Advertising Submitted by: Scott Schult Director of Marketing MEDIA Circulation MAR APR MAY ONLINE Spring Online CBS Sportsline RealCities Network WeatherBug Orlando Sentinel.com Frommers Undertone Network Summer Online AJC.com 1,179,000 OrlandoSentinel.com 476,190 Disney.com/FamilyFun.com 1,431,250 Undertone Networks 1,538,462 TripAdvisor.com 250,000 Consumer Online Expedia 7,537,381 Travelocity Google Search Yahoo Search Yahoo 9,061,073 Weather 9,975,990 USA Today 33,226,354 VISIT FL E-Dialogue Program Renewal 2,975,000 Outdoors Boating Luxury Florida Resident Golf Channel Online Homepage Banners ROS Banners Added Value St. Petersburg/Clearwater Area CVB 1
International Consumer Online-Canada UsaToday.com 8,821,782 Canada.com 2,992,208 Weather.com 8,821,000 International Consumer Online-UK Google (UK) MSN (UK) Yahoo UK LastMinute.com International Consumer-Germany Expedia Germany Vertical Markets Black Planet 3,703,704 Black Voices 3,041,983 MiGente 3,303,781 Yahoo Espanol 1,800,000 Univision 4,352,663 Planet Out, Inc. 3,000,000 TELEVISION Andretti Creative (HGPSTP) Jacksonville Orlando Ft. Myers ESPN Redfish All-Star Tournament Weather Channel VFL Weather Channel Partner Co-op Market Television Boston Cable Chicago Cable New York Cable Traffic.com- Boston Traffic.com- Chicago Traffic.com- New York Golf Channel Journeys On Demand Video 467,326/wk 475,642/wk 579,570/wk 35 spots OUTDOOR Indianapolis Billboard NCM St. Petersburg/Clearwater Area CVB 2
RADIO Andretti Creative Radio Jacksonville Ft. Myers Orlando WPLA 12-30 WOKV 12-30 WQIK 12-30 WFYV 12-30 WARO 19-31 WWCN 19-31 WJBX 19-31 WUSV 19-31 WTKS 19-31 WJRR 19-31 WDBO 19-31 WHTQ 19-31 NEWSPAPER Spring Newspaper NY Times (VISIT FLORIDA Co-op) 1,623,697 25 NY Times 1,623,697 15 NY Times (T Travel Magazine) 1,623,697 20 Boston Globe Magazine (VISIT FLORIDA Co-op) 587,292 18 Boston Globe 587,292 15 Chicago Tribune 937,907 15 6 Orlando Sentinel (VISIT FLORIDA Co-op) 317,226 22 Orlando Sentinel 317,226 6 Indianapolis Star 382,659 15 6, 27 Down Towns & Small Towns Visit FL Out of State Insert Spring 1,000,000 15 CONSUMER MAGAZINES AARP Magazine 930,000 Film Florida Production Guide Florida Map Guide 1,300,000 Florida Travel & Life (Full page + 1/3 page strip) 150,000 Florida Travel & Life (2 page spread) 150,000 Florida Trend 57,000 Guest Informant 2,486,130 MNI Hispanic Network 124,190 St. Petersburg/Clearwater Area CVB 3
MNI Luxury Network 190,810 Martha Stewart Weddings (Full page) 265,844 Martha Stewart Weddings (1/6 page) 265,844 Official FL Vacation Guide 500,000 Out Traveler 200,000 Great Florida Getaways 350,000 Passport 71,000 See Orlando 2,000,000 Southern Living 520,000 Family 100,000 Beaches 100,000 Romance 100,000 Outdoors & Nature 100,000 St. Pete Pride/IGLTA Suncoast Attractions Map Renewal 1,554,000 TRADE MAGAZINES Associations Now 24,000 Baseball America 40,553 FSAE Source 1,100 MPI 30,000 TSAE/Capital Executive 2,000 TSAE Annual 2,000 PARNTERSHIPS FLW Redfish Outdoors ESPN Redfish All-Star Tournament Redfish Nation Magazine Chamber Co-Operative 64,627 AAA Living Chicago 457,138 Metro Detroit 105,000 Cleveland Plain Dealer AAA Ohio Motorist 395,445 AAA Midwest Traveler Missouri 488,601 AAA Journeys Cincinnati 406,726 AAA Home and Away Indiana 225,161 AAA Car & Travel New York 939,000 AAA Home and Away KY 220,312 Arthur Frommer's Budget Travel 607,456 I-95 Welcome Center Transparency St. Petersburg/Clearwater Area CVB 4
Motion Sports Florida Race Place FL Running & Triathlon FL Sports Magazine 75,000 Tampa Bay Blues Festival Tampa Bay Devil Rays MUSEUM PLAN NPR Tampa NPR Orlando INTERNATIONAL INITIATIVES Canadian CAA Leisureways Personell Gd Can Travel Industry Sunwing German America Journal 42,000 DerTour Winter 2006/07 500,000 DerTour Summer 2007 1,000,000 Flex Travel/TUI Suisse FTI Touristik Winter 06/07 400,000 FTI Touristik Summer 2007 600,000 FVW/Urlaub Perfekt 180,000 Hotelplan Switzerland 2007 Kuoni Switzerland Catalog 2007 Meier's Weltreisen Winter 06/07 600,000 Meier's Weltreisen Summer 2007 1,100,000 Skytours Switzerland TC/Neckermann Winter Catalogue 06/07 700,000 TC/Neckermann Summer Catalogue 2007 1,200,000 TID Preisliste Englisch TIP Austria 10,800 Touristik Aktuell 31,000 Travel Inside (Swiss Trade) 12,500 Travel One 23,000 TUI/Arke Holland Winter 2006/07 TUI/Arke Holland Summer 2006/07 TUI Germany Winter 06/07 400,000 TUI Germany Summer 2007 550,000 UK St. Petersburg/Clearwater Area CVB 5
Dollar British Handbook Funway Holidays Official Visit Florida International Program Selling Long Haul 16,500 Travel Sushi Visit USA Travel Planner Visit USA DM Brochure Request Visit FL Opportunities Inflight Video DOMESTIC TOUR & TRAVEL Mark Travel/Southwest Vacations MLT Vacations Travel Impressions US Air USA 3000 St. Petersburg/Clearwater Area CVB 6