEADLINE SPONSORS ADARA leverages global travel data to drive future business performance. Our marketing and insights platform, Magellan, transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers. ADARA s unrivalled access to premium consumer data via our data partners, offers quality insight into customers that cannot be seen through one data point alone. Travel is a discretionary purchase and an indicator of spending power so trends in travel purchase patterns, individual preferences and shopping behaviours can all be actioned, enabling advertisers to reach the most relevant audience. Real-time access to data across devices allows ADARA s customers to reach consumers at any point on their travel purchase journey, ensuring conversions to spend. ADARA currently has more than 80 data partnerships globally with companies including American Airlines, Hilton, Ryanair, KLM, Marriott and Hertz. Over thirty of these are in Europe giving ADARA insight into 110 million travellers in the region. Grosvenor House, A JW Marriott Hotel is one of London s most iconic hotels. Centrally located in the heart of London overlooking Hyde Park in exclusive Mayfair, it holds one of the capital s most desirable addresses in Park Lane. With a rich history and built to the designs of L. Rome Guthrie and Sir Edwin Lutyens from 1927 and 1929, Grosvenor House, A JW Marriott Hotel has long held its position as a leader in Central London luxury hotels. With its 496 luxurious guest rooms and suites, it is the largest five star hotel in London. Meticulously appointed with classic, contemporary décor, each guest room remains true to the hotel s history and grandeur and is a home away from home. Grosvenor House offers a wide array of culinary experiences, from elegant, award-winning afternoon tea or a glass of champagne in The Park Room to JW Steakhouse, a restaurant that embodies the hotel s historical American connections, allowing guests to indulge in London s finest steaks in a classic American steak house setting not to mention the world famous JW Cheesecake for dessert. For a more traditional British setting, enjoy the best from land and sea at Corrigan s Mayfair. For a drink, enjoy one of 200 rare, single barrel and pre prohibition Bourbons on offer at the Bourbon Bar or experience the famous Red Bar and its playful cocktail list. For information about Grosvenor House, A JW Marriott
COCKTAIL RECEPTION We are seeking a sponsor to kick start the event and set a lively tone for the evening to follow. The Cocktail Reception sponsor s logo will appear on/in: e-shots promoting the event Cocktail Reception signage the Awards Programme 100 word editorial on the awards website There are opportunities to increase the level of branding within the Cocktail Reception area at the sponsor s own cost, and subject to approval by the Hotel and CIM Travel Group. AWARDS WIFI As sponsor of the Awards Wi-Fi you will receive the following benefits: Your logo will appear on: on screen during the opening remarks within the Awards Programme
AWARDS SECTION The Awards are designed to recognise and reward the very best creative work in the travel sector, encourage the highest standards and set a benchmark for other industries to follow. The Awards are divided into three sections, as follows: The Advertising Awards will include categories such as Best TV Advertisement; Best Radio Advertisement; Best Online Advertisement and more. The Marketing Awards will include categories such as Best PR Strategic; Best Brochure; Best In-House Marketing Team and more. The Digital Awards will include categories such as Best Website; Best use of Social Media; Best App and more. The sponsor s logo will appear on/in: the relevant Award slides during the Awards presentation the relevant Award trophies the relevant Certificates the Awards Programme opportunity to be on stage during the presentation of the relevant Awards section NB: Companies cannot sponsor a section of the Awards if they have entered one of the categories in that section
TRAVEL BRAND OF THE YEAR As sponsor of these very special categories the following benefits will be available: Your logo will appear on: the relevant Award slides during the Awards presentation the relevant Award trophies the relevant Certificates the Awards Programme the opportunity to be on stage to present the Award
ENTERTAINMENT An opportunity to enhance the success of the event by sponsoring the entertainment. The price is dependent on the choice of entertainment, but a reasonable contribution will be accepted, subject to negotiation. The sponsor s logo will appear on: screen at the start of the entertainment display within the room at the time of the entertainment method to be agreed the Awards Programme 100 word editorial on the event website AFTER DINNER DJ We are seeking a sponsor to capitalise on the party atmosphere that has become traditional at the end of the Awards, by sponsoring the After Dinner DJ. The sponsor s logo will appear on: disco signage 100 word editorial on the event website There are opportunities to increase the level of branding within the disco area at the sponsor s own cost, and subject to approval by the Hotel and CIM Travel Group.
publication sponsored by AWARDS PROGRAMME The Awards Programme will be placed on the guest s tables at the start of the evening. It will include a welcome message from CIM Travel Group, order of Awards, details of the judging panel, information about our principal sponsors and a full list of companies that entered the Awards. The sponsor s logo will appear on: full page advertisement on the outside back cover of the Awards Programme DIGITAL RESULTS BROCHURE The Digital Results Brochure will be distributed to the Awards attendees, as well as a comprehensive database of senior travel and marketing industry figures. The publication will showcase all of the winning entries as well as listing the runners up. The publication will be re-circulated in September when the 2017 Awards are launched, and the publication will be available for download on The Travel Marketing Awards website. The sponsor s logo will appear on: your logo on the front cover of the publication with hyperlink a full page advertisement on the inside front cover of the Results Brochure a logo promoting your association with the Awards, which you can utilise on email footers, your website etc. INTERCONTINENTAL LONDON PARK LANE 21 MARCH 2013 The results
BEATTIE MCGUINNESS BUNGAY FOR THOMSON Less haste more speed Elvis for Virgin Trains RKCR/Y&R FOR VIRGIN ATLANTIC Holidays just got better Beattie McGuinness Bungay for Thomson Passengers up 5.5% year-on-year Increased brand communcations due to higher spend 15% year-on-year increase in unique holiday bookings for Summer 2013 340,000 organic views before it had even offically lauched 2,520 combined facebook likes Facebook fanbase grew by nearly 14% Unleash your mojo M&C Saatchi for Virgin Holidays SPONSORED BY PHD INTERNATIONAL FOR EXPEDIA Why Go High Cost? Beta (Creative) and Havas (Media) for lowcostholidays 54% lift in users engaging in a brand-related activity Over 12 million people were exposed to the campaign 13.5k hours spent engaging with the content The Way Atomic London for Star Alliance The campaign ran across TV, digital and press Likelihood to use came in at +9 above the norm Cost per PAX of 17, compared to 22 previously SPONSORED BY PROPELLERNET FOR FOREST HOLIDAYS Search and the New Year s resolution calculator iprospect for Thomas Cook WDMP FOR MONARCH AIRLINES Kuoni Explore customer magazine Oliver & Graimes for Kuoni Travel Booking transactions up 41% Natural traffic up 37% Site visability increased 32% P&O Cruises NetBooster for P&O Cruises OTHER FINALISTS: IHG SEOcial search strategy 360i London for IHG (Intercontinental Hotels Group) On the way to SERP domination NetBooster for Accorhotels.com An amazing 12.9% response to sale With an ROI of 18:1 this is Monarch s best performing DM pack ever Monarch was the first airline to utilise augmented reality 25% increase in revenue for the summer season 215,154 visitors during the summer (exceeding target by almost 50,000 visitors) 91% rated the experience as Excellent or Good GENDALL FOR EDEN PROJECT When Was The Last Time You Had A First Time Front for Visit York 2013 GHA discovery welcome pack ICLP San Francisco for Global Hotel Alliance Jonathan Saunders for Thomson Hill & Knowlton Strategies for Thomson (TUI UK & Ireland) Reached over 10 million people in the UK HAVAS EHS FOR EASYJET The wanderer The HUB for YHA Over 470m emails annually Increased bookings online to 93% Overall ROI of 50:1 CREATOR FOR TUI UK & IRELAND The Expedia app By Expedia UK SPONSORED BY Loads of seats Elvis for Virgin Trains App customers spend on average 45% more on ancillaries 136,000 downloads 8,500 customers logging in daily New Year s resolution calculator iprospect for Thomas Cook SPONSORED BY LONDON CREATIVE FOR BOURNEMOUTH TOURISM Business success through natural and paid search iprospect for Thomas Cook RKCR/Y&R FOR VIRGIN ATLANTIC More than 40 global media websites ran the story 60,000 views in the first week alone Media value in excess of six figures Inspire me Havas EHS for easyjet 1,097,860 total views to date on Youtube 2,520 combined Facebook likes 9,595 new Twitter followers KB FO SE up M& Vie TH CAMPAIGN AWARDS CAMPAIGN AWARDS INTERNATIONAL CAMPAIGN OF THE YEAR EXPEDIA S SEARCH FOR THE MODERN EXPLORER INTEGRATED CAMPAIGN OF THE YEAR (UP TO 1M MEDIA SPEND) DINOSAURS UNLEASHED DIGITAL MARKETING CAMPAIGN OF THE YEAR MISCONCEPTIONS ADVERTISING CAMPAIGN OF THE YEAR (OVER 250K MEDIA SPEND) INTEGRATED CAMPAIGN OF THE YEAR (OVER 1M MEDIA SPEND) THOMSON & SIMON THE OGRE (ME AGAIN) DIGITAL MARKETING CAMPAIGN OF THE YEAR GOOGLE STREET VIEW A WORLD FIRST ON THE WORLD S LARGEST SHIP FLYING IN THE FACE OF ORDINARY ADVERTISING AWARDS SPONSOR LOGO The Travel Marketing Awards is the only travel industry event of its kind recognising marketing excellence in the travel FULL PAGE AD industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry. The event is THE RESULTS 2015 organised by the Chartered Institute of Marketing s Travel ADVERTISING AWARDS SPONSOR LOGO MARKETING AWARDS SPONSOR LOGO Group (CIM Travel Group). BEST RADIO ADVERTISING BEST USE OF SEARCH BEST DIRECT MARKETING (EMAIL) HOLIDAYS JUST GOT BETTER BEST TV ADVERTISING (OVER 100K PRODUCTION SPEND) FLYING IN THE FACE OF ORDINARY HALF PAGE AD PUTTING FOREST HOLIDAYS ON THE UK HOLIDAYS MAP BEST DIRECT MARKETING (PRINT) FRESH ROUTES, FRESH POWDER CRM PROGRAMME QUARTER PAGE AD BEST APP MYTHOMSON MOBILE APP As the 2016 Awards we expect in the region of 350 guests which will be made up of senior travel professionals; as well as specialist marketing agencies. THE RESULTS 2015 THE RESULTS 2015 ADVERTISING RATES w x h Full Page (283mm x 180mm) 1000 Half Page (142mm x 180mm) 600 Quarter page (90 x 142mm) 350 CONTACT US To discuss these and other opportunities to raise your profile before, during and after the 2016 Travel Marketing Awards, contact Giles Harper Dellar Davies Ltd Tel: 07771 812372 Email: giles.harper@travega.co.uk