Exhibitions in Asia: An Industry Overview JEXA Meeting Mark Cochrane UFI Asia Pacific Office, Regional Manager Business Strategies Group, Managing Director 19 th August 2011 1
Asian exhibitions in context In today s exhibition industry, world power is shifting east to Asia at a rapid pace. Mike Rusbridge CEO, Reed Exhibitions 2
Asia at the centre of growth 120 Total space rented (indoor + outdoor, in million sqm) 115 110 105 100 Americas Asia & Pacific Europe Middle East & Africa 95 90 2006/2007 2007/2008 2008/2009 3
Data source & background Report prepared by BSG since 2004 Published jointly with UFI Draws on BSG s exhibition database developing since 2001 Covers 15 key markets in Asia Focuses on B2B exhibitions > 2000 m 2 Excludes B2C events 4
Exhibitions in Asia: Key stats Over 1800 exhibitions identified 15.5 mil m 2 sold in 2010 up 4.3% 55% of that space was sold in China Revenues US$3.55 billion up 4%+ 33% of revenues generated in China 5
Asian exhibitions booming 6
U.S. exhibitions struggle Source: CEIR 7
U.S. exhibitions still struggling g Source: CEIR 8
Asian exhibition markets by net size 9
2010 change in net size 10
Share of total t revenues 11
Average revenues per fair 12
Asia s venue boom An issue with serious implications Venue capacity a concern in 2005 2010 vs. 05: 100% increase 2005: 3 million m 2 2010: 6.01 million m 2 13
Venues: another China story 14
Capacity expansion 15
Capacity in China 16
JEXA Meeting, Japan 17
10 largest exhibition centres in Asia Region City Exhibition Centre Gross Indoor Size China Guangzhou Chinese Export & Import Commodities Fair Ground - Pazhou 338,000 Complex China Shanghai Shanghai New International Expo Centre (SNIEC) 200,000 China Guangzhou Chinese Export & Import Commodities Fair Ground - Liuhua Complex 170,000 Thailand Bangkok IMPACT 137,000 China Yiwu Yiwu International Expo Centre 120,000 China Chengdu New International Convention and Exhibition Center (Century 110,000000 City) Korea Seoul Korea International Exhibition Center (KINTEX) 108,049 China Shenyang Shenyang Exhibition Center 105,200 China Shenzhen Shenzhen Convention & Exhibition Center 105,000 China Beijing New China International Exhibition Center (NCIEC) 100,000 Singapore Singapore Singapore Expo 100,000 18
China National Convention Centre (Beijing) 19
Integrated t resorts 20
Marina Bay Sands Singapore 21
Fragmentation into national markets Fewer aspirations for regional events Splitting into national markets Larger, exportoriented markets doing well (e.g. Thailand) 22
Government competition MICE strategy a priority for Asian governments TCEB, STB & TAITRA Korea: venues Macau, Hong Kong 23
New sources of competition The success of Global l Sources The potential of Alibaba: Largest online platform in Asian B2B media Able to make the leap to events 24
Global Sources: Exhibition revenues 25
Global Sources: A successful shift to eventsents 26
Alibaba: Major organiser? 68.9 million users 47.3 million in China Unmatched online expertise Strong branding and marketing capabilities US$1.77 billion cash 27
Rise of regional buyers & SME buyers drives growth B2B trade fairs becoming less reliant on U.S. and European buyers Buyers from Asia doing business with suppliers from Asia Buyers from BRIC, Middle East of growing importance 28
M&A activity it increasing UBM AMB Exhibitions (Malaysia) Famdent (India) SATTE (India) Shanghai International Children s & Baby Reed Exhibitions China Golf Show Life InStyle (Australia) Diversified, Tarsus, Messe Frankfurt, ITE, etc. 29
Rise of niche exhibitions in Asia Some exhibitors turning away from bigger is better Looking for: niche events Want opportunities to build their corporate brand 30