TERI presents Agri tourism Pavilion* Organized by: The Energy & Resources Institute *Concept supported by- MTDC (Maharashtra Tourism Development Corporation)
Objectives Of Krishi-Dhan Create awareness on Options for diversification of agri business Options for additional income Sunrise sectors Introduction of futuristic business opportunities to youth and young entrepreneurs. Involve cross sectoral stake holders. Emphasize on traditional wisdom and integration of contemporary technologies. Encourage interstate participation of farmers, industries and researchers. Showcase success stories.
Modern agri-technologies Renewable Energy and Energy Efficiency ` Agri- Finance Agri Tourism Walk through model of Green Farm House
Agri-Tourism Map of Maharashtra Tourism policy for GoMo In the 5 year action plan agricultural tourism and wine tourism will be promoted. A good brand marketing is needed to attract the tourists. 90+ tourism centers in Maharashtra. Source: http://www.mapsofindia.com/ and MTDC
Depiction of Rural scenario of Maharashtra Source: Website of Sidhigiri Museum, Kolhapur
Objective of promoting Agri tourism To introduce farmers and interested entrepreneurs with the concept of agritourism as an additional revenue generating option along with their regular business. To attract national & international tourists to the peri-urban and rural areas thus increasing the income generation potential A solution to- Rural unemployment Low and seasonal income of farmers Lack of rural accommodation
Significance of Agri tourism An opportunity for city-dwellers to visit The rural life of India. Introduction to village life with first hand experience on the farm. Chance for urban children to taste fresh farm products.
Why Agri tourism? Environment friendly concept Natural experience Help maintains the natural landscape of the local region Access to unprocessed natural agri produce Sustains local cultures Direct market for the handicrafts
Benefits: A glimpse Agritourism center in Malegaon: India 25% increase in Farmers income in just one year, 2005 1. Italy: Gallo Rosso 233% growth form 1999 to 2007 2. U.S. Farms: $955 million additional income in just one year 2004 3. 1. http://www.travelbizmonitor.com/articledetails.aspx?aid=2654&sid=18&sname=coverstory 2. http://www.tourismfutures.com.au/publications/2009presentations/porcaro%20pauline%20pp.pdf 3. http://www.ers.usda.gov/amberwaves/february08/findings/agritourism.htm
Agri tourism pavilion in the event Krishi-Dhan Table top model portraying Rural Indian scenario. Exhibitor Profile International and National Agri tourism Centers. Government Tourism Departments. Wine tourism centers Spice Farms
Visitor Profile National and international tourists. Government officials State tourism departments Farmers Interested entrepreneurs Businessmen Bureaucrats Corporates Technocrats and many more.
Exhibition Layout- Agri Tourism Pavilion
Exhibition Layout- Agri Tourism Pavilion Table Top Model (10sqm.) depicting Indian Scenario
Lay-out of the exhibition Note: The organizers reserve the right to modify the floor plan under circumstances beyond their control.
Legend
Highlights of the pavilion Table-top artificial set-up of a Rural Indian scenario will include- House of the farmer Natural locations Model Farm house Model Field Model statues Pavilion will be designed with an ethnic theme.
Attractions of Agri-tourism centers Bullock cart rides Wine tasting Participation in farm activities Fruit picking Experience of village life Agri market area Star gazing areas
Expected out come Agri-tourism Centers are a new tourist attraction. Learning experience for farmers while interacting with National and international agri-tourism centers Young generation and entrepreneurs may find the new business concept attractive Opportunities for collaboration with international and national agritourism centers.