IKEA FAMILY NEWSLE T TER PAGE / 1 IKEA FAMILY NEWSLETTER SUMMER /OUTDOOR IKEA PHOTOGRAPHY IKEA FAMILY NEWSLE T TER
PAGE / 2 INDEX MODULES 1. SUMMER introduction email 2. Email announcing the SLADDA Competition. 3. Nature Focus (No House) 1 email 4. Balcony/Apartment Focus 2 email 5. House/cottage focus 3 email 6. IKEA Food focus 4 email
PAGE / 3 MODULES HERE S OUR SUGGESTION FOR YOUR NEWSLETTER CONTENT. Suggested copy and images. When you see text underlined we suggest to add a hyperlink. Added instructions for IKEA FAMILY managers LINKS TO USE IN NEWSLETTER: Presskit about Summer/ Outdoor availabe in pressroom FEBRUARY 2017 AND HERE S OUR SUGGESTION FOR YOU! Suggested links, images and call to actions, as well as where to find more information.
PAGE / 4 INTRODUCTION EMAIL LET THE ADVENTURE BEGIN FEBRUARY 2017 Are you starting to spot the signals? What a great feeing! Nature is waking up after a long winter and the world is yours to explore. At IKEA we re excited to present a summer range that has everything you need to create the perfect summer adventure - all under one roof. Do you dream of eating dinner under the stars? Starting a kitchen garden project? Hanging out friends at home? Or are you planning to pack up and hit the road, destination unknown? You can do all this and more with easy outdoor furnishings, hammocks, sun chairs, solar lamps and more from IKEA. Get ready to create some sun-drenched summer memories! Presskit about Summer/outdoor availabe in pressroom PH140129 PH140141 PH140106 PH140184 PH140168 Get ready to enjoy a summer full of adventures
PAGE / 5 SUMMER ADVENTURE - NATURE FOCUS TAKE A WALK ON THE WILD SIDE For lots of people, summer is about enjoying the open air. Getting a bit closer to nature. Reconnecting with their carefree, playful side. When the sun s shining, the world feels more spacious and inviting. And you can explore it freely knowing that no matter where you go, IKEA products will help you feel right at home. For example light, folding chairs and tables that you can take with you on your travels. Comfortable mats, cushions and throws to scatter on the sand or forest floor. Get ready to step outside and close the door behind you. Trade your kitchen for a campfire and your bed for a hammock... and take a walk on the wild side this summer. PH140163 PH140124 PH140179 PH140144 Pack your saddle bags, boot or rucksack and get ready for adventures in the great outdoors
PAGE / 6 SUMMER ADVENTURE - BALCONY FOCUS ATTENTION ALL BALCONIES! It may have been neglected for months, but now is the time for your balcony to shine. Given a little loving attention, even a small city balcony can become an attractive and inviting oasis. With a compact, folding SALTHOMEN table and matching chairs you can create welcoming spot for yourself and guests to sit outside. Add solar-powered lanterns, candles, and tea-lights illuminate and enjoy evenings outside too. Summer blankets and cushions will keep everyone comfortable and cosy. You can even use your balcony or backyard to start a small-scale urban farm project. Herbs and vegetables look lushous and provide 100% fresh ingredients for salad. Our 2017 summer range has lots of inspiring ideas to help your balcony shine this summer. PH140156 PH140158 PH140139 Open up to life on the balcony with products from the IKEA summer collection
PAGE / 7 SUMMER ADVENTURE - HOUSE FOCUS MAKE MORE OF LIFE OUTDOORS Planning a getaway in your own garden this summer? We ve got lots of cool furnshings and accessories to make it more hospitable. Our 100% natural rattan MASTHOLMEN series for example. A collection of chairs, sofas, and coffee tables in a relaxed, easy style. Treated with a weatherproof coating, they can stay outdoors all year round. Enjoy meals outside with a FALHOLMEN folding table and stackable cahirs in natural wood. Or stretch out on a lightweight TORHOLMEN lounger with adjustable head rest. Ideal for spending an afternoon in peaceful contemplation. For a personal touch, you can add bohemian summer textiles, colourful lanterns, and planters brimming with herbs or flowers. FALHOLMEN (Choice L3 FY17) FALHOLMEN (Choice L3 FY17) PH139968 (Choice solution, available in Toolbox 12.06.16) and Outdoor page PH140134 PH140108 PH140135 PH140116 PH140059 PH139930 (Choice solution, available in Toolbox 12.06.16) Get ready to enjoy your outdoor space to the full this summer
PAGE / 8 SUMMER ADVENTURE - IKEA FOOD EVERYTHING TASTES BETTER OUTDOORS At last there s time to linger over lunch, and savour the full range of summer flavours. IKEA has a range of ingredients to help you create a memorable summer meal - from the furnishings to the food itself. Pull up a classic SALTHOLMEN garden chair and tuck into gourmet wraps made with thin bread, veggie balls, hummus and pickled red onion. Or serve a crispy salad with veggie balls, fried cabbage and goat s cheese. A satisfying great main course for the whole family. You can find the full recipes for these two great summer dishes and many more here. Link to the Food page PX104253 PH140183 PE301983 PE559004 PH140184 Get ready for a culinary adventure with home grown vegetables and prducts from the IkEA food store
PAGE / 9 COLLECTION THANK YOU! COLLECTION