CITY OF WILLIAMSBURG TOURISM UPDATE JANUARY 8, 2018
MARKETING OUR DESTINATION 2
Funding from the City of Williamsburg supports Key Marketing and Sales Pieces: Williamsburg Area Visitor Guide Williamsburg Area Rack Brochure Williamsburg Area Arts Brochure Williamsburg Area Outdoors Brochure Williamsburg Area Weddings Brochure 3
Funding from the City of Williamsburg supports Consumer Sales and Marketing Programs 6 major consumer trade shows 20 special days at statewide welcome centers East Coast Gateway Visitor Center displays and digital panel displays William & Mary student orientation events & Family Weekend value card promotions 4
Funding from the City of Williamsburg supports : Group Tour FAM Tours VA, PA, MD, NC, SC and national motorcoach trade shows Student-Youth trade shows Hosting of Pennsylvania Bus Association 2018 annual meeting 5
Funding from the City of Williamsburg supports Conference Sales: 7 major conference trade shows 2 client events in Washington, DC and Raleigh, NC Sales missions and sales calls to key target markets on East Coast 6
Funding from the City of Williamsburg supports Reunion and Wedding Marketing 7
Funding from the City of Williamsburg supports Sports Williamsburg: National Sports events trade shows Focused sports conferences for leads 2017 Sports Groups: National Softball Association Triple Crown Baseball Lacrosse Tournaments Legacy Soccer Tournaments Rev3 Triathlon American Junior Golf LPGA at Kingsmill Patriot s Half Triathlon VHSL Football Fishing League Worldwide 8
Funding from the City of Williamsburg supports International Marketing: IPW Tradeshow Multiple pre and post IPW familiarization tours New VisitWilliamsburgUSA.com landing pages for international visitors New international brochure 9
Funding from the City of Williamsburg supports the Williamsburg Taste Festival: New Culinary Village in the City of Williamsburg for 2018 Dine-out Events in the City of Williamsburg April 19-22, 2018 The Williamsburg Taste Festival is a celebration of centuries-old food traditions reimagined in a thoroughly modern and sophisticated way. Join local and national culinary trendsetters, brew masters and vintners for an epicurean adventure set in one of the most historic and picturesque cities in America. You ll get a mouthwatering taste of what s making one of America s oldest foodie destinations one of the newest. 10
Funding from the City of Williamsburg supports major seasonal advertising campaigns Williamsburg Spring Arts Williamsburg Fall Arts Christmas in Williamsburg 11
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City of Williamsburg Calendar Year thru September 2017 Report Business Metric Results Change YOY Source # of Hotel rooms 3,189-360 Destination Research # of timeshare rooms 370 72 Destination Research # of B&Bs 79-4 Destination Research Total Lodging Rooms 3,638-292 Destination Research # of occupied hotels/b&bs/ts 419,591-2.8% Municipal Tax Data thru Sept 2017 # of occupied timeshare rentals Not Categorized Not Categorized Not Categorized Room night demand growth -12,213-2.8% Municipal Tax Data thru Sept 2017 Rooms Sales $48,726,720-0.9% Municipal Tax Data thru Sept 2017 Room Sales Tax $2,436,336-0.9% Municipal Tax Data thru Sept 2017 Average Daily Rate $116.13 2.0% Municipal Tax Data thru Sept 2017 Meals Tax $5,044,505-1.9% Municipal Tax Data thru Sept 2017 Retail sales tax thru Aug 2017 $2,662,957-4.8% Municipal Tax Data thru Aug 2017 $2 Lodging Tax Collections $839,182-2.8% Municipal Tax Data thru Sept 2017 16
Greater Williamsburg Region Calendar Year thru September 2017 Report Business Metric City of Wmbg James City County York County Wmbg Region Change # of Hotel rooms 3,189 2,262 2,819 8,270-512 # of timeshare rooms 370 3,654 2,724 6,748 72 # of B&Bs 79 7 16 102-4 Total Lodging Rooms 3,638 5,923 5,559 15,120-444 # of occupied hotels/b&bs/(includes Timeshares in City) 419,591 357,531 414,840 1,191,962 0.2% # of occupied timeshare rentals in JCC and YC N/A 260,956 39,711 300,667 5.9% Room night demand growth -12,213 96,575 7,975 92,337 0.9% Rooms Sales $48,726,720 $46,701,989 $62,330,041 157,758,750 2.8% Room sales tax $2,436,336 $2,335,099 $3,116,502 7,887,938 2.8% Average Daily Rate $116.13 $130.62 $137.02 $128.05 2.0% Meals tax $5,044,505 $5,420,093 $4,905,702 15,370,300 2.0% Retail sales tax $2,662,957 $8,297,167 $6,466,302 $17,426,426 6.8% $2 Lodging Tax Collections $839,182 $627,955 $908,605 $2,375,742 1.4% 17
THANK YOU 18