Expo! Expo! IAEE s Annual Meeting & Exhibition 2011 EVENT AUDIT DATES OF EVENT: Conference: December 6 8, 2011 Exhibits: December 7, 2011 LOCATION: Las Vegas, NV EVENT PRODUCER/MANAGER: Company Name: International Association of Exhibitions and Events Address: 12700 Park Central Drive, Suite 308 Dallas, TX 75251 Phone: (972) 458-8002 Website (Show): www.iaee.com REGISTRATION COMPANY: Experient Inc. YEAR EVENT ESTABLISHED: 1992 FREQUENCY: Annual DATES OF NEXT EVENT: Conference: December 4 6, 2012 Exhibits: December 5, 2012 LOCATION: Orlando, FL 1. STATEMENT OF MARKET SERVED Independent, consumer, corporate, and association exhibition and event organizers; suppliers to the exhibition industry. Qualified attendees are exhibition and event managers and suppliers to the exposition industry. 2. STATEMENT OF VERIFICATION METHODOLOGY: All advance registrants were required to pick up their badges on-site before they could enter the meeting areas. When a badge was picked up the registrant was marked as verified. 3. AUDITED ATTENDEE ANALYSIS Year which Event was Held Event Location Conference & Exhibit Only Attendees Media* Speakers* Sub-Total: Conference & Exhibit Only Attendees Verified Exhibitors, Non- Exhibiting Sponsors and their Support Staff 2011 Las Vegas, NV 1,307 34 60 1,401 807 2,208 2010 New Orleans, LA 1,076 31 64 1,171 748 1,919 2009 Atlanta, GA 1,065 8 90 1,163 753 1,916 2008 Miami, FL 1,137 4 79 1,220 752 1,972 2007 Las Vegas, NV 1,442 37 1 1,480 849 2,329 2006 San Diego, CA 1,234 28 14 1,276 712 1,988 2005 Atlanta, GA 1,221 16 40 1,277 715 1,992 Total * Counts reflect the badge code category in the database.
4. BADGE CODE BADGE CODE ATTENDEES PERCENT OF Association Organizer 380 27.1 Independent Organizer 237 16.9 Public/Consumer Organizer 37 2.7 Corporate Organizer 201 14.3 Exhibiting Supplier 241 17.2 Non-Exhibiting Supplier 98 7.0 Exhibitor/Event Marketer 31 2.2 Faculty/Speaker 60 4.3 Media 34 2.4 Student 15 1.1 Guest 67 4.8 Total Conference and Exhibit Only Attendees Identified by Badge Code 1,401 100.0 Total Conference and Exhibit Only Attendees Not Identified by Badge Code -- -- CONFERENCE AND EXHIBIT ONLY ATTENDEES 1,401 100.0 Association Organizer 27.1% Independent Organizer 16.9% Public/Consumer Organizer 2.7% Corporate Organizer 14.3% Exhibiting Supplier 17.2% Non-Exhibiting Supplier 7.0% Exhibitor/Event Marketer 2.2% Faculty/Speaker 4.3% Media 2.4% Student 1.1% Guest 4.8% 0% 50%
5a. POSITION POSITION ATTENDEES PERCENT OF PERCENT IDENTIFIED BY POSITION Senior Executive 224 16.0 19.3 Vice President 110 7.8 9.5 Director 265 18.9 22.8 Manager 315 22.5 27.1 Coordinator 92 6.6 7.9 Support Staff 46 3.3 3.9 Other 110 7.8 9.5 Total Conference and Exhibit Only Attendees Identified by Position 1,162 82.9 100.0 Total Conference and Exhibit Only Attendees Not Identified by Position 239 17.1 -- CONFERENCE AND EXHIBIT ONLY ATTENDEES 1,401 100.0 100.0 Senior Executive 16.0% Vice President 7.8% Director 18.9% Manager 22.5% Coordinator 6.6% Support Staff 3.3% Other 7.8% Not Identified 17.1% 0% 50%
5b. DEPARTMENT DEPARTMENT ATTENDEES PERCENT OF PERCENT IDENTIFIED BY DEPARTMENT Communications (Radio/TV/PR/Advertising) 22 1.6 1.9 Education 15 1.1 1.3 Executive 195 13.9 16.8 General Management 75 5.3 6.5 Industry/Trade 27 1.9 2.3 Marketing 84 6.0 7.3 Operations 141 10.1 12.2 Press 20 1.4 1.7 Sales 228 16.3 19.7 Show Organizing 340 24.3 29.4 Student 11 0.8 0.9 Total Conference and Exhibit Only Attendees Identified by Department 1,158 82.7 100.0 Total Conference and Exhibit Only Attendees Not Identified by Department 243 17.3 -- CONFERENCE AND EXHIBIT ONLY ATTENDEES 1,401 100.0 100.0 Communications 1.6% Education 1.1% Executive 13.9% General Management 5.3% Industry/Trade 1.9% Marketing 6.0% Operations 10.1% Press 1.4% Sales 16.3% Show Organizing 24.3% Student 0.8% Not Identified 17.3% 0% 50%
6. FIRST TIME/NEW MEMBER FIRST TIME/NEW MEMBER ATTENDEES PERCENT OF New Member (1/1/11) 206* 14.7 First Expo! Expo! Meeting 384 27.4 Based on 1,401 Conference and Exhibit Only Attendees * Count derived from a comparison of the IAEE member database with the verified 2011 IAEE Annual Meeting attendee list. New Member 14.7% First Expo! Expo! Meeting 27.4% 0% 50%
7. AUDITED GEOGRAPHIC BREAKOUT OF CONFERENCE AND EXHIBIT ONLY ATTENDEES STATE PERCENT STATE PERCENT NEW ENGLAND 65 4.6 EAST SO. CENTRAL 13 0.9 Maine 5 Kentucky 6 New Hampshire 1 Tennessee 5 Vermont -- Alabama 2 Massachusetts 30 Mississippi -- Rhode Island 1 WEST SO. CENTRAL 154 11.0 Connecticut 28 Arkansas 1 MIDDLE ATLANTIC 79 5.6 Louisiana 8 New York 37 Oklahoma 2 New Jersey 37 Texas 143 Pennsylvania 5 MOUNTAIN 249 17.8 EAST NO. CENTRAL 154 11.0 Montana -- Ohio 17 Idaho 4 Indiana 9 Wyoming -- Illinois 106 Colorado 30 Michigan 10 New Mexico 4 Wisconsin 12 Arizona 2 WEST NO. CENTRAL 26 1.9 Utah 3 Minnesota 9 Nevada 206 Iowa 1 PACIFIC 155 11.1 Missouri 3 Alaska -- North Dakota 1 Washington 10 South Dakota -- Oregon 2 Nebraska 1 California 142 Kansas 11 Hawaii 1 SOUTH ATLANTIC 316 22.5 Delaware 2 UNITED STATES 1,211 86.4 Maryland 58 INTERNATIONAL 190 13.6 Washington, DC 44 Canada 33 Virginia 102 Mexico 85 West Virginia -- Other International 72 North Carolina 10 Total Conference & Exhibit Attendees 1,401 100.0 South Carolina 4 Georgia 71 Florida 25 PACIFIC 155 11.1% MOUNTAIN 249 17.8% WEST NO. CENTRAL 26 1.9% EAST NO. CENTRAL 154 11.0% NEW ENGLAND 65 4.6% MIDDLE ATLANTIC 79 5.6% WEST SO. CENTRAL 154 11.0% EAST SO. CENTRAL 13 0.9% SOUTH ATLANTIC 316 22.5%
Registration Information Last Name (Family Name) Expo! Expo! IAEE s Annual Meeting & Exhibition 6-8 December 2011- Las Vegas, NV First Name (Given Name) Current Position/Title Badge Name (First or Nickname Only) IAEE User ID (if applicable) Organization/ Company E-Mail Address Mailing Address City State/Province Country Zip/Postal Code Company Web Address Phone (Country Code/Area Code/#) Fax (Country Code/Area Code/#) Cell phone Emergency Contact Emergency Phone Number *Your cell phone number will be used by event management only in case of an emergency or if it is necessary to contact you during non-show hours. Check A New Member (Since B First Expo! Expo! Meeting Designation(s) A CEM B Other all that 1/1/11) If yes, will you be attending the First apply: Timer s Orientation, 8 December Yes No Spouse/Guest Badge Information This badge is for a spouse, significant other, or adult child in a non-related industry. Spouse/Guest is eligible to attend the same social functions the main registration is eligible to attend. Spouse/Guest is not eligible for any education sessions. Additional fees apply. Last Name (Family Name) First Name (Given Occupation (Must be in a non-related industry) Name) Global Partners Members of the following organizations may register at the IAEE Member rate. Please check one and include your member number here: AEO Member AFIDA Member AMPROFEC Member AOCA Member AUMA Member CAEM Member CENTREX Member EEAA Member EXSA Member FAIRLINK Member FBTN Member HKECOSA Member IEIA Member IELA Member InterEXPO Member JEA Member SACEOS Member TEA Member Dietary Needs: A No B Yes, please describe: How did you hear about Expo! Expo!? (choose all that apply) A Attended before D E-mail G Invited Speaker J Registration Brochure B Colleague E Fax H Magazine Ad K Website C Direct Mail F IAEE Employee I Magazine Article L Other _ Please choose ONE of the following that best describes your position: A Senior Executive C Vice President E Director G Other B Manager D Coordinator F Support Staff Please choose ONE of the following that best describes your department A Administration D Executive G Press J Sales B Communications (Radio/TV/PR/Adv.) E General Mgmt. H Marketing K Show Organizing C Education F Industry/Trade I Operations What types of events does your organization produce (please check all that apply): A Trade Show (Business-to-Business) B Public Show (Business-to-Consumer) C Fair Management D Proprietary Events (Corporate) E Hybrid (Trade Shows & Public Events) F Other Badge Code (Select One) A Association Organizer B Consumer/Public Organizer C Independent Organizer D Corporate Organizer E Exhibiting Supplier ** F Non-Exhibiting Supplier G Media * H Faculty I Student *** J Guest ** Exhibiting Supplier must provide booth number:. *** Students must provide proof of current enrollment with registration form to qualify
Two Corporate Drive, Ninth Floor Shelton, CT 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 B-to-B publications and 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertisersupported media as well as more than 2,600 advertiser and agency members. 7 Hendrickson Avenue Red Bank, NJ 07701 Phone: +1 800.224.3170 Fax: +1 732.741.5704 www.exhibitsurveys.com Founded in 1963, Exhibit Surveys, Inc. is a full service research firm dedicated to providing market intelligence and measurement for the exhibition and events marketing industry. Having researched over 10,000 exhibits and over 4,000 events, Exhibit Surveys, Inc. has led the industry in developing the most comprehensive database of normative data for events and the most sophisticated diagnostic and measurement tools available. STATEMENT OF CERTIFICATION AUDIT CONDUCTED BY EXHIBIT SURVEYS, INC. We have examined the attendee records of IAEE s Expo! Expo! held December 6 8, in Las Vegas, Nevanda as reported in this Exhibit Surveys, Inc. Event Audit Report. Our examination was made in accordance with generally accepted event auditing standards. This audit complies with standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing and overseeing the exhibition industry s independent audit process. The audit process includes pre-event review of systems, post event confirmations of attendance, examination of accounting records, and any other auditing procedures considered necessary. Based on such examinations, the statements set forth in this report present fairly and accurately the total attendance of this event in conformance with generally accepted event measurement principles. Exhibit Surveys, Inc. Red Bank, NJ Copyright 2012 BPA Worldwide/Exhibit Surveys, Inc.