S P O N S O R S H I P PAC K AG E H O U S T O N S A FA R I C L U B S ANNUAL CONVENTION & HUNTING EXPO Houston Safari Club s (HSC) annual Convention is scheduled for January 13-15, 2017 at The Woodlands Waterway Marriott Hotel & Convention Center, The Woodlands, Texas. The three day event provides a tremendous marketing opportunity to reach an affluent, motivated consumer audience. Thousands of people from Texas and around the world gather to celebrate the heritage and promote the future of the outdoors and sport hunting lifestyle. Hundreds of exhibits, daily and nightly gatherings, auctions and entertainment are just a few of the features of our annual event. Celebrities, dignitaries and key opinion leaders are often in attendance. In addition, HSC embraces the importance of education and conservation as we recognize our annual scholarship recipients and hunting award winners. Saturday evening's formal gathering is our apex event featuring live entertainment, Hunter of the Year awards and a grand live auction. HSC's Annual Convention and Hunting Expo is our largest fundraiser each year. Proceeds go towards fulfilling our mission of preserving the sport of hunting through education, conservation and the protection of hunters rights. Your support is the reason we are able to continue this mission. OUR MISSION HSC is a 501(c)(4) non-profit, volunteer organization whose mission is to preserve the sport of hunting through education, conservation and the protection of hunters rights. HSC proudly provides one of the largest scholarship programs of its kind, in conjunction with its 501(c)(3) charitable arm, the American Conservation and Education Society (ACES). Since 1972, HSC and ACES have provided millions of dollars for conservation, education and sporting rights initiatives worldwide, to ensure the longevity of the sport and the sustainability of sporting resources, for PA G E 2 generations to come. Visit our website at houstonsafariclub.org, or call 713.623.8844.
OUR MEMBERS Houston Safari Club is comprised of passionate people dedicated to preserving the future of the outdoors. Our membership is a diverse network of affluent professionals, with strong purchasing power, engaging in many aspects of life including hunting, watersports, luxury travel, property ownership and more. A few facts from our recent market research: HSC MARKET SURVEY Member Demographics MEMBERS FOR OVER 20 YRS Vehicle Ownership Types 68% own SUVs Over 55% own 2 or more vehicles. Many of our members have been members of HSC for over 20 years but a large section of our membership includes newer members, Marital Status OVER 77% ARE MARRIED 3 having joined within the last 5 years. Most of our members attend at least Education 78% are college graduates with over 30% 3MEMBERSHIP E VE N T S E AC H YEAR. Age 75% A R E 45 + having earned advanced degrees. Gender Average HHI Career Status 65% of our membership are Vice President level 90% M A L E $200,000-$500,000 with 22% presenting an HHI of $500,000 or greater. or above with over 40% being business owners. Average Net Worth $ 2. 2-2. 5M Residences 48% own acreage with 24% owning 38% own 2 or more residences. 100-1,000 acres. or greater. PA G E 3 Acreage With 23% presenting an ANW of $5M
OUR MEMBERS Hunting by Game Type Big Game White-tailed Deer Leisure/Vacation Trips Predators 89% take 1-5 leisure/vacation trips annually. Varmints Upland Birds Turkeys Waterfowl Annual Hunting Expenditures 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 28% spend $5,000-$10,000 annually with 40% spending $20,000 or more each year. Activity Participation Outside of Hunting Fishing Freshwater Fishing Saltwater Purchasing Habits Golf Over 43% of our members have made Target Shooting 2 or more purchases from our Collecting Firearms advertisers/sponsors. Photography 20% 30% 40% 50% 60% 70% 80% 90% 100% HOW DOES HSC SPEND ITS MONEY? 24% Hunting Trips Over 45% take 6 or more hunting trips annually. Hunters Rights 14% Conservation Youth Program 30% 20% Scholarship Program (*Based on 2010-2014 data) 2% Over 96% use a rifle. Hunting with Heroes Administrative 10% Method of Take Reader Habits Over 70% of our members read every issue of our magazine, cover to cover, with over 75% reading the magazine the day they receive it in the mail. PA G E 4 0% 10%
SCHEDULE OF EVENTS JAN 12 THURSDAY EVENING Exhibitor and Volunteer Appreciation Party JAN 13-15 EXPO HALL Open Friday through Sunday featuring raffles, guides, outfitters, artists, craftsmen, gear and more from around the world! JAN 13 FRIDAY EVENING Annual HSC Hunting Awards Banquet, live entertainment, live auction and silent auction JAN 14 SATURDAY AFTERNOON Gazelles Luncheon featuring entertainment, live and silent auctions JAN 14 SATURDAY EVENING Annual HSC Formal Gala featuring live entertainment and a grand live auction, highlighted this year with inclusion of a Texas Big Horn Sheep tag Houston Safari Club 9432 Katy Freeway, Suite 350, Houston, Texas 77055 P : 713.623.8844 F : 713.623.8866 E : advertising@houstonsafariclub.org PAGE 5
PACKAGES
S P O N S O R S H I P PAC K AG E S H O U S T O N S A FA R I C L U B S ANNUAL CONVENTION & HUNTING EXPO HSC Convention Sponsorship Opportunities are the optimal means to reach our membership and attendees-your audience. More importantly, your support makes it possible for Houston Safari Club to continue its vital efforts in education, service to our military veterans and youth, conservation, habitat management, species proliferation and so much more. A variety of premium sponsor levels and individual sponsorship opportunities are available to meet any marketing PA G E 7 need or budget.
PREMIUM SPONSORSHIPS PRESENTING SPONSOR: $35,000 Exclusive Sponsorship! This sponsor will be recognized as the Presenting Sponsor of the Houston Safari Club Annual Convention and Hunting Expo. The Presenting Sponsorship is a level reserved for one (1) exclusive sponsor each year. Sponsorship benefits include all available marketing opportunities plus enhanced advertising benefits, individual signage and banners, upgraded event tables, the opportunity to present a 30-60 second commercial during the Friday and Saturday night events, President s Reception access and a celebrity entertainment meet and greet opportunity. PLATINUM SPONSOR: $15,000 The Platinum Sponsorship is a premium sponsor level with many marketing, advertising and attendance benefits! Unique advertising opportunities, upgraded event tables, access to all evening and daytime events, and a year-round presence in Houston Safari Club s media channels. Platinum Sponsors may also designate sponsorship of one specific event: Exhibitor and Volunteer Appreciation Party (Thursday) Annual HSC Hunting Awards Banquet, live auction and silent auction (Friday) PA G E 8 Annual HSC Formal Gala (Saturday)
PREMIUM SPONSORSHIPS GOLD SPONSOR: $10,000 Gold Sponsors have a high presence at our annual Convention. These sponsors are recognized during our Saturday evening Gala, have a presence in all Convention-related materials and HSC publications, gain access to all group events and enjoy several benefits reserved for the Gold level of sponsorship. SILVER SPONSOR: $5,000 Silver Sponsorship provides its own set of benefits. Access to all evening events, expo hall passes and a visible presence in all aspects of the Convention Marketing Benefits Package* including all media buys, Convention signage, printed materials, A/V programs and more! BRONZE SPONSOR: $2,500 The Bronze Sponsor will take full advantage of a marketing package customized and unsurpassed for the value. Presence on all Convention media buys, Convention printed materials, signage, and digital media. CONVENTION MARKETING BENEFITS PACKAGE* The Convention Marketing Benefits Package is included with each Premium sponsorship level. This exclusive opportunity includes recognition in Houston Safari Club s Convention media campaign for print, radio, digital and television, with past television buys including local and regional network affiliates, Fox Sports, Discovery Channel, A&E, National Geographic, History Channel, NBC Sports, Travel Channel, the NFC playoffs and more. In previous years, this package has afforded the opportunity for over 75 million potential impressions. Promotional/marketing materials will be included in registration bags (sponsor-provided). Additional benefits include marketing presence on Convention event signage, registration brochure, auction catalog, Convention issue of the Hunter s Horn and A/V programs presented during events (deadlines permitting), in addition to the HSC PA G E 9 website Convention sponsor page and HSC social media.
PREMIUM SPONSORSHIPS LEVELS & BENEFITS EVENTS PRESENTING ($35,000) PLATINUM ($15,000) GOLD ($10,000) SILVER ($5,000) BRONZE ($2,500) Thursday Evening Event Tickets 10 8 6 6 2 Friday Evening Awards Banquet Tickets 10 8 6 4 2 Gazelles Luncheon Event Tickets 10 6 4 Saturday Evening President s Reception Invitations 10 8 6 4 2 20 10 6 4 Designation of Sponsorship of Specific Event Recognition in Event Hall Nightly Saturday Evening Gala Tickets Upgraded Ivory Table for 10 Upgraded Ivory Reserved Table for 10 Table for 10 Sponsorship Recognition presented during Saturday Evening Gala 30-60 second commercial during the Friday & Saturday evening events (provided by sponsor) Expo Hall Day Passes 30 MARKETING Exclusive Representation as the Presenting Sponsor Sponsor Banner In Exhibit Hall Advertisement in 3 issues of Hunter's Horn (to run concurrently) Full Page 1/2 Page 1/4 Page Advertisement in Convention Auction Catalog Full Page 1/2 Page 1/4 Page Advertisement in Convention Issue of Hunter's Horn Full Page 1/2 Page 1/4 Page Each Issue Each Issue Once Monthly 6 4 2 5 4 3 2 1 Bush Telegraph Mention (bimonthly digital e-newsletter) HSC Social Media Post (per month leading up to Convention) Convention Marketing Benefits Package MEMBERSHIP One Year Houston Safari Club Membership (1) (1) HSC One Year Membership includes: HSC Cap, HSC Keychain, HSC Membership Card, HSC Member Decal, Full year subscription to our quarterly magazine: Hunter s Horn, Full year subscription to biweekly digital newsletter: Bush Telegraph, HSC Annual Membership Roster, Access to Member Discount Programs, Access to Club Events and Meetings, P A G E 10 Consideration for Entry to Annual Hunting and Photography Awards, HSC Voting Rights (over the age of 18).
UNDERWRITING SPONSORSHIPS YOUTH WILDLIFE CONSERVATION EXPERIENCE The Youth Wildlife Conservation Experience (YWCE) is held on Friday morning of the Convention. Hundreds of Houston-area high school students are provided the opportunity to learn in a fun and educational setting. Past workshops have included volunteerism, urban wildlife conservation, law enforcement, wildlife biology, the art of gunsmithing and hunting. YWCE is our opportunity to reach out and educate a larger audience of young people, and not only demonstrate the value of sport hunting and wildlife conservation, but the role they can personally play in the greater community. Additional funding for the Youth Wildlife Conservation Experience made possible through an endowment from MidwayUSA and the Potterfield family. EXCLUSIVE ($10,000) SHARED ($5,000) 4 2 Reserved Table for 10 2 Sponsorship Signage at YWCE Event Exclusive Shared Advertisement in Convention Issue of Hunter's Horn 1/2 Page 1/4 Page Friday Evening Awards Banquet Tickets Saturday Evening Gala Sponsor Name & Logo on YWCE Materials Sponsor Name and Logo in Convention Auction Catalog, A/V Programs and HSC Publications P A G E 11 HSC Website Recognition with Hyperlink
UNDERWRITING SPONSORSHIPS GAZELLES LUNCHEON The Houston Safari Club Gazelles present their annual fundraising luncheon on Saturday afternoon of the Convention. This is one of the liveliest and most popular events of the weekend! Exquisite food, live entertainment, and world-class live and silent auctions. Attendees should expect to see the finest in wildlife art, jewelry, sporting accoutrements and worldwide expeditions sure to please the most discriminating of bidders. The event may be run by the ladies, but the guys are welcome, too! The Gazelles Presenting Sponsorship is reserved for one (1) exclusive sponsor each year. PRESENTING ($5,000) PLATINUM ($2,500) GOLD ($1,000) SILVER ($500) BRONZE ($250) 10 6 4 2 VIP Gifts Sponsorship Recognition presented during Gazelles Luncheon Name and Logo on HSC Website Promotional/marketing materials included in registration bags (sponsor-provided) Exclusive Representation as the Presenting Sponsor Reserved Table for 10 Gazelles Luncheon Event Tickets Sponsorship Recognition in A/V programs presented during Luncheon Name and Logo on Sponsor Signage at Gazelles Luncheon P A G E 12 Name and Logo in Hunter's Horn Magazine
UNDERWRITING SPONSORSHIPS IVORY SPONSOR TABLE-SATURDAY NIGHT GALA: $4,000 The Saturday Night Gala is the premier social event of the Annual HSC Convention and Hunting Expo. A special evening that includes the top HSC hunting awards for the year, live entertainment and a grand live auction. Upgrade your table to an Ivory Sponsor level and ensure you and your guests have one of the best seats in the house! The package includes: VIP priority seating for 10 Table cocktail service with personal host President s Reception invitation Exclusive HSC gift for table guests HSC ANNUAL HUNTING AWARDS Individual: $350 and Up Each year, HSC recognizes the Best of the Best members, achieving hunting excellence. Categories include Youth, Whitetail, Archery, Muzzleloader, Asia, Europe, South Pacific, North America, North America-Estate, Africa-Plains Game, Africa-Dangerous Game, Hunter of the Year, Youth Hunter of the Year and Huntress of the Year. Sponsorship includes recognition during the awards event, in the Convention Auction Catalog, HSC publications and website. PHOTOGRAPHY AND RED CARPET: $2,000 Each year, professional photographers patrol the Convention exhibit hall and events. Thousands of photos are taken of all the action surrounding Convention. These photos are then purchased by attendees to preserve for future memories. This exclusive sponsorship includes company name and logo and sponsorship recognition in post-convention publications, recognition in the Convention Auction Catalog, HSC publications and the website. Most notably, your company logo will be featured in the backdrop for all red carpet photos taken during the P A G E 13 Saturday Night Gala.
UNDERWRITING SPONSORSHIPS PRESIDENT S RECEPTION: $3,500 Exclusive Sponsorship! The HSC President s Reception is an exclusive, invitation-only event held before the Saturday Night Gala. This unique opportunity is the perfect setting to socialize with HSC s Founders, Board of Directors, celebrities, dignitaries and invited guests. Sponsorship includes sponsor name and logo on invitations, signage at the reception, VIP gifts, recognition in the Convention Auction Catalog, HSC publications and website, and invitations for two (2) to the reception and the Saturday Night Gala. AUCTION PADDLES: $2,500 Exclusive Sponsorship! The bidding is fast and furious during our live auction events on Friday and Saturday nights, and at the Gazelles luncheon! Display your company name and logo on the auction paddles provided to every attendee at each of these events. Sponsorship also includes recognition in the Convention Auction Catalog, HSC publications and website. EXHIBIT HALL BREAKFASTS: $1,000/DAY They say that breakfast is the most important meal of the day-especially for exhibitors that are in their booths all day long! Exhibit Breakfast Sponsors receive select signage at each sponsored breakfast event plus promotional/marketing materials included in registration bags (sponsor-provided), marketing presence on Convention event signage, Convention Auction Catalog recognition, recognition in the Convention issue of the PA G E 1 4 Hunter s Horn, and recognition on the HSC website Convention sponsor page.
UNDERWRITING SPONSORSHIPS HOTEL KEYCARD SPONSORSHIP: $3,000 Exclusive Sponsorship! How would you like your company name and/or logo in the hand of every hotel guest from Wednesday through Sunday, the week of Convention? Custom sponsor hotel key cards are given to all hotel guests at check-in and used for the duration of the Convention. Your brand is visible several times daily, throughout the Convention. SCHEDULE OF EVENTS: $2,500 Exclusive Sponsorship! Your company name and/or logo will appear on the official HSC Convention & Hunting Expo Schedule of Events-both printed and banners. The printed Schedule will be provided to every Convention guest upon check in at the host property and at the Convention registration desk. LANYARD SPONSOR: $3,500 Exclusive Sponsorship! Your company name and logo hanging around the neck of every attendee! That s right! Your logo branding will be visible on lanyards given to all attendees and exhibitors. In addition, your sponsorship will be recognized in the Convention Auction Catalog, HSC publications and website. EXPO FLOOR DECALS: $2,000 Exclusive Sponsorship! Exclusive opportunity to direct HSC Expo attendees to exhibit areas with these highly-visible, color floor decals on the entrance lobby floor. The floor decals will display your company name and/or logo. An excellent way to maximize PA G E 1 5 your brand exposure. HSC to produce floor decals. Sponsor to provide logo/graphic.
UNDERWRITING SPONSORSHIPS CONVENTION ATTENDEE BAGS: $3,500 People that attend conventions pick up a lot of stuff! They have to carry that stuff around somehow! How? Convention Attendee Bags! Put your company name and logo on every bag in the hand of every attendee. Plus, your sponsorship will be recognized in the Convention Auction Catalog, HSC publications and website. HSC SUPPORTING PARTNER SPONSORSHIP: $1,000 Let others know you support the future of hunting and conservation! This sponsorship includes recognition on Convention signage, in the Convention Auction Catalog, HSC publications and website. BIG BOARD: $1,000 The Big Board is an exciting and fast-paced blind live auction held each Friday night of Convention. The top bidders are displayed on the Board and bidding is competitive! Sponsorship includes signage at the Big Board location and two (2) tickets to the Friday Night Awards Banquet and Auctions. VOLUNTEER PIN: $500 Each year, our Convention volunteers do most of the staffing and heavy lifting necessary to make the Annual Convention a success. Join us in showing our appreciation by sponsoring the Convention Volunteer Pin. Sponsorship includes recognized in the Convention Auction Catalog, HSC publications and the website. RAFFLE: $1,000 The Houston Safari Club Raffle takes place on the exhibit floor throughout the weekend. Your company name and logo and message will be front and center in the Raffle area to all exhibit hall visitors. Sponsorship includes signage at PA G E 1 6 the Raffle location each day and two (2) tickets to the Thursday Night Reception. Limited to two Sponsors.
CONTRIBUTION FORM 2017 CONVENTION SPONSORSHIP CONTRIBUTION FORM Sponsor Name (for signage and publications): Authorized Representative: Address: City: State: Zip: Phone: Fax: Email: to Houston Safari Club for Sponsorship of the 2017 Worldwide Hunting Convention & Expo. We hereby pledge $ Signature: Date: To facilitate record keeping, please indicate the type of contribution you are making and return this form with your remittance to Houston Safari Club. Sponsorship Contribution: In exchange for benefits listed in the Convention Sponsor Levels and Benefits section of the 2016 Sponsor Packet. Presenting Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor Underwriting Sponsor (specify type & level): NOTE: All corporate logos must be submitted invector.ai,.eps and.jpg. DEADLINE FOR SUBMITTING ADVERTISEMENTS IS NOVEMBER 15. DEADLINE FOR SUBMITTING PROMOTIONAL MATERIALS FOR REGISTRATION BAGS IS DECEMBER 15. Houston Safari Club is a 501(c)(4) organization. Sponsorships are not deductible as charitable contributions for Federal Income Tax purposes. Such payments may be deducted as business expenses, depending upon the buyer s particular circumstances. If you have any questions regarding the tax consequences of PA G E 1 7 these selections, please consult your tax advisor. Contact the HSC office for questions about sponsorship and sponsor benefits.
DAN L. DUNCAN SCHOLARSHIP FUND BENEFITING AMERICAN CONSERVATION & EDUCATION SOCIETY Houston Safari Club is committed to furthering the education of students pursuing a career in conservation. In conjunction with its charitable arm, the American Conservation and Education Society* (ACES), HSC annually awards scholarships to students currently involved in the study of Wildlife Management and/or Range Management. Since the program s inception in 1999, over 400 scholarships have been awarded, totaling over 1.65 million dollars. HSC proudly recognizes and encourages students who have exhibited academic excellence and exemplary character through our prestigious scholarship program. HSC understands that the future of conservation depends on the education of bright and gifted scholars who will work to protect hunter s rights and wildlife conservation for decades to come. *ACES is a 501(c)3 non-profit organization. LEGACY SPONSOR: $10,000 - $25,000 One (1) Ivory table for ten (10) people (10 tickets) with preferred seating at the Saturday Night Gala during HSC s Annual Convention & Hunting Expo. Sponsor recognition gift presented during Saturday Night Gala. Two (2) complimentary weekend Convention registration packages: 2 tickets to Friday night banquet; 2 tickets to Gazelles luncheon; 2 Expo Hall Day Passes. Prominent event signage with company name and logo. Recognition in registration brochure, auction catalog, HSC publications and A/V programs presented during events. PATRON SPONSOR: $5,000 Two (2) complimentary weekend Convention registration packages: 2 tickets to Friday night banquet; 2 tickets to Gazelles luncheon; 2 tickets to Saturday night Gala; 2 Expo Hall Day Passes. Sponsor recognition gift presented during Saturday Night Gala. Recognition in registration brochure, auction catalog, HSC publications and A/V programs presented during events. Houston Safari Club 9432 Katy Freeway, Suite 350, Houston, Texas 77055 P : 713.623.8844 F : 713.623.8866 E : advertising@houstonsafariclub.org PAGE 18
CONTRIBUTION FORM DAN L. DUNCAN SCHOLARSHIP FUND CONTRIBUTION FORM Sponsor Name (for signage and publication): Authorized Representative: Address: City: State: Zip: Phone: Fax: Email: We hereby pledge $ to Houston Safari Club for Sponsorship of the Dan L. Duncan Scholarship Fund, benefiting the American Conservation & Education Society (ACES) Scholarship fund. Funds will be payable to ACES, a 501(c)(3) organization, which will proudly award scholarships to outstanding students involved in the study of Wildlife and/or Range Management. Signature: Date: To facilitate record keeping, please indicate the type of contribution you are making and return this form with your remittance. Houston Safari Club 9432 Katy Freeway, Suite 350, Houston, Texas 77055 P : 713.623.8844 F : 713.623.8866 E : advertising@houstonsafariclub.org PAGE 19