Tourism as an Economic Pillar Mary Vrolijk 25 September 2015
Tourism Trends. Tourism: a key role player in economies. Spinoff effects: Job creation, New small and medium enterprises(sme s), Country competiveness, Productivity, Innovation and Creativity.
Tourism Trends. Trends over last 6 decades: Continued expansion and diversification, Become one of the largest and fastest-growing economic sectors in the world. New destinations in addition favorites of Europe and North America. Tourism has shown uninterrupted growth. International tourist arrivals have increased.
International Tourist Arrivals. 1,200 1,100 1,000 800 600 400 200 278 527 1950 1980 1995 2014-25 Tourist arrivals in millions
International Tourism Receipts. $1,400 $1,200 $1,200 $1,000 $800 $600 $400 $415 1950 1980 1995 2014 $200 $- $2 $104 Tourist receipts in US$ billions
Long Term Projections. International Tourist Arrivals Worldwide: Is expected to increase by 3.3% per year between 2010-2030 Will reach 1.8 billion by 2030, according to UNWTO. Between 2010 and 2030: Arrivals in emerging destinations will increase + 4.4% a year. While those in advanced economies will increase +2.2 % a year. The market share of emerging economies increased from 30% in 1980 to 45% in 2014, and is expected to reach 57% by 2030, equivalent to over 1 billion international tourist arrivals.
Receipts from international visitor spending on accommodation, food and drink, entertainment, shopping and other services and goods reached an estimated US$ 1.2 trillion (euro 937 billion) in 2014, an increase of 3.7% in real terms
Demand continued to be strong in most source markets and destinations, despite ongoing geopolitical, economic and health challenges in some parts of the world. With 46 million more tourists travelling the world (+4.3%), 2014 marks the fifth consecutive year of robust growth above the long-term average (+3.3% a year) since the financial crisis of 2009.
Tourism = 10% Global GDP. Travel & Tourism generated US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) for the global economy in 2014.
Emerging Economies now represent a 46% market share (up from 38% from 2000) Emerging Economies Now represent a 46% market share up from 38% in 2000
Global Economic Challenges. Slower Global Trading due to: Weakness and potential Volatility of currencies against US $. Deep recession in Russia, will slow outbound spending. Overall slower world trade in 2015
Falling oil prices Increased disposable income due to falling oil prices worldwide.
Expansion of Travel & Tourism. Travel & Tourism expansion is forecasted and expected to increase by 3.7% of the GDP.
Caribbean Performance. Arrivals in the Caribbean were up 6%; Dominican Republic + 10% Cuba + 5% Jamaica + 4% Puerto Rico + 1% the second largest destination in the sub region; Source: World Travel & Tourism Council
Smaller Destinations. Turks and Caicos Islands (+50%) Montserrat (+22%) Grenada (+15%) Haiti (+11%) Cayman Islands (+11%) All smaller Caribbean destinations posted double-digit increases. Source: World Travel & Tourism Council
Aruba & Tourism. The total contribution of Travel & Tourism to Aruba's GDP was AWG 4,2 billion (88.4% of GDP) in 2014, and is forecasted to rise by 3.2% in 2015, and to rise by 2.7% to AWG 5,6 billion (94.0% of GDP) in 2025.
In 2014 Travel & Tourism directly supported 16,500 jobs (32.5% of total employment). This is expected to remain unchanged in 2015 and fall by 0.4% pa to 16,000 jobs (29.6% of total employment) in 2025.
In 2014, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 90.8% of total employment (46,000 jobs). This is expected to rise by 2.5% in 2015 to 47,000 jobs and rise by 0.5% pa to 49,000 jobs in 2025 (91.2% of total).
Visitor exports. Visitor exports generated AWG 2,9 billion (66.9% of total exports) in 2014. This is forecasted to grow by 2.9% in 2015, and grow by 2.8% pa, from 2015-2025, to AWG 3,9 billion in 2025 (64.6% of total).
Travel & Tourism investment in 2014 was AWG 334.8 million, or 31.0% of total investment. It should rise by 4.8% in 2015, and rise by 3.0% over the next ten years to AWG 469.8 million in 2025 (34.0% of total).
International Tourism - Top Spenders Chinese travellers spent a record US$ 165 billion abroad in 2014 an exceptional 27% increase over 2013 and US$ 36 billion more in absolute terms
China. China currently generates some 13% of global tourism receipts, Benefitting many destinations around the world, particularly in Asia & the Pacific.
United States = 2 nd market Spending Gap of US$ 54 billion. In 2014 the expenditure gap between China and the United States (2 nd ), widened to US$ 54 billion, despite a robust 6% increase in tourism spending from the United States, to reach US$ 111 billion.
OTHER TOP SPENDERS. 3 rd Germany 1% Increase US$ 92 Billion 4 th U.K. 4 % Increase US$ 58 Billion 5 th Russian Federation US$ 50 Billion 6 th France 11% Increase US$ 48 Billion 7 th Canada 3% Increase US$ 34 Billion 8 th Italy 7% Increase US$ 29 Billion 9 th Australia 2% decrease US$ 26 Billion 10 th Brazil US$ 26 Billion
MARKETS WITH DOUBLE DIGIT GROWTH. Other source markets which showed double-digit growth in expenditure were: Saudi Arabia, Norway, Sweden, Spain, India, Taiwan, the Philippines, Qatar, Thailand, Czech Republic & Colombia.
Latin American Market. Latin America continues to lead in growth in international arrivals, which is also sustained by strong intra-regional demand. With an average growth rate of 6% for both tourism arrivals reached 30 million and tourism receipts reached in excess $15 billion.
LATIN AMERICAN GROWTH. During the past year, significant growth was experienced by Brazil (+30%), Uruguay (+22%), Paraguay (+13%), Chile (+11%), Panama (+11%).
. Latin American. Forecasts remain positive (+5%) Tourism s direct contribution to GDP 7% $140 billion in 2012 and is set to rise to well over $230 billion by 2020.
Challenges As Latin America & Caribbean Economies Grow Investment flows to the region, Domestic and International Businesses Are struggling to Find Qualified Labor.
Challenges Education directed to demands of this economic sector A well managed migration in order to control extensive growth of the population not to put pressure on infrastructure & other Not to loose authenticity in culture & heritage country s product branding in quality of service Job creation is necessary to address poverty and to give stability, opportunity and prosperity.
Sustainability in tourism industry. Sustainability within the tourism industry Tools for measuring and criteria for certifying green destinations Consumers & destination s reputation for social and environment responsibility. Ecotourism can return as much as 95% of revenues
Award Winning Tara Beach Resort.
Investor s Perspective. Desired return on capital invested Global crisis intensifies the need for more detailed pre-investment analysis, making values more scrutinized in markets with greater macroeconomic risks Yields may be compared with capital market yields Emerging markets are expected to provide greater returns Seasonality is generally not perceived well
From Investor s Perspective. Operating History Hotels often cannot substantially outperform its true competitive self Equally important to investments in new developments or existing hotels Soundness defines future performance of hotels (new or existing), Hotel Value the appetite of investor
Statia Discover & Experience The Unexpected! The Mar Linda Resort. The concept. My vision is to play a key role in developing this project to reach a niche & beyond eco-tourism on the island. By being eco-friendly, self-supportive, by using reusable energy, with low carbon emissions and to guarantee the authenticity of the country's culture and to provide services to the people of Statia by contributing to the preservation of nature.
My Mission. My mission is being a key role player in the island's economy to provide resources to stimulate the above, education & economic development, a well skilled employment force, to cater and to provide a high standard service. The geographical situation of the island gives an additional edge of reaching and providing services to other islands as well.
The concept. I hereby present to you 2 video s The first video is about the concept of the resort & a yacht to do island hopping, and the second video is about Hotel triple play.
Summary. This will give the resort the edge of being trendy in technology advances combined with Eco- Tourism making Statia the ultimate innovative adventure ever. Thank You!