HOTEL REPORT SEPTEMBER 2018
TABLE OF CONTENTS OVERALL PERFORMANCE PAGE 1 HOTEL GUESTS PAGE 2 PERFORMANCE BY REGION PAGE 3 PERFORMANCE BY STAR RATING PAGE 4 UPCOMING EVENTS PAGE 5 DCT NEWS PAGE 6 GLOSSARY PAGE 7
OVERALL PERFORMANCE HOTEL GUESTS (000) 396 414 352 445 369 320 162 Hotels with 31,506rooms 402 432 420 404 427 475 YTD (JAN- SEP) 3,551 3,704 419 406 465 438 346 340 421 478 392 0 0 0 OCCUPANCY RATE +4.3% 7 7 7 7 6 52% 62% 6 71% 79% 83% 79% 69% 70% 7 78% 80% 78% 62% 5 6 6 6 0% 0% 0% AVERAGE LENGTH OF STAY (ALOS-DAYS) +1.3% 2.7 2.7 2.6 2.5 2.5 2.3 2.3 2.4 2.5 2.8 2.7 2.5 2.5 2.5 2.7 2.6 2.7 2.7 2.6 2.4 2.3 2.3 2.4 0.0 0.0 0.0 HOTEL TOTAL REVENUE (MILLION ) 505 535 510 522 676 533 582 408 395 294 327 334 471 471 542 498 368 299 339 338 362 0 0 0 3,830 3,688 +1.2% -3. AVERAGE ROOM RATE () 378 457 362 381 309 288 281 275 302 383 515 421 341 322 362 365 366 360 297 271 276 283 283 0 0 0-5. REVENUE PER AVAILABLE ROOM () 352 285 271 290 201 150 173 181 214 302 426 331 234 224 272 286 293 282 184 151 178 187 190 0 0 0-4.3% 1
HOTEL GUESTS 392,274 Non 3,704,437 HOTEL GUESTS SEPTEMBER 2018 YTD (JAN- SEP) 2018 HOTEL GUESTS 283,939 274,819 2,420,262 2,581,148-6. +4.3% 136,433 117,455 TOP NON- NATIONALITIES (000) SEPTEMBER 2017 SEPTEMBER 2018 YTD 2017 YTD 2018 Jordan Germany 19.1 20.4 18.5 16.5 12.7 15.6 15.2 14.5 10.5 10.7 12.0 10.5 33.0 35.7 28.3 29.5 % Change 8.1% 4. 6. -10. 23.0% -4. 1. -12. ALOS BY NATIONALITY (DAYS) Germany 1,130,305 1,123,289 175.8 189.6 112.3 141.0 142.4 140.2 128.5 127.2 121.0 125.9 92.3 100.1 270.5 303.7 257.3 301.3 % Change 12.3% 17.1% 7.8% 25. -1. -1.0% 4.0% 8. 2.01.9 2.72.6 1.41.5 3.83.7 1.8 1.8 3.7 2.8 2.7 2.4 2.5 2.5 5.05.1 2.1 2.1 1.3 1.4 2.8 2.7 3.7 3.8 3.8 3.0 1.8 1.8 2.2 2.2 2.6 2.7 4.8 4.7 TRIP MAIN PURPOSE Vacations Business Mice VFR Shopping Others SEPTEMBER 2018 YTD 2018 48% 2% 51% 2% 30% 30% 2
PERFORMANCE BY REGION SEPTEMBER 2018 Actual ABU DHABI Al AIN Al DHAFRA Actual Actual GUESTS 350,199-5.8% 32,973-14.3% 9,102-8.8% OCCUPANCY RATE 69% -5. 5-2.8% 39% 4. ALOS DAYS 2.5-0. 1.9 2.3% 2.3-38.3% REVENUES (M AED) 330.5-7. 20.7-20. 10.5-14.2% ARR (AED) 282-4.9% 254-20.0% 384-24.2% REVPAR (AED) 196-10.3% 140-22.2% 151-20.9% SUPPLY AND TOP NATIONALITIES - YTD 2018 AL DHAFRA 11 Hotels with 1,207 rooms ABU DHABI 132 Hotels with 27,806 rooms 9% 8% 29% 9% 12% 2 Oman AL AIN 19 Hotels with 2,493 rooms 8% 3% 3% 48% YTD (JAN- SEP) 2018 Actual ABU DHABI Al AIN Al DHAFRA Previous YTD Actual Previous YTD Actual Previous YTD GUESTS 3,273,003 4. 328,922 0.2% 102,512 10.3% OCCUPANCY RATE 72% 1.9% 5-2.3% 43% -7.2% ALOS DAYS 2.6 1. 1.9 1.2% 2.1-16. REVENUES (M AED) 3,332.7-3.3% 213.2-11. 141.7-1.2% ARR (AED) 319-5.3% 281-12.3% 564 3. REVPAR (AED) 229-3. 161-14.3% 241-4.0% 3
PERFORMANCE BY STAR RATING 46 HOTELS 13,112 ROOMS 38 HOTELS 8,156 ROOMS 33 HOTELS 4,583ROOMS DELUXE 19 HOTELS 3,327ROOMS SUPERIOR 15 HOTELS 17,13 ROOMS STANDARD 11 HOTELS 615 ROOMS HOTEL GUESTS (000) HOTEL GUESTS (000) SEPTEMBER 2017 SEPTEMBER 2018 YTD 2017 YTD 2018 177 163 139 135 1,560 1,454 1,172 1,253 73 64 606 594 15 17 12 10 5 4 152 159 114 97 53 41 5 Star 4 Star 3-1 Star Deluxe Superior Standard OCCUPANCY RATE (%) 5 Star 4 Star 3-1 Star Deluxe Superior Standard 6 60% 7 73% 72% 68% 81% 79% 73% 6 72% 63% 62% 63% 7 7 71% 69% 7 81% 72% 73% 71% 7 5 Star 4 Star 3-1 Star Deluxe Superior Standard 5 Star 4 Star 3-1 Star Deluxe Superior Standard ARR (AED) 496 474 419 402 333 309 314 296 253 230 226 197 180 215 207 237 206 167 199 189 187 213 180 184 5 Star 4 Star 3-1 Star Deluxe Superior Standard 5 Star 4 Star 3-1 Star Deluxe Superior Standard TOP NATIONALITIES YTD - 2018 5 Star 4 Star 3-1 Star Germany 12% 32% 8% 8% 31% Pakistan 3% 1 2 Deluxe Superior Standard 3 Pakistan 12% 3 Pakistan 9% 12% 18% 4
UPCOMING EVENTS October 2018 November 2018 For detailed list of events please check https://abudhabievents.ae/en/pages/default.aspx 5
DCT ABU DHABI NEWS The Department of Culture and Tourism - Abu Dhabi inaugurates Bait Al Gahwa : DCT Abu Dhabi has inaugurated the Bait Al Gahwa (Coffee House) initiative at Manarat Al Saadiyat on Saadiyat Island. Bait Al Gahwa is a key element of DCT Abu Dhabi s strategy to revive authentic heritage and traditions. It aims to provide licenses for operating tourism projects that offer a real-life simulation of the traditional Emirati process of preparing and serving coffee. Abu Dhabi Takes Top Spot in 2018 Safest Cities in the World Ranking: Abu Dhabi has been named the safest city in the world for the second year running by Numbeo, a website that curates and collates data to develop the world s largest user-contributed database about cities and countries worldwide. Surpassing more than 300 cities across the world, including Tokyo, Japan, Basel, Munich, and Vienna, the s capital has once again topped the list as the most secure city in the world, with the emirate's safety index rising from 86.46 points for the first half of last year to 88.26 points during the first six months of this year.. Abu Dhabi Records 10. Growth in Hotel Guests Staying In Emirate For Month Of August: The number of hotel guests staying in Abu Dhabi during August rose by 10. compared to the same month in 2017, with double-digit growth in most key source markets underpinning the upward trend, latest figures released by DCT Abu Dhabi for the emirate s hospitality sector have revealed. With the emirate s popularity with visitors boosted by Abu Dhabi Summer Season, August s results show that DCT s targets of improving upon 2017 s record-breaking numbers of guest arrivals, when close to five million people stayed in the emirate, are firmly on track. The Department of Culture and Tourism Abu Dhabi Launches New Destination Campaign, A Series of Extraordinary Stories: DCT Abu Dhabi has significantly upped the ante on global marketing with the introduction of a major new international promotional campaign. This latest activity will build upon a destination identity that has already attracted record numbers of guests to the emirate for two successive years, and will be supported by increased worldwide media investment across all channels At the heart of this evolved campaign will be a collection of new brand films showcasing real people living in the emirate who through their own unique lifestyle embody its personality and depth of offer. The first two of these films will feature Fatema Al Hameli, a self-styled Camel Whisperer and the first Emirati female to enter her animals into the country s camel auctions and beauty pageants, and Theo Kekati, a cart-racing teenage Rocket Boy well versed in where to find fun and thrills. In total 477,606 visitors enjoyed stays at one of Abu Dhabi s 162 hotels and hotel apartments during August, an increase of more than 45,000 over August 2017. For the first eight months of the year, the figures show Abu Dhabi has recorded more than 3.31 million guests, a 5.8% boost in the total number of hotel guests to the emirate compared to last year. 6
GLOSSARY Available rooms for sale Number of rooms available during the month covered by the report excluding out-of-order (a room status term indicating that a room is scheduled for maintenance, refurbishment, deep cleaning, etc.) Occupied rooms Number of rooms used on a daily basis including complimentary rooms. Occupancy Rate, % Occupancy is the percentage of available rooms that are occupied, calculated by dividing the number of occupied rooms by the available rooms. Hotel Guests Number of guests staying in the hotel including those who occupied complimentary or non-revenue generating rooms either for day-stay or overnight-stay. Guests Nights Number of night guests spent in the hotel regardless of the type of rooms they occupy. Average Length of Stay (ALOS) Average number of nights guests spent in a single stay, calculated by dividing guest nights by hotel guests. Total revenues Revenue generated by hotels from all their operations, including service charge and taxes. Average room (daily) rate ARR/ADR Revenue per available room RevPAR A ratio that indicates average room rate and to what extent rooms are being up-sold or discounted; calculated by dividing room revenue by the number of occupied rooms. (excludes complimentary & house use) Revenue per Available rooms, calculated by dividing the total revenues by total rooms in hotel minus out-of-service rooms Disclaimer: All rights are reserved regarding the data contained in the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) attached report. The content and data included in the report are subject to alteration with the emergence of more accurate data or the acquisition of the full required data, in accordance with the requirements of the data updating process or audit conducted in accordance with legislation and procedures. DCT Abu Dhabi shall not be held accountable to the requestor or any other parties regarding alterations made to the data or information contained in this report as a result of the updating process, the conducted audit, the emergence of new data obtained from partners' overseas sources, or in any other case. 7