WEDNESDAY, 28 MAY 1.00 PM 2.45 PM. Date of birth Day Month Year Scottish candidate number

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1 FOR OFFICIAL USE Total X7//0 NATIONAL QUALIFICATIONS 04 WEDNESDAY, 8 MAY.00 PM.45 PM TRAVEL AND TOURISM INTERMEDIATE Fill in these boxes and read what is printed below. Full name of centre Town Forename(s) Surname Date of birth Day Month Year Scottish candidate number Number of seat A separate leaflet is enclosed for use with Questions 6 and 7. Candidates should answer all questions. Read the questions carefully before starting to answer and allow enough time to answer all questions. Answers should be clearly expressed and relevant to the question. Before leaving the examination room you must give this booklet to the Invigilator. If you do not, you may lose all the marks for this paper. LI *X7//0*

2 Question (a) Jill Brown travelled to Edinburgh from her home in Falkirk to visit her cousin Ellie. During the day the two girls went sightseeing and shopped. In the evening they went out for a meal and then Jill got the last train home to Falkirk. (i) Explain why Jill would not be classified as a tourist. (ii) What tourism term would be used to describe Jill? (b) Jill and Ellie have booked a package holiday using a tour operator. (i) What are the two main components included in the price of a package holiday? (ii) Identify two other components that may be included in the price of a package holiday. (iii) Describe two advantages of using a tour operator to book a holiday. Advantage Advantage (7) Page two

3 Question (a) (i) Give two differences between a chartered and a scheduled flight. Difference Difference (ii) Give one example of a scheduled airline. (b) (i) The hospitality sector provides for tourists needs when they have arrived at their destination. Explain what is meant by the hospitality sector. (ii) Explain in detail what the symbol below tells visitors about a B&B. (iii) Apart from the hospitality sector give two other examples of businesses or services that support tourists at their destination. Example Example (7) Page three [Turn over

4 Question 3 (a) Thomas Cook opened the UK s first travel agency in 84. Give two other reasons why Thomas Cook was an important influence in the early development of British tourism. Reason Reason (b) Give two examples of how the first and second world wars stimulated tourism. Example Example (4) Page four

5 Question 4 (a) The 960s saw the growth of mass market tourism. (i) Give two reasons why mass-market tourism developed in the 960s. Reason Reason (ii) Explain what is meant by a mass-market resort. (iii) Give one example of a mass-market resort. (b) Complete the table below by filling in two current trends for domestic and outbound tourism. You must not use the same trends for both domestic and outbound. Domestic Outbound Trend Trend 4 (8) Page five [Turn over

6 Question 5 Read the information below describing the Caribbean Dream Holiday Resort then answer the questions on Page seven. Diagram Q5 Caribbean Dream Holiday Resort No other holiday gives you MORE! Luxury is included: Exclusive beachfront accommodation restaurants & bars including Caribbean, Indian & Chinese cuisine gift shops Private beach All water sports including scuba diving in coral reefs Top golf course Spa and fitness centre Nightly live entertainment including Jamaican steel bands Airport transfers Experience an all-inclusive break like no other in one of the Caribbean s most glamorous resorts. No need to go anywhere, as we have thought of everything. Page six

7 Question 5 (continued) (a) Tour operators have built exclusive resorts on many Caribbean Islands. These secure resorts have brought both advantages and disadvantages to the island population. Describe in detail an economic and a cultural advantage and disadvantage that these resorts have caused. Economic Advantage Economic Disadvantage Cultural Advantage Cultural Disadvantage 4 (b) Describe in detail four different methods that the owners of the resort can use to reduce the impact of tourism on the environment. 4 (8) [Turn over Page seven

8 Question 6 (a) Look carefully at the National Mining Museum of Scotland leaflet provided with the examination paper. Using the AIDA Principle give four reasons why this leaflet is effective. You must refer to each of the factors below. Attention Interest Desire Action 4 (b) The National Mining Museum of Scotland wants to attract a variety of consumer groups to the museum. (i) Give two examples from the leaflet that shows the museum wants to attract families. Example Example (ii) Give examples of two other consumer groups the museum wants to attract. Example Example (8) Page eight

9 Question 7 (a) (i) Suggest two locations where the National Mining Museum leaflet may be placed to attract the attention of possible visitors. Location Location (ii) Give three reasons why leaflets are a useful form of marketing. Reason Reason Reason 3 3 (iii) The National Mining Museum leaflet shows admission prices. Why do many visitor attractions choose not to show pricing information on their leaflets? (b) Apart from leaflets suggest an alternative method of marketing the National Mining Museum to the following groups. (i) Incoming tourists (ii) Domestic tourists and daytrippers (8) Page nine [Turn over

10 Question 8 A well-known business leader stated The real test of any organisation is how it deals with complaints from the public. (a) Describe why organisations should welcome complaints from customers. (b) Give three effective ways of dealing with a complaining customer. 3 3 (5) Page ten

11 Question 9 (a) Some travel agents are considering removing holiday brochures from their shelves. Give details of three ways in which technology could be used as an alternative to paper brochures to bring a holiday destination to life. 3 3 (b) For each of the following organisations, give an example of an appropriate type of Information Technology (IT) and describe its use in the organisation. Two different types of IT must be given. A correct example has been provided for you. Organisation IT Description of use Travel Agency Central Reservation System A system used to make reservations with worldwide airlines, car rental companies and hotels. A visitor attraction A city-centre hotel 4 (7) Page eleven [Turn over

12 Question 0 Diagram Q0 Euro City Breaks Vacancy We are a small tour operator specialising in city breaks in Paris, Amsterdam, Barcelona and Rome. We are looking for a travel advisor to join our busy team. If you have an extensive knowledge of European cities and have excellent customer service skills, contact us now. (a) At your interview for the job described in Diagram Q0, you are asked to give a presentation on one of the four city destinations. Your presentation needs to include the following information. Name of City Approximate flight duration from Glasgow Airport Name of gateway airport at destination One indoor attraction Local food or drink speciality 4 Page twelve

13 Question 0 (continued) (b) Euro City Breaks mention excellent customer service skills. Describe in detail what benefits customers and the organisation would gain from excellent customer service. Customers Organisation 4 (8) [Turn over Page thirteen

14 Question Diagram Q Study the map of the United Kingdom in Diagram Q above and identify the tourist destinations marked to 5. Coastal Resort River Coastal Resort 3 Scenic Area 4 City 5 (5) Page fourteen

15 Question Diagram Q km N 3 4 Use the map of Europe in Diagram Q above to complete the table below. Destination Name Destination Type (City break, winter sun, summer sun, scenic, winter sport) 3 4 (8) Page fifteen [Turn over

16 Question 3 Diagram Q3 3 Study the map of the USA and the Caribbean in Diagram Q3 above and identify the tourist destinations marked to 3. Island City Scenic Area 3 (3) Page sixteen

17 [Turn over for Question 4 on Page eighteen Page seventeen

18 Question 4 You work as a business travel consultant for Business Travel Solutions and have received the shown in Diagram Q4 below. Diagram Q4 From To J.Mathers@ABCengineering.com BusinessTravelSolutions.org I am planning an incentive trip in the United Kingdom for 0 of my top sales staff and would like you to suggest a scenic destination or coastal resort. To help me plan the trip, I need details of two activities and two tourist attractions at the destination. Please contact me by with your suggestions. John Mathers Managing Director ABC Engineering (a) Name a suitable destination for Mr Mathers and tick (3) the correct box to indicate whether this is a coastal or scenic destination. Named Destination Coastal Scenic Page eighteen

19 Question 4 (continued) (b) Complete the following in reply. From To BusinessTravelSolutions.org J.Mathers@ABCengineering.com Thank you for your enquiry about your planned incentive trip. I would suggest that is a suitable destination for the trip. This destination has many activities such as and for the group to enjoy. Suitable tourist attractions would be and. I hope that this suggestion meets with your approval and look forward to discussing this with you soon. Business Travel Consultant (your name) 4 (5) [Turn over Page nineteen

20 Question 5 You are planning a surprise weekend break in London for your friend s st birthday. Complete the itinerary below which you will present to your friend on the big day. Day One Depart from Glasgow or Edinburgh by train (name station) Arrive in London (name station) Approximate Journey Time Day Two Enjoy a live theatre show (name an attraction) Day Three Time for a shopping trip or visit to a museum (name an attraction) (5) Page twenty

21 Question 6 Mr and Mrs Kennedy are planning a winter holiday in Florida or a Caribbean Island. They want to relax at a beach, visit tourist attractions and buy some souvenirs to take home for their friends and family. Identify a suitable destination which meets their holiday specification and complete the table below. Recommended Destination Approximate flight duration from Scotland Name of a beach resort Local craft/souvenir to take home One named tourist attraction (4) [END OF QUESTION PAPER] Page twenty-one

22 [BLANK PAGE] Page twenty-two

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24 Out of Question 7 Question 7 Question 3 4 Question 4 8 Question 5 8 Question 6 8 Question 7 8 Question 8 5 Question 9 7 Question 0 8 Question 5 Question 8 Question 3 3 Question 4 5 Question 5 5 Question 6 4 Total 00 Page twenty-four

25 ACKNOWLEDGEMENT Question (b)(ii) Scottish Tourist Board symbol is reproduced by kind permission of VisitScotland. Question Shutterstock.com; Shutterstock.com; Shutterstock.com; Shutterstock.com Question Shutterstock.com Leaflet (for use with Question 6) National Mining Museum leaflet is reproduced by kind permission of National Mining Museum Scotland.

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