217 TOURISM IN NUMBERS www.slovenia.info #ifeelslovenia
EDITORIAL TOURISM IN NUMBERS is a publication issued annually by the Slovenian Tourist Board. It includes statistical data and analyses which give an overview of Slovenian tourism in the past year. The main source of information for the publication is statistical data, gathered and published by the Statistical Office of the Republic of Slovenia. 217 was once again an exceptional year for Slovenian tourism. We observed more than 12.5 million overnight stays, which is 12.6% more than in 216, and almost 5 million tourist arrivals, which represents a 14.6% increase compared to the year before. Growth of tourist arrivals and overnight stays was especially high among foreign tourists. Important growth of tourism in Slovenia also reflects in economic indicators, since in 217, tourism contributed 11.9% to GDP and employed 56.14 people (6.5% of all labour force). This year's issue of Tourism in numbers gives a general overview of tourism in Slovenia in 217, but it also portrays its image according to seasons and macro destinations. Structure of visitors and popularity of destinations change with the seasons more detailed data can be found in different chapters. 2 Editorial 3 Year in review 4 Slovenia at a glance 5 International tourism 6 Tourism in Slovenia in 217 1 Macro destinations 12 Seasons 2 Green Scheme of Slovenian Tourism 21 Digital 22 Events and activities 23 Key markets 29 Definition of terms, abbreviations, references 2 www.slovenia.info #ifeelslovenia
YEAR IN REWIEW 4.948.8 TOTAL +14,6% 12.591.562 TOTAL +12,6% 3.586.38 FOREIGN +18,3% 8.572.217 FOREIGN +16,8% 2,5 DAYS 2,43 mrd EUR + 11% 11,9% GDP 1.362.42 DOMESTIC +6,% 4.19.345 DOMESTIC +4,7% Tourist arrivals and growth Overnight stays and growth Average length of stay Inflow related to travel and growth Total contribution of tourism to GDP 217, THE FOURTH CONSECUTIVE RECORD YEAR FOR SLOVENIAN TOURISM Increase in international tourist arrivals +18,3% +8,% Slovenia Europe +7,% World Number and share of employees in tourism sector 56.14 6,5% Municipalities with the highest number of overnight stays and growth 217/216 26+27+2+12+7+8 7,5% 6,8% 12,3% 2,% 26,3% 27,1% Growth Health (spa) resorts +4,6% Mountain resorts +19,2% Seaside resorts +1,5% Ljubljana +16,% Urban municipalities +11,9% Other municipalities +22,5% Overnight stays by type of accommodation facility and growth 217/216 57+13+1+5+15 5,% 9,6% 13,4% 14,7% 57,3% Growth Hotels +8,9% Camping sites +2,9% Private accommodation +33,6% Apartment settlement +,% Other +13,2% Municipalities with the highest number of overnight stays 1 Piran 1.649.251 2 Ljubljana 1.548.487 3 Bled 97.419 Source: WTTC, 218 www.slovenia.info/facebook ; Banka Slovenije, 218 Countries with the highest number of overnight stays and growth 217/216 Italy 1.212.427 +5,9% Germany 1.37.225 +26,4% Austria 925.353 +1,9% Netherlands 433.21 +35,3% Croatia 392.81 11,6% 3
Surface area Length of coastline Source: Government of the Republic of Slovenia, 218; ekataster jam, 218 2.273 km² 46,6 km Population and average age 2.66.88; 43,2 Population density (people per km2) Capital 12 people per km² Ljubljana Number of settlements 5.978 Currency Neighbouring countries Type of government Official languages Religion Euro Italy, Austria, Croatia, Hungary Parliamentary republic Slovenian, Italian, Hungarian 58 % Roman Catholic Public holidays 1., 2. January, 8 February, 27 April, 1., 2 May, 25 June, 15 August, 31 October, 1. November, 25. December, 26. December Highest point SLOVENIA AT A GLANCE Basic data on Slovenia in 217 Triglav 2.864 m Number of Karstic caves, longest show cave 12.589 caves; Postojnska cave (24.12) Largest natural lake Number of protected areas and their surface area Lenght of watercourses, longest river Average monthly gross salary GDP and GDP per capita International airports, length of railway network Tourist sights on the UNESCO World Heritage List European Destinations of Excellence in Slovenia Top ten municipalities by population Lake Cerknica (intermittent), 26 km2 15 protected areas and 1.164 natural monuments; 269.475 ha protected in total (13,3 % of the surface of Slovenia) 26.6 km of watercourses; Sava (221 km) 1.67,69 EUR 43.278 millions EUR; 2.951, EUR GDP per capita 3 international airports, 2.177.5 km = length of railway network Škocjan Caves, Prehistoric Pile Dwellings around the Alps Ljubljana Moors, heritage of Mercury Idrija, Škofja Loka Passion Play, Ancient and Primeval Beech Forests of the Carpathians and Other Regions of Europe Krokar and Snežnik-Ždrocle Soča valley, Solčavsko, Kolpa, Idrija, Laško, Brda, Koper Ljubljana 288.25 Maribor 11.461 Kranj 56.47 Koper 51.641 Celje 49.376 Novo mesto 36.435 Domžale 35.659 Velenje 32.848 Nova Gorica 31.78 Kamnik 29.458 Global image of Slovenia The Travel & Tourism Competitiveness Index (WEF): rank 41/139 countries Global Peace Index: ranked as 7th safest country in the world/163 countries Global Terrorism Index: rank 13 (last place no impact of terrorism) Source: Global Peace Index 217; Global Terrorism Index 217; WEF, 217 4 www.slovenia.info #ifeelslovenia
INTERNATIONAL TOURISM Arrivals of international tourists in global regions Number of arrivals Share Growth Europe 671 mio 51% +8% Asia-Pacific 324 mio 24% +6% North, Central and South America 27 mio 16% +3% Africa 63 mio 5% +9% Middle East 58 mio 4% +4% 51+24+16+5+4+ 1,323 bn $ +7% International tourist arrivals and growth 217/216 Increase in arrivals of international tourists % 2 18% 15 1 5 11% 12% 7% 8% 6% 6% 6% 6% 5% 1% Slovenia World Europe N Europe W Europe E Europe S Europe Asia America Africa Middle East World top tourism spenders, USD 258 bn China 135 bn USA 84 bn Germany 63 bn United Kingdom 41 bn France Sours: UNWTO, 218 www.slovenia.info/facebook 5
TOURISM IN SLOVENIA IN 217 Tourist arrivals and overnight stays 4.948.8 TOTAL 3.586.38 FOREIGN 1.362.42 DOMESTIC Share and growth of tourist arrivals 217/216 27+73 72,5% +6,% +18,3% 27,5% 12.591.562 TOTAL 8.572.217 FOREIGN 4.19.345 DOMESTIC Share and growth of overnight stays 217/216 32+68 32% 68% +4,7% +16,8% Domestic Foreign Tourist arrivals Overnight stays Accommodation facilities and number of overnight stays Accommodation facilities Number of beds Number of overnight stays Hotels 43.725 7.215.121 Motels 38 17.64 Boarding houses 2.623 234.173 Inns 3.539 173.729 Overnight accommodation 2.19 11.987 Apartment settlements 5.864 631.75 Camping sites 26.243 1.689.5 Tourist farms with accommodation 5.157 181.64 Youth hostels 3.88 385.519 Private accommodation - rented rooms, dwellings 21.661 1.214.5 Mountain huts 6.624 18.296 Company vacation facilities and vacantion facilities for youth 6.32 471.287 Other accommodation facilities 941 28.714 Temporary accommodation facilities and marinas 6.192 131.478 Total 134.88 12.591.562 12.591.562 Overnight stays 134.88 Beds In health (spa) resorts, 49,5 % of beds are in hotels. Macro destination with the most accommodation facilities is Alpine Slovenia it has 52.32 beds. Municipality with the most accommodation facilities is Piran, followed by Ljubljana and Bohinj. 6 www.slovenia.info #ifeelslovenia
TOURISM IN SLOVENIA IN 217 Accommodation facilities by type of municipality Seaside resorts Mountain resorts Health (spa) resorts Urban municipalities Other municipalities Ljubljana 25.387 45.199 22.536 1.32 19.897 11.469 37+4+19+19+21 2+3+24+23+35+14+19+6+11 2% 4% 19% 21% 19% 37% 3% 2% 24% 24% 11% 6% 2% 14% 49% 44+1+11+5+395+5+16+29 5% 1% 39% 11% 44% 29% 17% 5% 49% 19+3+22+12+44 44% 12% 19% 3% 22% Hotels Apartment settlements Camping sites Private accommodation/rented rooms Others Tourist arrivals of domestic and foreign tourists 28-217 1 9 8 7 6 5 4 3 2 1 28 29 21 211 212 213 214 215 216 217 Domestic Foreign Tourist arrivals of domestic and foreign tourists 28-217 6.. 5.. 4.. 3.. 2.. 1.. Spring Summer Autumn Winter Domestic Foreign www.slovenia.info/facebook 7
TOURISM IN SLOVENIA IN 217 Number of overnight stays by month for Piran, Bled, Ljubljana 3. 25. 2. 15. 1. 5. Overnight stays by month for Piran Piran In Piran, the highest number of overnight stays by far was generated by domestic tourists, followed by Austrians and Italians. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 3. 25. 2. 15. 1. 5. Overnight stays by month for Bled Bled In Bled, most overnight stays were generated by guests from United Kingdom, followed by those from Germany and Italy. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 3. 25. 2. 15. 1. 5. Overnight stays by month for Ljubljana Ljubljana In Ljubljana, the highest number of overnight stays was generated by Italians, followed by Germans and guests from United Kingdom. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 8 www.slovenia.info #ifeelslovenia
TOURISM IN SLOVENIA IN 217 Country www.slovenia.info/facebook Tourist arrivals 217 Share (%) Index 217/216 Overnight stays Share (%) Index 217/216 from Austria 351.435 9,8 112,94 925.353 1,79 11,91 from Belgium 82.7 2,29 128,69 242.354 2,83 127,76 from Bulgaria 32.327,9 93,1 5.382,59 95,96 from Bosnia and Herzegovina 5.342 1,4 116,54 115.392 1,35 121,1 from Cyprus 1.426,4 128,7 4.413,5 115,1 from Chech Republic 117.132 3,27 127,88 289.424 3,38 125,64 from Moontenegro 1.818,3 19,51 23.964,28 16,78 from Denmark 2.37,56 114,48 59.281,69 17,26 from Estonia 4.38,12 113,67 9.31,11 13,9 from Finland 19.76,53 11,6 48.419,56 15,77 from France 15.134 2,93 115,28 227.776 2,66 116,71 from Greece 11.12, 15,26 22.898,27 15,75 from Croatia 175.6 4,88 114,4 392.81 4,58 111,58 from Ireland 14.43,4 14,61 37.487,44 16,53 from Iceland 3.57,9 122,43 1.68,12 124,67 from Italy 56.332 15,63 16,98 1.212.427 14,14 15,93 from Latvia 6.197,17 12,79 13.849,16 14,79 from Lithuania 6.186,17 113,65 13.763,16 12,31 from Luxembourg 3.21,8 147,29 7.29,9 149,82 from Hungary 124.255 3,46 122,81 316.811 3,7 121,22 from Macedonia 18.387,51 15,68 38.352,45 16,99 from Malta 5.975,17 12,78 27.121,32 124,28 from Germany 392.562 1,95 127,7 1.37.225 12,1 126,39 from Netherlands 131.939 3,68 138,17 433.21 5,5 135,28 from Norway 11.68,32 113,36 29.8,34 16,12 from Poland 93.646 2,61 127,48 24.179 2,38 125,87 from Portugal 1.788,3 124,29 23.298,27 123,3 from Romania 4.869 1,14 112,65 86.831 1,1 117,65 from Russian Federation 55.58 1,55 127,29 282.383 3,29 134,27 from Slovakia 44.753 1,25 124,25 15.775 1,23 119,27 from Serbia 112.251 3,13 19,14 277.644 3,24 111,46 from Spain 58.399 1,63 129,14 126.717 1,48 129,66 from Sweden 27.598,77 125,34 62.117,72 124,37 from Switzerland 55.32 1,54 117,59 117.834 1,37 115,44 from Turkey 29.338,82 13,86 51.91,61 128,85 from Ukraine 28.485,79 15,39 81.868,96 19,79 from United Kingdom 129.92 3,6 117,98 369.2 4,31 115,86 from other European countries 22.346,62 19,75 55.58,64 19,26 from South Africa 3.295,9 146,31 7.527,9 141,51 from other African countries 6.12,17 18,58 17.22,2 88,83 from Australia 36.75 1,2 123,31 71.275,83 123,24 from New Zealand 6.532,18 115,12 12.364,14 15,2 from other countries of Oceania 578,2 128,73 1.78,1 133,58 from Israel 6.35 1,68 9, 196.722 2,29 83,19 from Japan 31.857,89 18,9 51.348,6 11,79 from China 64.599 1,8 142,53 89.8 1,4 136,97 from Korea (Republic of) 149.12 4,16 131,25 163.289 1,9 13,54 from other Asian countries 18.294 3,2 141,49 23.894 2,38 131,19 from Brazil 11.661,33 121,44 24.165,28 125,3 from other countries of South and Middle America 17.174,48 112,57 34.68,4 18,34 from Canada 21.453,6 125,46 46.287,54 126,47 from United States 11.95 2,84 125,55 22.74 2,58 12,82 from other countries of North America 11, 157,14 13, 76,47 9
MACRO DESTINATIONS Accommodation facilities/beds Total 52.32 Of which hotels 15.292 Of which camping sites 11.558 Other 25.182 Arrivals 217 total Overnight stays 217 total 1.683.185 4.36.4 Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists 217 386.942 972.71 Overnight stays of foreign tourists 217 1.296.243 3.63.699 Bled (41.731) Kranjska Gora (243.415) Bohinj (191.873) Municipalities with the highest number of arrivals ALPINE SLOVENIA In macro destination Alpine Slovenia, foreign tourists generated almost three times more arrivals and overnight stays than domestic tourists. The number of tourist arrivals and overnight stays of foreigners increased by more than 2% compared to 216. THE MEDITERRANEAN & THE KARST IN SLOVENIA Foreign tourists generated approximately twice as much arrivals and overnight stays as domestic tourists. Total number of overnight stays rose by 12,3% and total number of arrivals by 14,9% compared to 216. Accommodation facilities/beds Total 33.517 Of which hotels 13.346 Of which camping sites 5.812 Other 14.359 Arrivals 217 total Overnight stays 217 total 1.132.159 3.66.186 Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists 217 343.193 1.79.256 Overnight stays of foreign tourists 217 788.966 1.979.337 Municipalities with the highest number of arrivals Piran (534.874) Izola (111.896) Nova Gorica (96.28) 1 www.slovenia.info #ifeelslovenia
MACRO DESTINATIONS Brežice (194.527) Moravske Toplice (152.592) Podčetrtek (14.3) Municipalities with the highest number of arrivals Accommodation facilities/beds Total 27.865 Of which hotels 14.97 Of which camping sites 5.211 Other 7.684 Arrivals 217 total Overnight stays 217 total 1.41.466 3.45.212 Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists 217 514.91 1.725.468 Overnight stays of foreign tourists 217 526.639 1.679.744 THERMAL PANNONIAN SLOVENIA The number of arrivals and overnight stays is almost the same for domestic and foreign tourists, but the number of arrivals of foreign tourists rose much more than other indicators (by 14,5% compared to 216). Total number of tourist arrivals rose by 8,2% and total number of overnight stays by 5,7%. LJUBLJANA & CENTRAL SLOVENIA The difference between domestic and foreign tourists is much bigger than in other macro destinations foreigners generate more than nine times more arrivals than domestic tourists and 8,5 times more overnight stays. Vir: SURS, 218 Municipalities with the highest number of arrivals Ljubljana (841.32) Cerklje na Gorenjskem (39.269) Kamnik (3.158) Accommodation facilities/beds Total 21.394 Of which hotels 8.66 Of which camping sites 3.662 Other 9.126 Arrivals 217 total Overnight stays 217 total 1.43.17 1.976.124 Arrivals of domestic tourists 217 Arrivals of foreign tourists 217 Overnight stays of domestic tourists 217 1.974 26.93 Overnight stays of foreign tourists 217 942.133 1.769.194 www.slovenia.info/facebook 11
UVODNIK SPRING - 19,4% OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality March April May Total Health (spa) resorts 71.65 74.136 6.368 26.19 Mountain resorts 57.118 68.685 89.715 215.518 Seaside resorts 46.272 72.117 65.394 183.783 Ljubljana 44.717 66.251 69.997 18.965 Urban municipalities 26.548 32.959 37.254 96.761 Other municipalities 23.293 34.664 4.12 98.77 22+19+18+1+1+21 1% 1% 21% 22% 18% 19% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality March April May Total Health (spa) resorts 232.978 242.941 222.591 698.51 Mountain resorts 134.118 139.25 18.53 453.898 Seaside resorts 119.353 188.57 175.315 483.238 Ljubljana 81.964 122.277 129.245 333.486 Urban municipalities 54.272 58.169 66.822 179.263 Other municipalities 46.73 59.7 69.227 174.937 3+2+21+14+8+7 14% 8% 21% 7% 3% 2% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Piran/Pirano 34.571 Ljubljana 333.486 Bled 164.357 Moravske Toplice 114.596 Brežice 11.39 Kranjska Gora 9.77 Podčetrtek 69.267 Maribor 67.95 Rogaška Slatina 66.829 Izola/Isola 66.479 Country Number of overnight stays Domestic 819.291 Italy 238.222 Austria 235.997 Germany 161.718 Croatia 69.38 Russian Federation 59.62 Serbia 55.56 United Kingdom 52.336 Korea (Republic of) 48.327 Hungary 47.1 12 www.slovenia.info #ifeelslovenia
SPRING Arrivals March-May Overnight stays March-May 216 217 589.543 981.213 +14,2% 216 217 2.69.265 2.323.332 +12,3% Growth Growth Overnight stays of domestic tourists Overnight stays of foreign tourists 47+15+25+2+3+8 25% 8% 3% 2% 47% Domestic Health (spa) res. 386.87 Mountain resorts 121.651 Seaside resorts 22.861 Ljubljana 15.692 Urban munic. 29.87 22+19+21+1+7+21 7% 1% 21% 22% 19% Foreign Health (spa) res. 312.423 Mountain resorts 332.247 Seaside resorts 28.377 Ljubljana 317.794 Urban munic. 149.393 15% Other munic. 63.13 21% Other munic. 111.87 Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Share of overnight stays 35% 65% Domestic65+35 Foreign Occupancy rate (%) % Hotels 48,9 Motels 12,2 Boarding houses 24,2 Inns 13,1 Overnight accommodation 18,1 Apartment settlements 28,1 Camping sites 1,8 Tourist farms with accommodation 9,8 Youth hostels 29,1 Private accommodation - rented rooms, dwellings 17,8 Mountain huts 3,6 Company vacation facilities and vacation facilities for youth 21,9 Other accommodation facilities 3,2 Temporary accommodation facilities and marinas 3,7 www.slovenia.info/facebook 13
UVODNIK SUMMER - 43,6% OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality June July August Total Health (spa) resorts 75.71 91.851 15.873 273.434 Mountain resorts 143.421 241.74 273.597 658.758 Seaside resorts 93.679 113.54 114.229 321.448 Ljubljana 78.459 18.222 122.538 39.219 Urban municipalities 45.32 52.976 6.137 158.433 Other municipalities 51.392 71.414 88.958 211.764 34+17+16+8+11+14 11% 8% 14% 16% 17% 34% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality June July August Total Health (spa) resorts 278.715 385.152 449.596 1.113.463 Mountain resorts 32.922 69.382 738.752 1.669.56 Seaside resorts 285.493 449.17 462.398 1.196.98 Ljubljana 144.28 23.414 222.52 57.214 Urban municipalities 81.965 94.54 111.958 287.977 Other municipalities 88.945 132.6 169.146 39.151 32+23+11+6+7+21 7% 6% 21% 11% 23% 32% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Piran/Pirano 738.744 Ljubljana 57.214 Bled 381.26 Brežice 37.33 Bohinj 292.191 Kranjska gora 25.582 Bovec 226.513 Izola/Isola 25.315 Radovljica 18.457 Ankaran/Ancarano 179.244 Country Number of overnight stays Domestic 1.444.342 Germany 536.172 Italy 426.62 Netherlands 342.266 Austria 291.975 Belgium 176.797 Czech Republic 174.486 United Kingdom 167.823 Hungary 147.756 France 125.9 14 www.slovenia.info #ifeelslovenia
SUMMER Arrivals June-August Overnight stays June-August 216 217 1.644.1 1.933.56 +17,6% 216 217 4.546.534 5.227.769 +15,% Growth Growth Overnight stays of domestic tourists Overnight stays of foreign tourists 38+2+32+1+3+6 32% 6% 3% 1% 38% Domestic Health (spa) res. 552.359 Mountain resorts 29.425 Seaside resorts 455.714 Ljubljana 14.653 Urban munic. 38.74 36+2+15+6+8+15 8% 6% 15% 15% 36% Foreign Health (spa) res. 561.14 Mountain resorts 1.378.631 Seaside resorts 741.194 Ljubljana 555.561 Urban munic. 249.273 2% Other munic. 92.487 2% Other munic. 297.664 Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Share of overnight stays 72+28 28% 72% Domestic Foreign Occupancy rate (%) % Hotels 71,2 Motels 31,2 Boarding houses 52,6 Inns 28,3 Overnight accommodation 27, Apartment settlements 58,5 Camping sites 54,2 Tourist farms with accommodation 26,7 Youth hostels 56,7 Private accommodation - rented rooms, dwellings 47,7 Mountain huts 14, Company vacation facilities and vacation facilities for youth 36,6 Other accommodation facilities 27,5 Temporary accommodation facilities and marinas 25,3 www.slovenia.info/facebook 15
UVODNIK AUTUMN - 2,9% OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality September October November Total Health (spa) resorts 74.196 78.273 71.438 223.97 Mountain resorts 127.47 79.526 37.927 244.86 Seaside resorts 77.579 63.118 33.137 173.834 Ljubljana 83.496 7.533 44.997 199.26 Urban municipalities 46.825 37.265 29.236 113.326 Other municipalities 49.321 37.65 22.939 19.325 23+16+19+11+1+21 1% 21% 11% 19% 23% 16% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality September October November Total Health (spa) resorts 264.963 258.354 233.96 756.413 Mountain resorts 271.59 148.152 69.422 489.164 Seaside resorts 244.44 165.382 94.45 54.272 Ljubljana 151.729 129.96 82.297 363.122 Urban municipalities 81.518 69.52 53.489 24.59 Other municipalities 81.35 64.722 44.716 19.788 2+2+14+8+8+3 3% 8% 8% 14% 2% 2% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Ljubljana 363.122 Piran/Pirano 354.287 Bled 18.756 Moravske toplice 137.34 Brežice 115.476 Kranjska Gora 84.947 Podčtrtek 75.587 Maribor 74.116 Rogaška Slatina 73.8 Izola/Isola 73.143 Country Number of overnight stays Domestic 83.189 Austria 247.273 Germany 217.757 Italy 27.486 United Kingdom 75.928 Croatia 71.297 Serbia 6.46 USA 58.583 Other Asian countries 57.794 Russian Federation 54.5 16 www.slovenia.info #ifeelslovenia
AUTUMN Arrivals September-November Overnight stays September-November 216 217 971.799 1.64.278 +9,5% 216 217 2.332.867 2.57.818 +7,5% Growth Growth Source: Vir: SURS, 218 Overnight stays of domestic tourists Overnight stays of foreign tourists 49+11+26+2+5+7 26% 7% 5% 2% 49% Domestic Health (spa) res. 45.154 Mountain resorts 95.73 Seaside resorts 216.193 Ljubljana 15.112 Urban munic. 37.964 23+17+21+1+8+21 8% 1% 21% 23% 17% Foreign Health (spa) res. 351.259 Mountain resorts 394.91 Seaside resorts 288.79 Ljubljana 348.1 Urban munic. 166.95 11% Other munic. 6.693 21% Other munic. 13.95 Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Source: Vir: SURS, 218 Share of overnight stays 67+33 33% 67% Domestic Foreign Occupancy rate (%) % Hotels 52,4 Motels 18,9 Boarding houses 27,3 Inns 15,1 Overnight accommodation 18, Apartment settlements 28,4 Camping sites 12,1 Tourist farms with accommodation 9,4 Youth hostels 29,4 Private accommodation - rented rooms, dwellings 18,1 Mountain huts 3,2 Company vacation facilities and vacation facilities for youth 21,1 Other accommodation facilities 6,9 Temporary accommodation facilities and marinas 4,4 www.slovenia.info/facebook 17
UVODNIK WINTER - 16,1%OF ALL OVERNIGHT STAYS Tourist arrivals by type of municipality Type of municipality December January February Total Health (spa) resorts 77.19 73.275 78.168 228.552 Mountain resorts 57.782 59.163 61.783 178.728 Seaside resorts 31.53 19.844 27.721 79.95 Ljubljana 58.22 35.34 3.628 123.684 Urban municipalities 3.646 25.655 24.79 81.1 Other municipalities 23.921 17.725 17.18 58.664 3+24+11+16+11+8 16% 11% 11% 8% 24% 3% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Number of overnight stays by type of municipality Type of municipality December January February Total Health (spa) resorts 234.3 237.13 239.375 71.535 Mountain resorts 135.35 177.538 186.367 498.94 Seaside resorts 84.57 57.886 75.586 217.529 Ljubljana 1.38 64.157 54.911 219.376 Urban municipalities 58.585 56.542 54.35 169.477 Other municipalities 43.69 34.94 34.257 112.41 37+26+11+11+9+6 11% 11% 9% 9% 26% 37% Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Highest number of overnight stays Overnight stays by country Municipality Number of overnight stays Ljubljana 219.376 Kranjska Gora 182.569 Piran/Pirano 16.137 Brežice 119.217 Moravske Toplice 14.687 Bled 92.338 Zreče 87.38 Podčtertek 74.153 Maribor 71.452 Laško 65.747 Country Number of overnight stays Domestic 815.877 Italy 29.813 Croatia 157.829 Austria 126.912 Serbia 81.46 Germany 48.584 Hungary 44.936 United Kingdom 38.496 Russian Federation 35.576 Bosnia and Herzegovina 31.578 18 www.slovenia.info #ifeelslovenia
WINTER Arrivals December-February Overnight stays December-February 216 217 695.1 749.733 +7,9% 216 217 1.824.285 1.927.898 +5,7% Growth Growth Overnight stays of domestic tourists Overnight stays of foreign tourists 5+26+13+2+4+5 13% 5% 4% 2% 26% 5% Domestic Health (spa) res. 44.838 Mountain resorts 28.583 Seaside resorts 18.791 Ljubljana 17.86 Urban munic. 34.455 28+26+1+18+12+6 18% 12% 6% 28% Foreign Health (spa) res. 3.5697 Mountain resorts 29.357 Seaside resorts 18.738 Ljubljana 22.29 Urban munic. 135.22 Other munic. 42.124 1% 26% Other munic. 69.917 Health (spa) resorts Ljubljana Mountain resorts Seaside resorts Urban municipalities Other municipalities Share of overnight stays 58+42 42% 58% Occupancy rate (%) % Hotels 46,5 Motels 1,3 Boarding houses 19,6 Inns 1,3 Overnight accommodation 13, Apartment settlements 33,9 Camping sites 8,1 Tourist farms with accommodation 7,8 Youth hostels 19,5 Private accommodation - rented rooms, dwellings 18,7 Mountain huts 7,3 Company vacation facilities and vacation facilities for youth 23, Other accommodation facilities 6,9 Temporary accommodation facilities and marinas 1,7 www.slovenia.info/facebook 19
GREEN SCHEME OF SLOVENIAN TOURISM Green scheme of Slovenian tourism green scheme of slovenian tourism 37 destinations 22 accommodation providers 3 natural parks 2 tourists agencies The Green Scheme of Slovenian Tourism is a tool and a certification programme developed at the national level that brings together all efforts directed towards the sustainable development of tourism in Slovenia, offers tools to destinations and service providers that enable them to evaluate and improve their sustainability endeavours and promotes these endeavours through the SLOVENIA GREEN brand. Destinations Accommodation providers Ljubljana Podčetrtek Bled Rogaška Slatina Komen Idrija, Kamnik, Radlje ob Dravi, Rogla-Zreče, Cerkno, Nova Gorica, Brda, Kranjska Gora, Maribor, Ptuj, Slovenj Gradec, Bela Krajina, Vipavska dolina, Logarska dolina, Solčavsko, Šentjur, Novo mesto, Bohinj, Škofja Loka, Sevnica, Šmarješke Toplice, Koper, Hrpelje-Kozina Laško, Žalec, Celje, Velenje, Polhov Gradec, Kočevsko, Ljutomer, Litija in Šmartno pri Litiji, Sežana, Divača Farm Stay Urška (EU Ecolabel), Country Estate Trnulja (Bio Hotels), Terme Snovik (EU Ecolabel), Thermana park Laško (EU Ecolabel), Camp Koren Kobarid (EU Ecolabel), Hotel Park Ljubljana (Travelife), Design rooms Pr gavedarjo (Travelife), Hotel Jožef Idrija (EU Ecolabe), Hotel St. Daniel (Bio Hotels), Hotel Savica (EU Ecolabel), Hotel Astoria Bled (EU Ecolabel), Hotel Bioterme Mala Nedelja (EU Ecolabel), Ramada Resort Kranjska Gora (Travelife), Holiday houses in Slovenian Istria (Travelife), Farm Stay Marjanca (EU Ecolabel), Eco boutique hotel A.M.S. Beagle (EU Ecolabel), Hotel Atrij Superior Terme Zreče (EU Ecolabel), Hotel Natura Rogla (EU Ecolabel), Terme Dobrna (EU Ecolabel), Vila Mila Bled (EU Ecolabel), Vila Angelina (EU Ecolabel), Hotel Mond (EU Ecolabel). Parks Agencies In the process of evaluation TRAVEL AGENCY Triglav National Park, Kozjansko Regional Park, Škocjan Caves Regional Park Roundabout Travel, Visit GoodPlace Kostanjevica na Krki, Lenart, Sveta Ana, Luče, Brežice, Postojna, Miren - Kostanjevica, Moravske Toplice, Ljubno, Kranj, Rečica, Kanal ob Soči, Logar Valley Landscape park Source: Portal Slovenia.info, 218 2 www.slovenia.info #ifeelslovenia
DIGITAL Visitor frequency to the official Slovenian tourism portal www.slovenia.info 2.925.6 6.457. Number of unique users and page views 46,8% 6 Share of views via mobile devices Number of new stories 12 Number of digitised publications 1299 Number of new photographs in the media library Source: Google Analytics, 217 Social media activities social media 2.891 2.481. 1.16. 517.759 18.549 Total number of posts Total number of interactions Total number of followers Number of followers on Facebook Number of followers on Instagram Source: Google Analytics, 217; SocialBakers, 217 Digital campaign Visitor frequency to the portal by month Slovenia. Make New Memories 21 countries 13 languages 115 million users 851.731article views 17.136 likes on Facebook 4.333.748 views onyoutube 739.923 clicks on advertisements on Google and Yandex 2.475.49,83 EUR (excluding VAT) value of public service contract 7. 6. 5. 4. 3. 2. 1. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Source: Slovenska turisticna organizacija, 217; SocialBakers, 217 www.slovenia.info/facebook 21
EVENTS & ACTIVITIES Important activities 44 BUSINESS EVENTS AND FAIRS 5 BUSINESS EVENTS ON OVERSEAS MARKETS 9 EVENTS IN SLOVENIA 7 BIGGER STUDY TRIPS FOR FOREIGN TRAVEL ENABLERS 13 WORKSHOPS AND PRESENTATIONS ON FOREIGN MARKETS 18 WORKSHOPS AND PRESENTATIONS ON OVERSEAS MARKETS 13 STUDY TRIPS FOR FOREIGN JOURNALISTS Slovenian Incoming Workshop 217 188 REPRESENTATIVES OF FOREIGN BUSINESSES 146 FOREIGN BUSINESSES 13 SLOVENIAN BUSINESSES 22 REPRESENTATIVES OF SLOVENIAN TOURISM SECTOR Projects 4 AWARDS FOR INNOVATION SNOVALEC 2 AWARDS FOR INNOVATION SEJALEC Eurosport 9,3 MILLION RACE VIEWS 27,9 MILLION VIEWS OF ADVERTISEMENTS DURING THE RACE European Destinations of Excellence 1 NEW DESTINATION Source: Eurosport 218 Awards for Slovenian Tourist Board National Geographic World Legacy Award for Destination Leadership for Green Scheme of Slovenian Tourism. One of 2 best tourist organisations in the world according to Flight Network, one of the leading online tourist agencies from Canada. The Golden Gate 217 for promotional video Slovenia. Make New Memories. Crystal Triglav, award of the Association of Tourist Reporters of Slovenia. 22 www.slovenia.info #ifeelslovenia
KEY MARKETS ITALY - 14% of all overnight stays, 6%growth 56.332 1.212.427 Arrivals 2,2 Average length of stay (days) Overnight stays 143 Consumption (EUR/day) Number of overnight stay by type of municipality and month 217 1 MOUNTAINS GASTRONOMY OUTDOOR 2 HEALTH&WELL-BEING TOWNS&CULTURE SUN&SEA Products Urban consumers 2,% Green explorers 17,1% Sociable foodies 12,2% 4.923.623 4.221.262 3.4.73 Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 7. 6. 5. 4. 3. 2. 1. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality 217 24+21+18+17+12+8 12% 17% 8% 18% 24% 21% Trend of arrivals and overnight stays of tourists 28-217 1.4. 1.2. 1.. 8. 6. 4. 2. Source SURS, 218 Health (spa) resorts Seaside resorts Ljubljana Urban municipalities 28 29 21 211 212 213 214 215 216 217 Mountain resorts Other municipalities Arrivals Overnight stays www.slovenia.info/facebook 23
KEY MARKETS GERMANY - 12% of all overnight stays, 26% growth 392.562 Arrivals 2,6 Average length of stay (days) 1.37.225 Overnight stays 86 Consumption (EUR/day) 1 MOUNTAINS GASTRONOMY OUTDOOR 2 HEATH&WELL-BEING TOWNS & CULTURE TOURING Products Green explorers 17,2% Urban consumers 17,% Beauty & indulgence lovers 15,3% 5.879.195 5.85.746 5.212.283 Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 Number of overnight stay by type of municipality and month 217 14. 12. 1. 8. 6. 4. 2. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality 217 7+13+42+21+11+6 21% 11% 6% 7% 13% 42% Trend of arrivals and overnight stays of tourists 28-217 1.2. 1.. 8. 6. 4. 2. Health (spa) resorts Ljubljana Seaside resorts Urban municipalities 28 29 21 211 212 213 214 215 216 217 Mountain resorts Other municipalities Arrivals Overnight stays 24 www.slovenia.info #ifeelslovenia
KEY MARKETS AUSTRIA - 11% of all overnight stays, 11% growth 351.435 925.353 Arrivals 2,6 Average length of stay (days) Overnight stays 91 Consumption (EUR/day) 1 HEALTH&WELL-BEING GASTRONOMY OUTDOOR 2 MOUNTAINS TOWNS&CULTURE TOURING Products Number of overnight stay by type of municipality and month 217 Beauty & indulgence lovers 22,4% Urban consumers 19,4% Green explorers 15,7% 827.715 716.841 577.759 Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 5. 45. 4. 35. 3. 25. 2. 15. 1. 5. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality 217 4+34+11+6+4+5 11% 4% 5% 6% 34% Health (spa) resorts Seaside resorts 4% Ljubljana Urban municipalities Trend of arrivals and overnight stays of tourists 28-217 1.. 9. 8. 7. 6. 5. 4. 3. 2. 1. Source SURS, 218 28 29 21 211 212 213 214 215 216 217 Mountain resorts Other municipalities Arrivals Overnight stays www.slovenia.info/facebook 25
KEY MARKETS UNITED KINGDOM - 4,3% of all overnight stays, 16% growth 129.92 Arrivals 2,9 Average length of stay (days) 369.2 Overnight stays 12 Consumption (EUR/day) 1 MOUNTAINS GASTRONOMY TOWNS & CULTURE 2 OUTDOOR TOURING HEALTH&WELL-BEING Products Number of overnight stay by type of municipality and month 217 4. 35. 3. 25. 2. 15. 1. 5. Urban consumers 19,2% Green explorers 13,6% Beauty & indulgence lovers 13,4% 4.833.92 3.42.872 3.373.18 Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality 217 44+6+38+4+3+5 38% 3% 5% 4% Health (spa) resorts Seaside resorts 6% 44% Ljubljana Urban municipalities Trend of arrivals and overnight stays of tourists 28-217 4 35 3 25 2 15 1 5 28 29 21 211 212 213 214 215 216 217 Mountain resorts Other municipalities Arrivals Overnight stays 26 www.slovenia.info #ifeelslovenia
KEY MARKETS FRANCE - 2,7% of all overnight 17% growth 15.134 227.776 Arrivals 2,2 Average length of stay (days) Overnight stays 12 Consumption (EUR/day) 1 GASTRONOMY TOWNS & CULTURE TOURING 2 MOUNTAINS OUTDOOR HEALTH&WELL-BEING Products Number of overnight stay by type of municipality and month 217 3. 25. 2. 15. 1. 5. Urban consumers 2,3% Green explorers 17,4% Sociable foodies 9,5% 4.634.723 3.968.518 2.17.666 Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality 217 31+14+27+9+12+7 9% 12% 27% 7% 31% 14% Trend of arrivals and overnight stays of tourists 28-217 25 2 15 1 5 Source SURS, 218 Health (spa) resorts Ljubljana Seaside resorts Urban municipalities 28 29 21 211 212 213 214 215 216 217 Mountain resorts Other municipalities Arrivals Overnight stays www.slovenia.info/facebook 27
KEY MARKETS RUSSIAN FEDERATION - 3% of all overnight stays, 34% growth 55.58 Arrivals 5,1 Average length of stay (days) 282.383 Overnight stays 351 Consumption (EUR/day) 1 HEALTH & WELL-BEING GASTRONOMY SUN & SEA 2 TOURING TOWNS & CULTURE MOUNTAINS Products Forever young 16,2% Sociable foodies 16,% Green explorers 14,8% 4.36.13 4.243.71 3.932.358 Top three personas Source: Slovenian Tourist Board - Valicon, 218; Ministry of Economic Development and Technology, 217; SURS 218 Number of overnight stay by type of municipality and month 217 2. 18. 16. 14. 12. 1. 8. 6. 4. 2. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Health (spa) resorts Mountain resorts Seaside resorts Ljubljana Urban municipalities Other municipalities Overnight stays by type of municipality 217 46+1+27+1+5+2 27% 5%2% 1% Health (spa) resorts Seaside resorts 1% 46% Ljubljana Urban municipalities Trend of arrivals and overnight stays of tourists 28-217 4 35 3 25 2 15 1 5 28 29 21 211 212 213 214 215 216 217 Mountain resorts Other municipalities Arrivals Overnight stays 28 www.slovenia.info #ifeelslovenia
DEFINITION OF TERMS, ABBREVIATIONS, REFERENCES Definition of terms Tourism is a combination of activities of people who travel and stay in a place outside their everyday environment to spend their free time, for relaxation, business or other reasons for no less than one day (with at least one overnight stay) and no more than one year (365 days) without interruption. Tourist is a person who travels due to their free time, relaxation and business, or reasons other than making profit (a tourist does not receive payment, award), and stays at least one night (but not more than 365 times consecutively) in a catering or any other accommodation facility in a place outside of their everyday environment. Overnight stay denotes every night which a tourist actually spends at an accommodation facility (overnight or only spends some time there) or if only checked-in (person s physical presence is not necessary). Tourist arrivals to an accommodation facility are defined with a number of persons arriving to the accommodation facility and checking in. Arrivals include all persons irrespective of their age (including children whose accommodation is free of charge). Sources of content Source: SURS, 217 The Bank of Slovenia, 218 ekataster jam, found in June 218 on website https://www.katasterjam.si/ Global Peace Index 217 (217). Found in June 218 on website http://visionofhumanity.org/ Global Terrorism Index 217 (217). Found in June 218 on website http://visionofhumanity.org/ Website Slovenia.info. Found in June 218 on website http://www.slovenia.info Republic of Slovenia, Ministry of Economic Development and Technology, 217. Strategy for the Sustainable Growth of Slovenian Tourism for 217-221 Slovenian Tourist Board. Internal sources. Ljubljana: Slovenian Tourist Board. Slovenian Tourist Board, Valicon, 218. Identification of Market Potential. SocialBakers, 217. Statistical Office of the Republic of Slovenia (SURS). Found in June 218 on website http://www stat.si/statweb UNWTO Annual Report 217 (217). Found in June 218 on website http://www2.unwto.org/publication/unwto-annual-report-217 Government of the Republic of Slovenia. Found in June 218 on website http://www.vlada.si World Economic Forum, 217. The Global Competitivness Report 217-218 World Travel and Tourism Council Economic Impact 218, 218 Eurosport, 218 Images Media Library STB. Found in June 217 Abbreviations SURS Statistični urad Republike Slovenije/ Statistical Office of the Republic of Slovenia UNWTO Svetovna turistična organizacija/ UN World Tourism Organization STO PDB Slovenska turistična organizacija/ Slovenian Tourist Board Povprečna doba bivanja/ Average length of stay www.slovenia.info/facebook 29
NOTES 3 www.slovenia.info #ifeelslovenia
NOTES www.slovenia.info/facebook 31
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