Making your world more accessible Jetstar s In Flight Magazine Wine Regions of Australia and NZ February 2017
Contents Introduction 03 On Board Media 04 Wines Feature mock ups 06 The Jetstar Passenger 07 Magazine Feature Rates 08 Jetstar Digital 09 Next Steps 13 Page 2
Introduction Jetstar flies an average of 20 million passengers per year across the ANZ network. Jetstar Media allows you to connect with the Jetstar passengers in a meaningful way, across multiple touch points throughout their journey. In order to inspire tourism to the wine regions on offer within the ANZ region, Jetstar Media are putting together a comprehensive wine region guide which will be housed within the February edition. Page 3
On Board Media JETSTAR MAGAZINE Long recognised as one of the best mediums in which to develop a lasting and trusting relationship with your target audience, Jetstar Magazine is a fun, friendly and informative read. Alongside key Jetstar Media assets, the Jetstar Magazine is a crucial platform in which to engage with the Leisure audience. FREQUENCY MONTHLY IN EVERY SEAT POCKET, EVERY FLIGHT REACH 1.6 MIL PER ISSUE CIRCULATION 30,000 COPIES MONTHLY YOUR AD HERE REACH 1.6 million PASSENGERS Available in every seat pocket of the Jetstar Airways fleet 70.1% of Jetstar's customers prefer to read a book or magazine whilst flying Page 4
Jetstar s Wines Feature In the February 2017 edition, Jetstar in-flight magazine will feature a minimum 24-32 page, inspiring guide to the beautiful Wine regions across our network in Australia and NZ providing our readers with detailed information on; Our favorite wineries to visit, touring maps/recommended itineraries, where to stay, what else is on offer in the region and beautiful product guides Maintaining Jetstar s look and feel, the Australia and NZ wine regions guide will showcase beautiful imagery capturing the spirit of each region, informative and fun content inspiring travellers planning their next holiday destination. In addition to branding adverts, we are also putting together a dedicated advertorial section for each region. This means that the Adelaide major wine regions will have their own editorial and advertorial section in order to encourage tourism to the region. The guide will have also its own front cover beautifully designed in a flip book format ensuring high impact exposure. There will be also be a minimum of 2 editorial pages dedicated for each prominent wine region. Page 5
Wines Feature Editorial Mock Ups Page 6
Wines Feature Advertorial Mock Ups We will be including advertorial sections for each prominent wine region. If you are to undertake a full page advert, we will position your brand with a bonus quarter page advertorial. Alternatively, we can also secure you a paid for advertorial quarter page position if this is preferable. Page 7
The Jetstar Passenger JETSTAR TRAVELLER UPDATE 29.6% of Jetstar travellers are aged 18-29yrs 47.1% of Jetstar travellers are aged 30-49yrs 23.3% of Jetstar travellers are aged 50+yrs 27.0% of Jetstar travellers are young families 24.7% of Jetstar travellers are couples with no children 30.4% of Jetstar travellers earn between $100-$200k 39% of travellers fall within the AB quintile 25% fall within the C quintile 53% of Jetstar travellers are female FREQUENCY OF TRAVEL 24.7% travel once a year 40.4% travel 2-3 times per year 26.2% travel 4+ times per year JETSTAR TRAVELLER HABITS 87% travel for leisure Page 8
Magazine Feature Rates DPS inside front cover Investment: $11,000 Value: $20,000 DPS throughout guide Investment: $9,000 Value: $18,000 Full page Investment: $5,000 Value: $10,000 Half page Investment: $2,500 Value: $2,750 Quarter page Investment: $1,600 Value: $2,900 Page 9
Jetstar Media The Option to extend your branding message Jetstar Media can offer you a range of other options to extend your message through their port to port digital assets. You can target passengers flying in to your region! Page 10
Digital Platforms MANAGE MY BOOKING We can geo target to accommodate passengers flying into Adelaide. This is the first touch point in the booking flow once a customer has made their booking and payment. This means that you have the capability to target the consumer as soon as they have booked their flights and are in a highly influential mindset. One ad unit only (300x250) Page 11
Digital Platforms ITINERARY EMAIL We can geo target to accommodate passengers flying into Adelaide. This email that is sent to the passenger s inbox is a clickable banner the customer can click through to their website. The itinerary email is a highly recognized asset and consumers refer to it an average of 5 times per booking. 1 x ad unit 600x200p Page 12
Digital Platforms PRE DEPARTURE EMAIL We can geo target to accommodate passengers flying into Adelaide. This email is sent two days prior to departure. This is a clickable banner that can be linked to the website. The pre departure email is a timely last minute reminder for services and activities which are yet to be booked. 1 ad unit 630x200 Page 13
Next Steps In order to reserve an advertising position within the February edition, we require confirmation by the 19 th December, advertorial materials by the 23 rd December and branding adverts by the 6 th January. If you would like some more information on our digital assets, please let me know and we can tailor a bespoke package for you. Page 14
Thank-you