May 2009 Visitor Profile

RESEARCH DATA SERVICES, INC. 3825 HENDERSON BOULEVARD SUITE 300 TAMPA, FLORIDA 33629 TEL (813) 254-2975 FAX (813) 254-2986 Visit St. Petersburg/Clearwater May 2009 Visitor Profile Prepared for: Pinellas County Tourist Development Council and Visit St. Petersburg/Clearwater Prepared by: Walter J. Klages, Ph.D. President Research Data Services, Inc. Research@KlagesGroup.com July 8, 2009 www.klagesgroup.com

Table of Contents I. Section A: May 2009 Visitor Profile Data... 2 Page II. Section B: Visitor Origin Tracking... 9 Top Feeder Markets (DMA s)... 10 III. Section C: Visitor Origins -- Actual Number of Visitors (2004 -- 2009)... 11 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD - 7.3.09

Year to Date (H/M/C/C & V F/R) May Annual 2008* 2008 * 2009 * 08/ 09 08/ 09 H/M/C/C Visitors 2,585,280 1,152,820 1,092,470-5.2 213,600 206,800-3.2 V F/R Visitors 2,608,700 1,294,900 1,203,700-7.0 156,800 149,100-4.9 5,193,980 2,447,720 2,296,170-6.2 370,400 355,900-3.9 H/M/C/C Exp. $1,971,121,400 $1,017,879,600 $960,585,300-5.6 $171,047,400 $157,005,000-8.2 V F/R Exp. 1,373,135,400 702,437,300 644,598,800-8.2 87,054,700 79,470,300-8.7 $3,344,256,800 $1,720,316,900 $1,605,184,100-6.7 $258,102,100 $236,475,300-8.4 Room Nights (e)* 6,279,410 3,139,567 2,948,945-6.1 529,000 6056666666666 502,800-5.0 *Based on Industry REVPAR Year to Date (H/M/C/C & V F/R) May (H/M/C/C & V F/R) Visitor Annual 2008 2009 Origin 2008 * Visitor # * Visitor # * Rel. Visitor # Rel. Visitor # Florida 549,604 144,522 159,987 +10.7 10.5 38,892 12.9 45,911 +18.0 Southeast 300,486 108,219 101,342-6.4 5.6 20,742 5.9 20,998 +1.2 Northeast 1,215,764 719,247 684,984-4.8 25.5 94,452 25.0 88,975-5.8 Midwest 1,586,715 883,426 788,730-10.7 32.9 121,862 31.7 112,820-7.4 Canada 349,934 218,068 191,552-12.2 4.1 15,186 3.8 13,524-10.9 1,007,182 311,638 305,064-2.1 18.0 66,672 17.2 61,215-8.2 U.S. Opp. Mkts 156,095 57,300 58,241 +1.6 3.4 12,594 3.5 12,457-1.1 Latin American 28,200 (4/08) 5,300 (4/09) 6,270 +18.3 n/a n/a n/a n/a n/a 5,193,980 2,447,720 2,296,170-6.2 10 370,400 10 355,900-3.9 Please Note: Latin American Visitor numbers published seasonally only. Occupancy: Monthly Occupancy Seasonal Monthly Industry (Weighted) Jan. Feb. Mar. Apr. Winter May Occupancy 2009 61.7 76.6 84.5 76.1 74.7 65.5 Occupancy 2008 67.2 81.9 88.6 82.2 8 7 Points -5.5-5.3-4.1-6.1-5.3-4.5 ADR 2009 $106.75 $120.26 $124.31 $116.53 $116.96 $106.98 ADR 2008 99.02 123.14 136.80 120.87 119.96 111.66 Percent +7.8-2.3-9.1-3.6-2.5-4.2 May Occupancy May Room Rate Occupancy: By Size Point < 20 units 67.1 61.7-5.4 $104.74 $104.11-0.6 21-50 units 62.1 60.2-1.9 102.04 98.28-3.7 51-100 units 72.5 64.3-8.2 109.24 102.82-5.9 101+ units 75.0 70.5-4.5 120.80 115.11-4.7 # 25 20 15 10 5 # 15 135.0 12 105.0 9 75.0 6 45.0 3 15.0 Visitors (in Thousands) 213.6 206.8 10 8 6 4 2 H/M/C/C 45.9 38.9 156.8 149.1 V F/R 20.7 21.0 94.5 89.0 $ 20 18 16 14 12 10 8 6 4 2 121.9 112.8 Expenditures (in Millions) 171.0 157.0 H/M/C/C May Visitor Origin (in Thousands) Industry Occupancy (by Month) 15.2 13.5 66.7 61.2 Jan. Feb. Mar. Apr. May 87.1 FL SE NE MW CAN EUR MO V F/R 12.6 12.5 88.6 81.9 84.5 82.2 76.6 76.1 67.2 7 61.7 65.5 79.5 1 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

Length of Stay (Days) Away from Home 8.6 8.5 In Florida 8.4 8.2 In the St. Petersburg/Clearwater Area 5.7 5.7 Party Size Number of People 2.7 2.8 Days 1 8.0 6.0 4.0 2.0 Length of Stay (Days) 8.6 8.5 8.4 8.2 5.7 5.7 Party Composition Couple (Traveling without Children) 58.8 54.6 Family 37.2 38.1 Single 4.2 7.5 Transportation (Multiple Response) (Percentaged to the Base of All Respondents) Plane 80.7 78.6 Rental Car 58.9 61.2 Personal Car 18.7 21.5 Airport Deplaned (Base: Flew) Tampa International 73.3 71.1 23.5 17.0 Orlando International/Sanford 2 19.7 64.7 70.2 St. Petersburg-Clearwater International 3.6 5.7 N/A N/A Miami International 2.2 2.9 7.8 10.6 Car Rental Location (Base: Rented a Car) Tampa 65.9 65.9 13.3 13.6 Greater Orlando Area 25.7 24.0 68.9 75.0 St. Petersburg/Clearwater Area 4.9 6.1 4.4 N/A Miami 2.3 3.7 8.9 11.4 9 8 7 6 5 4 3 2 1 8 7 6 5 4 3 2 1 Away/Home In Florida St. Pete/Clw Transportation 80.7 78.6 58.9 61.2 18.7 21.5 Plane Rental Personal Car Airport Deplaned 73.3 71.1 2 19.7 3.6 5.7 2.2 2.9 Tampa Orlando St. Pete/Clw Miami 2 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

Purpose of Trip (Multiple Response) A. Profile Data Vacation 94.6 95.0 98.0 97.9 Visit Friends/Relatives 18.7 15.6 7.8 N/A 10 8 Purpose of Trip 94.6 95.0 B. Occupancy Survey Data Business 16.6 15.8 N/A N/A Conference/Business Meetings 8.9 5.9 N/A N/A 6 4 2 18.7 15.6 Vacation Visit Friends/Family First Visit to ( yes) St. Petersburg/Clearwater Area 39.9 35.1 54.9 55.3 Florida 9.1 7.7 23.5 34.0 First Visit to St. Pete/Clw Area ( Yes) New Market Share Gain from Florida TOTAL 5 39.9 4 35.1 Considered St. Pete/Clw Only Yes 56.9 63.3 17.6 17.0 3 2 1 30.8 27.4 9.1 7.7 Information Most Helpful to Visit (Open Ended Multiple Response) Internet 86.9 87.6 86.3 87.2 Previous Visit 50.3 54.1 35.3 36.2 Recommendation 21.1 21.4 27.5 23.4 Special Event 6.4 10.7 N/A 4.3 Travel Professional 6.7 8.5 25.5 36.2 Print Media 8.0 7.2 29.4 31.9 Business Contacts 7.0 7.0 3.9 N/A 7 6 5 4 3 2 1 Considered Only ( Yes) 63.3 56.9 St. Petersburg/Clearwater Only 3 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

Travel Professional Assisted Yes 19.0 18.7 64.7 70.2 Travel Professional Assistance (Base: Assisted by Travel Professional) Vacation Packages (Including Fly/Drive) 57.6 55.4 84.8 75.8 Airline Reservations 38.7 42.7 15.2 24.2 Hotel/Motel Reservations 30.5 32.0 6.1 15.2 Reservations Before Leaving Home 93.2 95.2 88.2 91.5 None 5.0 3.0 11.8 2.1 After Arrival 1.8 1.7 N/A 6.4 Where Stay Night Before St. Petersburg/Clearwater Area At Home 72.8 76.7 33.3 34.0 In Florida (Not in St. Pete/Clearwater) 22.7 16.9 64.7 61.7 On Road (Not in Florida) 4.6 6.5 2.0 4.3 7 6 5 4 3 2 1 10 8 6 4 2 57.6 Travel Agent Assistance 55.4 38.7 42.7 30.5 32.0 Vacation Pkg Airline Reserv. Hotel/Motel Reserv. 93.2 Reservations 95.2 5.0 3.0 1.8 1.7 Before None After Where in Florida (Base: Respondents in Florida Night Prior to Arriving in St. Pete/Clw Area) Orlando 64.1 57.4 78.8 75.9 Tampa 12.5 10.3 N/A 6.9 Visit Other Florida Areas This Trip Overnight Trips Only -- Yes 28.1 25.3 66.7 70.2 8 7 6 5 4 3 2 1 Where Stay Night Before St. Pete/Clw Area 72.8 76.7 22.7 16.9 4.6 At Home In Florida On Road 6.5 4 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

Attractions/Theme Parks Visited (Open Ended Multiple Response) Disney World 11.3 10.2 41.2 42.6 Sea World 11.0 1 39.2 40.4 Busch Gardens 11.9 9.0 19.6 23.4 EPCOT 7.0 6.7 27.5 31.9 Universal Studios 7.2 6.5 29.4 34.0 Hollywood Studios 5.2 4.7 21.6 23.4 Salvador Dali Museum 3.6 3.2 5.1 6.4 St. Petersburg Pier 4.4 2.7 5.9 4.3 Satisfaction with St. Petersburg/Clearwater Satisfied (Combined) 92.9 94.3 94.1 95.7 Expense Relative to Expectations More Expensive 6.8 7.9 7.8 19.1 Less Expensive 11.3 6.7 17.6 6.4 As Expected 73.6 77.2 56.9 59.6 Don t Know 8.3 8.2 17.6 14.9 Recommend St. Petersburg/Clearwater Area to Friends/Relatives Yes 95.2 93.8 96.1 93.6 Plan to Return ( Yes) To Local Area 88.4 91.0 74.5 72.3 Next Year (Base: Planning to Return) 52.3 55.8 28.9 26.5 15.0 12.0 9.0 6.0 3.0 8 7 6 5 4 3 2 1 10 8 6 Attractions/Theme Parks Visited (Top Five) 11.3 11.9 11.0 10.2 1 9.0 7.0 6.7 7.2 6.5 Disney Sea World Busch EPCOT Universal 6.8 Expense Relative to Expectations 11.3 7.9 6.7 77.2 73.6 8.3 8.2 More Less Same Don't Know 88.4 Plan to Return 91.0 52.3 55.8 Demographics Median Age Head of Household 47.0 46.4 45.5 45.9 Median Annual Household Income $104,702 $106,923 $94,820 $113,300 4 2 To Local Area Next Year 5 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

St. Pete/Clw Message Seen/Read/Heard Yes 46.4 49.3 64.7 70.2 Source of Information (Base: Seen/Read/Heard Area Message) (Open Ended Multiple Response) Internet 89.2 91.4 87.9 93.9 Television 38.5 33.3 12.1 6.1 Brochures/Visitor Guides/Travel Guides 28.0 20.7 72.7 75.8 Newspapers 12.3 9.6 9.1 3.0 Directly Influenced by Message (Base: Seen/Read/Heard Area Message) Yes 48.1 47.2 66.7 72.7 Budget Breakdown (By Category) Accommodations $836.05 $798.44 Food/Entertainment 699.58 701.62 Retail Purchases 262.58 241.80 Rental Car 228.00 237.19 10 8 6 4 2 6 4 2 89.2 Type of Message Seen 91.4 38.5 33.3 28.0 20.7 12.3 9.6 Web TV TG/VG Newspaper Seen/Read/Heard 46.4 49.3 Yes 6 4 2 Message Influence 48.1 47.2 Yes St. Pete/Clw Area Base Budget $1,827.59 $1,796.89 Per Person/Trip 676.89 641.75 Per Person/Day 118.75 112.59 Occupation Professional/Technical 40.7 37.4 Executive/Managerial 22.2 24.2 Retired 9.8 11.7 Craft/Mechanical/Factory 10.9 9.2 Salesman/Buyer 9.5 8.7 $ 90 80 70 60 50 40 30 20 10 Budget Breakdown 836.1 798.4 699.6 701.6 262.6 241.8 228.0 237.2 Accom Food/Ent Retail Rental 6 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

When Visitors Made Reservations for This Trip to the St. Pete/Clw Area Less than One Month 49.8 50.1 1-2 Months 24.0 27.5 3 Months or More 26.2 22.4 Have Internet Access Yes 97.2 96.5 Use Internet to: (Base: Respondents who Have Internet Access) Obtain Travel Information 96.0 97.2 Book Travel Reservations On-Line 85.9 86.9 Book Lodging Reservations: (Base: Respondents who Book Travel Reservations On-Line) Yes 59.3 64.4 Compared to 2008, OVER THE NEXT THREE MONTHS, properties report reservations: Occupancy Survey Data 2009 Up 8.2 Same 18.8 Down 65.9 Don t Know 7.1 6 5 4 3 2 1 10 8 6 4 2 When Visitors Made Reservations 49.8 97.2 96.5 96.0 97.2 85.9 86.9 Internet Access 50.1 < 1 month 1-2 months 3 months + Computer Use Obtain Travel Info 24.0 27.5 26.2 Book Reserv. 59.3 22.4 64.4 Book Lodging 7 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

Influential Factors in Choosing the St. Petersburg/Clearwater Area Influential Factors 06/08 07/08 08/08 09/08 10/08 11/08 12/08 01/09 02/09 03/09 04/09 05/09 05/08 Safe Destination 96.8 97.3 97.6 96.5 97.2 95.5 94.5 97.0 95.3 96.6 98.1 97.8 96.4 White, Sandy Beaches 95.5 95.1 97.7 95.8 96.3 95.8 92.2 96.6 92.1 93.8 95.4 93.2 96.3 Clean, Unspoiled Environment 93.5 95.9 96.2 95.5 92.4 94.2 93.9 91.6 92.0 90.2 92.8 93.1 92.4 Complete Relaxation 93.7 94.7 95.3 94.2 94.2 92.4 93.7 92.6 91.8 95.2 96.7 92.8 92.7 Good Value for the Money 82.4 82.0 87.5 89.8 82.3 88.4 90.1 92.4 90.1 93.2 95.7 91.5 81.0 Warm Weather 72.7 69.8 63.3 79.0 93.5 91.8 90.5 96.9 96.3 95.5 95.2 89.4 86.9 Sunning on the Beach 80.7 84.4 82.5 8 87.7 81.9 83.3 87.4 82.0 87.7 88.0 83.7 77.9 Reasonably Priced Lodging 73.6 76.9 79.1 87.6 75.0 83.6 84.7 87.4 84.5 84.0 83.6 80.8 70.4 Good Dining Out 72.2 74.6 62.0 65.6 67.9 68.8 69.1 73.5 79.1 77.6 76.8 76.0 73.9 Upscale Accommodations 66.4 66.7 62.7 68.6 66.8 65.3 62.1 60.3 59.3 60.5 55.1 53.7 57.6 Influential Features in Choosing the Destination -- May 2009 10 9 8 7 6 5 4 3 2 1 96.4 97.8 96.3 93.2 92.4 93.1 92.7 92.8 91.5 81.0 Safe White Sand Clean Relaxation Good Value 8 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

St. Petersburg/Clearwater Area Visitor Origins 2006 -- 2007 Percent Change (By Same Month Last Year) Origin Mkts Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Florida +18.7 +23.3 +11.2 +7.2-9.2-4.7-1.1-14.0-9.5 +10.4-6.0 +3.3 Southeast +10.8-0.9 +26.0 +6.9-17.9 +3.6 +12.9 +16.9 +6.3 +6.6 +4.8-11.0 Northeast +3.1 +2.3 +8.2-2.2 +2.0 +9.7 +10.4 +5.3 +6.0-4.5 +2.7 +1.5 Midwest -1.5-0.1 +4.3-0.8-5.6-5.3 +5.3 +9.9 +0.4 +2.4-5.8-3.4 Canada +5.5-3.9-5.9-1.6 +8.1 +15.4-1.5-7.1 +3.1 +5.6 +1.4 +5.5 +7.1 +7.6 +2.2-2.2 +1.2 +1.4-3.0-6.0-5.3-9.3 +0.1 +1.3 Mkts of -17.1-5.8 +16.7 +28.3 +2.4 +13.3 +6.6 +19.1 +14.3 +22.0-6.8 +3.6 Opp TOTAL +1.7 +1.7 +5.0-0.2-3.0 +0.3 +3.7 +1.3-1.1-0.5-1.2-0.3 2007 -- 2008 Percent Change (By Same Month Last Year) Origin Mkts Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Florida -13.2-13.6-21.9-0.1 +0.2 +7.9 +7.8-3.6-13.4 +10.6 +19.3-11.1 Southeast +8.4 +12.3-10.8-8.0-1.9 +0.9-7.0-20.5-30.7-17.5-21.2 +8.3 Northeast -10.2-0.7 +3.0 +1.8-9.0-9.6-14.6-12.8-13.1-19.2-19.9-12.0 Midwest -0.4 +1.3 +2.1-4.6-2.5-4.9-11.3-14.4-26.4-14.6-17.1-21.0 Canada +1.8 +4.6 +3.7 +6.9 +1.3 +7.4 +12.1-11.1-3.0-5.6 +5.8 +0.6 +1.2 +7.2 +4.5-2.8 +0.8 +4.8 +22.9 +25.7 +34.6 +36.8 +14.0 +34.5 Mkts of -0.6 +9.8-24.7-6.9-13.8-9.7-17.4-13.4-32.0-12.2 +6.5-7.0 Opp TOTAL -2.8 +1.6 +0.4-1.5-3.6-1.2-0.9-5.3-6.8-1.8-5.0-3.3 2008 -- 2009 Percent Change (By Same Month Last Year) Origin Mkts Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Florida -12.0 +16.2 +16.2 +5.0 +18.0 Southeast -8.5-15.1 +15.1-18.7 +1.2 Northeast -5.3 +3.9-4.7-8.3-5.8 Midwest -14.9-11.5-12.7-8.5-7.4 Canada -9.7-1 -13.8-12.5-10.9 +35.9-2.0-10.4-5.8-8.2 Mkts of -2.2 +7.1 +10.5-2.2-1.1 Opp TOTAL -4.3-3.6-7.9-7.7-3.9-7.9-7.7-6.8-5.3-4.3-5.0 Changes in Visitation (by Month) Jan Feb -3.6-3.6-3.9-2.8 Mar Apr May Jun Jul Aug Sep Oct Nov -3.3 Dec +1.6 +0.4-1.5-1.2-0.9-1.8-8.0-6.0-4.0-2.0 2.0 4.0 6.0 8.0 07/08 08/09 9 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

Top U.S. Feeder Markets May 2008 May 2009 08 Rank Rank Rank 1. New York 8.4 1. New York 7.6 1 2. Chicago 8.2 2. Tampa/St. Petersburg 7.5 3 3. Tampa/St. Petersburg 7.0 3. Chicago 5.8 2 4. Boston 5.9 4. Greater Orlando Area 5.7 5 5. Greater Orlando Area 5.3 5. Boston 5.6 4 6. Detroit 4.1 6. Indianapolis 3.6 11 7. Philadelphia 3.8 7. Detroit 3.3 6 8. Washington, D.C. 3.3 8. Philadelphia 3.2 7 9. Cleveland 3.1 9. Minneapolis/St. Paul 3.1 -- 10. Pittsburgh 2.7 10. Pittsburgh 2.8 10 11. Indianapolis 2.7 10 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD 7.3.09

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2004-2009 Florida Southeast 2004 2005 2006 2007 2004 2005 2006 2007 Jan. 7,008 5,765 6,364 7,554 6,558 5,773 14,266 13,889 14,850 16,458 17,836 16,315 Feb. 13,013 12,699 10,889 13,422 11,594 13,473 12,696 11,696 12,868 12,751 14,322 12,158 Mar. 28,868 26,925 30,800 34,245 26,741 31,069 19,609 19,901 18,118 22,830 20,374 23,448 Apr. 55,082 54,344 56,707 60,792 60,737 63,761 38,558 40,131 35,548 37,995 34,945 28,423 Win. 103,971 99,733 104,760 116,013 105,630 114,076 85,129 85,617 81,384 90,034 87,477 80,344 May 38,673 38,161 42,778 38,824 38,892 45,911 26,283 26,089 25,746 21,142 20,742 20,998 Jun. 76,684 77,157 89,845 85,637 92,412 56,163 56,882 51,099 52,960 53,443 Jul. 108,187 102,408 118,977 117,657 126,784 56,616 47,865 49,574 55,973 52,072 Aug. 71,585 63,248 78,503 67,549 65,085 26,543 27,671 25,642 29,978 23,839 Sp./Sm. 295,129 280,974 330,103 309,667 323,173 165,605 158,507 152,061 160,053 150,096 Sept. 35,863 36,282 43,587 39,455 34,159 10,370 9,391 8,674 9,220 6,392 Oct. 26,496 22,008 23,291 25,716 28,448 27,649 26,338 25,474 27,165 22,403 Nov. 20,777 22,277 23,503 22,097 26,362 14,129 14,851 14,331 15,015 11,836 Dec. 29,237 31,734 34,672 35,809 31,832 22,125 24,411 23,115 20,580 22,282 Fall 112,373 112,301 125,053 123,077 120,801 74,273 74,991 71,594 71,980 62,913 511,473 493,008 559,916 548,757 549,604 325,007 319,115 305,039 322,067 300,486 * Please Note: Annual and seasonal figures are calculated to include Latin American visitors. 11 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD - 7.3.09

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2004-2009 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall Northeast Midwest 2004 2005 2006 2007 2004 2005 2006 2007 69,579 79,406 78,493 80,940 72,657 68,774 97,611 94,868 99,177 97,668 97,313 82,830 114,897 122,311 115,154 117,782 116,963 121,582 106,327 112,954 111,855 111,741 113,212 100,223 147,065 159,792 160,645 173,763 178,913 170,584 227,678 249,346 256,670 267,620 273,144 238,583 233,706 250,818 257,300 251,610 256,262 235,069 268,329 286,769 293,694 291,294 277,895 254,274 565,247 612,327 611,592 624,095 624,795 596,009 699,945 743,937 761,396 768,323 761,564 675,910 92,740 96,569 101,795 103,788 94,452 88,975 127,659 133,172 132,294 124,930 121,862 112,820 86,405 87,858 90,406 99,158 89,629 188,470 199,369 191,482 181,415 172,577 99,218 101,852 93,639 103,378 88,296 150,229 153,612 144,315 151,926 134,708 80,835 82,222 81,264 85,536 74,545 110,997 107,126 102,566 112,715 96,492 359,198 368,501 367,104 391,860 346,922 577,355 593,279 570,657 570,986 525,639 41,049 42,472 39,033 41,385 35,957 58,980 56,984 57,032 57,253 42,149 82,562 74,684 81,517 77,873 62,941 121,346 116,174 114,269 116,991 99,924 72,028 76,255 73,948 75,924 60,794 70,920 68,830 73,661 69,409 57,566 80,993 92,355 94,522 95,903 84,355 129,984 128,565 130,845 126,361 99,873 276,632 285,766 289,020 291,085 244,047 381,230 370,553 375,807 370,014 299,512 1,201,077 1,266,594 1,267,716 1,307,040 1,215,764 1,658,530 1,707,769 1,707,860 1,709,323 1,586,715 12 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD - 7.3.09

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2004-2009 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall Canada 2004 2005 2006 2007 2004 2005 2006 2007 20,774 22,800 21,480 22,663 23,082 20,833 28,783 32,234 30,496 32,646 33,050 44,929 32,057 34,087 35,965 34,563 36,146 32,531 29,835 32,416 34,315 36,912 39,556 38,775 68,086 71,409 81,531 76,735 79,588 68,585 41,941 48,581 45,295 46,294 48,389 43,379 54,295 58,524 60,939 59,947 64,066 56,079 116,460 126,245 130,343 127,494 123,971 116,766 175,212 186,820 199,915 193,908 202,882 178,028 217,019 239,476 240,449 243,346 244,966 243,849 13,141 14,408 13,863 14,992 15,186 13,524 61,577 66,197 65,355 66,117 66,672 61,215 8,640 9,574 11,231 12,958 13,918 102,606 111,512 110,060 111,553 116,907 22,983 20,593 22,033 21,704 24,338 105,945 111,313 103,003 99,951 122,822 13,271 13,440 14,201 13,190 11,730 82,846 83,408 76,530 71,946 90,438 58,035 58,015 61,328 62,844 65,172 352,974 372,430 354,948 349,567 396,839 9,938 9,177 10,192 10,507 10,188 51,419 52,076 51,393 48,676 65,521 23,424 23,091 17,832 18,834 17,780 89,858 86,950 90,251 81,857 112,014 22,162 21,134 22,070 22,381 23,672 66,764 71,971 69,075 69,125 78,817 28,841 26,445 28,480 30,047 30,240 84,549 80,556 80,075 81,085 109,025 84,365 79,847 78,574 81,769 81,880 292,590 291,553 290,794 280,743 365,377 317,612 324,682 339,817 338,521 349,934 862,583 903,459 886,191 873,656 1,007,182 13 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD - 7.3.09

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2004-2009 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall Markets of Opportunity Latin America 2004 2005 2006 2007 2004 2005 2006 2007 12,264 13,103 14,320 11,871 11,804 11,546 n/a n/a n/a n/a n/a n/a 8,570 8,020 8,909 8,389 9,207 9,858 n/a n/a n/a n/a n/a n/a 11,438 9,365 10,871 12,683 9,551 10,552 n/a n/a n/a n/a n/a n/a 20,459 19,229 11,849 15,198 14,144 13,828 n/a n/a n/a n/a n/a n/a 52,731 49,717 45,949 48,141 44,706 45,784 3,745 4,190 5,000 4,680 5,300 6,270 15,394 14,797 14,259 14,607 12,594 12,457 n/a n/a n/a n/a n/a n/a 21,061 20,838 17,407 19,719 17,814 n/a n/a n/a n/a n/a 17,377 18,923 19,279 20,561 16,980 n/a n/a n/a n/a n/a 16,087 18,184 15,779 18,786 16,271 n/a n/a n/a n/a n/a 69,919 72,742 66,724 73,673 63,659 19,326 16,050 16,200 16,800 18,300 8,426 7,043 6,939 7,934 5,394 n/a n/a n/a n/a n/a 12,672 11,545 11,281 13,764 12,090 n/a n/a n/a n/a n/a 10,250 10,282 10,032 9,349 9,953 n/a n/a n/a n/a n/a 19,359 22,784 21,051 21,815 20,293 n/a n/a n/a n/a n/a 50,707 51,654 49,303 52,862 47,730 4,570 3,455 4,540 4,700 4,600 173,357 174,113 161,976 174,676 156,095 27,641 23,695 25,740 26,180 28,200 14 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD - 7.3.09

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2004-2009 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall TOTAL 2004 * 2005 * 2006 * 2007 * 2008 * 2009 * 250,285 262,065 265,180 269,800 262,300 251,000 317,395 334,183 329,955 335,560 341,000 328,600 544,685 585,319 603,930 634,170 636,700 586,200 786,889 836,060 846,380 844,330 832,020 768,200 1,902,999 2,021,817 2,050,445 2,088,540 2,077,320 1,940,270 375,467 389,393 396,090 384,400 370,400 355,900 540,029 563,190 561,530 563,400 556,700 560,555 556,566 550,820 571,150 566,000 402,164 395,299 394,485 399,700 378,400 1,897,541 1,920,498 1,919,125 1,935,450 1,889,800 216,045 213,425 216,850 214,430 199,760 384,007 360,790 363,915 362,200 355,600 277,030 285,600 286,620 283,300 269,000 395,088 406,850 412,760 411,600 397,900 1,276,740 1,270,120 1,284,685 1,276,230 1,226,860 5,077,280 5,212,435 5,254,255 5,300,220 5,193,980 15 Research Data Services, Inc. www.klagesgroup.com Copyright 2009. All Rights Reserved. PCD - 7.3.09