Downtown to Defiance Trolley Key Messages Jan. 2017

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Downtown to Defiance Trolley Key Messages Jan. 2017 Overarching Messages This is a demonstration (pilot) project for one summer. We will evaluate how it went to see if we can offer it again in the future. Project goals: o o o o Achieve economic gains. Enhance South Sound s economy by drawing more people to the area s hotels, museums, restaurants, parks, the zoo, etc., while attracting new investment to South Sound. Showcase our assets. Promote these South Sound treasures and the area s physical assets to locals and tourists alike. Enhance awareness. Strengthen awareness of Tacoma-Pierce County as a desirable place to live, work and play. Increase transit ridership. Increase transit ridership by introducing people to public transportation. This is a partnership between a number of entities that stand to benefit from it. o o o o Funded by: Pierce Transit; City of Tacoma; Metro Parks Tacoma; Point Ruston; South Sound Together. Also offering assistance: Travel Tacoma. Our partners came to Pierce Transit requesting this service. With their financial assistance, we are able to test it as a pilot. This continues a practice of having partners help us test a new service (e.g., Gig Harbor Trolley) to determine its viability. We are also planning to partner with organizations and businesses along the route to help promote this service that will bring people to their establishments. The service will connect with the Link Light Rail coming from/to Tacoma Dome Station. People can park at TDS and easily access the service. Basic Facts Runs from June 2 through Sept. 3 Runs Friday through Sunday, 10:30 a.m. to 8:30 p.m., every 30 minutes Runs from downtown Tacoma, along Ruston Way, to Point Ruston, and on to the Point Defiance Zoo & Aquarium and back. Route number: 15. Number of buses running the route: 3. Fare: Standard fare ($2 adults; $1 youth/senior/disabled; $5 all-day pass)

Riders may purchase tickets on a bus. ORCA cards must be purchased in advance at The Bus Shop (at Tacoma Dome Station), select retailers or online at www.orcacard.com. Total cost: Approx. $400,000. This figure includes some in-kind services, such as marketing work, plus some summer youth passes for distribution (the latter will be Point Ruston s contribution to the project). Vehicles: Compressed natural gas buses wrapped to look like a trolley, with all the technology of modern buses, including accessible boarding, ORCA card readers and front bike racks. Last time Pierce Transit had service along Ruston Way: 1991. Questions and Answers Why will the service not start and end at Tacoma Dome Station? We have a limited amount of funds to run the service. Running it further from TDS to downtown would require us to put an extra bus on the service, while significantly increases the cost. How will you measure success? Ridership; customer satisfaction (we will survey); community attitudes (we will survey); attendance at attractions/businesses along the route. How many riders are you expecting? We are in the process of looking at other routes to determine what we might expect for ridership. What is PT s role in getting the service up and running? Projects include route planning; vehicle prep (including wraps); bus stops (including permitting and construction); signage; operator training; printing schedules, brochures and other literature; route promotion/marketing. Trolley Stops Northbound from Downtown Tacoma toward the Zoo and Aquarium: 1. Pacific Avenue and Hood Street (near the Tacoma Art Museum) 2. Pacific Avenue and S. 14 th Street 3. Pacific Avenue and S. 11 th Street 4. Dickman Mill along Ruston Way 5. Les Davis Pier along Ruston Way 6. Point Ruston 7. Pearl Street south of N. 52 nd Street (tentative requires permitting) 8. Point Defiance entrance at Pearl Street and N. 54 th street 9. Point Defiance Visitors Center (near Pagoda) 10. Point Defiance Zoo & Aquarium Southbound from Zoo and Aquarium to Downtown Tacoma 1. Point Defiance Zoo & Aquarium 2. Point Defiance Exit at Pearl Street/N. Park Ave. 3. N. 52 nd Street, East of Pearl (tentative requires permitting) 4. Point Ruston 5. Harbor Light along Ruston Way (requires building a temporary stop) 6. Pacific Avenue and S. 11 th Street 7. Pacific Avenue and S. 14 th Street 8. Pacific Avenue and Hood Street (near the Tacoma Art Museum)

Key Goals LEVERAGING PHYSICAL ASSETS. Promoting our physical assets to both locals and tourists alike to expand access and investment from across the South Sound region and beyond. ENHANCING AWARENESS. Strengthening awareness of Tacoma- Pierce County as a place to live, work and play throughout the Puget Sound region, across the state, nationally and internationally. MARKETING OUR ASSETS. Promoting some of the South Sound s Local & Regional treasures, such as museums, Ruston Way and Pt. Defiance Park. ECONOMIC GAINS. Enhancing our economy by drawing more local and regional visitors to hotels, restaurants, and our parks and zoo while attracting new investment to the South Sound region.

The Downtown to Defiance Experience Visitor Center Zoo Point Ruston Point Ruston Pearl Street Entrance (pair of stops) Les Davies Pier Dickman Mill Harbor Lights (parking lot across the street) Art Museum History Convention Museum Center Hours of Operation: 10:30am 8:30pm Days Per Week: Friday Sunday Period Covered: June 2 Sept. 3, 2017 Fares: $2/adults; $1 youth/senior/disabled; $5 all-day pass

Next Steps Pierce Transit Board Consideration Marketing & Communications Plan Trolley Operator Training Bus Stop Approval & Installation Performance Measurements

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