Value of Tourism 2007 FORMER AVON

Value of Tourism 2007 FORMER AVON

THE VALUE OF TOURISM 2007 Former Avon Facts at a glance Total number of trips Total Staying trips (day & staying) Total Day trips 3,056,000 18,758,000 15,702,000 Overseas staying UK staying trips trips 2,305,000 751,000 Total Staying nights Total Day trip spend 10,616,000 743,084,000 UK staying nights Overseas staying nights 5,618,000 4,998,000 Friends and UK staying spend Total Staying spend 546,479,000 Overseas staying spend Total visitor related spend Relatives spend (non-visitor) 1,356,455,000 65,700,000 340,479,000 206,000,000 Second home / Holiday accomm. spend Direct employment 25,652 1,192,000 Indirect employment Total actual tourism related employment 6,313 35,244 Percentage of all employment Induced employment 8% 3,279 FTE'S 25,994

Former Avon Staying visitors in context Trips Nights 13% 6% 7% 21% 11% 5% 5% 25% 11% 12% 16% 26% 16% 27% Cornwall Devon Dorset Somerset Avon Gloucestershire Wilts Cornwall Devon Dorset Somerset Avon Gloucestershire Wilts 12% 9% 15% 5% 6% Spend 25% 28% Cornwall 4,850,000 24,883,000 1,146,916,000 Devon 6,057,000 26,146,000 1,298,976,000 Dorset 3,713,000 15,211,000 691,440,000 Somerset 2,780,000 11,064,000 421,520,000 Former Avon 3,056,000 10,616,000 546,479,000 Gloucestershire 1,470,000 4,847,000 236,210,000 Wilts 1,573,000 5,367,000 264,805,000 Cornwall Devon Dorset Somerset Avon Gloucestershire Wilts

Former Avon Staying visitors in detail Trips, nights and spend by accommodation (Domestic tourists) Serviced 980,000 2,090,000 222,516,000 Self catering 63,000 260,000 15,854,000 Touring caravans /tents 17,000 63,000 2,353,000 Static vans/holiday centres 0 0 0 Group/campus 25,000 49,000 3,907,000 Paying guest in private house 0 0 0 Second homes 10,000 29,000 883,000 Boat moorings 3,000 8,000 99,000 Other 48,000 203,000 4,932,000 Staying with friends and relatives 1,159,000 2,916,000 89,935,000 Total 2,305,000 5,618,000 340,479,000 Trips, nights and spend by accommodation (Overseas tourists) Serviced 326,000 1,070,000 89,491,000 Self catering 5,000 193,000 4,876,000 Touring caravans /tents 1,000 6,000 169,000 Static vans/holiday centres 0 0 0 Group/campus 22,000 355,000 10,756,000 Paying guest in private house 46,000 434,000 12,099,000 Second homes 6,000 85,000 3,924,000 Boat moorings 0 0 0 Other 44,000 76,000 1,140,000 Staying with friends and relatives 301,000 2,779,000 83,545,000 Total 751,000 4,998,000 206,000,000

Former Avon Staying visitors in detail Trips, nights and spend by purpose 100% 80% 60% 40% 20% 0% Holiday Business VFR Other Study Trips UK 79% 71% 73% 74% 0% Trips overseas 21% 29% 27% 26% 100% Nights UK 69% 50% 39% 36% 0% Nights overseas 31% 50% 61% 64% 100% Spend UK 75% 60% 50% 32% 0% Spend overseas 25% 40% 50% 68% 100% Trips, nights and spend by purpose (Domestic Tourists) Holiday 1,336,000 3,673,000 207,206,000 Business 423,000 793,000 84,185,000 VFR 482,000 949,000 43,013,000 Other 64,000 204,000 6,075,000 Study 0 0 0 Total 2,305,000 5,618,000 340,479,000 Trips, nights and spend by purpose (Overseas Tourists) Holiday 357,000 1,616,000 70,045,000 Business 174,000 779,000 55,846,000 VFR 175,000 1,481,000 43,465,000 Other 23,000 370,000 13,123,000 Study 22,000 752,000 23,522,000 Total 751,000 4,998,000 206,000,000

Former Avon Day visitors in context Percentage of day visits Day visit spend 12% 11% 10% 21% 11% 11% 10% 21% 16% 14% 15% 18% 14% 15% Cornwall Devon Dorset Somerset Avon Gloucestershire Wilts Cornwall Devon Dorset Somerset Avon Gloucestershire Wilts Trips Spend Cornwall 9,891,343 430,531,000 Devon 19,897,792 876,045,000 Dorset 14,361,852 610,798,308 Somerset 13,856,034 592,932,000 Former Avon 15,702,000 743,084,000 Gloucestershire 11,535,000 479,737,000 Wilts 10,804,000 446,919,000

Former Avon Day visitors in detail Quantity & location of day visits Associated day visit spend 962,000 29,984,000 14,740,000 Urban Countryside Coastal 713,100,000 Urban Countryside Coastal

Former Avon Expenditure associated with trips (all visits) Wilts Gloucestershire Avon Som erset Dorset Devon Cornw all 0% 5% 10% 15% 20% 25% 30% 35% Accommodation Shopping Food and drink Attractions/ entertainment Travel

Former Avon Expenditure associated with trips 450,000,000 400,000,000 350,000,000 300,000,000 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 0 Accommodation Shopping Food and drink Attractions/ entertainment Travel Day visit 0 319,363,000 278,598,000 74,012,000 71,111,000 Overseas 66,353,000 54,487,000 43,114,000 22,698,000 19,347,000 UK 123,186,000 40,113,000 78,790,000 33,570,000 64,820,000

Former Avon Employment in context Distribution of tourism related employment (FTE'S) Tourism employment as a proportion of the total county employment 13% 11% 8% 7% 15% 19% 26% Cornwall Devon Dorset Somerset Avon Gloucestershire Wilts 25% 22% 20% 15% 10% 5% 0% Cornwall 12% 11% 8% 8% 6% 6% Devon Dorset Somerset Avon Gloucestershire Wilts Number of FTE's Cornwall 37,647 Devon 50,215 Dorset 28,579 Somerset 22,315 Former Avon 25,994 Gloucestershire 14,957 Wilts 14,365

Former Avon Employment in detail Estimated actual number of jobs related to tourism spending Staying tourists Day visitors Total Direct 12,028 13,623 25,652 Indirect 3,292 3,021 6,313 Induced 2,573 706 3,279 Totals 17,894 17,350 35,244 Estimated number of full time jobs related to tourism spending ( FTE's ) Staying tourists Day visitors Total Direct 8,397 9,183 17,580 Indirect 2,888 2,650 5,537 Induced 2,257 620 2,877 Totals 13,542 12,452 25,994 Direct employment in businesses in receipt of visitor expenditure - Esimated number of full time jobs(fte's) Staying Day Total Accommodation 3,182 92 3,274 Retailing 949 3,202 4,151 Catering 1,852 4,233 6,086 Attractions/entertainment 976 1,336 2,312 Transport 377 318 695 Arising from non trip spend 1,062 0 1,062 Totals 8,397 9,183 17,580

Value of Tourism 2007 BATH & NORTH EAST SOMERSET UNITARY AUTHORITY

Bath & North East Somerset Briefing BATH KEY FACTS 846,000 trips by staying visitors 3,246,000 staying visitor nights 167,892,000 spend by staying visitors 3,579,000 day visits 165,837,000 spend by day visitors 15,993,000 other tourism related spend 7,834 jobs related to tourism spending 8% of employment is supported by tourism

Bath & North East Somerset Briefing Trips, nights and spend by accommodation type (Domestic tourists) Serviced 262,000 559,000 59,479,000 Self catering 32,200 133,000 8,111,000 Touring caravans /tents 12,800 47,000 1,767,000 Static vans/holiday centres 0 0 0 Group/campus 8,000 16,000 1,248,000 Paying guests in private homes 0 0 0 Second homes 6,100 18,000 541,000 Boat moorings 1,800 5,000 59,000 Other 10,100 43,000 1,033,000 Staying with friends and relatives (VFR) 242,800 611,000 18,839,000 Total 575,700 1,431,000 91,078,000 Trips, nights and spend by accommodation type (Overseas tourists) Serviced 128,000 420,000 35,129,000 Self catering 2,800 108,000 2,735,000 Touring caravans /tents 800 5,000 131,000 Static vans/holiday centres 0 0 0 Group/campus 11,600 187,000 5,673,000 Paying guests in private homes 16,100 152,000 4,232,000 Second homes 4,000 57,000 2,647,000 Boat moorings 0 0 0 Other 13,600 24,000 354,000 Staying with friends and relatives (VFR) 93,400 862,000 25,913,000 Total 270,300 1,815,000 76,814,000

Bath & North East Somerset Briefing Trips, nights and spend by purpose (Domestic Tourists) Holiday 350,000 975,000 57,014,000 Business 111,000 211,000 23,265,000 VFR 101,000 201,000 9,463,000 Other 13,000 43,000 1,337,000 Study 0 0 0 Total 576,000 1,431,000 91,078,000 Trips, nights and spend by purpose (Overseas Tourists) Holiday 140,000 670,000 29,074,000 Business 64,000 303,000 21,782,000 VFR 52,000 462,000 13,575,000 Other 7,000 115,000 4,098,000 Study 7,000 264,000 8,285,000 Total 270,000 1,815,000 76,814,000 NOTE - Some figures will appear as 0' when there is actual tourism activity connected with the accommodation type or purpose of trip type. This is due to the rounding built in to the Cambridge Model which rounds numbers to the nearest thousand, so if the number is less than 500 this will appear in the report as '0'.

Bath & North East Somerset Briefing Day visits Quantity & location of day visits 424,000 Associated day visit spend 13,214,000 Urban Countryside Coastal 3,155,000 Urban Countryside Coastal 152,623,000

Bath & North East Somerset Briefing Breakdown of expenditure 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0 Accommodation Shopping Food and drink Attractions/ entertainment Travel UK staying 33,480,000 10,641,000 20,915,000 8,873,000 17,169,000 Overseas staying 25,405,000 19,990,000 16,076,000 8,128,000 7,216,000 Day visitors 0 69,644,000 62,788,000 17,064,000 16,341,000

Bath & North East Somerset Briefing Other tourism related spend Second Homes Boats Static Vans VFR 425,000 300,000 0 15,268,000 Apart from expenditure associated with the individual tourists trips, some forms of tourism related activity also involve expenditure by residents or accommodation owners into the local economy. This is shown above in relation to spend on the maintenance of accommodation in the form of second homes, boats and static vans and the additional spend generated by residents due to the fact that they were entertaining visiting friends and relatives. Estimated actual number of jobs related to tourism spend Staying tourists Day visitors Total Direct jobs 3,367 2,809 6,176 Indirect jobs 782 472 1,254 Induced jobs 345 58 403 Total 4,494 3,339 7,834 Estimated number of full time jobs (FTE's) that the actual jobs total equates to: 5,688 Calculations for the actual number of jobs will count both a full time job as one job, and a part time job as one job, regardless of the amount of hours worked. For guidance on direct, indirect and induced jobs please refer to the FAQ's section of this report.

Value of Tourism 2007 BRISTOL UNITARY AUTHORITY

Bristol Briefing BRISTOL KEY FACTS 1,597,700 trips by staying visitors 5,849,000 staying visitor nights 293,895,000 spend by staying visitors 7,439,000 day visits 359,923,000 spend by day visitors 36,085,000 other tourism related spend 16,656 jobs related to tourism spending 8% of employment is supported by tourism

Bristol Briefing Trips, nights and spend by accommodation type (Domestic tourists) Serviced 493,600 1,053,000 112,085,000 Self catering 27,200 112,000 6,847,000 Touring caravans /tents 4,200 16,000 586,000 Static vans/holiday centres 0 0 0 Group/campus 7,700 15,000 1,200,000 Paying guests in private homes 0 0 0 Second homes 3,300 9,000 289,000 Boat moorings 1,200 3,000 40,000 Other 23,500 99,000 2,413,000 Staying with friends and relatives (VFR) 567,000 1,426,000 43,995,000 Total 1,127,700 2,734,000 167,455,000 Trips, nights and spend by accommodation type (Overseas tourists) Serviced 193,900 636,000 53,225,000 Self catering 2,200 85,000 2,139,000 Touring caravans /tents 200 1,000 40,000 Static vans/holiday centres 0 0 0 Group/campus 10,300 167,000 5,053,000 Paying guests in private homes 29,800 281,000 7,842,000 Second homes 2,000 28,000 1,309,000 Boat moorings 0 0 0 Other 29,500 51,000 765,000 Staying with friends and relatives (VFR) 202,000 1,865,000 56,066,000 Total 470,000 3,115,000 126,440,000

Bristol Briefing Trips, nights and spend by purpose (Domestic Tourists) Holiday 646,000 1,772,000 100,572,000 Business 214,000 400,000 42,789,000 VFR 236,000 463,000 21,112,000 Other 31,000 99,000 2,982,000 Study 0 0 0 Total 1,128,000 2,734,000 167,455,000 Trips, nights and spend by purpose (Overseas Tourists) Holiday 211,000 927,000 40,136,000 Business 107,000 465,000 33,328,000 VFR 121,000 990,000 29,033,000 Other 16,000 247,000 8,766,000 Study 15,000 485,000 15,176,000 Total 470,000 3,115,000 126,440,000 NOTE - Some figures will appear as 0' when there is actual tourism activity connected with the accommodation type or purpose of trip type. This is due to the rounding built in to the Cambridge Model which rounds numbers to the nearest thousand, so if the number is less than 500 this will appear in the report as '0'.

Bristol Briefing Day visits Quantity & location of day visits Associated day visit spend 7,439,000 359,923,000 Urban Countryside Coastal Urban Countryside Coastal

Bristol Briefing Breakdown of expenditure 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 0 Accommodation Shopping Food and drink Attractions/ entertainment Travel UK staying 60,645,000 19,644,000 38,769,000 16,417,000 31,980,000 Overseas staying 40,100,000 33,764,000 26,439,000 14,277,000 11,861,000 Day visitors 0 158,316,000 133,579,000 34,632,000 33,395,000

Bristol Briefing Other tourism related spend Second Homes Boats Static Vans VFR 227,000 200,000 0 35,658,000 Apart from expenditure associated with the individual tourists trips, some forms of tourism related activity also involve expenditure by residents or accommodation owners into the local economy. This is shown above in relation to spend on the maintenance of accommodation in the form of second homes, boats and static vans and the additional spend generated by residents due to the fact that they were entertaining visiting friends and relatives. Estimated actual number of jobs related to tourism spend Staying tourists Day visitors Total Direct jobs 6,065 6,124 12,189 Indirect jobs 1,766 1,458 3,224 Induced jobs 990 252 1,243 Total 8,821 7,835 16,656 Estimated number of full time jobs (FTE's) that the actual jobs total equates to: 12,287 Calculations for the actual number of jobs will count both a full time job as one job, and a part time job as one job, regardless of the amount of hours worked. For guidance on direct, indirect and induced jobs please refer to the FAQ's section of this report.

Value of Tourism 2007 SOUTH GLOUCESTERSHIRE UNITARY AUTHORITY

South Gloucestershire Briefing SOUTH GLOUCESTERSHIRE KEY FACTS 611,300 trips by staying visitors 1,513,000 staying visitor nights 84,553,000 spend by staying visitors 4,683,000 day visits 217,324,000 spend by day visitors 14,711,000 other tourism related spend 6,834 jobs related to tourism spending 5% of employment is supported by tourism

South Gloucestershire Briefing Trips, nights and spend by accommodation type (Domestic tourists) Serviced 224,400 479,000 50,951,000 Self catering 3,600 15,000 895,000 Touring caravans /tents 0 0 0 Static vans/holiday centres 0 0 0 Group/campus 9,300 18,000 1,459,000 Paying guests in private homes 0 0 0 Second homes 600 2,000 53,000 Boat moorings 0 0 0 Other 14,500 61,000 1,486,000 Staying with friends and relatives (VFR) 349,300 879,000 27,101,000 Total 601,600 1,453,000 81,946,000 Trips, nights and spend by accommodation type (Overseas tourists) Serviced 4,600 15,000 1,275,000 Self catering 100 3,000 69,000 Touring caravans /tents 0 0 0 Static vans/holiday centres 0 0 0 Group/campus 0 0 0 Paying guests in private homes 0 0 0 Second homes 100 1,000 56,000 Boat moorings 0 0 0 Other 600 1,000 16,000 Staying with friends and relatives (VFR) 4,300 40,000 1,190,000 Total 9,700 60,000 2,607,000

South Gloucestershire Briefing Trips, nights and spend by purpose (Domestic Tourists) Holiday 339,700 927,000 49,701,000 Business 97,400 181,000 18,290,000 VFR 145,200 284,000 12,228,000 Other 19,300 61,000 1,727,000 Study 0 0 0 Total 601,600 1,453,000 81,946,000 Trips, nights and spend by purpose (Overseas Tourists) Holiday 5,500 28,000 1,155,000 Business 2,500 12,000 859,000 VFR 1,500 14,000 391,000 Other 300 6,000 202,000 Study 0 0 0 Total 10,000 60,000 2,607,000 NOTE - Some figures will appear as 0' when there is actual tourism activity connected with the accommodation type or purpose of trip type. This is due to the rounding built in to the Cambridge Model which rounds numbers to the nearest thousand, so if the number is less than 500 this will appear in the report as '0'.

South Gloucestershire Briefing Day visits Quantity & location of day visits 538,000 Associated day visit spend 16,769,000 Urban Countryside Coastal 4,145,000 Urban Countryside Coastal 200,555,000

South Gloucestershire Briefing Breakdown of expenditure 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0 Accommodation Shopping Food and drink Attractions/ entertainment Travel UK staying 29,118,000 9,814,000 19,091,000 8,264,000 15,659,000 Overseas staying 905,000 649,000 560,000 241,000 253,000 Day visitors 0 91,403,000 82,231,000 22,316,000 21,375,000

South Gloucestershire Briefing Other tourism related spend Second Homes Boats Static Vans VFR 41,000 0 0 14,670,000 Apart from expenditure associated with the individual tourists trips, some forms of tourism related activity also involve expenditure by residents or accommodation owners into the local economy. This is shown above in relation to spend on the maintenance of accommodation in the form of second homes, boats and static vans and the additional spend generated by residents due to the fact that they were entertaining visiting friends and relatives. Estimated actual number of jobs related to tourism spend Staying tourists Day visitors Total Direct jobs 1,744 3,555 5,300 Indirect jobs 467 725 1,192 Induced jobs 235 108 342 Total 2,446 4,388 6,834 Estimated number of full time jobs (FTE's) that the actual jobs total equates to: 4,980 Calculations for the actual number of jobs will count both a full time job as one job, and a part time job as one job, regardless of the amount of hours worked. For guidance on direct, indirect and induced jobs please refer to the FAQ's section of this report.