2017 ELITE PROGRAM
WHICH CLIA CERTIFICATION IS RIGHT FOR YOU? CAREER EXPLORERS/STUDENTS I am a student, who wants to learn about selling cruises CCC CERTIFIED NEW TRAVEL AGENTS I am a new travel agent, or new to selling cruises and want to expand my credibility and knowledge CCC CERTIFIED ACC ACCREDITED MCC MASTER ECC ELITE CAREER/EXPERT TRAVEL AGENT I am a career travel agent looking to grow my business MCC ACC ACCREDITED ECC MCC MASTER ECC ELITE EXECUTIVE PROFESSIONALS I am a travel agency executive looking to grow my agency management skills TRAVEL AGENCY EXECUTIVE CERTIFICATION MCC ECC CERTIFICATE PROGRAMS I want to enhance my knowledge to become a more successful cruise seller *Coming 2018 Meetings & Events at Sea In partnership with Specialty & Boutique Cruise Destinations* Affinity Group* Target Audience* *In Development 2
CLIA CERTIFICATION Welcome to CLIA s Cruise Counsellor Certification Program! CLIA Certification not only serves to elevate your personal and professional brand; research has shown that professional designations, like CLIA Certification, are an important consideration for consumers when selecting a qualified professional. During the 2017 membership year, CLIA offers the following levels of certification: Certified Cruise Counsellor (CCC) Accredited Cruise Counsellor (ACC) Master Cruise Counsellor (MCC) Elite Cruise Counsellor (ECC) Enrollment in these certifications is exclusive to current CLIA Individual Agent Members (IAMs). There is no better way to elevate your personal and professional brand and be recognized as a true cruise selling professional than to earn your CLIA Certification. You must enroll in each level of certification separately and adhere to any prerequisites and requirements therein. To enroll in Certification, visit us at www.cruising.org/careerseascape. 3
HOW TO USE THIS LOG BOOK Your Log Book is similar to the log maintained on board every cruise vessel. It will be a record of your achievements on your voyage to becoming an Elite Cruise Counsellor (ECC). We suggest you keep it in a safe place as you will need the information and documentation contained within this Log Book upon enrolling for higher levels of certification. You should check this log book regularly to confirm that you adhere to the requirements for this certification. CLIA reserves the right to change the rules and requirements of this program, conditions of eligibility, and/or procedures regarding any aspect of the CLIA Certification Program. Throughout this log book, please pay close attention to this text box. Boxes like this indicate a special note or circumstance that requires your attention. 4
TABLE OF CONTENTS PROGRAM OVERVIEW ENROLLMENT FEES SCHEDULE PRE- AND POST- REQUISITES SUBMITTING DOCUMENTATION & GRADUATION STEPS TOWARD ECC GRADUATION SUMMARY OF ECC REQUIREMENTS ENROLLEE INFORMATION REQUIRED COURSES OR LIVE SEMINARS ELECTIVE TRAINING PRODUCT KNOWLEDGE SHIP INSPECTIONS PRODUCT KNOWLEDGE PERSONAL CRUISE EXPERIENCES PRODUCT KNOWLEDGE STATEROOM SALES 6 6 6 7 8 9 10 11 12 13 14 15 16 5
PROGRAM OVERVIEW One of CLIA s primary reasons for existence is to help the thousands of CLIA member agencies and individual agent members (IAMs) become more successful at capitalizing on the booming and profitable cruise market. With this in mind, CLIA introduced its Cruise Counsellor Certification program in 1992 in response to travel agent and Cruise Line Member requests for a vehicle to recognize those dedicated agents who develop extensive cruise and travel industry knowledge and superior selling skills. Since 1992, the CLIA certification program has evolved into the cruise and travel industry s premier training program with over 33,000 CLIA Certification designations awarded in North America alone! CLIA s Cruise Line Members and your clients will become aware of your achievement in several ways. First, upon completion and graduation of each level, you will receive a certificate of achievement and lapel pin, and your achievement will be provided to CLIA Cruise Line Members! Second, CLIA s ongoing consumer communication efforts consistently emphasize the benefits of using a CLIA Certified Travel Agent and direct potential cruise clients to CLIA agencies with Cruise Counsellors on staff. CLIA s certification program is designed to make you the consumer s most knowledgeable cruise resource and increase your cruise sales and commissions! ENROLLMENT FEES A nominal enrollment fee of $80 is charged for the 2017 Elite Cruise Counsellor (ECC) Program. These fees cover log book maintenance and grading, exam processing and overall program administration. SCHEDULE Candidates have two (2) years from the date of ECC enrollment to complete ECC requirements and submit log book. Within this 2-year period, you may fulfill the requirements in any order. Log books must be submitted to CLIA for grading on or before your certification expiration date. Log books received after the expiration date will be returned ungraded. 6
PRE- AND POST- REQUISITES Enrollee must be an active CLIA Individual Agent Member (IAM) and maintain active membership during the certification completion period; and must have completed and graduated with the Master Cruise Counsellor (MCC) designation. Once a CLIA IAM graduates with the ECC designation, the graduate must maintain active CLIA IAM status to maintain the certification. If there is a membership lapse, the IAM may have to pay a re-instatement fee after regaining active CLIA membership. CLIA has launched an online logbook and submission process! Log in to your MyCLIA account and click on the My Certificates tab to access. 7
SUBMITTING DOCUMENTATION & GRADUATION Once you have completed the necessary requirements for Certification, please submit your completed log book and any proof of performance or participation mandated under requirements guidelines. Please make sure you retain a copy of this information for your personal records. CLIA will not be held responsible for a log book lost by the mail system. We suggest your log book be submitted through your MyCLIA account or sent by courier service, or certified mail. Please use the following pages to record/ document your training and product knowledge achievements required for obtaining the Master Cruise Counsellor designation. Duplicate appropriate requirement pages within this log book as needed (i.e. if you ve taken 5 different seminars for your elective training, print that particular page twice to document all of your seminars accordingly). When you have graduated and achieved your Certification, any hard copy materials submitted with your log book will be returned to you along with your certificate of achievement. Be sure to read in detail all of the certification requirements outlined in this log book before proceeding with your certification. CLIA will not make any exceptions to or waive any credit requirements. No extensions will be allowed. If you have questions or need further clarity, contact CLIA s Professional Development Team at training@cruising.org. 8
STEPS TOWARDS ECC GRADUATION 1. Read your log book completely before proceeding. CLIA will not make any exceptions to or waive any credit requirements. No extensions will be allowed. If you have questions or need further clarity, contact CLIA s Professional Development Team at training@cruising.org. 2. Read your log book completely before proceeding. CLIA will not make any exceptions to or waive any credit requirements. No extensions will be allowed. If you have questions or need further clarity, contact CLIA s Professional Development and Training Team at training@cruising.org. 3. Complete remaining credit requirements in each category through further training and product knowledge. 4. Please ensure all supporting documentation submitted are original. Your log book will be returned if documents are missing. Log into MyCLIA and CLICK ON the My Certifications tab 5. When you have completed your log book and all certification requirements*: a. Make a copy of all of your documentation including your log book for your personal records. This ensures that you have a back-up in the event of a mailing mishap. b. Submit all your documentation through MyCLIA or send your log book and all of your original supporting documentation to: CLIA Career Seascape 1201 F Street NW, Suite 250 Washington, DC 20004 c. We suggest that your log book be sent to CLIA via trackable service to best ensure delivery d. Your materials will be returned to you within 2 3 weeks of grading. 6. Your logbook will be returned for completion or resubmission if: a. All passing letters and/or original supporting documentation are not included. b. The required areas are not filled out or completed with original supporting documentation. c. A signed letter of verification of employment or affiliation with a CLIA affiliated agency is not included. 9
SUMMARY OF ECC REQUIREMENTS Mandatory Online Courses, Live Seminars or Certificate Programs Must complete and pass all of the following courses/programs: Developing Group Business (online or live seminar) Successful Group Management (online or live seminar) Completion of a CLIA Certificate Program Elective Training (50 credits) Must complete during your completion term following enrollment: Five (5) additional CLIA courses/ seminars, or Completion of a CLIA certificate program not already submitted to meet requirements, or Completion of Approved CLIA Cruise Line Member, Executive Partner or Industry Training Programs (up to 15 credits each, to reach 50 credits) (To verify if a program is approved visit the CLIA Industry Partner Training Page at cruising.org/partner-training or contact CLIA s Professional Development Team at training@cruising.org) Attendance at CLIA s Cruise360 Conference (40 credits per badge for attendance from 2015 and later; 20 credits per badge for attendance before 2015) Product Knowledge Must complete all items Ship Inspections (2 required, Not utilized for attainment of any other CLIA designation) > Live or CLIA provided virtual ship inspections > Must be a CLIA Global Cruise Line Member > May use same CLIA Global Cruise Line Member, but must be for different ships. > May include ship inspections from 3 years prior to enrollment date Personal Cruise Experiences One, 10+ night cruise on CLIA Global Cruise Line Member (Not utilized for attainment of any other CLIA designation) > May include personal cruise experience one year prior to enrollment date Stateroom Sales Fifty (50) staterooms booked/deposited through a current CLIA Global Member Travel Agency during the two-year completion term following enrollment, not previously utilized for any other CLIA designation > May include bookings 3 months prior to enrollment date CLIA Individual Agent Member must submit a signed letter of verification of employment or affiliation from their CLIA Agency Member on agency letterhead with this log book. 10
ENROLLEE INFORMATION Name Personal ID# Home Address City, State, Zip Email Phone Agency Name CLIA/Industry ID# Street Address City, State, Zip Agency Email Phone Please make sure that your information is accurate in our database by visiting your MyCLIA account and updating, if necessary. This includes but is not limited to your preferred mailing address, primary agency affiliation, etc. 11
REQUIRED COURSES OR LIVE SEMINARS COMPLETE THE INFORMATION BELOW FOR THE REQUIRED COURSES REFERENCED IN THE SUMMARY Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. CLIA Live Training Event, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. CLIA Live Training Event, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. CLIA Live Training Event, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes 12
ELECTIVE TRAINING Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. CLIA Live Training Event, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. CLIA Live Training Event, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes Online Course or Live Seminar Course or Seminar Title Date Attended/Completed If Live Seminar, City Attended and Event Name (i.e. CLIA Live Training Event, Cruise360, etc.) If Live Seminar, Date Completed and Passed Online Exam Is letter indicating a passing grade on exam enclosed? Yes 13
PRODUCT KNOWLEDGE SHIP INSPECTIONS Two (2) live or virtual ship inspections are required. CLIA Global Cruise Line Member virtual ship inspections are allowed. Must be CLIA Global Cruise Line Member. For an updated list, visit cruising.org. May use same CLIA Global Cruise Line Member, but must be for different ships. Acceptable documentation that must be included may be one of the following: Key card from the ship with the date of visitation Ship s boarding pass with date of visitation Business card from the cruise line s representative with date and ship name written on it. Certificate or verification from any cruise industry conference which includes the name of the CLIA Global Cruise Line Member, name of the ship and date of the inspection as well as the name, title and signature of the cruise line s staff member or representative Invitation and confirmation to a ship inspection from a CLIA Global Cruise Line Member which includes the name and the ship and date of visitation Ship s menu signed by a CLIA Global Cruise Line Member representative and their respective title and date of visitation Completed ship inspection form provided by either CLIA or CLIA Global Cruise Line Member signed by a CLIA staff member or by the CLIA Global Cruise Line Member representative along with his/her title Cruise360 badge with ship inspection rotation Credit card receipt of on-board charges Original completed and stamped CLIA Virtual Ship Inspection Form Inspections completed three (3) years prior to enrollment date and not utilized for attainment of any other CLIA designation may be included. A ship may be used as a personal cruise experience or a ship inspection, but not for both. Name of Ship Name of CLIA Global Cruise Line Member Date of Inspection Location & Event/CLIA Virtual Ship Inspection Name of Ship Name of CLIA Global Cruise Line Member Date of Inspection Location & Event/CLIA Virtual Ship Inspection Name of Ship Name of CLIA Global Cruise Line Member Date of Inspection Location & Event/CLIA Virtual Ship Inspection 14
PRODUCT KNOWLEDGE PERSONAL CRUISE EXPERIENCES One, ten nights or more (10+) in length cruise aboard a CLIA Global Cruise Line Member ship. Proof of sailing is required and should include the following original documentation: Itinerary Boarding pass, onboard account statement or key card Personal cruise experience one (1) year prior to enrollment date may be included with proof of sailing and not utilized for attainment of any other CLIA designation may be included. Name of Ship Name of CLIA Global Cruise Line Member Date of Embarkation Date of Disembarkation Port of Embarkation Length of Cruise 15
PRODUCT KNOWLEDGE STATEROOM SALES Fifty (50) stateroom sales are required Must be CLIA Global Cruise Line Member. For an updated list, visit cruising.org Stateroom sales must be booked within 2-year enrollment period.* *May include bookings from 3 months prior to the date of enrollment. May not have been utilized for attainment of any other CLIA designation Documentation submitted must be original invoices/statements issued by the CLIA Global Cruise Line Member and must include the following: Agency Name Booking Agent s Name Reservation and/or Booking Number Original Booking Date/Confirmation Date or Date of First Deposit > The booking/deposit date is the date on which the contact is made with the CLIA Global Cruise Line Member and a deposit is placed on a specific cruise/itinerary, date and number of staterooms, and passenger names are provided. > The booking/deposit date is the determining factor for qualifying the stateroom sale. The booking/ deposit date must occur within the requirement s allowable time frame and be processed through a current CLIA Agency Member. Deposit Amount Final Payment Information (including information on final payment due date and amount due) Name(s) of Passenger(s) Assigned Stateroom Numbers Documentation must be submitted as follows: Highlight or underline the required eight (8) elements as outlined above on each submission Number each of your stateroom submissions in the upper righthand corner 16