POST SHOW REPORT 2016

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Ministero dello Sviluppo Economico SERVING THE $35 BILLION DEMAND FOR F&B IN THE MENA REGION* POST SHOW REPORT 2016 230+ EXHIBITORS LOCAL, REGIONAL & INTERNATIONAL FOOD SUPPLIERS FROM 38 COUNTRIES 14,945 VISITORS $82 MILLION TOTAL SPENDING POWER www.speciality.ae

SHOW INFORMATION SHOW TYPE SHOW SIZE VENUE SHOW DATES EDITION EXHIBITORS ANNUAL TRADE SHOW 6,000 sqm 7-9 November 2016 7 th 230+ TOTAL SHOWCASING ATTENDEES COUNTRIES NEXT EDITION CONDUCTED BY WEBSITE SHOWCASING 38 COUNTRIES 14,945 TRADING 107 COUNTRIES 18-20 September 2017 Official Opening Ceremony Conducted By HIS EXCELLENCY DR. RASHID BIN AHMED BIN FAHAD SPECIALITY.AE

Visitor Profile The Specialty Food Festival is the principal procurement platform for sourcing specialist food products for use across Jumeriah Group s extensive UAE network of hotels and restaurants. Mohammed Kapital, Vice President Supply Chain and Logistics, Jumeirah Group Visitor Objective The Specialty Food Festival provides us with insight into innovation and new developments in retail. We use these insights to future-proof our business and to stay on top of consumer trends in the fastmoving retail landscape. Miguel Povedano, Executive Regional Director, Carrefour To make business connections and sign deals with quality suppliers of gourmet F&B Executive Chefs Restaurateurs Hoteliers Distributors Premium Brand Managers Caterers Fine Dining Restaurants Resorts & Spas Supermarkets & Hypermarkets Exporters / Importers What I like about the shows is the specialization element. It allows the industry to target sections of the floor that are relevant to our business needs. As a visitor we know we will find the right suppliers and customers all under one roof. So far we have scored up to three successful deals each day. The range and samples of products at The Speciality Food Festival enable us to source from a wider and enhanced range of commodities from more countries. Specialty Retailers & Wholesalers Organic Traders HORECA Professionals Speciality Food Associations Health Stores Thuraya Baalbaki, Managing Director, Lively Health & Nutrition Lounge Majd Zahran, Export Account Manager, Food & Beverage Division, NewBoy FZCO Ravinder S. Sokhi, Managing Director, Royce International Trading LLC OVER 14,000 BUYERS 75% Regional 14% 8% General Manager C-Level 19% Executive The first Global Date Market welcomed specialist traders from around the world 25% International 31% 28% Owner/Board Director/Managing 92% of visitors rated the show as good to excellent

We were able to conduct business with markets that we would otherwise have great difficulty reaching out to due to their location across the globe. Our participation at the show has connected us with suppliers in Germany and Turkey. Firas Fahma, Deputy General Manager,Tamara Exhibitor Profile Average Exhibitor Sales Value $ 918,550 Bakery Charcuterie Cheeses Chilled and FrozenProducts Fresh Produce KEY EXHIBITORS Aroma Coffee Dairy Products Dates, Nuts & Seeds, Ethnic Food Fair Trade Speciality Coffee and Tea Gourmet Snacks Business France Gift Packs & Hampers ARTISAN PRODUCTS Ingredients rated the show as good to excellent & 91% are planning to exhibit again next year Easternmen & Co ECS General Trading 13 NEW Countries in 2016: European Quality Cheese Jams & Preserves Halal Meat and Locally Sourced Natural Products Oils Snacks Algeria Belgium Brazil Hong Kong Iraq Malta Palestine Russia Singapore Gruppo Cimballi Italian Trade Agency Organic Pickles & Chutneys Condiments & Sauces Free from Bulgaria Denmark Morocco Pakistan Exhibitors in their words It s our second year exhibiting at The Specialty Food Festival and we are thrilled with the outcome. We ve got over 80 leads that we intend to capitalize on. Cluadio Luorio Specialist, Silarus Thanks to the huge visitor base from Europe, China and India, I ve made a deal worth 100,000 USD. If we had more goods in our warehouse we would have made more deals on the spot. Abdulwaly Falahat Founder, Jordan Bank Dates Labeyrie Fine Foods Siafa Dates Saudi Export Development Authority Tanzamaji USA Lavazza Coffee Planet

PLUS! Business Match Making Service The Speciality Food Meetings Programme generated 585 individual C Level sales meetings in a business lounge setting Speciality Food Festival features attract the region s senior level chefs, baristas & restaurateurs. Highlights included The MENA Cezve/Ibrik Championships, Gelato Cup, The Speciality Coffee Event, MENA and the Italian Cuisine World Summit, plus many more $684,000 worth of business generated by just 3 meeting participants The Speciality Food Meetings Programme enhanced our experience of the Festival, helping us to obtain more focused clients and have a comfort zone in which to connect with them. Antonio Forcella Fox Bar Italia Srl Exhibitor An Extensive Marketing and PR Campaign The Speciality Food Meetings Programme gave me a better understanding of the guests attending and whether they would be suited to my business. Peter Lester, Managing member, Y3K, LLC Personal invitations mailed to 70,000+ international C Level prospects Total PR Circulation 78,657,165 Advertising Value US$ 1,276,375 Total PR value $3,829,126 Internal Database targeting 300,000+ F&B professionals

Booking Rate 2017 ALL-INCLUSIVE PACKAGE (MIN. 9 SQM) AED 1,810 / USD 495 PER SQM Includes: walling, carpet tile floor, name plate in English, 1 x 13 amp socket,3 x spot lights, 2 x chairs, 1 x table, 1 x lockable cupboard. SPACE ONLY (MIN 24 SQM) AED 1,540/ USD 425 PER SQM Open floor space for exhibitors who wish to design & build their custom stands. Power charges apply. Secure a prominent location Official Media Partners Supported by Procurement Partners Knowledge Partner Official Supporting Association Official Research Partner Supporting Media Partners Supporting Media Partners Supporting Media Partners