Development & Opportunity of China s Tourism Market Macao Dec.1. 2008 Yao Yuecan/CITS HO 1
Topics 1 Status Quo of Development of China s Tourism 2 Olympics Improves Image of China s Tourism 3 The World Keeps Attaching Importance on China s Tourist Market 4 Opportunities and Challenges of Tourism in Front of Financial Crisis 2
1 Status Quo of Development of China s Tourism In 2007, China s tourism industry showed signs of good development. Three major travels maintained steady growth. 3
Inbound Travel 4
Incoming tourists numbered 132 million, with foreign exchange revenue amounting to US$41.9 billion, an increase of 5.5 percent and 23.5 percent respectively. foreigners numbered 26.1097 million, a rise of 17.6 percent. HK: 77.9489 million, a rise of 5.5 percent MC: 23.1868 million, a drop of 5 percent TN: 4.6279 million, a rise of 4.9 percent 5
Features Incoming overnight tourists numbered 54.7198 million, up 9.6%. Of them, foreigners numbered 21.40 million, up18.2% 6
Proportion of Growth: 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Asia 18.2% Europe 17.7% America 13.1% Oceania 14.1% Africa 29.1% Average per capita spending in China: US$196.39 7
Outbound Travel 8
Outgoing tourists numbered 40.954 million, an increase of 18.6% Features : Proportion of growth on personal travel is far larger than on business travel. 6.03 million tourists on business travel, a rise of 5.3%, and 34.924 million tourists on personal travel, a rise of 21.3% Top 10 destinations: Hong Kong, Macao, Japan, South Korea, Vietnam, Russia, Thailand, the U.S., Singapore and Malaysia 9
Outgoing tourists organized by travel agencies totaled 9.8742 million, a rise of 17.1% Growth of outgoing tourists attributes to the increase of ADS, which was 89 in 2007 and 135 in October, 2008 10
Domestic Travel 11
Domestic travelers totaled 1.61 billion, with an income of 777. 06 billion yuan, a rise of 15.5% and 24.7% respectively. Features : Rural residents exceeded urban residents in number, in the ratio of 998 million to 612 million Domestic travel is mostly concentrated on three golden-week holidays. Travelers numbered 417 million Income: 181.6 billion yuan 12
Rapid Increase in Star-rated Hotels In 2007, there were 13,583 starrated hotels nationwide, 832 increased, up 6.5% with 1.58 million rooms, up 7.8% 67 brands of 41 international hotel groups gain access to China 13
Topics 1 Status Quo of Development of China s Tourism 2 Olympics Improves Image of China s Tourism 3 The World Keeps Attaching Importance on China s Tourist Market 4 Opportunities and Challenges of Tourism in Front of Financial Crisis 14
2 Olympics Improves Image of China s Tourism 15
Olympics Accelerate Construction of Tourist Infrastructure Beijing Star-rated hotels : 394 hotels in 2001, 806 hotels in 2008. Currently there are 46 five-star hotels 16
Communication: 8 expressways 500km 718km city subway 114km 300km 17
Landmark structure T3 Terminal 18
Bird s Nest Water Cube 19
CCTV Building Grand Theatre 20
Green Environment A marked increase in Beijing s blue sky. This attributes to less vehicles on the road. 21
Quality of Citizenship Gold-medal Olympic pace setters 22
Information Centre Setting up tourist information centers at major attractions and places where visitors frequent tourist information centers in the Olympic village 23
Tourist information centers in Beijing Hotel Call centre 24
Topics 1 Status Quo of Development of China s Tourism 2 Olympics Improves Image of China s Tourism 3 The World Keeps Attaching Importance on China s Tourist Market 4 Opportunities and Challenges of Tourism in Front of Financial Crisis 25
3 The World Keeps Attaching Importance on China s Tourist Market In 2015, China s tourist market is expected to have 100 million incoming visitors, 100 million outgoing tourists and 2.8 billion domestic travelers: A five-year plan is put on agenda. 26
China International Travel Mart in Shanghai 106 countries attended 4,112 units 1,200 buyers 90,000 professionals 30,000 public an amazing growth of buyers 27
At the opening ceremony of the Beijing Olympic Games on August 8, 2008 4.7 billion people worldwide watched China A good opportunity to understand and publicize China In September, Chinese consul general in Los Angeles issued 19,000 visas to China 28
From January to September this year, incoming tourists numbered 97,2974 million, down 0.37% but outgoing tourists numbered 30.6742 million, up 15.54%. The growth of outbound travel is noticeable 29
The Great Market : Retireers Figures showed in 2006, 143,000,000 retireers over 60 years old, 10.97% of total population. Consumption scale: 1,400 billions Yuan by 2010 year. 4,300 billion Yuan by 2020 year. Attraction of Shanghai Expo Economy, technology and people-oriented Expo attract tourists overseas 30
Topics 1. Status Quo of Development of China s Tourism 2. Olympics Improves Image of China s Tourism 3. The World Keeps Attaching Importance on China s Tourist Market 4. Opportunities and Challenges of Tourism in Front of Financial Crisis 31
4 Opportunities and Challenges of Tourism in Front of Financial Crisis Government-led tourism 27 provinces and municipalities have taken tourism as their pillar industry. They will step up infrastructure construction, development of scenic spots and tourist products as well as promotion overseas. 32
Regional cooperation has brilliant prospects Yangtze River Delta region Pearl River Delta region Beijing-Tianjin-circle Great Shangri-La Area Guangdong-Hong Kong-Macao Tourism Area 33
To deal with the financial crisis, the central government is putting forth its utmost efforts to stimulate domestic demand. The central financial department will provide funds in the amount of 4 trillion yuan. The central government is promulgating a series of policies and measures to stimulate domestic demand. 34
Make energetic efforts to develop domestic travel as one of an important means to stimulate domestic consumption 35
In 2009, prices for hotel and air transport will be adjusted due to financial crisis Tourists will buy tourist products value for money 36
Outbound travel will steadily develop. Deposits of residents amount to 2.2 trillion yuan, an average of 16,000 yuan per capita 37
Greater China Travel 2 billion Chinese in the world Greater China travel circle will also become an attractive tourist destination 38
Olympic facilities increase supplementary value of China s tourism 39
New attraction: 10th anniversary of Macao s return to China 40
Thank you! 41