West Australian Newspapers Limited A.C.N. 008 667 632 Wednesday, 21 March 2012 Ray Wardrop General Manager of Marketing Channel 7 Perth Off Dianella Drive DIANELLA WA 6059 Via Email: RWardrop@7perth.com.au Dear Ray, POST CAMPAIGN REPORT: THE BOOK OF LOVE 2012 Presented by Please Marry My Boy, on 7, and The West Australian Thanks to Channel 7 Perth for joining with The West Australian to present The Book of Love for Valentines Day 2012. It was an ideal brand association, assisting 7 s launch of the new series, Please Marry My Boy. In return for 7 s sponsorship investment, The West Australian delivered a layered marketing campaign across print, online and radio. The resultant campaign was conservatively valued at over $313,000. The Book of Love was deemed a great success by The West Australian and was well received by advertisers and the general public. Significant publicity for the product was generated on social media and radio on the morning of publication. I have attached a sample of the campaign, and will also forward a hard copy, for your records. I welcome any feedback about your involvement. Plus, I look forward to discussing with you in due course, as to the possibility of 7 joining with The West Australian to present The Book of Love 2013. Yours sincerely ^A ctççx KYLEE PAYNE TRADE MARKETING MANAGER THE WEST AUSTRALIAN Cc: Jill Glass Channel 7 Laura Mitchell The West Australian Page 1 of 12
METRO & REGIONAL RADIO SCHEDULE STATION LENGTH POSITION 7 8 9 10 11 12 13 14 METRO RADIO Mix 94.5 30 Seconds Run of Station 10 3 92.9 30 Seconds Run of Station 10 3 Nova 93.7 30 Seconds Run of Station 10 3 96FM 30 Seconds Run of Station 10 3 Mix 94.5 Live Reads Breakfast 1 1 1 1 Nova 93.7 Live Reads Breakfast 1 1 1 1 TOTAL METRO RADIO : $31,071.60 STATION LENGTH POSITION 7 8 9 10 11 12 13 14 REGIONAL RADIO 6KA 30 Seconds Run of Station 5 5 5 5 5 5 6NW 30 Seconds Run of Station 5 5 5 5 5 5 BAM 30 Seconds Run of Station 5 5 5 5 5 5 BFM 30 Seconds Run of Station 5 5 5 5 5 5 GAM 30 Seconds Run of Station 5 5 5 5 5 5 GFM 30 Seconds Run of Station 5 5 5 5 5 5 HFM 30 Seconds Run of Station 5 5 5 5 5 5 KFM 30 Seconds Run of Station 5 5 5 5 5 5 REDFM 30 Seconds Run of Station 5 5 5 5 5 5 RFM 30 Seconds Run of Station 5 5 5 5 5 5 SAM 30 Seconds Run of Station 5 5 5 5 5 5 TOTAL REGIONAL RADIO : $5,916.90 Page 2 of 12
PROMOTIONAL PRINT SCHEDULE DATE SIZE PLACEMENT CAPTION WEEK ONE Monday, 16 January 2012 15 x 3 General News Place an ad / Promotion $2,992.82 Tuesday, 17 January 2012 10 x 8 General for Sale A - Z Place an ad / Promotion $4,393.92 Wednesday, 18 January 2012 15 x 3 Today - Style Place an ad / Promotion $2,457.00 Thursday, 19 January 2012 15 x 3 General News Place an ad / Promotion $2,771.42 Friday, 20 January 2012 10 x 8 General for Sale A - Z Place an ad / Promotion $4,393.92 Sat 21 January Sun 22 January 2012 20 x 4 General News Place an ad / Promotion $8,443.92 WEEK TWO Monday, 23 January 2012 20 x 4 General News Place an ad / Promotion $4,926.96 Tuesday, 24 January 2012 10 x 7 Mind & Body Place an ad / Promotion $2,800.46 Tuesday, 24 January 2012 8 x 2 West Business Filler Ad $985.39 Wednesday, 25 January 2012 15 x 3 Today - Style Place an ad / Promotion $2,235.60 Thursday, 26 January 2012 15 x 3 Fresh Place an ad / Promotion $2,457.00 Thursday, 26 January 2012 20 x 4 General News Place an ad / Promotion $4,926.96 Thursday, 26 January 2012 1/4 Page The Wire Place an ad / Promotion $1,964.31 Thursday, 26 January 2012 8 x 2 West Business Filler Ad $985.39 Thursday, 26 January 2012 10 x 7 The Quokka Filler Ad $1,050.00 Sat 28 January Sun 29 January 2012 20 x 4 General News Place an ad / Promotion $8,050.32 WEEK THREE Monday, 30 January 2012 10 x 7 General News Place an ad / Promotion $4,655.49 Monday, 30 January 2012 3 x 4 Coffee Break Filler Ad $858.08 Monday, 30 January 2012 3 x 3 Coffee Break Filler Ad $670.20 Tuesday, 31 January 2012 10 x 3 Mind & Body Place an ad / Promotion $1,800.29 Tuesday, 31 January 2012 15 x 3 Sport Place an ad / Promotion $2,992.82 Tuesday, 31 January 2012 3 x 4 Coffee Break Filler Ad $858.08 Tuesday, 31 January 2012 3 x 3 Coffee Break Filler Ad $670.20 Tuesday, 31 January 2012 8 x 2 West Business Filler Ad $985.39 Wednesday, 1 February 2012 15 x 3 Today - Style Place an ad / Promotion $2,235.60 Wednesday, 1 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Wednesday, 1 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Thursday, 2 February 2012 9 x 8 The WiRE Place an ad / Promotion $1,964.31 Thursday, 2 February 2012 15 x 3 Fresh Place an ad / Promotion $2,235.60 Thursday, 2 February 2012 15 x 3 Fresh Place an ad / Promotion $2,235.60 Thursday, 2 February 2012 10 x 7 The Quokka Filler Ad $1,050.00 Page 3 of 12
DATE SIZE PLACEMENT CAPTION WEEK THREE CONT Thursday, 2 February 2012 8 x 2 West Business Filler Ad $985.39 Thursday, 2 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Thursday, 2 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Friday, 3 February 2012 15 x 4 Today Place an ad / Promotion $3,990.42 Friday, 3 February 2012 20 x 4 General News Place an ad / Promotion $4,926.96 Friday, 3 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Friday, 3 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Sat 4 February Sun 5 February 2012 Sat 4 February Sun 5 February 2012 40.5 x 3 Special Occasions Place an ad / Promotion $9,096.47 20 x 4 General News Place an ad / Promotion $8,443.92 WEEK FOUR Monday, 6 February 2012 20 x 4 Sport Place an ad / Promotion $4,926.96 Monday, 6 February 2012 40.5 x 7 General News Place an ad / Promotion $18,854.73 Monday, 6 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Monday, 6 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Tuesday, 7 February 2012 10 x 3 Mind & Body Place an ad / Promotion $1,578.89 Tuesday, 7 February 2012 15 x 3 Sport Place an ad / Promotion $2,771.42 Tuesday, 7 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Tuesday, 7 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Wednesday, 8 February 2012 15 x 7 General News Place an ad / Promotion $6,983.24 Wednesday, 8 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Wednesday, 8 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Thursday, 9 February 2012 20 x 4 Sport Place an ad / Promotion $4,926.96 Thursday, 9 February 2012 1/4 Page The Wire Place an ad / Promotion $1,610.07 Thursday, 9 February 2012 15 x 3 Fresh Place an ad / Promotion $2,235.60 Thursday, 9 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Thursday, 9 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Friday, 10 February 2012 15 x 4 General for Sale A - Z Place an ad / Promotion $3,295.44 Friday, 10 February 2012 15 x 3 General News Place an ad / Promotion $2,771.42 Friday, 10 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Friday, 10 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Sat 11 February Sun 12 February 2012 Sat 11 February Sun 12 February 2012 20 x 7 Sport Place an ad / Promotion $14,776.86 1/3 Page West Weekend Place an ad / Promotion $6,280.17 Page 4 of 12
DATE SIZE PLACEMENT CAPTION WEEK FIVE Monday, 13 February 2012 10 x 7 Sport Place an ad / Promotion $4,655.49 Monday, 13 February 2012 3 x 4 Coffee Break Filler Ad $858.08 Monday, 13 February 2012 3 x 3 Coffee Break Filler Ad $670.20 Monday, 13 February 2012 15 x 3 General News Place an ad / Promotion $2,771.42 Monday, 13 February 2012 8 x 2 General News Filler Ad $985.39 Tuesday, 14 February 2012 10 x 8 The Book of Love Please Marry My Boy Free space as per agreement $3,606.72 TOTAL PROMOTIONAL PRINT : $203,275.51 PROMOTIONAL ONLINE CAMPAIGN DATE 16 January 29 February 2012 16 January 13 February 2012 DETAILS Channel 7 / Please Marry my Boy branding on thebookoflove.com.au Competitions Page: Feature tile, landing page and banner for 5 week period. $5,000.00 $10,000.00 16 January 13 February 2012 Run of Site MREC s on thewest.com.au $15,000.00 16 January 13 February 2012 External Email Tile. $10,000.00 2 February 2012 Solus Branded Book of Love EDM Sent to Special Offers Database: 43,000+ members $5,500.00 2 9 February 2012 468 x 60 banner on Daily News, Entertainment and Sport Newsletters. $7,700.00 TOTAL PROMOTIONAL ONLINE : $53,200.00 MISCELLANEOUS DATE Friday, 10 February 2012 DETAILS Point of Sale posters promoting the Book of Love. 2,500 copies distributed to newsagencies and retailers on Friday, 10 February to Tuesday 14 February. $5,000.00 Monday, 13 February 2012 Front Page Pointer Third Strip $5,000.00 Tuesday, 14 February 2012 Front Page Pointer Half Strip $7,500.00 Tuesday, 14 February 2012 Book of Love branded cupcakes sent to 92.9, Mix 94.5, Nova, 6PR and 96FM. $330.00 Page 5 of 12
MISCELLANEOUS Cont DATE DETAILS Tuesday, 14 February 2012 Sponsors name in SMS message alert to all those who place a message: Happy Valentines Day! A special message is waiting for you. Get The Book of Love, presented by Please Marry My Boy on 7, in The West Australian today! $2,500.00 TOTAL MISCELLANEOUS : $20,330.00 TOTAL CAMPAIGN CAMPAIGN Metro Radio $31,071.60 Regional Radio $5,916.90 Print $203,275.51 Online $53,200.00 Miscellaneous $20,330.00 TOTAL CAMPAIGN : $313,794.01 Page 6 of 12
THEBOOKOFLOVE.COM.AU Page 7 of 12
COMPETITION HOMEPAGE COMPETITION LANDING PAGE Page 8 of 12
FRONT PAGE POINTERS Page 9 of 12
PRINT CAMPAIGN: 10 x 7 PRINT CAMPAIGN: 20 x 7 Page 10 of 12
EDM DISTRIBUTED TO THE SPECIAL OFFERS DATABASE POINT OF SALE POSTER IN STORE FROM FRIDAY, 10 RUARY Page 11 of 12
BOOK OF LOVE CUPCAKES DISTRIBUTED TO RADIO STATIONS ON MONDAY, 13 RUARY 2012 Page 12 of 12