Januaryy 2014 Visitor Profile Presented to: Pinellas County Tourist Development Council and Visit St. Petersburg/Clearwate er Research Data Services, Inc. March 2014
Economicc Indicators St. Petersburg/Clearwater: January 14
GDP Update St. Pete/Clearwater
Economic Polic cy Uncertainty St. Pete/Clearwater
Annual 2013 Visitor Profile (Jan. Dec.) t. Petersburg/Clearwater: Annual 2013
Hotel/Motel + Visiting Friends Visitors Annual 2013(J (Jan. Dec.) # of # of % Δ from Visitorss 2012 Visitors 2013 Prev. Yr. Hotel/Motel 2,871,600 3,007,900 +4.7 Visiting Friends 2,563,400 2,572,000 +0.3 Total 5,435,000 5,579,900 +2.7 t. Petersburg/Clearwater: Annual 2013
Visitor Origins Annual 2013 # of Visitors 12 Florida 682,208 Southeast 353,704 Northeast 1,251,520 1,274,895 +23,375 +1.9% Midwest 1,587,787 1,608,969 +21,182 +1.3% Canada 335,741 Europe 998,771 1,015,052, +16,281 +1.6% Opp. Mkt. 151,669 Latin American 73,600 TOTAL 5,435,000 5,579,900 +144,900 +2.7% *Latin American Market: Winter, Spring/Summer, and Fall Seasons. t. Petersburg/Clearwater: Annual 2013 (Jan. Dec.) # of Δ from % Δ from Visitors 13 Prev. Yr. Prev. Yr. 719,402 +37,194 +5.5% 366,217 +12,513 +3.5% 344,792 +9,051 +2.7% 154,573 +2,904 +1.9% 96,000 +22,400 +30.4%
Economicc Impact Annual 2013 3 (Jan. Dec.) 2012 2 Total Econ. Impact* $7,266,520 0,890 2013 %Δ $7,728,483,415 +6.4% *Excluding Daytrip Multiplier k: 1.9916 St. Petersburg/Clearwater: Annual 2013 www.research hdatallc.com
January 2014 Visitor Profile St. Petersburg/Clearwater: January 14
RDS Occupancy/Room Rates 2013 2014 % Δ Occ. 62.9% 66.8% +6.2% ADR $106.98 $113.15 15 +5.8% St. Petersburg/Clearwater: January 14
Smith Travel Occupancy/ADR Occupancy ADR RevPAR 2014 % Δ 2014 % Δ 2014 % Δ St. Petersburg - Clearwater 63.1% +7..3% $106.96 +0.7% $67.50 +8.1% Tampa 70.1% +6.0% $104.60 +1.7% $73.35 +7.8% Naples MSA 73.6% +1.3% $220.86 +5.3% $162.45 +6.7% Miami-Hialeah 81.7% -1. 7% $221.42 +5.5% $180.99 +3.7% Florida Keys 84.9% +9.5% $256.21 +13.0% $217.61 +23.7% Ft. Myers 71.4% +9.0% $129.42 +5.3% $92.38 +14.8% Sarasota-Bradenton 68.4% +9.7% $114.63 +4.6% $78.42 +14.7% Palm Beach County 81.6% +4.6% $185.79 +10.7% $151.70 +15.8% Ft. Lauderdale Beach 85.7% +5.9% $199.29 +6.3% $170.70 +12.6% Boca Raton 79.6% +3.4% $184.29 +8.0% $146.79 +11.7% Orlando 72.7% 7% +4.3% $110.21 +5.1% $80.17 +9.6% Florida 68.0% +3.8% $132.82 +4.8% $90.27 +8.8% OURCE: SMITH TRAVEL RESEARCH, INC.
Metro Orlando STR Occ./ADR Occupancy 2013 2014 Metro Orlando 69.7% 72.7% International Drive 71.3% 72.8% Lake Buena Vista 77.9% 80.7% ADR % Δ 2013 2014 % Δ +4.3% $104.91 $110.21 +5.1% +2.2% $116.47 $119.58 +2.7% +3.5% $112.04 $122.22 +9.1% Metro Orlando Convention/Business 72.9% 74.9% +2.7% $153.60 $160.54 +4.5% OURCE: SMITH TRAVEL RESEARCH, INC.
Smith Travel Occupancy Occupancy (%) Trans % Δ 13-14 Grp % Δ 13-14 Overall Clearwater 37.3% +25..6% 26.7% -6.9% 64.0% St. Petersburg 39.1% +6.7% 22.7% -0.8% 62.8% Naples MSA 35.7% +11..7% 35.7% -7.9% 73.6% Miami-Hialeah 54.8% +0.9% 23.1% -7.3% 81.7% Florida Keys 68.4% +3.9% 15.9% +43.2% 84.9% Ft. Myers 51.1% +24..5% 18.0% -18.1% 71.4% Sarasota-Bradenton 46.9% +8. 1% 21.4% +13.4% 68.4% Palm Beach County 51.9% +1.2% 28.6% +11.8% 81.6% Ft. Lauderdale Beach 50.6% +0.8% 29.8% +17.5% 85.7% Boca Raton 51.2% +4.0 0% 27.9% +4.5% 79.6% Orlando 38.5% +9.9% 31.3% +2.1% 72.7% OURCE: SMITH TRAVEL RESEARCH, INC.
Clearwater $103.73-3.7% St. Petersburg $109.08-0.7% Naples MSA $247.25 +3.5% Miami-Hialeah $238.21 +4.8% Florida Keys $265.16 +14.6% Ft. Myers $133.12 +6.1% Sarasota-Bradenton $117.00 +6.4% Palm Beach County $190.76 +13.7% Ft. Lauderdale Beach $211.37 +7.0% Boca Raton $173.99 +7.5% Orlando $101.81 +7.3% OURCE: SMITH TRAVEL RESEARCH, INC. Smith Travel ADR Trans % Δ 13-14 Grp % Δ 13-14 Overall ADR ($) $105.85 +6.1% $104.61 $122.48 +5.9% $113.29 $202.91 +5.5% $220.86 $203.70 +6.0% $221.42 $220.47 +7.9% 79% $256.2121 $124.25-0.4% $129.42 $109.88 +0.7% $114.63 $181.60 +4.9% $185.79 $197.17 +2.4% $199.29 $205.03 03 +7.0% $184.29 $125.31 +1.4% $110.21
Visitors/Room Nights/Economic Impact 2013 2014 % Δ Overnight Visitors 278,4000 295,900 +6.3% Room Nights 536,2000 563,300 +5.1% Economic Impact $478,608,566 $530,546,300 +10.9% St. Petersburg/Clearwater: January 14
Top U.S. Feeder Markets New York Chicago Boston Minneapolis/St. Paul Philadelphia Pittsburgh Washington, D.C. Tampa/St. Petersburg Greater Orlando Area Atlanta t. Petersburg/Clearwater: January 14 2013 Rank 2014 Rank 2 1 1 2 3 3 9 4 4 5 5 6 -- 7 -- 8 -- 9 -- 10
Visitor Origins # of Visitors 13 # of Δ from %f from Visitors 14 Prev. Yr. Prev. Yr. Florida 9,466 9173 9,173-293 -3.1% 31% Southeast 22,272 24,264 +1,992 +8.9% Northeast 70,714 78,414 +7,700 +10.9% Midwest 97,440 107,412 +9,972 +10.2% Canada 25,334 25,743 +409 +1.6% Europe 39,254 36,691-2,563-6.5% Opp. Mkt. 13,920 14,203 +283 +2.0% TOTAL 278,400 29 95,900900 +17,500 +6.3% St. Petersburg/Clearwater: January 14
First Time Visitors (% Yes) 50.0 40.0 30.0 % 20.0 36.6 27.1 35.0 27.6 10.00 0.0 St. Petersburg/Clearwater: January 14 9.5 7.4 2013 2014 New Market Share Gain from FL
Airports of Deplanement 70.0 60.0 50.0 68.5 64.1 2013 2014 % 40.0 30.0 20.00 10.0 11.6 14. 9 9.9 11.8 6.3 6.8 0.0 Tampa St. Petersburg/Clearwater: January 14 St. Pete/Clr Orlando Miami
Party Size/Length of Stay 2013 2014 Party Size (# people) 2.5 2.5 Length of Stay in Area (# days) 6.4 6.0 St. Petersburg/Clearwater: January 14
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