Overview of tourism trends in Tallinn First quarter report in 2018
Visits of foreign residents to Tallinn, January - March 2018 Residents of foreign countries made 780 338 visits to Tallinn, which means a 8% increase compared to the same period last year. 343 940 visits to the city lasted for two or more days, 436 398 visits lasted for one day N= 780 338 (+8%) cruise passengers 1% international tourists stayed at Tallinn s accommodation establishments 35% Compared to 2017, the number of same-day visits increased by 5% and the number of multi-day visits by 11%. same-day visitors 55% international tourists stayed at other accommodation (incl. unpaid) 9% Source: Positium LBS, Statistics Estonia, Port of Tallinn (2018)
Visits of foreign residents to Tallinn by country, January - March 2018 UK 2% Lithuania 3% Sweden 4% Poland 2% US 2% Germany 5% Latvia 7% Source: Positium LBS Japan 2% other foreign markets together 13% Russian Federation 17% N= 780 338 Finland 43% Finland Russian Federation Latvia Germany Sweden Lithuania UK US Poland Japan other foreign markets together 44% 56% 0% 50% 100% overnight visits same-day visits
Accommodated tourists and overnight stays, January - March 2018 According to Statistics Estonia, 327 051 tourists stayed in accommodation establishments in Tallinn (+4% or +12,348 people compared to the same period last year) Incl.: international tourists: 270,804 (+ 4% or +10,944 people) domestic tourists: 56,247 (+3% or +1,404 people) Tourists spent 603,293 nights in Tallinn s accommodation establishments (+8% or +43,612 nights compared to the same period last year ). Incl.: overnight stays by international tourists: 506,293 (+8% or +36,845 nights) overnight stays by domestic tourists: 97,000 (+7% or +6,767 nights) The tourists average length of the trip was 1.84 nights (+4%). International tourists spent an average of 1.87 nights (+3%) Domestic tourists spent an average of 1.72 nights (+5% )
Accommodated tourists in Tallinn, January - March 350000 300000 250000 40760 47636 50289 54843 56247 200000 150000 100000 248314 224347 240993 259860 270804 50000 0 2014 2015 2016 2017 2018 international tourists domestic tourists Source: Statistics Estonia
Overnight stays of tourists accommodated in Tallinn, January - March 700000 600000 500000 69635 74846 78515 90233 97000 400000 300000 200000 459297 422813 447254 469448 506293 100000 0 2014 2015 2016 2017 2018 overnight stays by international tourists overnight stays by domestic tourists Source: Statistics Estonia
Accommodated international tourists in Tallinn, January - March 2018 UK 3% Norway Japan 2% 2% Lithuania 2% US 3% Germany 3% Sweden 3% Latvia 5% other foreign markets together 15% Russian Federation 17% Source: Statistics Estonia N=270 804 (+4%) Finland 45% Country Number Change Number % Finland 121 354-7 867-6 Russia 45 208 5 117 13 Latvia 12 608 869 7 Sweden 9 097 604 7 Germany 8 729 969 12 United Kingdom 8 542 679 9 USA 8 188 3 951 93 Lithuania 6 866-41 -1 Japan 4 618 1 883 69 Norway 4 609-772 -14 other foreign countries total 40 985 5 552 16
Visits of Finnish tourists to Tallinn, January - March 140000 120000 120051 112849 123628 129221 121354 100000 80000 60000 40000 20000 0 2014 2015 2016 2017 2018 Source: Statistics Estonia
Visits of Russian tourists to Tallinn, January - March 70000 60000 58604 50000 40000 30000 37997 32139 40091 45208 20000 10000 0 2014 2015 2016 2017 2018 Source: Statistics Estonia
International tourists by purpose of travel, January - March Business 22% Other purpose 2% 2017 N= 259 860 +4% Business 25% Other purpose 3% 2018 N= 270 804 Conference 5% Holiday 71% Conference 5% Holiday 67%
Domestic tourists by purpose of travel, January - March Other purpose 2% 2017 N=54 843 +3% Business 30% Other purpose 2% 2018 N=56 247 Business 31% Conference 7% Holiday 60% Conference 6% Holiday 62% Source: Statistics Estonia
Room occupancy rate in Tallinn's accommodation establishments and the average cost EUR 50 45 40 35 30 25 20 15 10 42 43 44 39 36 47 47 50 46 50 42 37 41 41 53 53 53 54 100 90 80 70 60 50 40 30 20 % 136 establishments offered accommodation services in Tallinn, about 7,600 rooms and 16,000 beds were for sale. The average rate of room occupancy was 52%. The average price per person was 42 euros (+4%). 5 0 2016 2017 2018 2016 2017 2018 2016 2017 2018 January February March Average cost (EUR) for 24 hours Room occupancy rate % 10 0 Accommodation establishments in Tallinn earned 25,5 million euros from sales of accommodation services. Source: Statistics Estonia
Passenger at Tallinn Airport 556 663 passengers (+13%) in total were served at Tallinn Airport. The largest number of passengers were served on Helsinki (13%), Riga (10%), Stockholm (11%) and Frankfurt (9%) flights. 250 000 200 000 150 000 100 000 175 156 171 073 210 434 other scheduled routes together 52% Helsinki 13% Riga 10% Stockholm 9% 50 000 0 January February March 2016 2017 2018 Frankfurt 9% London 7% Source: Tallinn Airport (2018)
Passengers in Tallinn Old City Harbour 1,91 million passengers (0%) travelled through the Old City Harbour of Tallinn. 89% of them travelled on the Finland route and 11% on the Sweden route and less than 1% were cruise passengers. 800000 700000 600000 597842 618138 694809 Sweden route 11% 500000 400000 300000 200000 100000 0 January February March 2016 2017 2018 Finland route 89% Source: Port of Tallinn (2018)
Visits to tourism website VisitTallinn.ee Tallinn tourism website Visittallinn.ee received 1,35 million pageviews (+18%). On average, the duration of the visit was 02:53 minutes and 3,00 pages were viewed by session. Sessions Users Page Views Pages/ Session Avg. Session Duration Bounce Rate visittallinn.ee 2018 (1.01-31.03) 449,932 320,678 1,351,454 3.00 00:02:53 58.2% visittallinn.ee 2017 (1.01-31.03) 361,890 263,731 1,139,190 3.15 00:03:26 51.7% Change +24% +22% +18% -5% -16% 12%
https://www.visittallinn.ee/eng/travel-trademedia/statistics-surveys