Airportfolio 2017 SOUTHAMPTON AIRPORT
About Eye Airports We are the UK s leading airport advertising experts, covering from the south of England up to the far north of Scotland, who can showcase your brand to a huge combined audience forecast to be over 17m passengers during 2017. Stornoway Benbecula Barra Sumburgh Kirkwall Wick Inverness Our team s consultative approach ensures your campaigns will be bespoke to your business needs, resulting in maximum effectiveness. With all your requirements taken care of, including design, print & install, we are your one point of contact to ensure everything runs smoothly from start to finish. Derry Tiree Dundee Islay Campbeltown Newcastle Humberside Norwich Exter Bristol Southampton
Why Airports - Rachel Davies, Managing Director The journey, for holidaymakers and business travellers alike, starts at the Airport where audiences are relaxed, perceptive and ready to spend. With more people travelling to more destinations and with more frequency, Airports - with their unique environment - offer the perfect opportunity to truly engage. creative team can help with idea generation and design. You will also have the support of our production and installation team to ensure your campaign looks its best. Once the campaign is live, we will be on-hand to discuss its results and help develop future opportunities to keep the momentum going. By combining the variety of media formats and passenger data we can deliver a targeted brand message to any audience more precisely than ever before, offering a strong return on investment. Your dedicated account manager will work along side your team throughout the process and our Airports offer a perfect opportunity for brands to truly engage
Airport Advertising Impacts on huge captive business & leisure audiences Targets potential & existing clients with extended dwell time Works 24/7 to generate enquiries & business Heightened passenger responses proven by Neuro research Raises profiles, alongside leading brands, keeping them front of mind FREE internet access drives traffic to websites
Neuro Research Carried out to demonstrate the effectiveness of airport advertising 150 adults measured in total Whole sample were flying in the following 2-4 weeks Watched an average airport journey and an average roadside journey Responses from the brain recorded Airport posters elicited 18% stronger & more positive brain responses compared to the same advertising in the high street Confirmed that out of everyday experiences at airports much more memorable than usual daily routine
Southampton Newcastle International Airport a Glance Airport ERA Votes Southampton Airport as Airport of the year 2016 Passenger numbers 2016 2016 January 239,917 108, 247 February 256,120 121, 815 March 300,965 146, 413 April 345,547 145, 385 May 451,331 153, 629 June 530,552 181, 773 July July 573,135 206, 717 August 581,509 218, 792 September 534,549 192, 251 October 444,626 174, 013 November 295,994 150, 592 December 295,994 147, 425 Total 4,859,942 Total 1, 947, 052 ABC1 ABC1 69% 68.7% ABAB1 35.6% 61% C1 C1 33.1% 8% C2 C2 17.1% 4% D DE 14.2% 28% Age Age Range Range 0-15 16-24 25-34 35-44 45-54 55+ 9% 23% 14% 21% 32% Top Top Destinations Domestic Heathrow Glasgow Belfast Intl Manchester Bristol Edinburgh Southampton Newcastle London Gatwick Jersey International Amsterdam Amsterdam Alicante Dublin Palma Paris (Orly) Paris Charles de Gaulle Ibiza Dubai Munich UK UK Audience UK UK 86% 75% Other Other 14% 25% Journey Journey Purpose Purpose Leisure Leisure 83% 72% Business Business 17% 28% Gender Gender Split Split Male Male 50% 46% Female Female 50% 54% Sources: CAA CAA 2015, 2016, Southampton CAA 2015, CAA Airport 2014, 2014, CAA ASQ 2013 Demographic Survey 2013, CAA 2013
Airlines & Tour Operators Southampton Airport serves around 50 destinations across Europe. In addition to a high percentage of people flying for business, the Airport also serves a variety leisure destinations. Well-established airlines and tour operators cater for a range of holiday types from skiing, to beach getaways, to city breaks throughout the year.
Advertising Opportunities SOUTHAMPTON AIRPORT
Digital Formats D6 NETWORK 70 inch digital portrait HD screens, strategically placed at key touchpoints. DIGITAL FID SCREEN Digital portrait HD screens, placed next to Flight Information Displays, targeting arriving and departing passengers.
Static Formats EXTERNALS Traditional format external panels visible to vehicles arriving and departing the airport. SPONSORSHIP Build brand awareness in a non-traditional way with key oportunities such as luggage trolleys and vinyl wraps.
LANDSCAPE VINYLS Dominate the bright, spacious atrium with elevated vinyl panels and optional wall wrap. WELCOME WALL A unique opportunity to dominate and take ownership of the entrance area.
6 SHEETS Traditional and effective backlit portrait units, displaying your advertising in key locations throughout the airport. EXPERIENTIAL Engage passengers and create lasting impressions of your brand, with bespoke stands or distribution.
LIGHTBOXES These eye-catching back-illuminated panels pack a punch thanks to their size, colour and premium locations. BAGGAGE RECLAIM Target arriving passengers with brand domination in this high dwell area.
Testimonials Our key target market is perfect for Airport Advertising, as we are guaranteed to have our message exposed to the right profile for our brand as well as benefiting from long dwell times at the Airport. We have received a great service from Liz at Eye Airports and the team, and we look forward to continuing our working relationship further. Charlotte Farrish Head of Marketing, Parkhouse Hampshire Paultons Park have been advertising with Southampton Airport since May 2013 and we are extremely happy with the exposure it has given the theme park to date I look forward to continuing working with you in the future and thank you for the reliable and trustworthy service you provide. Rob Griffiths Marketing Manager, Paultons Park
Southampton Airport Sales Liz Lightning, Regional Director LizLightning@eyeairports.com 07766 140 043 Direct Sales Office sales@eyeairports.com 01423 706670 eyeairports.com