BALTIC NATURE TOURISM CONFERENCE 23 March 2011 Tourism as a Part of the EU strategy for the BSR EU STRATEGY FOR THE BALTIC SEA REGION PRIORITY AREA TOURISM FLAGSHIP PROJECTS 12,7 ATTRACT TOURIST TO RURAL AND COASTAL AREAS 12,9 PROMOTE THE CULTURAL HERITAGE AND UNIQUE LANDSCAPES "Rural and heritage tourism in the EU-Strategy for the Baltic Sea Region
Content EU Strategy for the BSR & FPs & The aim of the workshop FP 12,7 FP 12,9 Case 1, good practice within rural and nature tourism Case 2, good practice within culture tourism Facts & potential Brainstorming
EU Strategy for the BSR & FPs & The aim of the workshop FP 12,7 farm, food, activity, nature based tourism To develop the region into: - an environmentally sustainable - prosperous - accessible & attractive - safe & secure place Baltic Sea Region: to live in, work and invest It is essential to work together to increase the know-how and the ways of co-operation between the regions, enterprises and operators in order to make the Baltic Sea region into an attractive area worldwide Baltic Sea Region as a competitive tourist destination!!! The EUSBSR and the FPs can be a good platform of communication and cooperation We want You to treat FPs as a forum for the exchanging the experiences and information about current state of play within BSR toursim FP 12,9 cultural heritage and unique landscapes
Lead Partner: The Regional Council of Southwest Finland Budget: 69 300 (Regional development programme of South West-Finland) The goal is to: Attract tourists to rural areas especially the coastal ones by promoting joint sustainable rural and coastal tourism packages (e.g. farm, food tourism, hiking, winter sports, nature based tourism) and by creating a tourism network made of actors from the tourism sector, research and education, local and the public sector in order to share and disseminate best practices and knowhow with regard to products, services and their accessibility. Objective: The Innovation network for BSR which creates a mechanism to involve rural areas and SME`s & Micro companies of tourism industry to development programmes and innovation systems Common Future for Baltic Tourism 12 May 2011 Turku, Finland FP 12,7 Attract tourists to rural areas especially the coastal ones Centres of Expertise for Innovation Implementation for tourism in BSR and Nordic countries
EU Flagship Project FP 12,9: Promote the cultural heritage and the unique landscapes Leader of the project Pomorskie self-government in cooperation to Pomorskie Tourist Board Aim of the FP: Ongoing project analysis focused on cultural heritage and environmental tourist potential Detailed, multi-level analysis let us to identify directions of the tourism development in BSR State of play: The monitoring report contains the analysis of 82 projects that are being implemented within 12 crossborder 2007 2013 programmes. The report will be given to the stakeholders/institutions responsible for tourist promotion and development as a as a source of current and reliable information about undertaken initiatives but it will also be popularized in the EU structures as a facilitating material for the next programming period the tourism priorities determination. FP 12,9
Case 1 Best practice within rural - nature tourism Meeting the market expectations in rural tourism - what can we learn from customer surveys? Eurogites Rural tourism quality survey, 2009-2010, 3487 respondents from 55 countries. Asnate Ziemele, President, Latvian Country Tourism Association
Case 2 Best practice within culture tourism The Monitoring Group on cultural heritage of the Baltic Sea States 2010. Alfredas Jomantas, Chairperson, Department of Cultural Heritage under the Ministry of Culture, Lithuania
Brainstorming Thesis: BSR as a diversified area with little possibility of finding one dominating brand Challenge: How to be united in diversity?
Facts and potential Baltic chemistry: Scandinavia 50 % Ex USSR 20 % New Europe 20 % Hanza 20 %
Baltic chemistry: Historical cities: Copenhagen, Gdansk, St. Petersburg, Rostock Cultural cities: Tallinn, Turku 2011 Maritime and fishery climate, red gothic, amber, Vikings, etc.
Trends in tourism: increasing share of short-term tourism visiting friends and relatives demand on qualified and thematic offers the demand for "luxury service" demand for and offer and services based on tradition, culture, history, etc. demand for low-cost carriers demand for the criusing offer MICE tourism development interest in urban tourism and city breaks interest in cuisine and regional products growing customer s awareness (their needs and requirements) new rule in tourism called 3E (Education- Entertainment - EMOTION) increase of Internet sales and network marketing (including social media) 3 E rule Education Entertainment Emotion
Tourists are very aware type of clients, having firmly defined expectations about the destination to which they travel Why?? because they making their dreams come true
target markets Products without clients do not exist! To whom should they be addressed? Where to be selled? target groups
Who do we need for the process of creation and implementation?? (partnership structure) How do You see the cooperation with the private sector?
How can we cooperate if we want to attract tourist to coastal and rural areas of BSR? Do you think establishing thematic groups would be a good option?? System of management under umbrella of EUSBRS???
What are Your expectations about getting involved in EUSBSR PA Tourism Cooperation.
EU strategy for the Baltic Sea Region Priority Area Tourism CONTACT Flagship project 12,7 "Attract tourists to rural and coastal areas" Päivi Oliva Turku Touring Centre of Expertise for Tourism and Experience Management tel. +358 (0)40 8315041 paivi.oliva@turku.fi www.turkutouring.com www.baltic-sea-strategy-tourism.eu Flagship project 12,9 Promote the cultural heritage and the unique landscapes Pomorskie self-government Pomorskie Tourist Board tel: (+48) 587327044 krystyna.h@prot.gda.pl www.prot.gda.pl www.poznaj3miasto.pl