Customer Profile Report for STANLEY ARMS, NORWICH (Punch Outlet Number: 200517) NORWICH, NORFOLK, NR3 4LG (NR 3 4LG) Age Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 0-15 2,019 12,478 29,639 39,193 33,211 79 81 86 89 87 16-17 184 1,245 3,404 4,653 3,906 58 65 80 85 83 18-24 1,583 10,841 24,698 28,514 25,815 128 146 149 134 141 25-34 3,629 16,823 28,905 35,164 30,906 195 150 115 110 111 35-44 2,108 10,888 22,383 28,800 24,878 122 104 96 97 97 45-54 1,511 9,995 22,796 30,184 25,762 78 86 87 91 90 55-64 1,083 7,597 17,874 23,609 20,012 70 82 86 89 87 65+ 1,507 12,306 34,054 44,728 38,285 61 83 103 106 105 Population estimate 2015 13,624 82,173 183,753 234,845 202,775 100 100 100 100 100 Ethnicity - Census 2011 Count: %: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 White 12,182 72,588 163,787 209,803 181,617 92% 93% 93% 93% 93% Mixed / Multiple Ethnic Groups 284 1,797 3,433 4,003 3,587 2% 2% 2% 2% 2% Asian / Asian British 407 2,383 6,116 7,181 6,266 3% 3% 3% 3% 3% Black / African / Caribbean / Black British 191 1,110 2,151 2,527 2,180 1% 1% 1% 1% 1% Other Ethnic Group 120 508 1,062 1,512 1,097 1% 1% 1% 1% 1% All People (Ethnic Group) 13,184 78,386 176,549 225,026 194,747 100 100 100 100 100
Mosaic UK Map and Data: STANLEY ARMS, NORWICH (200517) Mosaic UK Data Table (Residential) Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 A City Prosperity (18+) 65 1,335 1,703 1,709 1,703 13 47 28 22 25 B Prestige Positions (18+) 0 158 3,801 7,532 5,733 0 3 36 56 49 C Country Living (18+) 0 0 59 3,414 1,239 0 0 1 27 11 D Rural Reality (18+) 0 0 102 3,867 2,553 0 0 1 30 23 E Senior Security (18+) 326 5,756 22,297 28,544 24,951 35 105 189 189 192 F Suburban Stability (18+) 96 1,822 10,617 14,811 12,465 14 44 120 131 128 G Domestic Success (18+) 65 1,352 6,850 12,993 10,307 7 24 56 83 77 H Aspiring Homemakers (18+) 293 2,206 10,237 17,516 12,426 28 36 78 104 85 I Family Basics (18+) 410 5,173 13,191 15,017 12,753 50 106 126 112 110 J Transient Renters (18+) 2,904 6,368 9,134 10,215 9,151 442 163 109 96 99 K Municipal Challenge (18+) 1,026 7,850 10,455 10,552 10,297 153 198 123 97 110 L Vintage Value (18+) 532 5,621 14,568 15,813 14,588 74 132 160 136 145 M Modest Traditions (18+) 66 1,401 4,785 5,465 4,701 12 44 69 62 62 N Urban Cohesion (18+) 2,470 9,227 11,046 11,069 11,047 414 261 146 114 132 O Rental Hubs (18+) 3,139 19,232 26,155 26,688 25,994 358 370 234 187 211 Adults 18+ estimate 2015 11,392 67,501 145,000 185,205 159,908 100 100 100 100 100
Mosaic UK Map and Data: STANLEY ARMS, NORWICH (200517) Mosaic UK Data Table (Residential) Count: Index: 0.5 0.5 A City Prosperity (18+) 65 13 B Prestige Positions (18+) 0 0 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 326 35 F Suburban Stability (18+) 96 14 G Domestic Success (18+) 65 7 H Aspiring Homemakers (18+) 293 28 I Family Basics (18+) 410 50 J Transient Renters (18+) 2,904 442 K Municipal Challenge (18+) 1,026 153 L Vintage Value (18+) 532 74 M Modest Traditions (18+) 66 12 N Urban Cohesion (18+) 2,470 414 O Rental Hubs (18+) 3,139 358 Adults 18+ estimate 2015 11,392 100
Occasions Map and Data: STANLEY ARMS, NORWICH (200517) Occasions Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 01 Mine's a Pint 996 6,263 11,865 13,907 12,417 101 112 102 96 99 02 Early Doors 500 3,666 8,949 11,345 9,690 60 78 92 94 93 03 Everyday is Friday 928 5,079 9,911 12,134 10,530 131 128 120 117 118 04 Weekend Millionaires 1,019 5,934 12,170 15,541 12,977 100 103 102 104 101 05 Out On The Town 1,700 8,712 15,322 18,079 16,036 173 157 133 126 129 06 Business and Pleasure 507 2,592 4,921 6,063 5,280 100 91 83 82 82 07 Sporting Pints 1,746 8,349 14,238 16,180 14,526 161 137 112 102 106 08 Student Social 311 2,948 5,942 7,304 6,462 68 114 111 109 112 09 Leisurely Lunch 721 4,309 10,182 13,048 11,158 75 79 90 92 92 10 Wining and Dining 620 3,944 10,290 14,429 11,900 57 64 80 90 86 11 Household Outing 745 3,866 9,314 11,727 10,057 86 79 92 92 92 12 Midweek Meal Deal 505 3,030 6,124 7,412 6,412 103 110 107 104 104 13 Date Night 655 3,377 8,252 11,607 9,687 84 77 91 102 99 14 Birthday Treat 480 2,815 7,474 10,020 8,475 62 64 82 88 86 15 Pre Show Meal 375 1,721 3,383 4,195 3,658 140 114 108 107 108 Number of Occasions 11,808 66,605 138,337 172,991 149,265 100 100 100 100 100
Competition Map and Data: STANLEY ARMS, NORWICH (200517) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 1.5 3.0 5.0 Café / Wine Bar 1 25 27 28 Circuit Bar 2 51 57 57 Community Local 14 47 57 69 Dry Led 1 16 26 33 Branded Food Pub 0 1 6 11 Rural 0 0 1 4 Other 13 168 212 243 Total 31 308 386 445
Competition Map and Data: STANLEY ARMS, NORWICH (200517) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 Café / Wine Bar 1 Circuit Bar 2 Community Local 14 Dry Led 1 Branded Food Pub 0 Rural 0 Other 13 Total 31
List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance Local Competition: STANLEY ARMS, NORWICH (200517) Rank Pub name Address Owner Postcode Category Distance () N/A STANLEY ARMS, NORWICH NORWICH, NORFOLK, NR3 4LG Punch Taverns NR 3 4LG Punch Taverns 0.00 1 Stanley Arms 33 Magdalen Road, Norwich Punch Pub Company NR 3 4LG Community Local 0.00 2 Artichoke 1 Magdalen Road, Norwich Enterprise Inns NR 3 4LW Community Local 0.12 3 Duke Of Wellington 91-93 Waterloo Road, Norwich Independent Free NR 3 1EG Community Local 0.15 4 Marlborough Arms 43 Spencer Street, Norwich Independent Free NR 3 4PB Community Local 0.15 5 Fat Cat Brewery Tap 98-100 Lawson Road, Norwich Unknown NR 3 4LF Cafe / Wine Bar 0.19 6 Dyers Arms 2-4 Lawson Road, Norwich Independent Free NR 3 4LF Community Local 0.19 7 Whalebone 144 Magdalen Road, Norwich Broadland Taverns NR 3 4BA Community Local 0.20 8 Cactus 102 Magdalen Street, Norwich Independent Free NR 3 1JD Community Local 0.20 9 Lord Roseberry 74 Rosebery Road, Norwich Unknown NR 3 3AB Dry Led 0.24 10 Leopard 98 Bull Close Road, Norwich Independent Free NR 3 1NQ Circuit Bar 0.25 11 Catherine Wheel 61 St Augustines Street, Norwich Independent Free NR 3 3BG Community Local 0.27 12 Angel Gardens 96 Angel Road, Norwich Independent Free NR 3 3HT Other 0.27 13 Plasterers Arms 43 Cowgate, Norwich Unknown NR 3 1SZ Community Local 0.30 14 Blueberry 20 Cowgate, Norwich Wellington NR 3 1SY Circuit Bar 0.31 15 Rileys 77-87 Magdalen Street, Norwich Weight Partners Ltd NR 3 1AA Other 0.34 16 Twilight 100-101 Anglia Square, Norwich Independent Free NR 3 1DY Other 0.34 17 Cottage Pub 5 Silver Road, Norwich Mauldons NR 3 4TX Community Local 0.36 18 Prince Of Denmark 140 Sprowston Road, Norwich Enterprise Inns NR 3 4JQ Community Local 0.36 19 Heath House 99 Gertrude Road, Norwich Independent Free NR 3 4SG Community Local 0.41 20 Kings Head 42 Magdalen Street, Norwich Wellington NR 3 1JE Community Local 0.42 21 Epic 112-116 Magdalen Street, Norwich Independent Free NR 3 1JE Other 0.42 22 Passage To India 45 Magdalen Street, Norwich Independent Free NR 3 1LQ Other 0.42 23 Spice Paradise 41 Magdalen Street, Norwich Independent Free NR 3 1LQ Other 0.42 24 Norwich Puppet Theatre St James, Whitefriars, Norwich Independent Free NR 3 1TN Other 0.43 25 Royal British Legion Club Aylsham Road, Norwich Independent Free NR 3 2HF Other 0.44 26 King Edward Vii 63 Aylsham Road, Norwich Wellington NR 3 2HF Community Local 0.44 27 Ali Tandoor 9-11 Magdalen Street, Norwich Independent Free NR 3 1LE Other 0.47 28 Brummells 7 Magdalen Street, Norwich Independent Free NR 3 1LE Other 0.47 29 Nazma Brasseries 15 Magdalen Street, Norwich Independent Free NR 3 1LE Other 0.47 30 Trorero 19 Fye Bridge Street, Norwich Independent Free NR 3 1LF Other 0.47 Copyright 2016 Experian Limited.